Miet24

What Miet24 does

Miet24 is a German online rental marketplace operated by Cardome GmbH since May 19, 2026, when Cardome acquired the platform from the prior operating entity (Miet24 GmbH). The platform connects rental providers and renters across more than 352 categories of equipment, vehicles, event gear, and other rentable goods, serving the German-speaking market. The company is headquartered in Bonn with a service office in Berlin, and is led by Managing Director Finn Marinus Hoenig.

The core product is a multi-category rental marketplace with ~11,123 active listings supplied by 4,784 verified providers, attracting approximately 1.8 million monthly visitors. The platform combines provider-side SaaS tooling (subscription-based listings, premium placements, a directory product called "Branchenbuch") with consumer-side booking and payment infrastructure. Transaction-grade integrations with VHV (insurance), Stripe (payments), and CRIF (credit checks) sit inside the rental flow. The company also operates two strategic sub-brands — Shary for peer-to-peer carsharing and Autoabo for car subscription — extending the platform from transactional goods rental into mobility.

Miet24 makes money through four integrated revenue streams: (1) tiered monthly subscription fees paid by providers, ranging from €15 per article at one listing down to €3 per article at 101+ listings; (2) premium add-ons for elevated listing visibility; (3) commissions on completed rental transactions; and (4) payment processing fees. The two-sided business model links recurring SaaS revenue from providers with transaction-linked revenue from end renters, targeting both B2C commercial rental companies and C2C individual lenders.

Name

Miet24

Legal name

Cardome GmbH

Website

https://miet24.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Miet24 is a German online rental marketplace (operated by Cardome GmbH) connecting 4,784 verified providers with renters across 352+ categories, serving ~1.8M monthly visitors via subscriptions, commissions, and payment fees.

Ownership category

akta.pro rank

Product category

Online Rental Marketplace

NAICS

General Rental Centers (5323)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Car Rental & Car-Sharing Booking Platforms (BPAMAIAF)

Keywords

• Rental marketplace
• Online rental platform
• Equipment rental listings
• Vehicle rental marketplace
• Peer-to-peer carsharing

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Provider Subscription Fees: Providers pay a monthly subscription fee based on the number of articles/listings. Volume tiers range from €15/article for 1 article down to €3/article for 101–3000+ articles. Additional location fees apply at 70% of article price per extra location. Discounts of 10% for 12-month contracts and 20% for 24-month contracts are available. This is the primary revenue stream.
2. Premium Listing Add-ons: Optional paid boosts for provider listings: Highlight (€4/article/month), TopRank (€7/article/month), Hot & New (€10/article/month), Website Link (€10/month flat), Branchenbuch directory listing (€19/month). These represent upsell revenue on top of base subscriptions.
3. Commission on Successful Rentals (Provisionsmodell): Under the commission model, providers pay a success fee on each completed rental transaction in addition to the base listing fee. The commission is calculated as a percentage of the gross rental amount per the published fee schedule. The platform also offers an advertising-only model without commission.
4. Payment Processing: Miet24 acts as a trustee for rental payments. Renter payments are collected via Stripe (credit card/SEPA) and held on the provider's internal credit balance, then disbursed approximately 48 hours after rental completion minus the platform commission.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Miet24 operates a two-sided online rental marketplace (miet24.de) connecting individual renters with verified rental providers across more than 2,000 categories, including vehicles, construction equipment, event supplies, electronics, and artists. The platform also offers a peer-to-peer carsharing sub-brand called Shary for private car owners, and an Autoabo (car subscription) service for long-term vehicle rentals.

Product overview

Miet24 is a German rental marketplace platform connecting renters with verified rental providers. The core product is the Miet24 Marktplatz, which operates across multiple rental categories including vehicles (Fahrzeuge), construction machines (Baumaschinen), events & trade shows (Events & Messen), electronics (Elektronik), artists (Künstler), and motorhomes (Wohnmobile). The platform also features the Shary P2P car sharing sub-brand for peer-to-peer vehicle rentals, the Autoabo car subscription service for long-term vehicle rentals, and a provider directory (Branchenbuch). Additional services include the Miet-Ratgeber educational blog and paid Vermieter-Pakete provider packages with various pricing tiers and premium listing upgrades. The platform facilitates over 11,000 active listings from 4,784 verified providers since 2006.

