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Kroger Co. Zero Hunger | Zero Waste Foundation

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uuid002i6ws

Namestring
Kroger Co. Zero Hunger | Zero Waste Foundation
Legal namestring
The Kroger Co. Zero Hunger Zero Waste Foundation
Company typeenum
Private
Founded yearint
2018
Descriptiontext

The Kroger Co. Zero Hunger | Zero Waste Foundation is a 501(c)(3) nonprofit foundation established in 2018 and headquartered in Cincinnati, Ohio, operating as the philanthropic arm of The Kroger Co. The foundation's stated mission is to create communities free of hunger and waste, and since inception it has directed more than $66M in cumulative funding across hunger relief and food-waste-reduction initiatives, including a 2023 single-year deployment of $7.4M via 82 grants.

The foundation runs two principal grant mechanisms: a portfolio of programmatic grants to national and operational partners (Feeding America, WWF, No Kid Hungry, ReFed, Farmlink Project) addressing fresh food access and food rescue, and a venture-style Innovation Fund that has disbursed $6.6M to 17 early-stage companies and social innovators across two open calls, in collaboration with Village Capital for accelerator programming. Individual giving is channeled through a OneCause-powered digital donation infrastructure with tiered contribution levels ranging from $10 to $500.

The organization's economics are those of a traditional private foundation: it relies primarily on contributions from its corporate parent and individual donors, and reports that approximately 94 cents of every dollar flows to programs. Governance is overseen by a board including Denise Osterhues (President & Director) and Keith Dailey (Vice President), with executive leadership currently held by Sunny Reelhorn Parr (Executive Director) and Patty Leesemann (Interim Treasurer & Executive Director).

Short descriptiontext

The Kroger Co. Zero Hunger | Zero Waste Foundation is a 501(c)(3) nonprofit founded in 2018 that directs grants and Innovation Fund investments to hunger-relief and food-waste-reduction organizations, nonprofits, and startups across the United States.

Operating statusenum
Operating
Ownership categoryenum
akta.pro rankint
HeadquartersCincinnati, United States
HQ citystring
Cincinnati
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
hunger relief grants, food waste reduction, nonprofit philanthropy, community grantmaking, innovation funding
Industry4 codes
1Sustainable Agriculture & Food Systems
CodeBPAGAGAIPrimaryYes
2Emergency Shelter, Camp Management & Non-Food Items (NFI)
CodeBPAGAAACPrimaryNo
3Nutrition & Food Security (Global Health) NGOs
CodeHLAJAKAHPrimaryNo
4Dropout Prevention, Alternative Education & Re-Engagement Nonprofits
CodeBPAGADALPrimaryNo
NAICS code3 codes
  • Grantmaking and Giving Services81321
  • Community Food and Housing, and Emergency and Other Relief Services6242
  • Emergency and Other Relief Services624230
Product category
Charitable Foundation / Philanthropic Grantmaking
No data
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Philanthropic Grants and Donations
TypeAffiliate Referral
Description

The foundation receives charitable contributions and directs grant funding to organizations aligned with its mission. Contributions are tax-deductible under Section 501(c)(3) of the Internal Revenue Code.

thekrogercozerohungerzerowastefoundation.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Operations, Personnel, Technology or R&D, Others
Pricing details1 tier
1Fixed donation amounts for individual donors
ModelOtherBilling cadencePay-as-you-go
Notes

Donation tiers: $10, $25, $50, $75, $100, $500. Donations processed via OneCause platform.

thekrogercozerohungerzerowastefoundation.com
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 record
1Innovation Fund
Description

Strategic grant funding program designed to provide solutions to end hunger and waste at national and local levels, supporting entrepreneurs with creative ideas to reduce food loss and waste in the food system.

thekrogercozerohungerzerowastefoundation.com
Core offering1 text field

The Kroger Co. Zero Hunger | Zero Waste Foundation is a 501(c)(3) Ohio nonprofit that directs charitable grants to nonprofit organizations, community partners, and social entrepreneurs working to improve food security and reduce food waste. Its primary grantmaking vehicles are the quarterly community grant program (accessed via the CommunityGifts portal) and the Innovation Fund, which supports innovators with solutions to hunger and waste challenges.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • Since 2018, directed more than $66 million to mission-aligned organizations
+3 more records
Product overview1 text field

The Kroger Co. Zero Hunger | Zero Waste Foundation is a charitable foundation (an Ohio nonprofit corporation under Section 501(c)(3)) focused on creating communities free of hunger and waste. The foundation operates as a unified grant-making organization with its primary vehicle being the Innovation Fund, which provides strategic grant funding to entrepreneurs and organizations addressing food security and food waste challenges. The portfolio includes grantees working on food redistribution technology, SNAP enrollment assistance, upcycled food products, and AI-powered kitchen waste measurement.

