Placement

What Placement does

Placement AS is a Norwegian private consultancy, founded in 2003 by Gert Rietman, that specializes in guiding Dutch and Flemish individuals and families through the end-to-end process of emigrating to Norway. Operating under the consumer brand Norsk.nl, the company provides individualized advisory consultations, Dutch-language content on Norwegian property, employment, taxation, and cultural integration, paid webinars (priced at €95 per family or couple), and a marketplace of Norwegian property listings spanning residential homes, commercial properties, farms, campsites, and hospitality businesses. The firm is co-owned by founder Gert Rietman and his wife Janet Roelofs, with headquarters in Valldal, Norway, and a team of 1-10 employees.

The business model is primarily professional-services fee-based. Core revenue comes from one-time advisory fees for property purchase guidance (free for properties listed on norsk.nl), paid webinar attendance, rental commissions on Norwegian property placements, and an Expat Payroll service that places foreign employees on the Norwegian payroll for employers such as Ulmo AS and Undertun Industri AS. The company also operates a recruitment channel that matches Dutch industrial workers with vacancies in Norway and Sweden, including with Swedish toolmaker Forsheda Stålverktyg. Distribution is direct-to-consumer via the Norsk.nl website, supplemented by webinars, a newsletter, and personalized consulting with Gert Rietman as the principal advisor.

There is no proprietary technology platform underpinning the business. Placement is a service-based consultancy whose core assets are its bilingual Dutch-Norwegian content library, its two-decade network of Norwegian real estate agents, lawyers, and employers, and the founder's personal expertise accumulated since emigrating to Norway in 1997. Since 2021, the company has facilitated over €25 million in cumulative property transaction value for Dutch and Flemish clients. The company has no external funding, no subsidiaries, no acquisitions, and no public-company ambitions disclosed.

Name

Placement

Legal name

Placement AS

Website

https://norsk.nl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Placement AS, operating as Norsk.nl, is a Norwegian consultancy that advises Dutch and Flemish individuals and families on emigrating to Norway, covering property purchase, employment, taxation, and settlement. Revenue comes from advisory fees, paid webinars, rental commissions, and a small expat payroll line for Nordic employers.

Ownership category

akta.pro rank

Product category

Emigration and Relocation Advisory Services

NAICS

Professional Employer Organizations (561330)

SIC

Services-Employment Agencies (7361), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Tax, Payroll & Compensation Advisory for Relocation (HSAKAJAG)

akta.pro secondary industries

Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL), Local Entity Setup & Expansion Advisory (Market Entry, Subsidiary Formation) (BPACAHAM)

Keywords

• Emigration advisory services
• Real estate purchase guidance
• Expat payroll services
• International job placement
• Relocation consulting

Headquarters

HQ city

Ålesund

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Advisory Services: Placement provides individualized advice consultations for people emigrating to Norway, charging a one-time fee for property purchase guidance. Property purchase guidance for properties listed on norsk.nl is offered free of charge.
2. Webinar Income: The company generates revenue through paid webinars on topics such as emigrating to Norway and purchasing property in Norway, priced at €95 per session.
3. Property Rental Commission: The company facilitates property rentals in Norway, including handling inquiries and connecting prospective tenants with property owners or Dutch owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Placement AS (operating as Norsk.nl) provides Dutch and Flemish individuals and families with end-to-end advisory services for emigrating to Norway. The company sells individual consultations, real estate purchase guidance (Aankoopbegeleiding Onroerend Goed), expat payroll placement, job listings, and live webinars, supported by a Dutch-language information portal covering Norwegian life, work, taxation, and property.

Product overview

Placement (operated as Norsk.nl) is a consulting services platform offering comprehensive emigration guidance to Norway, real estate purchase assistance, job placement for Dutch/Belgian professionals, and expat payroll services. The portfolio includes consultation sessions, webinars on emigration and real estate, property search assistance, and a marketplace of Norwegian real estate listings spanning residential homes, commercial properties, hotels, campsites, and business takeovers.

