ThePub
ThePub Productions is the integrated content production hub of Publicis Groupe in Argentina, delivering audiovisual, digital, social, graphic, and web development services to multinational enterprise brands under its proprietary FOCUS methodology.
- Company typePrivate
- Founded2022
- HeadquartersAtlanta, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What ThePub does
ThePub (legally MMS Comunicaciones Argentina, doing business as ThePub Productions) is the consolidated content production hub of Publicis Groupe in Argentina, operating within Publicis Production, the group's Intelligent Creativity division. Founded in 2022 and publicly launched in November 2025, the company delivers end-to-end content production across four core service lines: Audiovisual and Motion Production (filming, photo shoots, motion graphics, 2D/3D editing, VFX/CGI, live streaming, on-site coverage), Digital and Social Production (banners, format adaptations, dynamic formats, e-commerce content, social video, testing, QC), Graphic and Visual Production (design, master builds, final art, translation, transcreation, retouching), and Web Development and Interactive Experiences (UX/UI, microsites, landing pages, apps, interactive experiences, system integration).
The company's differentiator is the proprietary FOCUS methodology — a five-step framework (Focus, Output, Cadence, Upgrades, Score) that converts brand strategy and data into a structured production system with defined goals, asset planning, SLAs, iteration loops, and KPI/OKR measurement. Production is supported by in-house infrastructure at its Buenos Aires headquarters (Posta 4769 P2), including a photo/video studio, post-production editing rooms, and a recording and mixing studio, which enables integrated delivery under one operating logic.
ThePub operates as a B2B professional services firm with a sales-led go-to-market. Pricing is bespoke and quotation-based, with multi-year contracts supplementing project-based engagements. The customer base is composed almost entirely of multinational and regional enterprise brands spanning automotive (Renault), beverages (Heineken, Diageo, PepsiCo), food and confectionery (Mondelez, Nestlé), cosmetics (L'Oréal), tobacco and consumer goods (Philip Morris), financial services (Visa), healthcare (Haleon), and government/tourism (Visit Argentina). The company is led by Managing Director Mariano Defelipe and Content Director Martín Daguerre. Note: the firmographic employee range (5001-10000) and Atlanta, US location are inconsistent with the corroborated Buenos Aires, Argentina operational footprint across multiple sources and are treated as data errors.
ThePub firmographics
Firmographics- Name
- ThePub
- Legal name
- MMS Comunicaciones Argentina
- Website
- https://thepubproductions.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- ThePub Productions is the integrated content production hub of Publicis Groupe in Argentina, delivering audiovisual, digital, social, graphic, and web development services to multinational enterprise brands under its proprietary FOCUS methodology.
- Ownership category
- akta.pro rank
ThePub industry classification
Industry- Product category
- Content Production Services
- NAICS
- Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219), Teleproduction and Other Postproduction Services (512191)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG)
Keywords
Where ThePub is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ThePub business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Content Production Services: ThePub generates revenue through professional services for content production, serving as the production arm of Publicis Groupe in Argentina. They produce audiovisual, digital, graphic, social, and web content for brands under both project-based and ongoing retainer arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
ThePub product offering
Product offeringCore offering
ThePub is a comprehensive content production hub serving as Publicis Groupe's production arm in Argentina. It develops and produces audiovisual, digital, graphic, social, and web content for major brands, operating with in-house studio capabilities (photo/video, post-production, editing, recording/mixing). The offering is unified under the proprietary FOCUS methodology that converts strategy and data into an end-to-end production system for planning, producing, iterating, and measuring content.
Product overview
ThePub is a comprehensive content production hub operated by Publicis Groupe in Argentina. Its offering is structured as an integrated portfolio of five core production services—Audiovisual Motion Production, Digital Social Production, Visual Graphic Production, and Web Development & Interactive Experiences—all unified under the proprietary FOCUS methodology for end-to-end content planning, production, iteration, and measurement. The company also operates in-house studio infrastructure including photo/video, post-production editing rooms, and recording/mixing studios to deliver content with greater control, speed, and consistency.
Differentiator
Problem solved
Functional benefit
Products and services
- Audiovisual Motion Production (Producción Audiovisual Motion) Audiovisual and motion production services for brand campaigns, including filming, photo shoots, motion graphics, traditional and 2D/3D editing, VFX and CGI, live streaming, and on-site coverage, delivered using in-house studio capabilities.
