What Studio71 does

Studio71 is a global Multi-Channel Network (MCN) founded in 2011 and headquartered in Beverly Hills, California, with additional operations in New York, Burbank, Toronto, and Unterföhring, Germany. The company monetizes digital content creators across YouTube, Facebook, Snapchat, TikTok, Twitch, and podcast platforms, managing 1,800+ YouTube channels that collectively generate 13B+ monthly views, 138M+ monthly uniques, and 300M+ social followers, alongside a top 10 US podcast network of 100+ shows producing 40M+ monthly streams. Its core products are Direct Media Advertising (premium YouTube and CTV inventory monetization outside AdSense), Content Publishing (multi-platform distribution to Facebook, Snapchat, Roku, Amazon, and Pluto TV), Podcast Production and Distribution (Burbank studio facilities plus cross-platform distribution), Brand Integrations (creator-brand campaigns with 500+ advertiser relationships), and Channel Management and Optimization (Content ID protection, music rights management, and content strategy). Supporting technology includes the Context brand-safety tool, a proprietary machine learning tool for creator commercial-viability assessment, and in-house content automation for platform cut-downs and international translations.

The business model is multi-stream: advertising revenue from direct media sales and brand integrations, licensing and royalty income from OTT distribution and Content ID music rights, transaction fees from rights management, and professional services for podcast production. Go-to-market runs through direct enterprise sales to advertisers, relationship-based creator network enrollment under multi-year contracts, and dedicated podcast advertising sales. The company serves two primary customer segments: digital content creators seeking monetization, distribution, and production support, and brand advertisers seeking authentic influencer-driven campaigns with brand-safe targeting. Until April 2026 Studio71 operated as a wholly-owned subsidiary of German media conglomerate ProSiebenSat.1 Media SE; it was then acquired by Fixated, a Los Angeles-based creator management company backed by Eldridge Industries, as part of a broader consolidation of the US creator services market. Reported FY2025 revenue is approximately $290M (Forbes) or €246M (netinfluencer), placing the business in the $250M-$500M revenue band with high confidence.

Name

Studio71

Legal name

Studio71, LP

Website

https://studio71.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Studio71 is a global multi-channel network that monetizes 1,800+ YouTube channels, 100+ podcasts, and creator content across YouTube, TikTok, CTV, and podcast platforms via direct ad sales, brand integrations, content distribution, and production services for 1,000+ creators and 500+ advertisers.

Ownership category

akta.pro rank

Product category

Digital Media & Creator Network Services

NAICS

Motion Picture and Sound Recording Industries (512), Software Publishers (513210)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Multi-Channel Networks (MCNs) & Creator Management Platforms (MPACABAH)

Keywords

• Creator network services
• Influencer marketing
• Digital media company
• Podcast production
• Brand advertising solutions

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Revenue (Direct Media Sales): Studio71 sells unsold YouTube inventory and connected TV ad inventory on behalf of creators, providing premium ad solutions separate from YouTube AdSense. Also sells programmatic and host-read podcast ads with competitive rates from vetted brand partners.
2. Brand Integrations: Pairs creators with premium brands for authentic endorsements, co-branded content, and dedicated video campaigns. Over 500 advertiser relationships enable brand-matching with creator audiences.
3. Content Distribution & Licensing: Distributes creator content across premium OTT and streaming platforms (Roku, Amazon, Pluto TV) generating recurring revenue streams beyond single-platform success.
4. Music Rights Management: Sets up music in Content ID for royalty collection when third parties use recordings. Manages YouTube copyright claims for revenue generation from original songs and covers.
5. Rights Management: Monitors and claims third-party uploads of YouTube video catalog, allowing creators to earn ad revenue, block content, or redirect traffic.
6. Podcast Production & Distribution: Full-service podcast production including studio recording, post-production, and multi-platform distribution. Ad sales integration with 200+ podcast advertising partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Studio71 is a global Multi-Channel Network (MCN) that monetizes, distributes, and produces digital content for over 1,000 creators and partners them with 500+ brand advertisers. Core services include direct media advertising sales (YouTube/CTV), multi-platform content publishing across YouTube, Facebook, Snapchat, TikTok, Twitch, Roku, Amazon, and Pluto TV, podcast production and distribution, brand integrations and influencer marketing campaigns, and channel management with music rights and Content ID protection.

Product overview

Studio71 is a global digital media and entertainment company operating as a Multi-Channel Network (MCN). The core offering consists of Direct Media Advertising (YouTube/CTV inventory monetization), Content Publishing (multi-platform distribution across Facebook, Snapchat, and OTT streaming services), Podcast Production & Distribution (Burbank studio production plus cross-platform publishing), Brand Integrations (creator-brand partnerships), and Channel Management & Optimization (content strategy, Content ID, music rights). Supporting these are proprietary tools including Context (brand safety technology) and the NEXT.GEN Advertising sub-brand for influencer marketing. The company previously operated under ProSiebenSat.1 and was acquired by Fixated in April 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Studio71 Podcasts: Podcast production, distribution, marketing and advertising services offered as a distinct vertical, with studio production support, post-production, distribution, optimization, and ad sales across major podcast platforms.
• NEXT.GEN ADVERTISING

