Boogie

What Boogie does

Boogie Co., Ltd. (株式会社ブギー) is a Tokyo-based proposal-driven casting and PR agency founded in October 2015 by Tami Kachi (可知民生), a former record company promoter and A&R director with 15+ years of music industry experience. The company does business as 'BOOGIE CASTING & PR' and operates from a single office in Minato-ku, Tokyo, with registered capital of 5 million yen (~$33K USD). It has remained privately held since founding with no external funding rounds disclosed. The company's headcount and revenue are not publicly disclosed; the public material indicates a founder-led boutique operation.

The firm's offering spans two integrated product lines. The core Casting Services line matches corporate and government clients with artists, actors, talents, athletes, cultural figures, and influencers (including bloggers, reader models, and specialists), emphasizing speed and problem-solving alignment to the brief. The PR Services line covers end-to-end launch-party and PR-event coordination from casting through execution, viral web video production, and commercial (CM) production. GTM is sales-led, relying on a contact-form-based consultation model, reputation within Japanese entertainment, and referrals from repeat clients.

Boogie serves two primary customer segments: corporate clients (brands requiring celebrity/talent casting for marketing, advertising, and PR campaigns) and government agencies (the Metropolitan Police Department for traffic safety, cybersecurity, and anti-fraud awareness ambassadors). Marquee enterprise clients span automotive (Nissan Formula E), electronics (Mitsubishi Electric), food/beverage (Toyo Suisan), media (Nikkei AR campaigns, recognized with the 2019 Japan Newspaper Publishers and Editors Association Award), live streaming (17LIVE), and retail (Shibuya PARCO, MIYASHITA PARK). A notable long-running strategic partnership with MAGES. / Horie Takafumi covers annual musical productions including 'Christmas Carol' since 2018 and the 2024 'Blue Santa Claus' show. Marketing is deliberately light-touch: project showcases on the company website news section, with no evidence of paid acquisition, app, or platform ecosystem. Geographic footprint is Tokyo / Japan only; the company does not appear to operate internationally.

Name

Boogie

Legal name

株式会社ブギー

Website

https://boogie.tokyo

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Boogie (株式会社ブギー) is a Tokyo-based proposal-driven casting and PR agency founded in 2015, serving Japanese corporate brands and government agencies (including the Metropolitan Police Department) with celebrity, athlete, and influencer casting plus PR event and web video production.

Ownership category

akta.pro rank

Product category

Talent Casting & PR Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

Keywords

• Celebrity casting services
• Talent booking agency
• PR event coordination
• Influencer casting
• Commercial production services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Casting Services: Professional casting services for artists, actors, talents, athletes, cultural figures, and influencers. The company matches client needs with appropriate talent for various projects including events, advertising, PR campaigns, and entertainment productions.
2. PR and Event Coordination: PR events coordination (particularly launch parties) from casting through PR execution, web video production for viral marketing, and CM (commercial) production services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Boogie is a proposal-driven casting and PR company that matches corporate, government, and entertainment clients with artists, actors, talents, athletes, cultural figures, and influencers for marketing campaigns, PR initiatives, and live productions. In addition to casting, the firm coordinates PR events (notably launch parties), produces web video content intended to go viral, and handles commercial (CM) production, providing a one-stop engagement model focused on speed and tailored client solutions.

Product overview

Boogie is a proposal-driven casting and PR company offering two core services: Casting Services for matching clients with artists, actors, talents, athletes, cultural figures, and influencers; and PR Services encompassing PR event coordination (launch parties), viral web video production, and commercial production. The company specializes in understanding client needs and swiftly providing optimal casting and PR solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Casting Services Casting of artists, actors, actresses, talents, athletes, famous cultural figures, and influencers (including bloggers, reader models, and specialists) matched to client needs for marketing, advertising, PR, and live-event projects. The service is proposal-based and emphasizes rapid, optimal casting execution.
• PR Services End-to-end PR coordination encompassing launch-party event production (from casting through PR execution), web video production aimed at viral distribution, and commercial (CM) production. Services craft messages designed not only to promote products and companies but also to drive audience action.

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MAGES. / SNSメディア&コンサルティングcoreStrategic or Co-development Partner · 1 January 2018Ongoing partnership for Horikomi Takafumi musical productions. Boogie serves as the exclusive casting partner for the annual 'Christmas Carol' musical and the 2024 'Blue Santa Claus' production. Partnership spans from 2018 to present with annual recurring productions.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Horipro: Major Japanese talent management agency representing actors, artists, and entertainers. Operates in the same talent representation and booking space as Boogie but at much greater scale and with vertically integrated production capabilities.
• Hakuhodo: Second-largest Japanese advertising agency group with creative, PR, and casting capabilities. Competes with Boogie for PR event and campaign mandates, particularly for enterprise clients like those in Boogie's roster.
• Burning Production: Established Japanese talent agency with artist management and casting capabilities. Directly overlaps with Boogie's casting services for advertising and entertainment campaigns.
• Watanabe Entertainment: One of Japan's largest talent and entertainment agencies managing actors, artists, and athletes. Comparable as a talent representation and booking counterpart, though substantially larger and broader in scope than Boogie's focused casting-boutique model.
• Amuse Inc. Japanese artist management agency with strong music industry roots (including management of Southern All Stars). Comparable to Boogie in the talent representation and music-industry booking domain, though larger and with established artist roster.
• Dentsu: Japan's largest advertising agency offering integrated campaign services including talent booking and PR execution. Adjacent competitor to Boogie's PR and CM production work, though at massive scale and as part of full-service advertising offerings.
• Sony Music Artists: Talent management arm of Sony Music Entertainment Japan. Competes with Boogie for casting of music and entertainment talent for advertising and PR campaigns, with the backing of a major label roster.

Direct peers

• Casting Crew Inc. Japan-based casting agency offering talent sourcing for advertising, events, and entertainment productions. Closely comparable to Boogie in business model and customer base, operating in the same competitive niche.
• MAGES. Inc. Japanese entertainment and media company partnering with Boogie on the Horie Takafumi musical productions since 2018. Directly comparable in scope of entertainment production casting and recurring partnership model.

Emerging players

• SCOOP Agency (Talent Booking Division): Japanese casting and talent booking service for advertising and entertainment projects. Comparable to Boogie's boutique casting offering with overlap in target client segments (corporate campaigns and PR events).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boogie