What MindSetting does

MindSetting operates mindsettingpsych.ca, a Canadian content and affiliate marketing website founded in 2021 and based in London, Canada. The site publishes editorial reviews, guides, comparisons, and informational articles organized across more than 20 topical categories, including Casino (1,870+ articles), Lotto, Canada, Vegas, Numbers, Poker, Ontario, Betting, Hotel, Niagara, Sports, Odds, Slots, and Bonus. The site targets Canadian consumers researching online casinos, lottery results, sports betting platforms, hotels, restaurants, and entertainment options in destinations such as Niagara Falls, Las Vegas, and major Canadian cities.

The platform's underlying technology is a standard SEO-optimized content management system delivering free, self-serve articles, guides, and promotional codes (e.g., Bet365, PokerStars, 888casino, DraftKings). There is no disclosed proprietary software, mobile application, API, or integration stack; the offering is editorial content rather than a software product. Operating with a 1–10 person team, MindSetting runs on a low-overhead affiliate revenue model, monetizing organic traffic through referral links to gambling operators, betting platforms, and travel-related services rather than through subscription fees, advertising, or direct consumer charges.

There is a material conflict in the source data: a one-line firmographic short description states the company helps people 'transform their lives through the science of psychology and the power of psychedelic medicine,' yet every other piece of evidence — the website's actual categories, article inventory, and content focus — points unambiguously to a gambling and casino affiliate content site. The website evidence is treated as the authoritative first-party source. The company is privately held, has no disclosed funding, no disclosed management team, no disclosed partnerships, and no disclosed revenue, leaving its commercial scale and ownership structure as data gaps.

Name

MindSetting

Website

https://mindsettingpsych.ca

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

MindSetting operates mindsettingpsych.ca, a Canadian content and affiliate website founded in 2021 that publishes free reviews, guides, and comparisons of online casinos, lotteries, sports betting platforms, hotels, and entertainment options for Canadian consumers, monetizing via affiliate referrals to gambling operators.

Ownership category

akta.pro rank

Product category

Gambling Content & Reviews

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

• Online casino reviews
• Lottery results
• Sports betting odds
• Affiliate content publishing
• Gambling guides

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels1 record

Marketing channels2 records

Core offering

MindSetting runs a digital content website that publishes reviews, guides, and informational articles covering online casinos, lottery results, sports betting odds, poker, slots, hotels in Las Vegas and Niagara Falls, and restaurants. The site promotes and reviews various online gambling platforms with referral-style bonus code sections and targets Canadian consumers interested in gambling, travel, and entertainment content.

Product overview

MindSetting operates mindsettingpsych.ca, a Canadian-focused content and editorial website that provides reviews, guides, and information about online casinos, land-based casinos, lottery games, sports betting platforms, hotels, and restaurants. The site features categorized article sections covering various gambling topics including casino reviews, lotto results, sports betting odds, and entertainment guides. The primary offering is editorial content and not a software product or platform.

Differentiator

Problem solved

Functional benefit

Products and services

• MindSetting content website (mindsettingpsych.ca)

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• VegasInsider: Las Vegas-focused sports betting and casino content site with odds, picks, and operator referrals. Comparable to MindSetting's Vegas/Hotel category for destination-gambler audiences.
• Casino.org: Long-running casino review and affiliate site with country-targeted pages, casino rankings, and bonus listings. Comparable as a casino-focused SEO affiliate publishing operator reviews and bonus codes.
• Better Collective: Global sports betting affiliate and digital media group operating country-specific portals and SEO-driven review sites. Comparable as a tier-1 operator in the same gambling-affiliate category, with broader scale and similar SEO/content tactics.
• Catena Media: Large multi-vertical gambling and finance affiliate operator with deep casino, sports betting, and poker coverage. Closely comparable affiliate business model to MindSetting, operating in similar regulated markets.
• Covers.com: Sports betting media and affiliate platform providing odds, picks, and operator referrals. Comparable to MindSetting's sports betting / odds content sections.
• Gambling.com Group: Publicly listed gambling affiliate operator running country-specific portals (including for Canada) that monetize through operator referrals for casino, sports betting, and poker. Directly comparable as a content-driven gambling affiliate targeting similar Canadian traffic.
• OddsChecker: Odds-comparison and sports-betting affiliate site with extensive SEO content, operator referrals, and country-specific verticals. Direct overlap with MindSetting's sports betting and odds-comparison content.
• PlayCanada: Canadian-focused gambling and sports betting review/affiliate site covering casino, sportsbook, and provincial regulation. The closest direct geographic peer to MindSetting within the Canadian affiliate market.

Regional players

• OLG (Ontario Lottery and Gaming): Provincial Canadian gambling operator and source of official lottery results. MindSetting republishes OLG content (Lotto 6/49, Daily Keno, Lotto Max), making OLG both a content source and the upstream regulated operator.

Emerging players

• The Action Network: Sports betting media and affiliate platform with picks, odds, and operator referrals. Comparable content format and audience intent to MindSetting's sports betting / odds categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks3 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MindSetting