Products and services

• Direct Media Advertising Premium YouTube and CTV advertising solution that allows creators to monetize unsold inventory, providing an additional revenue stream separate from YouTube AdSense.
• Content Publishing Multi-platform content publishing service that distributes and monetizes creator content across Facebook, Snapchat, and premium OTT platforms including Roku, Amazon, and Pluto TV, featuring automated editing and international translations.
• Podcast Production & Distribution Full-service podcast offering including studio production support at Burbank facilities, post-production mixing and mastering, and distribution across all major podcast and video platforms with marketing optimization.
• Brand Integrations Creator-brand partnership service connecting premium brands with creators through co-branded content, shout-outs, and dedicated videos, leveraging relationships with over 500 advertisers.
• Channel Management & Optimization Comprehensive channel services including content strategy audits, Content ID protection for unauthorized uploads, music rights management through YouTube Content ID, and production support at Burbank studio facilities.
• NEXT.GEN Advertising Full-service influencer marketing division offering multi-channel influencer marketing expertise for campaigns across all platforms.

Quantifiable outcome

• 13B+ monthly views across network
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• PrestonPlayzcoreGTM or Marketing Partner · 17 December 2025YouTube star PrestonPlayz announced a partnership with digital agency Studio71 to enhance advertising sales, providing brand partnership opportunities and expanded revenue streams through Studio71's ad sales infrastructure.
• PodimocoreStrategic or Co-development PartnerStudio71 co-developed and produces the "Gewitter im Kopf – Der Podcast!" with YouTubers Jan & Tim, exclusively available on Podimo platform. 12 episodes produced through end of year.
• Community EditionsminorStrategic or Co-development PartnerPublishing partnership with YouTubers ViktoriaSarina for "Spring in eine Pfütze! – Fluffig, knusprig, bunt" cookbook featuring 60 recipes with kitchen hacks and creative activities.
• UbisoftcoreGTM or Marketing PartnerStudio71 developed and executed high-profile influencer marketing campaign for Far Cry 6 game release featuring six influencers in two teams competing in improvisation challenges. Generated 2.5 million YouTube views.
• Techniker KrankenkasseminorGTM or Marketing PartnerHealthcare campaign featuring Twitch streamers DoktorFroid, LeFloid, Olli and Paul undergoing health check-up with promotion across their podcast "Die Sprechstunde," Instagram, and YouTube over two weeks.
• Seven.One Entertainment GroupcoreStrategic or Co-development PartnerParent company ProSiebenSat.1 subsidiary for German market. Studio71 integrates creators into TV and streaming formats, uses Seven.One channels for media placement, and collaborates on political campaigns like "GEH WÄHLEN!" voter turnout initiative.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jellysmack: Jellysmack is a global creator economy company and direct MCN competitor to Studio71, offering multi-platform content distribution, brand partnerships, and creator monetization across YouTube, Facebook, Snapchat, and TikTok. Its similar scale and similar creator-services value proposition make it the closest functional peer.
• Fullscreen: Fullscreen is a long-standing US MCN and creator management company offering creator services, brand partnerships, and content production — historically one of Studio71's most direct competitors in the YouTube MCN category.
• BBTV (BroadbandTV): BBTV is a publicly-traded MCN providing creator monetization, content management, and audience development services across YouTube and other platforms. It is a direct peer in multi-platform creator services and ad monetization.
• Night Media: Night Media is a leading creator management and MCN company representing top digital creators across YouTube, podcasting, and social platforms. It directly competes with Studio71 for top creator signings and brand partnership deals.

Broad incumbents

• iHeartPodcasts: iHeartMedia's podcast division is one of the largest US podcast networks, competing directly with Studio71's top-10 podcast network for advertising dollars, podcast host signings, and audience scale. Broader iHeart broadcast assets give it incumbent scale advantages.
• Audacy (Cadence13): Audacy operates one of the largest US podcast networks through Cadence13 and is a direct competitor to Studio71 Podcasts for premium podcast advertising sales and host partnerships, with broader radio broadcast assets as incumbency advantage.
• Wondery (Amazon): Wondery is a top-tier US podcast network acquired by Amazon, competing with Studio71 in premium podcast production, distribution, and host-read advertising sales. Amazon ownership gives it distribution and capital advantages.
• United Talent Agency (UTA): UTA is a major Hollywood talent agency that has aggressively expanded into digital creator representation through acquisitions, competing with Studio71 for top creator signings and brand partnership deals, though anchored in traditional entertainment representation.

Emerging players

• Click Management: Click Management is a creator management and MCN company focused on YouTube and digital-first talent. It is a smaller but direct competitor to Studio71 in creator representation and brand partnerships, with emerging scale.
• Pocket.watch: Pocket.watch is a creator management and media company focused on kids and family creators, with adjacent business model to Studio71 in creator monetization and brand partnerships. It competes for share of creator economy brand budgets but in a more focused segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/studio71us
• LinkedInlinkedin.com/company/3100088

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio71