Plastifama

What Plastifama does

Plastifama Indústria e Comércio de Embalagens LTDA is a Brazilian sustainable packaging manufacturer headquartered in Santo André, São Paulo, with over 57 years of operating history. The company manufactures paper straws (Canudos de Papel), biodegradable plastic straws (Canudos Biodegradáveis), and custom-branded straws (Canudos Personalizados) at a single production facility, supplying products in bulk quantities (500 to 30,000 units per box) to B2B food service and restaurant chain customers. Plastifama positions itself as a pioneer in the transition from conventional plastic to paper-based and biodegradable alternatives, with all products described as 100% Brazilian, recyclable, and biodegradable, and manufactured using FSC-certified paper sources.

The company's commercial model is enterprise field sales, targeting large QSR chains and food service operators directly through phone and email contact, with no public pricing or e-commerce channel. Plastifama holds a comprehensive certification stack — ISO 9001, ISO 14001, FSSC 22000, BRC, and FSC — which functions as a critical qualification asset for B2B sales into multinational food service brands. Named tier-1 customers include McDonald's (recognized as Best Packaging Plant 2021 and Best Packaging Supplier 2024) and Taco Bell (Fornecedor Destaque 2017). The company also reports 250+ active clients overall and a 110-employee workforce with 1.31% turnover, indicating operational stability.

Revenue mechanics are one-time product sales of bulk consumable packaging, with pricing negotiated per quote rather than published. Plastifama is a privately held limited liability company with no disclosed funding rounds, no parent company, no M&A activity, and no international expansion. The company is geographically concentrated in Brazil, with operations limited to the domestic Southeast Brazil corridor. Beyond its core straws portfolio, the company has signaled sustainability commitments through multiple social engagement partnerships (eureciclo, Black Jaguar Foundation, Instituto, Amélia Rodrigues, Fundo Agbara, Refúgio 343), which form the ESG narrative it uses to differentiate in B2B procurement conversations.

Name

Plastifama

Legal name

Plastifama Indústria e Comércio de Embalagens LTDA

Website

https://plastifama.com.br

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

51–100 employees

Short description

Plastifama is a 57-year-old Brazilian B2B manufacturer of sustainable paper and biodegradable plastic drinking straws, headquartered in Santo André, São Paulo, supplying bulk sustainable packaging to over 250 food service and restaurant chain clients including McDonald's and Taco Bell.

Ownership category

akta.pro rank

Product category

Sustainable Food Service Packaging

NAICS

Paper Mills (322120), Plastics Bag and Pouch Manufacturing (326111)

SIC

Papers & Allied Products (2600), Miscellaneous Plastics Products (3080)

akta.pro primary industry

Foodservice Disposables (cups, plates, bowls, trays, clamshells) (IMAMAHAI)

akta.pro secondary industry

Foodservice/To-Go Packaging (Cups, Clamshells, Cutlery) (IMALAHAM)

Keywords

• Sustainable packaging
• Paper straws
• Biodegradable straws
• Food service packaging
• Custom branded straws

Headquarters

HQ city

Santo André

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Sustainable Packaging Product Sales: Plastifama generates revenue through the manufacture and sale of sustainable packaging products, including paper straws, biodegradable plastic straws, spoons, and stirrers. Products are sold in bulk quantities (e.g., boxes of 500, 1,000, 3,000, 20,000 units) to B2B clients in the food service industry.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Plastifama manufactures and sells sustainable food service packaging, primarily paper straws (Canudos de Papel), biodegradable plastic straws (Canudos Biodegradáveis), and custom/personalized straws (Canudos Personalizados), sized from 4.7mm to 10mm in diameter and 100mm to 250mm in length. Products are sold in bulk to B2B food service and restaurant chain clients, including McDonald's and Taco Bell, and are 100% Brazilian, recyclable, and biodegradable. The company is a pioneer in transitioning corporate clients from plastic to paper straws, backed by ISO 9001, ISO 14001, FSSC 22000, BRC, and FSC certifications.