Product and service2 records
1Innovation Fund
CategoryGrantmaking program
Description

A strategic grant funding program operated by the foundation that supports entrepreneurs, social innovators, and creative thinkers with solutions to improve food security and reduce food loss and waste. The fund has conducted two open calls for proposals and directed $6.6 million in grant funding to 17 companies across the U.S.

2Zero Hunger | Zero Waste Community Grants Program
CategoryGrantmaking program
Description

A quarterly grant application program that directs funding to nonprofit organizations and community groups working on hunger relief and food waste reduction, accessed via the CommunityGifts portal and reviewed on a quarterly basis.

Scale indicator8 records

Each record includes

Type, Value, Description, Source

Partnership7 partners
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Strategic collaborator supporting Feeding America's network operations and programs, helping to direct more food to families in need in Kroger's communities. Featured as a Champion Spotlight on the foundation's About page.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Featured as a Champion Spotlight partner. Foundation supports No Kid Hungry in providing funds, training, and technical assistance to test and expand School-Based Health Centers model.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Long-standing strategic collaborator in Zero Hunger | Zero Waste journey. Foundation recently directed two grants to WWF to support regenerative agriculture systems and protecting native grasslands.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Listed as an Impact Champion collaborator. ReFed focuses on reducing food waste through data, insights, and supply chain solutions.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Featured as a Champion Spotlight. Connects surplus produce to communities in need and reduces carbon emissions while empowering young changemakers.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Most recently worked with Village Capital to explore ways to expand access to fresh, nutritious food and improve health equity in communities. Part of Innovation Fund expansion efforts.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Third-party donation processing platform used for accepting and processing donor contributions. Website links to OneCause for donation transactions.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeEmerging player
Description

Impact-investment platform and Innovation Fund collaborator, focused on early-stage ventures in food, agriculture, and health equity. Operates adjacent to the foundation's Innovation Fund by supporting entrepreneurs with capital and capability-building.

TypeBroad incumbent
Description

Major environmental NGO and named core strategic partner. Foundation has directed grants to WWF for regenerative agriculture and native grasslands, operating at the intersection of sustainability and food systems—a strong peer in the food-and-climate grantmaking space.

TypeDirect peer
Description

Named Impact Champion partner and grantee recipient of the foundation. Direct counterpart in the child-hunger and school-meal space, distributing grants and technical assistance that overlap significantly with the foundation's food-security pillar.

TypeDirect peer
Description

Named Impact Champion collaborator and a leading U.S. non-profit focused on food-waste reduction through data, insights, and supply-chain solutions. Operates in the same food-waste policy and innovation space the foundation's Innovation Fund targets.

TypeBroad incumbent
Description

Largest U.S. retailer's corporate philanthropy arm, funding workforce, opportunity, and food-security programs at similar scale. Comparable as a corporate foundation tackling community-level food access and hunger, though with a broader social mandate beyond food waste.

TypeDirect peer
Description

Corporate foundation of a major U.S. food manufacturer, with a focused hunger-relief and nutrition grantmaking program. Directly comparable as a food-industry foundation addressing nutrition, food access, and equitable food systems.

TypeDirect peer
Description

Corporate foundation of a major U.S. packaged-food company, focused on childhood nutrition, hunger relief, and food-waste reduction. Closely mirrors the foundation's dual hunger-plus-waste mandate within food-industry philanthropy.

TypeDirect peer
Description

National hunger-relief network and named Impact Champion partner of the foundation. Feeding America operates the largest U.S. domestic hunger-relief distribution system; many of the foundation's grantees (Farmlink, mRelief, US Hunger) extend or complement Feeding America's reach.

TypeOthers
Description

Sibling corporate foundation under the same Kroger parent, focused on broader community giving (education, health, diversity). Operates alongside the ZHZW Foundation under Kroger's umbrella and serves as the closest internal counterpart for board, governance, and co-funding synergies.

