What Aase Sales does

Aase Sales is a privately-held, single-location e-commerce retailer headquartered in Galena, Ohio, that specializes in classic Porsche restoration parts and adjacent motorsport/collectible products. The business is led by President Ron Thomas and markets itself on over 90 years of accumulated Porsche expertise. Its Shopify-powered online storefront carries new, used, and NOS (New Old Stock) parts organized in a dual taxonomy — by Porsche model series (356, 904, 911/912/930, 914, 924/928, 944/968, Boxster, Cayman, Cayenne/Macan, Panamera, Carrera GT) and by functional category (body, engine/transmission, electrical, interior, brakes, trim, etc.). Pricing spans from approximately $2 for small hardware to over $7,000 for major body panels, with some unlisted rare items quoted on inquiry.

The company's go-to-market is direct-to-consumer e-commerce with phone and email support, supplemented by a small set of owned-media channels: a racing and restoration blog, YouTube history content, a Facebook community page, and an email newsletter. The business claims a global footprint with international shipping and Spanish-language email support, indicating outreach beyond the U.S. domestic market.

Beyond parts, the revenue base has been extended into three adjacent lines: in-house vehicle restoration services (frame-off and partial), a 'Cars for Sale' inventory of complete classic Porsches, and 1:8 scale collectible Porsche models. Racing-specific components for Fabcar, Coyote, and Daytona prototypes, plus VW parts, are also stocked. The business appears to be a lifestyle/founder-led specialty retailer rather than a venture-scale operation: no external funding, no disclosed headcount, no parent company, and no AI/technology differentiation are evident in the available data.

Name

Aase Sales

Legal name

Aase Sales

Website

https://aasesales.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Aase Sales is a privately-held, Ohio-based e-commerce retailer of classic Porsche restoration parts, scale models, restoration services, and collector cars. It serves individual enthusiasts and restorers globally via its Shopify storefront, emphasizing NOS and hard-to-find components.

Ownership category

akta.pro rank

Product category

Automotive Parts Retail

NAICS

Automotive Parts and Accessories Retailers (44133)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

Keywords

• Classic Porsche parts
• Automotive restoration parts
• NOS auto parts
• Vintage car parts
• Porsche restoration supplies

Headquarters

HQ city

Galena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Parts Sales: One-time transaction sales of new, used, and NOS (New Old Stock) classic Porsche parts through their e-commerce platform. Products range from small hardware items ($2-$20) to large body panels ($2,000-$4,000+).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Aase Sales sells new, used, and NOS (New Old Stock) restoration parts for classic Porsche vehicles (356, 911, 912, 914, 924, 928, 944, 968, Boxster, Cayman, Cayenne, Macan, Panamera, Carrera GT, 904) plus select Volkswagen and racing-car components through a Shopify-powered e-commerce site with international shipping. The company also offers vehicle restoration services, classic Porsche cars for sale, 1:8 scale collectible models, CoCo floor mats, and LED shop lighting.

Product overview

Aase Sales is a specialized classic Porsche parts supplier operating as a Shopify-based e-commerce platform. The core offering consists of genuine Porsche Classic parts, OEM reproductions, and NOS (New Old Stock) components organized by Porsche model series (356, 911, 914, 944, 924/928, Boxster, Cayman, Cayenne/Macan, Panamera, Carrera GT, 904, and racing vehicles). The product portfolio is structured around a parts catalog system organized both by car model and by functional category (body, engine, electrical, interior, etc.). Additional offerings include CoCo floor mats, scale model cars, restoration services, cars for sale, and LED shop lighting. The company emphasizes international shipping and Spanish language support.

