MuoviAmo
MuoviAmo is an Italian integrated mobility operator providing 24/7 urban parking, vehicle maintenance, and car rental (including long-term subscription) across Rome, Milan, Florence, and Venice, serving private individuals, corporate fleets, and car rental companies.
- Company typePrivate
- Founded2000
- HeadquartersRome, Italy
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What MuoviAmo does
MuoviAmo is a privately held Italian mobility services operator headquartered in Rome, founded in 2000 and operating under the legal entity MuoviAmo Parking srl (P.IVA 09372651001). The company runs an integrated network of three business lines — MuoviAmo Parking (urban parking facilities with automated and assisted access), MuoviAmo Service (vehicle maintenance, tire service, bodywork, glass, inspections, valet, and car-care), and MuoviAmo Rent (short-term, long-term, and chauffeur-driven car rental plus corporate fleets and used vehicle sales) — across approximately 20+ physical sites in Rome, Florence, Milan, and Venice.
Its technology stack centers on the third-party Designa automated access control system (ticket issuance, subscription card reading) integrated with proprietary parking management software. There is no public mobile app, no published API or SDK, and no disclosed AI/ML capabilities. Operations are labor- and asset-intensive: physical parking capacity, workshop facilities, and a rental vehicle fleet underpin service delivery. Distribution is direct through physical facilities and online quote-request forms, supplemented by a B2B convention partnership program ([email protected]) for corporate client acquisition, plus content marketing via blog and social channels (Facebook, LinkedIn, Instagram).
Revenue is generated across five streams: hourly and subscription parking, short-term vehicle rental, long-term vehicle rental (subscription model with all-inclusive insurance/maintenance/assistance — e.g., Volvo XC60 at €519.38/month over 36 months), vehicle maintenance services (including B2B car-care for third-party rental companies), and logistics/vehicle movement services. Customer segments are private individuals, business and corporate clients, and car rental companies. Pricing is predominantly quote-based, with subscription/multi-month contracts as the primary recurring mechanism for parking and long-term rental.
MuoviAmo firmographics
Firmographics- Name
- MuoviAmo
- Legal name
- MuoviAmo Parking srl
- Website
- https://muoviamo.it
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- MuoviAmo is an Italian integrated mobility operator providing 24/7 urban parking, vehicle maintenance, and car rental (including long-term subscription) across Rome, Milan, Florence, and Venice, serving private individuals, corporate fleets, and car rental companies.
- Ownership category
- akta.pro rank
MuoviAmo industry classification
Industry- Product category
- Urban Mobility Services
- NAICS
- Parking Lots and Garages (812930), Parking Lots and Garages (81293)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Executive / Corporate Chauffeur Services (THADAEAF)
- akta.pro secondary industries
- Chauffeur-Driven Car Rental (With Driver) (THADAAAG), Chauffeured / Black Car & Executive Car Services (THACAIAC), Chauffeur / Black Car & Executive Car Services (TLAFAHAD)
Keywords
Where MuoviAmo is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- Italy
- HQ region
- Europe
Offices4 records
Markets served
MuoviAmo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Parking Services: Hourly parking, daily subscriptions, 24-hour subscriptions, and hand washing services at automated and assisted parking facilities across Rome, Milan, Florence, and Venice
- Long-term Vehicle Rental: Monthly rental contracts for vehicles with all-inclusive packages covering insurance, maintenance, and assistance
- Short-term Vehicle Rental: Daily and weekly car rentals for individuals and businesses
- Vehicle Service and Maintenance: Maintenance services including oil changes, tire changes, air conditioning recharge, MCTC inspection, bodywork, glass repair, car valet, and car care for rental companies
- Logistics Services: Vehicle movement and transportation services for businesses
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Long-term rental example: Volvo XC60 D3 Geartronic Business |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
MuoviAmo product offering
Product offeringCore offering
MuoviAmo is an Italian integrated mobility services provider operating three interconnected service lines: MuoviAmo Parking (24/7 automated and assisted parking facilities with hourly, daytime, and 24-hour subscriptions in Rome, Milan, Florence, and Venice), MuoviAmo Service (vehicle maintenance, tire replacement, AC recharging, MCTC inspections, bodywork, glass repair, car valet, and hand washing), and MuoviAmo Rent (short-term, long-term all-inclusive rental with insurance and assistance, chauffeur service, and corporate fleet management). Services are delivered through physical facilities supplemented by online quote request forms.
Product overview
MuoviAmo is an integrated mobility network offering three interconnected service lines: MuoviAmo Parking (secure parking facilities with automated and assisted management systems across Rome, Milan, Florence, and Venice), MuoviAmo Service (comprehensive vehicle maintenance including tires, bodywork, inspections, and car care for rental companies), and MuoviAmo Rent (car rental including short-term, long-term, chauffeur services, and corporate fleet solutions). The three service areas work together to provide customers with complete mobility solutions from vehicle care to parking to rental.