- Digital Social Production (Producción Digital Social) Digital and social media production for brand channels, including banners, format adaptations, dynamic formats, e-commerce content, social video, testing, and quality control across always-on social and campaign content.
- Graphic Visual Production (Producción Gráfica Visual) Visual graphic production for brands, encompassing design, master builds, final art, translation, transcreation, and image retouching to deliver adapted creative assets at scale.
- Web Development and Interactive Experiences (Desarrollo Web y Experiencias Interactivas) Web development and interactive experience creation for brand campaigns, including UX/UI design, microsites, landing pages, apps, interactive experiences, and system integration.
Quantifiable outcome
- Optimizes production times and avoids rework through integrated processes
- +1 more outcomes
Companies that use ThePub
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles1 record
ThePub technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ThePub partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Publicis GroupecoreThePub is an integral part of Publicis Groupe, a major global communications network. This is a parent-subsidiary relationship where ThePub serves as the production hub for Publicis in Argentina, combining agile local operations with access to international expertise, global standards, and connected working methods that address current brand challenges.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
ThePub competitors and assessment
Company assessmentEmerging players
- Jellysmack: Creator economy content production and distribution company scaling high-volume video content for digital platforms — an emerging player operating at scale in adjacent content production workflows relevant to ThePub's digital/social pillar.
- Studio71: Multi-channel content network producing and distributing video content at scale for digital platforms; represents the emerging, platform-led model of production that pressures traditional agency-production houses on volume digital work.
Broad incumbents
- Dentsu Creative: Dentsu Creative is the creative and content production network of Dentsu, with integrated production capabilities paralleling ThePub's offering but operating at much larger global scale across multiple regions.
- IPG Mediabrands Studios: IPG's content production and content commerce offering competes for the same enterprise content production budgets as ThePub, embedded within a major holding company network with similar in-house production capabilities.
Direct peers
- Hogarth Worldwide: Hogarth is Publicis Groupe's global production network and ThePub's direct sibling within Publicis Production. Both deliver integrated content, post-production, and adaptation services to enterprise brands under the same parent — Hogarth at global scale, ThePub at the Argentina hub level.
- Landia: Landia is one of the largest independent LatAm production companies, providing film, content, and production services to major brands across the region — a direct competitive analog to ThePub's audiovisual and content production services.
- Primo: Spanish-Argentine production company delivering commercials, digital content, and post-production services to major brands across multiple LatAm markets, with a similar multi-discipline integrated offering.
- WPP Production: WPP's centralized production arm offers essentially the same integrated content production value proposition ThePub provides inside Publicis: in-house studio infrastructure, multi-discipline production, and methodology-driven workflows for global enterprise clients.
- Rebolucion: Buenos Aires-based creative production company serving global brands with film, content, and post-production services — a comparable scale and scope independent competitor within Argentina.
- The Electric Factory: Argentine production house delivering film, post-production, and content services to enterprise brands, competing for the same local market creative production budgets as ThePub from an independent position.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ThePub social profiles
Digital presenceThePub financial estimates
Financial estimateRevenue estimate
Valuation estimate
ThePub leadership team
Management profileNumber of profiles
Profiles2 records
ThePub funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ThePub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ThePub
What does ThePub do?
ThePub is a comprehensive content production hub serving as Publicis Groupe's production arm in Argentina. It develops and produces audiovisual, digital, graphic, social, and web content for major brands, operating with in-house studio capabilities (photo/video, post-production, editing, recording/mixing). The offering is unified under the proprietary FOCUS methodology that converts strategy and data into an end-to-end production system for planning, producing, iterating, and measuring content.
Is ThePub a public or private company?
ThePub is a private company. It is classified as corporate owned and is currently operating.
When was ThePub founded?
ThePub was founded in 2022. It employs 5,001 to 10,000 people.
Where is ThePub based?
ThePub is headquartered in Atlanta, United States, in the North America region.
How does ThePub make money?
One revenue line is on record: content Production Services.
Who are ThePub's main competitors?
Emerging players on record are Jellysmack and Studio71. Broad incumbents are Dentsu Creative and IPG Mediabrands Studios. Direct peers are Hogarth Worldwide, Landia, Primo, WPP Production, Rebolucion and The Electric Factory.
Does ThePub have an API?
No public API is recorded for ThePub.
What industry is ThePub in?
ThePub's product category is Content Production Services. Its primary akta.pro industry code is MPAHALAG, Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation). Its NAICS code is 51211 and its SIC code is 7812.