Assessment Centre

What Assessment Centre does

Assessment Centre is a privately-held South African industrial psychology consultancy headquartered in Sasolburg, Free State Province. Founded in 2001 by registered Industrial Psychologist H.D. Knott (Lentie) and co-led since March 2010 by director Dr. W.J. Coetzer (Wilma), the firm employs between 11 and 50 staff comprising Industrial Psychologists, Psychometrists, HR specialists, and management consultants. Its core offering is a portfolio of validated psychometric instruments (including 15FQ, OPQ, MBTI, Belbin, EQ-i, Raven's Progressive Matrices, Giotto, Vienna Test System and CPP) administered through Assessment and Development Centres, supported by SPSS-based statistical analysis and the proprietary Employee Perceptions on Safety Performance Survey (EPSSP).

The company delivers four interlocking service lines: Human Optimization (psychometric assessments for selection, development, and career guidance), Human Capital Development (management, personal development, age adaptation, and customer service training), Human Resources Mobilization (job profiling, screening, disciplinary hearings, CCMA representation, employee wellness), and Psycho-legal Evaluations (expert witness work for Road Accident Fund motor-vehicle accident cases). It also conducts applied research projects covering exit/retention interviews and ideal-profile research for petro-chemical engineers, scientists, and operations staff.

The business model is bespoke fee-for-service professional consulting, with each engagement scoped and priced per client need; pricing is not publicly disclosed. The go-to-market is sales-led and direct B2B, primarily targeting South African enterprises in petro-chemical and mining (SASOL and Anglo Platinum are named clients). The firm is pursuing BEE Balance Scorecard Level 4 compliance to broaden access to South African enterprise and public-sector procurement. Distribution is a single-country direct-sales model centered in Free State Province, with no disclosed digital channels, partners, or international footprint.

Name

Assessment Centre

Legal name

Assessment Centre

Website

https://assessment-centre.co.za

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Assessment Centre is a South African industrial psychology consultancy in Sasolburg delivering psychometric assessments, HR mobilization, training, psycho-legal evaluations, and safety climate research to enterprise clients, principally in petro-chemical and mining sectors.

Ownership category

akta.pro rank

Product category

Psychological Assessment Services

NAICS

Other Scientific and Technical Consulting Services (541690), Other Scientific and Technical Consulting Services (54169), Professional, Scientific, and Technical Services (541)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Personality & Behavioral Assessments (BPACAMAC)

akta.pro secondary industries

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH), Integrity, Reliability & Safety / Risk Assessments (BPACAMAJ)

Keywords

• Psychometric assessments
• Industrial psychology
• Human resources consulting
• Talent management
• Psychological evaluations

Headquarters

HQ city

Sasolburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Consulting Services: Fee-for-service professional consulting engagements providing psychological assessments, HR services, and training programmes. Services are customized per client need and provided directly to organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Assessment Centre is a South African industrial psychology consultancy that delivers psychometric assessments, HR consulting, management and personal development training, psycho-legal evaluations, and applied safety/organizational research. The firm uses a portfolio of validated psychometric instruments (15FQ, OPQ, MBTI, Belbin, TESI, Baron EQ-i, CPP, CPA, Raven's Progressive Matrices, Giotto, Vienna Test System) alongside its proprietary EPSSP safety survey and SPSS-based statistical analysis to support client objectives in selection, development, safety culture, and HR compliance.

Product overview

Assessment Centre is a consultancy firm providing comprehensive psychological, developmental, and human resources related services focused on optimising business, team, and individual performance. The core offering is a portfolio of psychometric assessment instruments including Assessment and Development Centres, Personality Assessments (15FQ, OPQ), Emotional Intelligence (Baron EQ-i), Potential/Ability Assessments (CPP, CPA, Raven's Progressive Matrices), Team Building tools (MBTI, Belbin, TESI), Work Profiling System, Interest Inventory (Self-Directed Search), Integrity Assessment (Giotto), and Psychomotor Assessment (Vienna Test System). These instruments support core services in Human Optimization (psychometric assessments for selection and development), Human Capital Development (management development, personal development, age adaptation, customer services training), Human Resources Mobilization (personnel management, employee relations, employee wellness), and Psycho-legal Evaluations. The company also conducts applied research including Exit and Retention Interviews, Determining Ideal Profiles, and Psychological Perceptions on Safety (EPSSP).