TypeDirect peer
Description

Corporate foundation of one of the largest U.S. protein producers, funding hunger relief and workforce initiatives. Comparable as a food-industry corporate foundation with parallel food-security and community-impact mandates.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers10 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles9 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment4 records

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Kroger Co. Zero Hunger | Zero Waste Foundation

Charitable Foundation / Philanthropic Grantmakingthekrogercozerohungerzerowastefoundation.com

The Kroger Co. Zero Hunger | Zero Waste Foundation is a 501(c)(3) nonprofit founded in 2018 that directs grants and Innovation Fund investments to hunger-relief and food-waste-reduction organizations, nonprofits, and startups across the United States.

What Kroger Co. Zero Hunger | Zero Waste Foundation does

The Kroger Co. Zero Hunger | Zero Waste Foundation is a 501(c)(3) nonprofit foundation established in 2018 and headquartered in Cincinnati, Ohio, operating as the philanthropic arm of The Kroger Co. The foundation's stated mission is to create communities free of hunger and waste, and since inception it has directed more than $66M in cumulative funding across hunger relief and food-waste-reduction initiatives, including a 2023 single-year deployment of $7.4M via 82 grants.

The foundation runs two principal grant mechanisms: a portfolio of programmatic grants to national and operational partners (Feeding America, WWF, No Kid Hungry, ReFed, Farmlink Project) addressing fresh food access and food rescue, and a venture-style Innovation Fund that has disbursed $6.6M to 17 early-stage companies and social innovators across two open calls, in collaboration with Village Capital for accelerator programming. Individual giving is channeled through a OneCause-powered digital donation infrastructure with tiered contribution levels ranging from $10 to $500.

The organization's economics are those of a traditional private foundation: it relies primarily on contributions from its corporate parent and individual donors, and reports that approximately 94 cents of every dollar flows to programs. Governance is overseen by a board including Denise Osterhues (President & Director) and Keith Dailey (Vice President), with executive leadership currently held by Sunny Reelhorn Parr (Executive Director) and Patty Leesemann (Interim Treasurer & Executive Director).

Kroger Co. Zero Hunger | Zero Waste Foundation firmographics

Firmographics
Name
Kroger Co. Zero Hunger | Zero Waste Foundation
Legal name
The Kroger Co. Zero Hunger Zero Waste Foundation
Website
https://thekrogercozerohungerzerowastefoundation.com
Company type
Private
Founded year
2018
Operating status
Operating
Short description
The Kroger Co. Zero Hunger | Zero Waste Foundation is a 501(c)(3) nonprofit founded in 2018 that directs grants and Innovation Fund investments to hunger-relief and food-waste-reduction organizations, nonprofits, and startups across the United States.
Ownership category
akta.pro rank

Kroger Co. Zero Hunger | Zero Waste Foundation industry classification

Industry
Product category
Charitable Foundation / Philanthropic Grantmaking
NAICS
Grantmaking and Giving Services (81321), Community Food and Housing, and Emergency and Other Relief Services (6242), Emergency and Other Relief Services (624230)
akta.pro primary industry
Sustainable Agriculture & Food Systems (BPAGAGAI)
akta.pro secondary industries
Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC), Nutrition & Food Security (Global Health) NGOs (HLAJAKAH), Dropout Prevention, Alternative Education & Re-Engagement Nonprofits (BPAGADAL)

Keywords

  • Hunger relief grants
  • Food waste reduction
  • Nonprofit philanthropy
  • Community grantmaking
  • Innovation funding

Where Kroger Co. Zero Hunger | Zero Waste Foundation is headquartered

Location

Headquarters

HQ city
Cincinnati
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Kroger Co. Zero Hunger | Zero Waste Foundation business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Operations, Personnel, Technology or R&D, Others

Revenue model

  1. Philanthropic Grants and Donations: The foundation receives charitable contributions and directs grant funding to organizations aligned with its mission. Contributions are tax-deductible under Section 501(c)(3) of the Internal Revenue Code.

Pricing tiers

ModelBillingPrice
OtherPay-as-you-goFixed donation amounts for individual donors

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Kroger Co. Zero Hunger | Zero Waste Foundation product offering

Product offering

Core offering

The Kroger Co. Zero Hunger | Zero Waste Foundation is a 501(c)(3) Ohio nonprofit that directs charitable grants to nonprofit organizations, community partners, and social entrepreneurs working to improve food security and reduce food waste. Its primary grantmaking vehicles are the quarterly community grant program (accessed via the CommunityGifts portal) and the Innovation Fund, which supports innovators with solutions to hunger and waste challenges.