Differentiator

Problem solved

Functional benefit

Products and services

• Adviesgesprek (Consultation Services) Individual consultation sessions providing personalized guidance to Dutch and Flemish individuals on emigrating to Norway, covering housing, work, taxation, and settling-in. The product is sold directly to consumer clients via the Norsk.nl website and through direct contact with Gert Rietman.
• Aankoopbegeleiding Onroerend Goed (Real Estate Purchase Assistance) End-to-end real estate purchase guidance for Dutch and Flemish buyers in Norway, covering property search and viewings, appraisal review, bidding and negotiation support, contract review, and post-sale settlement tasks such as municipal concession applications and bank arrangements. A one-time fee is charged for the guidance; no brokerage commission is added. Purchase guidance for properties advertised via Norsk.nl is free of charge.
• Expat Payroll Payroll service that places foreign employees on the Norwegian payroll administered by Placement AS, handling salary administration and compliance with Norwegian employment and tax regulations. Targeted at Dutch and Flemish workers employed by Norwegian companies and at Norwegian employers hiring cross-border talent.
• Vacatures (Job Listings & Placement) Job listings and placement service that connects Dutch and Belgian professionals with employment opportunities at Norwegian employers (e.g., Ulmo AS, Undertun Industri AS, Forsheda Stålverktyg) across infrastructure, maritime, and manufacturing sectors.
• Webinar Aankoop Onroerend Goed Live webinar covering how to purchase real estate in Norway, from property search through contract registration. Priced at €95 per participant, limited to a small group for interactivity. Targeted at Dutch and Flemish individuals considering buying property in Norway.
• Webinar Emigreren op een Zondag Live webinar on emigrating to Norway covering the labor market, salaries, taxes, housing, healthcare, and practical settling-in matters. Priced at €95 per family or couple and limited in size for interactivity. Targeted at Dutch and Flemish prospective emigrants.

Quantifiable outcome

• Over €25 million in property transaction value facilitated since 2021
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Norsk.nlcoreOthersNorsk.nl is the consumer-facing website operated by Placement AS, serving as the primary digital platform for reaching Dutch and Flemish individuals interested in emigrating to Norway. The site offers comprehensive information, property listings, and webinar registrations.
• Norwegian Real Estate AgentscoreChannel Partner/ Reseller/ DistributorPlacement works with certified Norwegian real estate agents (erkend Noors makelaar) to facilitate property transactions for emigrating clients. The company collaborates with these agents for property viewings, negotiations, and transaction processing.
• Norwegian LawyersminorImplementation/ SI/ Consulting PartnerThe company works with Norwegian lawyers to ensure proper legal handling of property purchases, including contract review and dispute resolution.
• Ulmo ASminorChannel Partner/ Reseller/ DistributorUlmo AS is an innovative technology company developing sustainable solutions for water and wastewater systems. Placement facilitates recruitment for Ulmo AS among Dutch workers seeking employment in Norway.
• Undertun Industri ASminorChannel Partner/ Reseller/ DistributorUndertun Industri AS is a leading producer of gangways and maritime equipment in Ålesund. Placement assists with recruitment of Dutch industrial mechanics for this company.
• Forsheda StålverktygminorChannel Partner/ Reseller/ DistributorForsheda Stålverktyg is a Swedish company producing high-quality molds for the injection molding industry since 1961. Placement assists with recruitment of Dutch tool makers for positions in Småland, Sweden.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Deel: Global Employer-of-Record platform with integrated immigration and relocation services for international hires. Comparable to Placement's expat payroll and relocation services in particular, but at global scale and with proprietary technology, posing a long-term competitive threat.
• Remote: Global HR platform offering Employer-of-Record, payroll, and immigration/relocation services for international employees. Comparable to Placement's expat payroll offering as a broad incumbent with proprietary technology, increasingly competing in the same Dutch-employer-to-Norway cross-border hiring market.
• Graebel: Global relocation and move management company delivering end-to-end mobility solutions. Comparable to Placement in the relocation advisory and expat-support category, but operating as a broad incumbent with corporate clients rather than the niche consumer-emigrant model.
• Newland Chase: Global mobility and immigration services company providing end-to-end relocation support for employers and employees. Comparable to Placement as a broad incumbent in the relocation and immigration category, with overlapping employer relationships in cross-border talent mobility.
• Cartus: Major global relocation services provider owned by Realogy. Comparable to Placement's emigration advisory, property search, and settling-in services, but operating as a broad incumbent at enterprise scale across many origin-destination pairs.
• Crown World Mobility: Global relocation management company offering full-service mobility solutions for multinational employers. Comparable to Placement as a broad incumbent operating in the same relocation/expatservices category, but at enterprise scale across many corridors rather than a single Dutch-to-Norway niche.
• SIRVA: Worldwide relocation and moving services provider covering move management, immigration, and destination services. Comparable to Placement's relocation advisory and property-purchase-assistance offerings, but as a broad incumbent serving corporate clients globally rather than individual Dutch/Flemish emigrants.

Direct peers

• Movehub: International moving and relocation comparison platform that helps consumers research and arrange cross-border moves and property purchases. Comparable to Placement as a direct peer in the consumer-facing international relocation/property search category, though typically without the in-country payroll and advisory depth.
• Localyze: Berlin-based relocation and immigration platform focused on European employers hiring international talent. Comparable to Placement because it bundles immigration, relocation, and employer-of-record services for inbound migrants — the same value chain Placement targets for Dutch-to-Norway flows, just at greater scale.

Emerging players

• Jobbatical: International job placement and relocation platform connecting skilled professionals with employers offering relocation packages. Comparable to Placement's job-placement/vacatures offering in particular, serving a similar cross-border employment audience with a more digital, marketplace-driven model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Placement