Carnales Unidos Reformando Adictos

What Carnales Unidos Reformando Adictos does

C.U.R.A., Inc. (Carnales Unidos Reformando Adictos) is a California non-profit, tax-exempt substance use disorder (SUD) treatment organization founded in 1969 and headquartered in Fremont, California. The organization operates a Residential Therapeutic Community in Fremont and a Recovery Residence (sober living environment) in Oakland, delivering a four-part continuum of care — Residential Treatment, Recovery Residence, structured Group Therapy (CBT, Anger Management, Trauma-Informed Care, Narrative Therapy, Relapse Prevention, LGBTQIA+ Support, Job Readiness), and an Alumni AfterCare program — exclusively to adult men (18+) in Alameda County with substance use disorders, including those who are justice-involved, homeless, or from underserved backgrounds.

The clinical model is evidence-based and human-delivered: Cognitive Behavioral Therapy, Motivational Interviewing, Seeking Safety (trauma-informed care), Narrative Therapy, mindfulness, and MAT awareness, supported by a credentialed bilingual (English/Spanish) counseling team with deep lived-experience (multiple counselors carrying 20+ years of sobriety). C.U.R.A. holds California DHCS License #10010AN (expiration 01/31/2026), is CCAPP-accredited, and is affiliated with CADTP and the Breining Institute. There is no proprietary software platform; the technology footprint is limited to a revamped 2025 bilingual, accessibility-enabled website (curainc.com) with an online intake form and content blog.

The business model is structurally non-commercial: services are free to residents, and the organization is funded 100% through Medi-Cal (California Medicaid) reimbursement for licensed residential SUD services and charitable donations. The go-to-market motion is community-led and institutional — referrals flow through the Alameda County Behavioral Health Care Services 24/7 helpline (1-844-682-7215), the courts, probation, parole, and direct phone/online intake. Joseph Biaggio Locaria serves as President/CEO and Rita Locaria as VP of Clinical Operations, with a five-member Board of Directors chaired by Sheri Schoenberg.

Name

Carnales Unidos Reformando Adictos

Legal name

C.U.R.A., Inc.

Website

https://curainc.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

C.U.R.A., Inc. is a California non-profit (founded 1969) operating a Residential Therapeutic Community in Fremont and a Recovery Residence in Oakland, providing free, Medi-Cal-funded substance use disorder treatment and sober-living services exclusively to adult men (18+) in Alameda County.

Ownership category

akta.pro rank

Product category

Residential Substance Use Disorder Treatment

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300), Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Residential addiction treatment
• Substance use disorder services
• Therapeutic community programs
• Sober living environments
• Recovery residence services

Headquarters

HQ city

Fremont

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Medi-Cal Reimbursement: C.U.R.A. is funded 100% through Medi-Cal reimbursement and donations. As a licensed SUD treatment facility, the organization bills California's Medicaid program (Medi-Cal) for covered residential treatment services provided to eligible residents.
2. Donations: C.U.R.A. is funded 100% through Medi-Cal and donations. The organization accepts charitable donations from individuals and funders to supplement its operational costs. The website includes a 'Make a Donation' page.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

C.U.R.A., Inc. operates a Residential Therapeutic Community in Fremont, California and a Recovery Residence (Sober Living Environment) in Oakland, California, providing evidence-based substance use disorder treatment and recovery services to adult men (18+) in Alameda County. Services include 24/7 residential treatment, structured group therapy (CBT, Anger Management, Trauma-Informed care, Relapse Prevention, Job Readiness, LGBTQIA+ Support), sober living/transitional housing, and an Alumni Aftercare program. All services are provided at no cost to residents and are fully funded through Medi-Cal reimbursement and charitable donations.