Product overview

The Kroger Co. Zero Hunger | Zero Waste Foundation is a charitable foundation (an Ohio nonprofit corporation under Section 501(c)(3)) focused on creating communities free of hunger and waste. The foundation operates as a unified grant-making organization with its primary vehicle being the Innovation Fund, which provides strategic grant funding to entrepreneurs and organizations addressing food security and food waste challenges. The portfolio includes grantees working on food redistribution technology, SNAP enrollment assistance, upcycled food products, and AI-powered kitchen waste measurement.

Differentiator

Problem solved

Functional benefit

Brands

  • Innovation Fund: Strategic grant funding program designed to provide solutions to end hunger and waste at national and local levels, supporting entrepreneurs with creative ideas to reduce food loss and waste in the food system.

Products and services

  • Innovation Fund A strategic grant funding program operated by the foundation that supports entrepreneurs, social innovators, and creative thinkers with solutions to improve food security and reduce food loss and waste. The fund has conducted two open calls for proposals and directed $6.6 million in grant funding to 17 companies across the U.S.
  • Zero Hunger | Zero Waste Community Grants Program A quarterly grant application program that directs funding to nonprofit organizations and community groups working on hunger relief and food waste reduction, accessed via the CommunityGifts portal and reviewed on a quarterly basis.

Quantifiable outcome

  • Since 2018, directed more than $66 million to mission-aligned organizations
  • +3 more outcomes

Companies that use Kroger Co. Zero Hunger | Zero Waste Foundation

Customer profile

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Kroger Co. Zero Hunger | Zero Waste Foundation technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Kroger Co. Zero Hunger | Zero Waste Foundation partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core and minor.

  • Feeding AmericacoreStrategic or Co-development PartnerStrategic collaborator supporting Feeding America's network operations and programs, helping to direct more food to families in need in Kroger's communities. Featured as a Champion Spotlight on the foundation's About page.
  • No Kid HungrycoreStrategic or Co-development PartnerFeatured as a Champion Spotlight partner. Foundation supports No Kid Hungry in providing funds, training, and technical assistance to test and expand School-Based Health Centers model.
  • World Wildlife Fund (WWF)coreStrategic or Co-development PartnerLong-standing strategic collaborator in Zero Hunger | Zero Waste journey. Foundation recently directed two grants to WWF to support regenerative agriculture systems and protecting native grasslands.
  • ReFedminorStrategic or Co-development PartnerListed as an Impact Champion collaborator. ReFed focuses on reducing food waste through data, insights, and supply chain solutions.
  • The Farmlink ProjectminorStrategic or Co-development PartnerFeatured as a Champion Spotlight. Connects surplus produce to communities in need and reduces carbon emissions while empowering young changemakers.
  • Village CapitalcoreStrategic or Co-development PartnerMost recently worked with Village Capital to explore ways to expand access to fresh, nutritious food and improve health equity in communities. Part of Innovation Fund expansion efforts.
  • OneCauseminorChannel Partner/ Reseller/ DistributorThird-party donation processing platform used for accepting and processing donor contributions. Website links to OneCause for donation transactions.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Kroger Co. Zero Hunger | Zero Waste Foundation competitors and assessment

Company assessment

Emerging players

  • Village Capital: Impact-investment platform and Innovation Fund collaborator, focused on early-stage ventures in food, agriculture, and health equity. Operates adjacent to the foundation's Innovation Fund by supporting entrepreneurs with capital and capability-building.

Broad incumbents

  • World Wildlife Fund (WWF): Major environmental NGO and named core strategic partner. Foundation has directed grants to WWF for regenerative agriculture and native grasslands, operating at the intersection of sustainability and food systems—a strong peer in the food-and-climate grantmaking space.
  • Walmart Foundation: Largest U.S. retailer's corporate philanthropy arm, funding workforce, opportunity, and food-security programs at similar scale. Comparable as a corporate foundation tackling community-level food access and hunger, though with a broader social mandate beyond food waste.

