What motrona does

motrona GmbH is a privately held German manufacturer of industrial automation and drive technology hardware, headquartered in Gottmadingen, Germany, and operating since 1984. The company designs and produces electronic measuring devices, signal converters, motion controllers, and safety relays organized into four core product lines: Safety Relays, Digital Indicators (including the touchMATRIX® brand), Motion Controllers, and Signal Converters (including the modular GV/GT series). Its safety portfolio carries dual SIL3/PLe certification (EN ISO 13849, EN 61508) issued by TÜV NORD, and its newer generations embed PROFINET, IO-Link, and MQTT/MQTT-IoT connectivity for Industry 4.0 integration.

The company generates revenue primarily through direct hardware sales from its German headquarters combined with a network of international channel partners that cover seven geographic regions. A dedicated sales subsidiary, ICA SYSTÈMES MOTION, handles the French market, while other regions are served through long-term distribution partners. motrona also offers bespoke EMS (Electronic Manufacturing Services) for customer-specific engineering solutions and publishes SISTEMA libraries to support EN ISO 13849-1 safety compliance calculations by its customers. Products are quoted by configuration and volume; same-day dispatch is offered on stocked core items.

motrona serves machine builders and industrial automation OEMs requiring certified safety monitoring, signal interoperability (HTL, TTL, RS422, SinCos, SSI, analog, strain gauge), and motion control for synchronization, cutting, packaging, winding, and printing applications. The customer base spans use cases including machine safety, elevator safety, and motion-intensive manufacturing processes. Leadership is held by Dipl. Ing. (FH) Patrick Pfeiffer on the Executive Board; the company has between 11 and 50 employees and operates as an independent, family-controlled GmbH with no disclosed venture, private equity, or parent-company ownership.

Name

motrona

Legal name

motrona GmbH

Website

https://motrona.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

motrona GmbH is a privately held German manufacturer of certified safety relays, digital indicators, motion controllers, and signal converters serving machine builders and industrial automation OEMs worldwide through direct sales and a network of international channel partners.

Ownership category

akta.pro rank

Product category

Industrial Automation & Drive Technology

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Relay and Industrial Control Manufacturing (335314), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Safety Instrumented Systems & Machine Safety Control (SIS, Safety PLCs, Relays) (IMAGABAF)

akta.pro secondary industries

Industrial Safety & Security Electronics Manufacturing (Safety relays, E-stops, light curtains, access control) (IMAGAGAG), Sensors & Instrumentation Electronics Manufacturing Services (Transmitters, analyzers, industrial sensors) (IMAGAGAL), Motor Encoders, Feedback & Condition Monitoring (Encoders, Vibration, Predictive) (IMAGACAJ)

Keywords

• Industrial automation
• Safety relays
• Motion controllers
• Signal converters
• Digital indicators

Headquarters

HQ city

Gottmadingen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Electronic Measuring Devices and Safety Relays: Sale of safety relays (speed monitors, position monitors), digital indicators, and related industrial electronic measurement equipment for machine building and industrial automation applications.
2. Signal Converters and Motion Controllers: Sale of signal converters (gateways, frequency converters, level converters, fiber optic converters) and motion controllers for synchronization, flying operation, positioning control, and winding/winding applications.
3. EMS Services and Bespoke Solutions: Customer-specific (bespoke) solutions and EMS services for complex applications, supported by a team experienced in solution-finding and engineering challenges.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

motrona manufactures and sells electronic measuring devices, safety relays, digital indicators, signal converters, and motion controllers for industrial automation and drive technology applications. The company's product portfolio includes SIL3/PLe certified safety speed monitors, position monitors, touchMATRIX fieldbus indicators, PROFINET couplers, MQTT IoT edge gateways, and modular signal distributors serving machine builders, motion control applications, and signal processing customers. motrona also offers customer-specific EMS engineering services and SISTEMA functional safety libraries.

Product overview

motrona is a manufacturer of industrial automation and drive technology products, operating as a multi-product portfolio company with four core product lines: Safety Relays (safety speed monitors, speed monitors, position monitors), Digital Indicators (panel meters, electronic counters, tachometers, strain gauge indicators, fieldbus indicators, IO-Link indicators), Motion Controllers (synchronization, flying operation, rotating cutters, printing/punching, positioning), and Signal Converters (gateways, frequency/analog/SSI/SinCos converters, level converters, fiber optic converters). The portfolio includes specialized products like the PN222 PROFINET Fieldbus Coupler, EG222 Smart Edge Gateway for IoT/MQTT connectivity, PN350/EC350 touchMATRIX fieldbus indicators, and GT/GV modular signal distributors with up to 1 MHz input frequency. The company also provides EMS services for customer-specific solutions and SISTEMA libraries for functional safety calculations. With 40 years of market experience, motrona offers both standard products and bespoke engineering services.