Differentiator
Problem solved
Functional benefit
Products and services
- MuoviAmo Parking
- MuoviAmo Service Comprehensive vehicle maintenance, repair, and care services including warranty servicing, tire changes, AC recharging, MCTC inspections, bodywork, glass replacement, car valet, hand washing, logistics, and rental fleet preparation. Serves individual car owners, hotels, restaurants, businesses needing logistics, and car rental companies.
- MuoviAmo Rent Car rental services covering short-term daily/weekly rentals, long-term monthly rentals with all-inclusive coverage (insurance, maintenance, assistance, road tax, registration), chauffeur-driven rental, corporate fleet management, and used vehicle sales. Serves individuals needing temporary vehicles and businesses requiring fleet or executive transport solutions.
Companies that use MuoviAmo
Customer profileSegments3 records
Ideal customer profiles3 records
MuoviAmo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
MuoviAmo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DesignacoreDesigna provides automated parking access control systems for MuoviAmo parking facilities, including ticket issuance and subscription card reading capabilities.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
MuoviAmo competitors and assessment
Company assessmentDirect peers
- Maggiore: Italian short- and long-term vehicle rental brand. Comparable to MuoviAmo Rent across short-term consumer and corporate rental use cases in Italy.
- LeasePlan: International long-term rental and fleet management provider with Italian operations. Comparable offering for corporate fleet outsourcing and all-inclusive vehicle subscription.
- ALD Automotive: Major Italian long-term rental and fleet management operator. Comparable in the corporate all-inclusive rental segment MuoviAmo Rent targets.
- APCOA Parking: One of Europe's largest parking operators with Italian operations. Comparable as a provider of managed parking facilities and mobility services in urban centers.
- Saba: Major European parking operator with significant Italian presence. Directly comparable as a multi-site urban parking network operator competing for the same customer base in Italian cities.
- Arval: Leading long-term vehicle rental and fleet management provider owned by BNP Paribas. Directly comparable to MuoviAmo's corporate fleet and long-term rental business line.
Emerging players
- EasyPark: Digital parking aggregation and payment app active across Italy. Comparable as a consumer-facing parking access channel that competes for the same end driver.
- Free2Move: Stellantis-owned integrated mobility platform offering parking, charging, and rental. Comparable as an integrated urban mobility proposition positioning around convenience across multiple services.
Broad incumbents
- Q-Park: Large European parking operator with selective Italian presence. Comparable as a premium urban parking operator, though typically larger-format garages.
- Sixt: International car rental brand with Italian operations. Comparable in the short- and long-term rental segment, with broader geographic reach and fleet scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
MuoviAmo social profiles
Digital presenceMuoviAmo financial estimates
Financial estimateRevenue estimate
Valuation estimate
MuoviAmo leadership team
Management profileNumber of profiles
MuoviAmo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MuoviAmo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MuoviAmo
What does MuoviAmo do?
MuoviAmo is an Italian integrated mobility services provider operating three interconnected service lines: MuoviAmo Parking (24/7 automated and assisted parking facilities with hourly, daytime, and 24-hour subscriptions in Rome, Milan, Florence, and Venice), MuoviAmo Service (vehicle maintenance, tire replacement, AC recharging, MCTC inspections, bodywork, glass repair, car valet, and hand washing), and MuoviAmo Rent (short-term, long-term all-inclusive rental with insurance and assistance, chauffeur service, and corporate fleet management). Services are delivered through physical facilities supplemented by online quote request forms.
Is MuoviAmo a public or private company?
MuoviAmo is a private company. It is classified as unknown and is currently operating.
When was MuoviAmo founded?
MuoviAmo was founded in 2000. It employs 251 to 500 people.
Where is MuoviAmo based?
MuoviAmo is headquartered in Rome, Italy, in the Europe region.
How does MuoviAmo make money?
Five revenue lines are on record. Parking Services are the primary driver. The others are long-term Vehicle Rental, short-term Vehicle Rental, vehicle Service and Maintenance and logistics Services.
Who are MuoviAmo's main competitors?
Direct peers on record are Maggiore, LeasePlan, ALD Automotive, APCOA Parking, Saba and Arval. Emerging players are EasyPark and Free2Move. Broad incumbents are Q-Park and Sixt.
Does MuoviAmo have an API?
No public API is recorded for MuoviAmo.
What industry is MuoviAmo in?
MuoviAmo's product category is Urban Mobility Services. Its primary akta.pro industry code is THADAEAF, Executive / Corporate Chauffeur Services, with a secondary code of THADAAAG, Chauffeur-Driven Car Rental (With Driver). Its NAICS code is 812930 and its SIC code is 7500.