Direct peers

  • No Kid Hungry (Share Our Strength): Named Impact Champion partner and grantee recipient of the foundation. Direct counterpart in the child-hunger and school-meal space, distributing grants and technical assistance that overlap significantly with the foundation's food-security pillar.
  • ReFED: Named Impact Champion collaborator and a leading U.S. non-profit focused on food-waste reduction through data, insights, and supply-chain solutions. Operates in the same food-waste policy and innovation space the foundation's Innovation Fund targets.
  • General Mills Foundation: Corporate foundation of a major U.S. food manufacturer, with a focused hunger-relief and nutrition grantmaking program. Directly comparable as a food-industry foundation addressing nutrition, food access, and equitable food systems.
  • Conagra Brands Foundation: Corporate foundation of a major U.S. packaged-food company, focused on childhood nutrition, hunger relief, and food-waste reduction. Closely mirrors the foundation's dual hunger-plus-waste mandate within food-industry philanthropy.
  • Feeding America: National hunger-relief network and named Impact Champion partner of the foundation. Feeding America operates the largest U.S. domestic hunger-relief distribution system; many of the foundation's grantees (Farmlink, mRelief, US Hunger) extend or complement Feeding America's reach.
  • Tyson Foundation: Corporate foundation of one of the largest U.S. protein producers, funding hunger relief and workforce initiatives. Comparable as a food-industry corporate foundation with parallel food-security and community-impact mandates.

Others

  • The Kroger Co. Foundation (The Kroger Company Foundation): Sibling corporate foundation under the same Kroger parent, focused on broader community giving (education, health, diversity). Operates alongside the ZHZW Foundation under Kroger's umbrella and serves as the closest internal counterpart for board, governance, and co-funding synergies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Kroger Co. Zero Hunger | Zero Waste Foundation compliance and trust

Trust signal

Compliance1 record

Kroger Co. Zero Hunger | Zero Waste Foundation financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Kroger Co. Zero Hunger | Zero Waste Foundation leadership team

Management profile

Number of profiles

Profiles9 records

Kroger Co. Zero Hunger | Zero Waste Foundation funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Kroger Co. Zero Hunger | Zero Waste Foundation M&A and investment

M&A and investment

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kroger Co. Zero Hunger | Zero Waste Foundation

What does Kroger Co. Zero Hunger | Zero Waste Foundation do?

The Kroger Co. Zero Hunger | Zero Waste Foundation is a 501(c)(3) Ohio nonprofit that directs charitable grants to nonprofit organizations, community partners, and social entrepreneurs working to improve food security and reduce food waste. Its primary grantmaking vehicles are the quarterly community grant program (accessed via the CommunityGifts portal) and the Innovation Fund, which supports innovators with solutions to hunger and waste challenges.

Is Kroger Co. Zero Hunger | Zero Waste Foundation a public or private company?

Kroger Co. Zero Hunger | Zero Waste Foundation is a private company. It is classified as corporate owned and is currently operating.

When was Kroger Co. Zero Hunger | Zero Waste Foundation founded?

Kroger Co. Zero Hunger | Zero Waste Foundation was founded in 2018.

Where is Kroger Co. Zero Hunger | Zero Waste Foundation based?

Kroger Co. Zero Hunger | Zero Waste Foundation is headquartered in Cincinnati, United States, in the North America region.

How does Kroger Co. Zero Hunger | Zero Waste Foundation make money?

One revenue line is on record: philanthropic Grants and Donations.

Who are Kroger Co. Zero Hunger | Zero Waste Foundation's main competitors?

Village Capital is listed as an emerging player. Broad incumbents are World Wildlife Fund (WWF) and Walmart Foundation. Direct peers are No Kid Hungry (Share Our Strength), ReFED, General Mills Foundation, Conagra Brands Foundation, Feeding America and Tyson Foundation. The Kroger Co. Foundation (The Kroger Company Foundation) is listed as an others.

Does Kroger Co. Zero Hunger | Zero Waste Foundation have an API?

No public API is recorded for Kroger Co. Zero Hunger | Zero Waste Foundation.

What industry is Kroger Co. Zero Hunger | Zero Waste Foundation in?

Kroger Co. Zero Hunger | Zero Waste Foundation's product category is Charitable Foundation / Philanthropic Grantmaking. Its primary akta.pro industry code is BPAGAGAI, Sustainable Agriculture & Food Systems, with a secondary code of BPAGAAAC, Emergency Shelter, Camp Management & Non-Food Items (NFI). Its NAICS code is 81321.

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