Differentiator

Problem solved

Functional benefit

Brands

• Shary: Peer-to-peer car sharing platform that allows private car owners to rent out their vehicles to verified neighbors, with insurance coverage through VHV.

Products and services

• Miet24 Marktplatz Online rental marketplace connecting renters with verified rental providers across more than 2,000 categories including vehicles, construction equipment, event supplies, electronics, artists, and recreational items. Renters browse for free and submit inquiries directly to providers; providers list inventory under subscription plans.
• Shary (P2P Carsharing) Peer-to-peer carsharing platform that enables private car owners to rent their vehicles to verified neighbors. Owners set their own rental price and availability, with VHV full-casco insurance included and payment processing handled in-app.
• Autoabo (Car Subscription) Long-term car subscription service offering vehicles on 6-month terms with full-casco insurance included, no leasing contract and no purchase obligation, and optional delivery to the customer.
• Vermieter-Pakete (Provider Subscription Packages) Paid subscription packages that allow rental providers to list items on the Miet24 marketplace. Pricing tiers are based on the number of articles (1 to 3,000+), with optional premium add-ons to boost listing visibility. Discounts of 10% (12-month) and 20% (24-month) are available for longer contract terms.

Quantifiable outcome

• Average provider response time under 2 hours for renter inquiries
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• VHV VersicherungcoreOthersVHV provides full-casco (Vollkasko) insurance for Shary P2P carsharing rentals. Insurance is included in every Shary booking, protecting both vehicle owner and renter. This is a critical trust infrastructure component for the peer-to-peer carsharing product.
• StripecoreTechnology or IntegrationStripe Payments Europe Limited processes all payment collection from renters (credit card, SEPA Direct Debit) and provider payouts. Miet24's trust-based payment model (escrow-style hold and release 48h post-rental) runs on Stripe's infrastructure. Stripe is PCI-DSS compliant and handles fraud prevention.
• LinkedIn Ireland Unlimited CompanyminorGTM or Marketing PartnerLinkedIn social plug-in (Share Button) integrated via 2-click solution on the Miet24 website. Activated only upon explicit user consent. Used for professional social sharing and brand presence.
• New Work SE (Xing)minorGTM or Marketing PartnerXING Share Button integrated on Miet24 pages. Allows users to share platform content on their XING professional network. Xing does not store personal data from the page visit per their own data protection statement.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Boels Rental: European leader in construction equipment and tool rental. Comparable as a competitor and potential provider on Miet24's Baumaschinen category (2,407 listings).
• Sixt: Major European traditional car rental and mobility provider. Comparable as a competitor in the vehicle rental category on Miet24's platform, with overlapping offerings (including subscription products).

Direct peers

• Grover: Consumer electronics and tech rental subscription platform. Directly comparable to Miet24's Elektronik category (320 listings) and to its Autoabo-style subscription model.
• Turo: Largest peer-to-peer carsharing marketplace in North America. Directly comparable to Shary on the P2P vehicle rental model, with insurance included and owners setting their own prices.
• Getaround: European and global peer-to-peer carsharing platform. Directly comparable to Miet24's Shary sub-brand, with a similar model of monetizing underutilized private vehicles through insurance-backed bookings.

Regional players

• SnappCar: Dutch-headquartered P2P carsharing platform active across the Netherlands, Germany, and other European countries. Directly comparable to Shary, with geographic overlap in Germany.
• Kiloutou: France-headquartered equipment rental provider with European footprint. Comparable to providers in Miet24's construction and tools categories, operating across multiple rental segments.

Emerging players

• Hygglo: Nordic P2P rental marketplace spanning multiple categories (vehicles, electronics, party equipment). Comparable to Miet24's horizontal marketplace model with a similar verified-provider approach.
• AllneCar / Vehiculum: Auto subscription platforms operating in Germany. Comparable to Miet24's Autoabo product for 6-month car subscriptions with insurance bundled in.

Others

• Eventful: While not a direct competitor, Eventful-style event supplier directories are adjacent to Miet24's largest category (Events & Messen, 6,618 listings).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Miet24.de
• LinkedInlinkedin.com/company/miet24
• Instagraminstagram.com/miet24de
• Xx.com/Miet24_de

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miet24