Product overview

Plastifama is a sustainable packaging industry offering a focused portfolio of drinking straw products. The core offerings consist of paper straws (Canudos de Papel), biodegradable plastic straws (Canudos Biodegradáveis), and customized/personalized straws (Canudos Personalizados). All products are 100% Brazilian, recyclable, and biodegradable. The company positions itself as a pioneer in transitioning clients from plastic to paper straws, serving over 250 active clients including major food service brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Canudos de Papel (Paper Straws) Paper drinking straws in various sizes (4.7mm to 10mm diameter, 100mm to 230mm length) for different beverage applications including soft drinks, milk shakes, and bottles. Made from certified paper sources, recyclable and biodegradable. Sold to B2B food service clients in bulk quantities.
• Canudos Biodegradáveis (Biodegradable Plastic Straws) Biodegradable plastic drinking straws in various sizes (5.0mm to 10mm diameter, 190mm to 250mm length) for food service applications including fast food, milk shakes, vitamins, and bottles. Designed to be biodegradable while maintaining durability. Sold to B2B food service clients in bulk quantities.
• Canudos Personalizados (Custom/Personalized Straws) Customized paper drinking straws with personalized branding, colors, and designs for corporate clients and specific brand requirements. Sold to B2B clients seeking branded sustainable packaging for promotional and brand identity purposes.

Quantifiable outcome

• 110 collaborators with 1.31% turnover rate — indicating a stable, low-turnover workforce
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• eureciclocoreStrategic or Co-development PartnerA socio-environmental impact business that structures the recycling chain in Brazil. Plastifama holds the eureciclo seal, which communicates the company's engagement with recycling and valorization of waste picker organizations and recycling operators. The partnership supports Plastifama's sustainability narrative and environmental credentials.
• Black Jaguar FoundationminorStrategic or Co-development PartnerAn organization focused on planting native trees on a large scale to support the creation of the Araguaia Biodiversity Corridor. Plastifama supports this environmental initiative as part of its social engagement strategy.
• Instituto (Hospital Support Organization)minorStrategic or Co-development PartnerThrough donations, volunteer support, reception programs, and professional training, this institute helps thousands of children and adolescents approach cancer treatment. Plastifama supports this social initiative alongside McDonald's.
• Instituição Assistencial e Educacional Amélia RodriguesminorStrategic or Co-development PartnerA non-profit organization that has been transforming the reality of children and adolescents in social vulnerability for 36 years. Plastifama supports this educational institution as part of its social engagement program.
• Fundo AgbaraminorStrategic or Co-development PartnerThe first fund for Black women in Brazil — an anti-racist, non-profit organization managed by nine Black women focused on empowering peripheral Black women entrepreneurs. Plastifama supports this initiative as part of its social engagement.
• Refúgio 343minorStrategic or Co-development PartnerA humanitarian organization dedicated to the socioeconomic reintegration of refugees and migrants. Plastifama supports this organization as part of its social responsibility program.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Tetra Pak: Global food and beverage packaging company with strong sustainability positioning and FSC-certified paper-based packaging. Overlaps with Plastifama in sustainable paper-based food packaging and large-enterprise food service customers.
• Amcor: Global packaging giant with a sustainability-focused flexible and rigid packaging portfolio. Competes with Plastifama at the high end of the QSR packaging market but with a much broader portfolio beyond straws.

Direct peers

• Eco-Products (Pactiv): Sustainable foodservice packaging brand (now part of Pactiv Evergreen) offering compostable straws, cutlery, and tableware. Direct competitor to Plastifama in the certified compostable / BPI-listed foodservice disposables category.
• Huhtamaki: Global foodservice packaging manufacturer with a paper-straw offering and broad QSR customer base. Plastifama competes with Huhtamaki's local Brazilian operations and global food service accounts for the same B2B foodservice disposables category.
• Lollicup (Karat by Lollicup): US-based foodservice packaging and disposable products manufacturer/supplier with eco-friendly straw and cutlery options. Comparable to Plastifama in B2B foodservice disposables distribution and custom-branded packaging.
• Vegware: UK-based manufacturer of compostable food packaging including straws and stirrers. Directly comparable to Plastifama as a sustainable foodservice disposables specialist with B2B distribution and eco-certification positioning.
• BioPak: Australia/UK-based sustainable foodservice packaging company focused on compostable straws, cups, and cutlery. Closely comparable to Plastifama on sustainability positioning, paper-straw manufacturing, and B2B food service customer base.
• Sabert Corporation: US-based foodservice packaging manufacturer with sustainable product lines including paper straws and cutlery. Overlaps with Plastifama on B2B foodservice packaging and sustainability-led product development.
• Pactiv Evergreen: Major North American foodservice and beverage packaging manufacturer including paper straws and bio-based products. Direct competitor in the foodservice disposable packaging category serving large QSR chains.
• World Centric: US-based maker of compostable foodservice products including straws, cutlery, and cups. Comparable to Plastifama on the sustainable foodservice disposables category with B2B distribution to foodservice operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/plastifama/mycompany
• Facebookfacebook.com/profile.php

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plastifama