Product overview

C.U.R.A., Inc. is a non-profit, tax-exempt behavior modification program providing evidence-based addiction treatment services for adult men in Alameda County. The organization operates a unified treatment continuum consisting of four interconnected programs: Residential Treatment (Therapeutic Community in Fremont), Recovery Residence (Sober Living Environment in Oakland), Group Therapy Sessions, and Alumni AfterCare Program. The Residential Treatment serves as the primary intensive intervention, followed by transitional housing at the Recovery Residence, supported by structured group therapy and ongoing alumni support to ensure lasting recovery.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Treatment (Therapeutic Community)
• Recovery Residence (Sober Living Environment) Transitional sober living environment at 531 24th Street, Oakland, California, bridging the residential treatment program and independent living for adult men in recovery. Emphasizes employment, sober support networks, and healthy independent living as residents prepare for reintegration into the community.
• Group Therapy Sessions
• Alumni AfterCare Program Continued support program for C.U.R.A. graduates providing mentorship, resources, and community-based connections to help alumni remain stable, resilient, and engaged in personal growth after completing residential or recovery residence programs. Operates next to the admissions office in Fremont.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• California Department of Health Care Services (DHCS)coreStrategic or Co-development PartnerC.U.R.A. is fully certified and licensed by the State of California DHCS (License #10010AN, exp. 01/31/2026). DHCS is the regulatory body overseeing SUD treatment facilities in California, providing the operating license without which C.U.R.A. cannot operate. This is the most critical regulatory relationship for the organization.
• Alameda County Behavioral Health Care ServicescoreStrategic or Co-development PartnerC.U.R.A. operates under Alameda County's behavioral health services umbrella. The county agency provides a 24/7 helpline (1-844-682-7215) that directs individuals to C.U.R.A.'s programs. This relationship is the primary referral pipeline and funding channel for the organization's Medi-Cal funded services.
• Alameda County Food BankminorStrategic or Co-development PartnerC.U.R.A.'s Clinical Director Joel Porter works closely with the Alameda County Food Bank and oversees the food rescue program out of C.U.R.A. This partnership supports residents' nutritional needs and provides job training opportunities.
• Courts, Probation, and Parole (Alameda County)coreChannel Partner/ Reseller/ DistributorC.U.R.A. works closely with courts, parole, probation, and other criminal justice agencies in Alameda County. The organization receives referrals from these entities and complies with all court requirements, appearances, and progress reports. This is a major institutional referral channel.
• California Consortium of Addiction Programs and Professionals (CCAPP)coreOthersCCAPP is the leading California certification body for SUD counselors and programs. C.U.R.A. staff hold CCAPP certifications (CADC-II, CADC-CAS) and the organization is CCAPP-accredited. The logo appears on the organization's website footer.
• California Association of DUI Treatment Programs (CADTP)minorOthersCADTP is a professional association for DUI treatment programs in California. C.U.R.A. maintains affiliation with CADTP and its logo appears on the website alongside other certifications.
• Bay Area Community Health Center (BACH)minorStrategic or Co-development PartnerDr. Harsha Ramchandani serves as CMO of BACH (one of the largest FQHCs in Northern California) and is also a Board Member of C.U.R.A. BACH provides medical services including MAT (Medication Assisted Treatment) programs, and this board-level connection facilitates potential healthcare integrations between the two organizations.
• Merritt College COSER ProgramminorOthersMultiple C.U.R.A. staff (Douglas Poechhacker, Donte Thompson, Jeffery Ponce) graduated from Merritt College's SUD and Community Services COSER program. C.U.R.A. staff serve as educators/mentors in this program, suggesting a reciprocal training relationship.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hazelden Betty Ford Foundation: National non-profit operating residential and outpatient SUD treatment programs across multiple states with broad insurance and private-pay revenue. Comparable to C.U.R.A. in residential SUD treatment, but vastly larger and serving primarily insured populations rather than Medi-Cal.

Direct peers

• Horizon Services: Bay Area non-profit operating residential withdrawal management, sobering centers, and recovery housing in Santa Clara and Alameda counties. Comparable to C.U.R.A. as a regional non-profit SUD residential provider with Medi-Cal funding.
• Cri-Help: Los Angeles-based non-profit residential substance abuse treatment facility serving adult men, with a Therapeutic Community model and Medi-Cal reimbursement. Highly comparable to C.U.R.A. in target population (adult men) and TC methodology.
• Asian American Drug Abuse Program (AADAP): Los Angeles-based non-profit providing residential and outpatient substance abuse treatment primarily for underserved populations. Comparable to C.U.R.A. as a community-based, culturally focused SUD treatment non-profit serving Medi-Cal and justice-involved clients.
• HealthRIGHT 360: San Francisco-based non-profit providing residential SUD treatment, outpatient services, and reentry programs across Northern California. Directly comparable to C.U.R.A. as a Bay Area residential SUD provider serving Medi-Cal populations, though significantly larger in scale.
• Tarzana Treatment Centers: Large Southern California non-profit providing residential, outpatient, and MAT substance use disorder treatment, primarily Medi-Cal funded. Comparable to C.U.R.A. in service model and funding structure, though operating at substantially greater scale in LA County.
• BAART Programs (Bay Area Addiction Research and Treatment): Multi-site California opioid treatment and SUD provider offering residential and outpatient services with strong MAT focus. Comparable to C.U.R.A. as a Medi-Cal-funded SUD provider in California, though more medically oriented around MAT.
• New Bridge Foundation: Berkeley, California non-profit operating residential and outpatient substance abuse treatment programs for adults in Alameda County. Directly comparable geographic and service-line peer to C.U.R.A., also serving justice-involved and Medi-Cal populations.

Regional players

• Volunteers of America Bay Area: Bay Area non-profit providing behavioral health, recovery housing, and reentry services for vulnerable populations including justice-involved individuals. Comparable to C.U.R.A. as a community-based non-profit addressing SUD and recovery support in Northern California.
• La Casa de las Madres / Women's Recovery Services: Bay Area non-profit providing domestic violence intervention and substance abuse recovery support, primarily for women. Comparable to C.U.R.A. in non-profit Bay Area SUD recovery services, though serving the female population C.U.R.A. currently does not.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/carnales-unidos-reformando-adictos-incorporate

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Carnales Unidos Reformando Adictos