Differentiator

Problem solved

Functional benefit

Products and services

• Human Optimization (Psychometric Assessments) Objective summary of individuals' abilities, behaviour styles, and position compatibilities using carefully developed psychometric tools to fit talent, personality, and attributes to suitable roles. Enhances job selection procedures, reduces recruitment costs, and identifies strengths and areas for development.
• Human Capital Development Programmes connecting individuals to development services identified through psychological assessments, addressing management development, personal development, customer services, and age adaptation.
• Human Resources Mobilization Comprehensive HR services including personnel management (job profiling, screening, interviews, background checks), employee relations (disciplinary hearings, CCMA representation), and employee wellness programmes.
• Psycho-legal Evaluations Medico-legal related assessments and expert witness services for civil cases involving motor vehicle accidents, providing expert opinion on impact of accidents on employability from an Industrial Psychology perspective.
• Assessment and Development Centres Structured centres where participants complete exercises simulating target job activities to assess competencies, using combinations of exercises, psychometric testing, and interviews to predict job performance.
• Personality Assessments (15FQ and OPQ) Psychometric instruments including the 15FQ assessing emotional intelligence, team roles, leadership styles, career themes, and work attitudes; and the OPQ assessing 32 personality characteristics across relationships, thinking style, and emotional dimensions.
• Team Building Instruments (MBTI, Belbin, TESI) Team development instruments using Myers-Briggs Type Indicator for personality preferences, Belbin Team Roles for effective team composition, and Team Emotional and Social Intelligence measuring team identity, motivation, communication, and conflict resolution.
• Potential and Ability Assessments (CPP, CPA, Raven's Progressive Matrices) Cognitive ability assessments including the Computer-based Cognitive Process Profile gathering over 10,000 measures of problem-solving; Career Path Appreciation assessing working capacity and cognitive style; and Raven's nonverbal abstract reasoning assessment.
• Employee Perceptions on Safety Performance Survey (EPSSP) Proprietary survey measuring how employees perceive their organisation in terms of safety aspects including management involvement, supervisor roles, risk behaviour, incident reporting, communication, equipment, and post-accident reactions. Two structured processes are followed depending on the organisation's need.
• Management Development (AOM, MMMP, MSDP) Management development interventions including Art of Management for first-line managers, Middle Management Mastery Programme for middle managers, and Managing Self Development Programme for talent pipeline participants.
• Age Adaptation Programme Life after Retirement programme for people entering retirement, addressing transition challenges, financial planning, and change management with spouse inclusion.
• Exit and Retention Interviews Semi-structured one-on-one discussions with departing employees to identify retention issues, reduce turnover, and benchmark against industry norms, with a retention survey currently under development.
• Determining Ideal Profiles Statistical analysis research determining trends in psychological assessment results to develop engineer, scientist, and operations profiles in the petro-chemical industry.

Quantifiable outcome

• EPSSP reliability results between 0.64 and 0.93 for different factors

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hogan Assessments: Specialist in personality-based assessments for selection, leadership development, and organizational effectiveness — overlapping with Assessment Centre's personality and behavioral testing offering.
• Thomas International: Provider of psychometric and behavioral assessments (e.g., PPA, GIA) used for selection and development; directly comparable in instrument catalog and use cases.
• Saville Assessment (W Talent): Provider of personality and ability assessments (e.g., Wave) used for selection and development; competes in the same enterprise psychometric assessment space.
• SHL: Global leader in psychometric assessments and talent measurement; competes head-on with Assessment Centre across personality, ability, and behavioral assessments used for selection and development.

Broad incumbents

• Aon Assessment Solutions: Part of Aon's broader HR consulting practice, offering psychometric assessments and talent analytics as part of a much wider advisory portfolio to enterprise clients.
• Korn Ferry: Global organizational consulting firm providing talent assessments, leadership development, and HR advisory; competes for enterprise assessment and selection mandates.
• Pearson TalentLens: Pearson's psychometric assessment business offering ability, personality, and behavioral instruments; overlapping product catalog with Assessment Centre's Raven's, OPQ, and related tools.

Regional players

• JVR Psychometrics: South African distributor of psychometric instruments and publisher of the JVR series of assessments; competes in the local SA market with Assessment Centre for test distribution and consulting engagements.
• People First HR Solutions: South African HR consulting and talent management firm offering assessments, training, and HR compliance services — a direct regional competitor for SA enterprise mandates.
• Work Dynamics (formerly ASA/Workinfo): South African HR consulting firm offering psychometric assessments, talent management, and HR advisory; comparable in geographic market and service mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/assessment-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assessment Centre