Differentiator

Problem solved

Functional benefit

Brands

• touchMATRIX®: Display and evaluation systems for digital indicators

Products and services

• Safety Relays Safety relays including safety speed monitors, speed monitors, and position monitors with SIL3/PLe dual certification (EN 61508 and ISO 13849) for machine and elevator safety applications, including speed, standstill, and direction of rotation monitoring.
• Digital Indicators Digital indicators including panel meters, electronic counters, tachometers, frequency meters, strain gauge indicators, position indicators, fieldbus indicators, and process indicators for IO-Link. Used for visualization and monitoring of process values in industrial environments.
• Motion Controllers Motion controllers for synchronization, flying operation, rotating cross cutters, rotary/eccentric shears, tubular bag packing machines, winding and laying, printing and punching, and positioning control. The MC800 features a flexible bus architecture and integrated tandem drive control.
• Signal Converters Signal converters including gateways, frequency signal converters (HTL/TTL), analog signal converters (V/mA), strain gauge amplifiers (mV/V), SSI/parallel converters, SinCos converters, level converters (HTL/TTL/RS422), encoder/signal splitters, frequency dividers/multipliers, fiber optic converters, and combinations of converters for various input types.
• EMS Services Electronic manufacturing services (EMS) for customer-specific solutions and bespoke product development, leveraging motrona's engineering team experienced in solution-finding for complex applications.
• PN222 PROFINET Fieldbus Coupler Fieldbus coupler with PROFINET IO Device Conformance Class B interface, dual port Ethernet with integrated switch, 4 analog inputs, 12 digital HTL/PNP inputs, and 8 digital high-side drivers.
• EG222 Smart Edge Gateway IoT Gateway with RJ45 interface for MQTT protocol featuring 4 analog inputs (15 bit for ±10V or 0/4...20mA), 16 digital HTL/PNP inputs, and 4 digital PNP outputs for Industry 4.0 applications.
• EM222 Extension Module Expansion module for EG222 and PN222 device family with 4 analog inputs, 12 digital inputs, and 8 digital outputs, supporting up to 3 expansion modules per base unit.
• PN350 & EC350 touchMATRIX Fieldbus Indicators Fieldbus indicators with touchMATRIX technology for efficient visualization solutions in Industry 4.0 applications, supporting PROFINET communication.
• SRC30/EL Compact Safety Relay Compact safety relay for machine and elevator applications, providing safety functions up to SIL3/PLe in a compact form factor.
• DS230 Safety Monitor SIL3/PLe certified safety monitor with multifunctional inputs for HTL, RS422, SinCos sensors and built-in signal splitter. Safety functions equivalent to EN 61800-5-2. Dual certified per EN ISO 13849 and EN 61508 by TÜV NORD.
• Accessories Supporting products including USB cables, mounting accessories, relay circuit boards, power supplies, operator terminals, and encoder simulators for use with motrona devices.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ICA SYSTÉMES MOTIONcoreChannel Partner/ Reseller/ DistributorICA SYSTÉMES MOTION operates as motrona's dedicated sales office for France, located in Haguenau. The company is owned by Pierre Traut and provides local sales, consultation, and support services for the French market. Contact: 12 rue Nicolas Thurot, 67500 Haguenau, France. Phone: +33 (0) 3 90 22 66 83, Fax: +33 (0) 3 90 22 66 84.
• Electro SensorsminorChannel Partner/ Reseller/ DistributorElectro Sensors serves as a sales partner for motrona, representing the company at events such as the M3 Ethanol Managers Meeting.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Baumer Group: Swiss-German sensor and encoder manufacturer with motion control, signal processing, and industrial instrumentation offerings. Comparable to motrona on encoders, signal converters, and industrial automation instrumentation.
• Kübler Group: German encoder, counter, and signal conditioning manufacturer. Closely comparable to motrona on digital indicators, encoders, and signal converters with similar Mittelstand positioning and overlapping customer base in machine building.
• Phoenix Contact: German industrial automation specialist offering safety relays, signal conditioners, interface converters, and PROFINET couplers. Closely comparable to motrona across signal conversion and safety lines, with broader portfolio and larger scale.
• Pilz GmbH & Co. KG: German family-owned safety automation specialist producing safety relays, controllers, and machine safety systems up to SIL3/PLe. Directly comparable to motrona on safety relay portfolio, certification tier, and German Mittelstand positioning; Pilz is the leading pure-play safety competitor.
• Hengstler: German industrial counter, encoder, and relay manufacturer (part of Fortive). Directly comparable to motrona on electronic counters, tachometers, and signal processing product lines.
• Wieland Electric: German industrial electronics manufacturer of safety relays, signal converters, and interface modules. Direct overlap with motrona on safety relay and signal conditioning product lines, with similar Mittelstand heritage.
• Pepperl+Fuchs: German industrial sensor and interface technology specialist producing signal conditioners, isolators, and fieldbus infrastructure. Directly comparable to motrona on signal conversion portfolio and PROFINET/fieldbus gateway offerings.

Broad incumbents

• ABB Ltd: Global industrial automation incumbent with safety relays, motion controllers, and signal conditioning products under its Electrification and Motion segments. Broad incumbent overlap with motrona product categories without niche specialization.
• IFM Electronic: German industrial sensor and IO-Link specialist offering process indicators, signal converters, and fieldbus connectivity. Adjacent comparator on IO-Link indicators and PROFINET integration that overlaps motrona's newer Industry 4.0 product launches.
• Siemens AG (SIRIUS Industrial Controls): Global industrial automation incumbent with SIRIUS safety relays, SIMATIC controls, and broad portfolio spanning signal conditioning, motion control, and PROFINET infrastructure. Overlaps motrona broadly but does not specialize in motrona's niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MotronaAutomation
• Facebookfacebook.com/motrona.automation
• LinkedInlinkedin.com/company/motrona-gmbh
• Instagraminstagram.com/motrona_gmbh
• Xx.com/motrona_GmbH

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about motrona