Differentiator

Problem solved

Functional benefit

Products and services

• Porsche 356 Parts Genuine Porsche Classic, OEM, and reproduction parts for Porsche 356 models (Pre-A, A, B, C variants) including body panels, engine/transmission components, axle and steering, brakes, electrical, interior, trim, emblems, fuel/exhaust, and accessories.
• Porsche 911, 912, and 930 Parts Restoration parts for Porsche 911, 912, and 930 models spanning multiple decades, covering categories from engine/transmission to body, brakes, interior, trim, electrical, axle and steering, and accessories.
• Porsche 914 and 914-6 Parts Specialized parts for Porsche 914 and 914-6 models including axle and steering, body panels, brakes, electrical, interior, and engine/transmission components.
• Porsche 944 and 968 Parts Comprehensive parts catalog for Porsche 944 and 968 models including axle, body, brakes, electrical, engine, interior, and trim components.
• Porsche 924 and 928 Parts Parts for Porsche 924 and 928 models covering axle, body, brakes, electrical, engine, and interior systems.
• Porsche Boxster Parts Parts catalog for Porsche Boxster models including axle, body, brakes, electrical, engine, and interior components.
• Porsche Cayman Parts Parts for Porsche Cayman models covering the full range of mechanical and body components.
• Porsche Cayenne and Macan Parts Parts for Porsche Cayenne and Macan models including axle, body, brakes, electrical, engine, and interior components.
• Porsche Panamera Parts Parts catalog for Porsche Panamera models covering various mechanical and body components.
• Porsche Carrera GT Parts Parts for Porsche Carrera GT exotic sports car including specialized components.
• Porsche 904 Parts Parts for Porsche 904 Carrera GTS models including rare and vintage components.
• Fabcar, Coyote, and Daytona Parts Parts for Fabcar, Coyote, and Daytona prototype racing vehicles including specialized racing components.
• Racing Car Parts Specialized racing car parts and competition components for various racing applications.
• Volkswagen Parts Classic Volkswagen parts including Beetle models and other vintage VW vehicles.
• CoCo Floor Mats Premium coconut fiber (CoCo) floor mats available in various colors and patterns including herringbone, checkered, and solid designs for classic Porsche models.
• Porsche Scale Models 1:8 scale die-cast and resin models of classic Porsche vehicles including 911 Carrera RS and other collectible Porsche models.
• LED Shop Lighting LED lighting products for shop and garage illumination.
• Cars for Sale Complete classic Porsche vehicles available for purchase directly from Aase Sales inventory.
• Restoration Services Vehicle restoration services including complete frame-off restorations, partial restorations, and project completions for classic Porsche vehicles with documented project galleries.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Stoddard: Long-established vintage Porsche parts specialist offering NOS, used, and reproduction parts across 356, 911, 912, and other classic models. Closest direct competitor with similar DTC catalog structure and restoration-oriented customer base.
• Pelican Parts: Online parts retailer specializing in Porsche plus other European marques (BMW, Mercedes, VW) with strong technical content and parts diagrams. Comparable DTC model, similar catalog breadth per marque, but covers multiple brands rather than Porsche-exclusive.
• Suncoast Porsche Parts & Accessories: Porsche-focused aftermarket parts retailer offering accessories and components primarily for newer water-cooled 911, Boxster, Cayman, Cayenne, and Panamera models. Comparable DTC catalog and Porsche specialization but skews toward modern rather than air-cooled classic vehicles.
• FVD Brombacher: German-based Porsche parts specialist with US distribution selling new, used, and performance parts for classic and modern Porsches. Directly competes for the same enthusiast customer with overlapping product lines including performance/racing components.

Broad incumbents

• eBay Motors: Massive online marketplace where classic Porsche parts — including rare NOS items — are actively traded by individual sellers and small specialists. Represents the largest competitive channel for used/NOS parts but lacks curated catalog or restoration expertise.
• RockAuto: Online auto parts retailer with broad multi-brand catalog and digital-first distribution. Competes on price for common replacement parts but lacks Porsche-specific depth, NOS inventory, or restoration expertise.
• Porsche Classic / Porsche Classic Parts: Manufacturer-operated classic parts program producing OEM-reissue components for heritage Porsche models. Competes for the same restoration customer with brand-validated authenticity, but as part of Porsche AG's broader portfolio rather than a dedicated specialist.

Emerging players

• Car-Part.com: Used auto parts marketplace connecting buyers with salvage yards and recyclers. Represents the lower-cost channel for used parts but serves general auto recycling rather than Porsche specialization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AaseSalesPorscheParts
• Xx.com/aasesales
• LinkedInlinkedin.com/company/aase-sales

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aase Sales