Sunshine Coast Property Rentals

What Sunshine Coast Property Rentals does

Sunshine Coast Property Rentals, now operating as Rosel Living, is a privately held residential property management firm serving individual property owners, investors, tenants, and buyers across Brisbane, the Sunshine Coast, and surrounding regions of Queensland, Australia. The company operates from two physical offices, one in Maroochydore (Sunshine Coast) and one in Bowen Hills (Brisbane), under the Rosel Group corporate umbrella, with co-owners Kirsty and Malcolm leading the business.

The firm's core offering is recurring property management services for residential landlords, covering tenant placement, rent collection, maintenance coordination, and regulatory compliance on a subscription/management-fee basis. The company positions itself as exclusively focused on residential property management (rather than commercial or sales-led real estate), emphasizing a structured, proactive approach that goes beyond rent collection to cover long-term investment protection. Complementary services include tenant rental search assistance and buyer-side advisory for property purchases and investment opportunities in the region.

The business is sales-led, with customer acquisition driven by direct outreach, word-of-mouth referrals (explicitly mentioned in customer testimonials), and organic website traffic. Pricing is not publicly disclosed and is negotiated on a per-property basis. The technology footprint is minimal: a content marketing website built on WordPress/Elementor, with no proprietary platform, mobile app, API, or documented integrations. The company is founder-owned and operated, with no disclosed institutional investment, funding rounds, or M&A activity in the available data.

Name

Sunshine Coast Property Rentals

Legal name

Rosel Living

Website

https://sunshinecoastpropertyrentals.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunshine Coast Property Rentals (now Rosel Living) is a privately held residential property management firm serving individual landlords, tenants, and buyers across Brisbane, the Sunshine Coast, and surrounding Queensland regions with recurring management, tenant placement, and property buying services.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

Keywords

• Residential property management
• Tenant placement services
• Rent collection services
• Investment property management
• Residential rental services

Headquarters

HQ city

Maroochydore

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management Services: Recurring property management fees charged to property owners for services including tenant placement, rent collection, property maintenance coordination, and regulatory compliance. Revenue is subscription-based, recurring in nature as management agreements are typically ongoing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Sunshine Coast Property Rentals (now operating as Rosel Living) is a residential property management company that provides tenant placement, rent collection, property maintenance coordination, and regulatory compliance services to individual property owners and landlords across Brisbane, the Sunshine Coast, and surrounding regions. The firm also supports tenants seeking rental homes and buyers looking for investment or residential properties in Queensland.

Product overview

Rosel Living (previously Sunshine Coast Property Rentals) is a residential property management company offering a unified service platform. The company connects property owners and tenants through a comprehensive range of services including property management, tenant placement, property investment advisory, and home rental search assistance. The core offering is a single integrated property management service focused on residential properties across inner-city, coastal, and hinterland locations in the Brisbane and Sunshine Coast regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Management Services Ongoing property management for individual landlords covering tenant placement, rent collection, property maintenance coordination, regulatory compliance, and investment performance optimization across Brisbane, Sunshine Coast, and surrounding regions.
• Tenant Placement and Rental Services Services supporting tenants in finding suitable rental homes, including rental search assistance, lease negotiation, and move-in support across Brisbane, Sunshine Coast, and hinterland locations.
• Property Buying and Investment Advisory Assistance for individuals purchasing residential or investment properties, including identifying investment opportunities and providing local market expertise across the Brisbane and Sunshine Coast areas.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Raine & Horne: Established Australian real estate group providing residential sales, leasing, and property management with Queensland offices. Comparable as a broader residential services provider competing for the same landlord customers.
• RE/MAX Australia: International real estate franchise with a sizable Australian agent network offering residential sales, leasing, and management. Comparable as a competing property manager to landlords across Australia, including Queensland.
• McGrath Estate Agents: National Australian real estate group with residential sales, leasing, and property management services, with growing Queensland presence. Competes for landlord property management mandates in overlapping Brisbane and coastal Queensland markets.
• Professionals Real Estate: Australian real estate network with strong regional and metropolitan presence, including Queensland offices offering residential property management. Overlaps with Rosel Living on landlord services in similar geographies.
• Belle Property: Premium Australian real estate brand offering residential sales, leasing, and property management with offices across major east-coast markets. Comparable as a residential-focused competitor to landlords in Queensland and other premium markets.
• LJ Hooker: Major Australian real estate franchise network offering residential sales, leasing, and property management nationwide with significant Sunshine Coast and Brisbane coverage. Overlaps with Rosel Living on landlord property management services in the same Queensland catchments.
• Century 21 Australia: Global real estate franchise with extensive Australian network offering residential sales, leasing, and property management services. Overlaps with Rosel Living on residential landlord management in Queensland and competing for the same SMB landlord customer.
• Ray White: One of Australia's largest real estate networks with extensive residential sales, leasing, and property management services, with a strong franchise presence across Queensland including Brisbane and the Sunshine Coast. Comparable as a competing provider of residential property management to landlords in the same geographic markets.
• Harcourts Australia: Trans-Tasman real estate network offering residential sales, leasing, and property management with Australian offices including in Queensland. Competes for landlord property management mandates in overlapping east-coast markets.

Direct peers

• Coronis Group: Queensland-headquartered residential property management and real estate group offering landlord services across Brisbane, the Sunshine Coast, and other QLD regions. Directly comparable because both operate as dedicated residential property managers in overlapping Southeast Queensland catchments with recurring fee-based revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sunshine-coast-property-rentals

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunshine Coast Property Rentals