MAC Japanese kitchen knives
- Company typePrivate
- Founded2018
- HeadquartersStare Mesto, Czechia
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
MAC Japanese kitchen knives firmographics
Firmographics- Name
- MAC Japanese kitchen knives
- Legal name
- Kisbet s.r.o.
- Website
- https://macnoze.cz
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Ownership category
- akta.pro rank
Where MAC Japanese kitchen knives is headquartered
LocationHeadquarters
- HQ city
- Stare Mesto
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
MAC Japanese kitchen knives business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: The company operates a Czech-language e-commerce storefront (macnoze.cz) selling MAC Japanese kitchen knives and accessories directly to end consumers (both households and professionals) in the Czech Republic and internationally. Revenue is generated through one-time product sales with prices ranging from approximately 645 Kč to 8,470 Kč per item. The company also sells gift sets and accessories. Kisbet s.r.o. acts as the official importer and distributor of MAC Corporation (Japan) products in the Czech Republic.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual knives across 7 series (Damascus, Professional, Chef, Original, Black, Superior, Japanese) |
| Unit Pricing | Pay-as-you-go | Gift sets (dárkové sady) with 2-3 knives |
| Unit Pricing | Pay-as-you-go | Accessories (brousky, ocílky, etc.) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
MAC Japanese kitchen knives product offering
Product offeringCore offering
MAC Japanese kitchen knives (operated by Kisbet s.r.o.) is a Czech e-commerce retailer and authorized importer/distributor of MAC Corporation (Japan) kitchen knives. The store offers seven distinct knife series — Damascus, Professional, Chef, Original, Black, Superior, and Japanese — alongside gift sets and knife accessories, with prices ranging from approximately 645 Kč to 8,470 Kč per item and a 5-year warranty.
Product overview
MAC Japanese kitchen knives offers a comprehensive portfolio of seven distinct knife series plus gift sets and accessories, representing Japanese knife-making craftsmanship. The product lineup spans from premium Damascus (64-layer steel with AUS8 core, 58-61 HRC) to the popular Professional series (thin 2.0-2.5mm blades with MAC-AUS8 steel) and economical Chef series. Specialty lines include BLACK with Teflon-coated blades for sushi masters, ORIGINAL with patented rounded safety tips, SUPERIOR featuring subzero-treated steel hardened to 60 HRC, and JAPANESE with traditional Kataba geometry. Individual knife types include Santoku ('three virtues' multi-purpose), Nakiri (vegetable), filleting, slicing, boning, bread, cheese, and frozen-food knives. Gift sets combine knives from various series for gifting. All knives are manufactured in Sakai, Japan, using high-carbon steel with chromium, molybdenum, vanadium, and tungsten alloys. The company holds a 5-year warranty and serves as official distributor of MAC Corporation in the Czech Republic.
Differentiator
Problem solved
Functional benefit
Brands
- DAMASCUS: Luxury Damascus knife series with 64-layer stainless steel construction and AUS8 core
- PROFESSIONAL
- CHEF
- ORIGINAL
- BLACK
- SUPERIOR
- JAPANESE
Products and services
- MAC DAMASCUS series Luxury Damascus knife series with 64-layer stainless steel blades featuring an AUS8 core (58-61 HRC), known for exceptional sharpness, durability, and distinctive Damascus pattern. Includes chef knives, slicers, Santoku, Nakiri, and utility knives in various blade lengths; targeted at premium home cooks and professional chefs.
- MAC PROFESSIONAL series Most popular MAC knife series featuring thin 2.0-2.5mm blades with bolster for precise cuts and reinforced handles, made with MAC-AUS8 steel. Includes Santoku, chef, fillet, slicer, and utility knives; aimed at professional and serious home cooks.
- MAC CHEF series Economical knife series with standard European design and MAC-AUS8 steel with vanadium content for wear resistance. Includes chef, fillet, utility, slicer, boning, and peeling knives plus gift sets; positioned as the entry-level MAC offering.
- MAC ORIGINAL series Knife series featuring patented rounded tip design for enhanced safety and ergonomic handles, made from corrosion-resistant Japanese carbon steel (AUS8). Includes chef, fillet, slicer, utility, and cheese knives; targeted at safety-conscious home users.
- MAC BLACK series
- MAC SUPERIOR series Knife series with subzero AUS8 steel hardened to 60 HRC for exceptional edge retention, featuring ergonomic handles and balanced construction suitable for home and professional kitchens.
- MAC JAPANESE series Traditional Japanese knife models with Kataba edge geometry, made from corrosion-resistant Superior MAC steel with Pakka wood handles. Includes Nakiri knives for vegetable preparation and other traditional Japanese forms.
- MAC Gift Sets (Dárkové sady nožů MAC) Curated knife gift sets combining complementary knives from various MAC series, including Chef sets and Santoku sets. Available in 2-piece and 3-piece configurations with gift packaging; targeted at gift buyers for special occasions.
- MAC Accessories (Příslušenství) Knife accessories including storage cases, knife blocks, and magnetic strips for proper knife storage, protection, and organization; targeted at owners of MAC knives.
Quantifiable outcome
- 57-61 HRC hardness (vs. softer European knives)
- +3 more outcomes
Companies that use MAC Japanese kitchen knives
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
MAC Japanese kitchen knives technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
MAC Japanese kitchen knives partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered primary and minor.
- MAC Corporation JapanprimaryMAC Corporation Japan is the Japanese manufacturer of MAC Japanese kitchen knives. Kisbet s.r.o. operates macnoze.cz as the official importer, distributor, and authorized sales representative of MAC Corporation products in the Czech Republic. The company holds a certificate as official MAC Buyer. MAC Corporation has been producing knives since 1965 in Seki and Sakai, Japan.
- olivovyobchod.czminorPartner company whose logo appears in the 'WE COOPERATE' (SPOLUPRACUJEME) section of the macnoze.cz website. Nature of partnership not further specified in available content.
- szturc.czminorPartner company whose logo appears in the 'WE COOPERATE' (SPOLUPRACUJEME) section of the macnoze.cz website. Nature of partnership not further specified in available content.
- grilovacikamen.skminorPartner company whose logo appears in the 'WE COOPERATE' (SPOLUPRACUJEME) section of the macnoze.cz website. Slovak partner (grilling stones/accessories). Nature of partnership not further specified in available content.
- esax.czminorPartner company whose logo appears in the 'WE COOPERATE' (SPOLUPRACUJEME) section of the macnoze.cz website. Nature of partnership not further specified in available content.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
MAC Japanese kitchen knives competitors and assessment
Company assessmentDirect peers
- Knifewear: Knifewear is a Canadian retailer specializing in handcrafted Japanese kitchen knives, with multiple retail locations and an e-commerce store selling premium brands and offering sharpening services — a comparable Japanese-knife-focused specialty retailer targeting both professionals and enthusiasts through direct sales channels.
- Japanese Knife Imports (JKI): Japanese Knife Imports is a US-based online retailer specializing in handcrafted Japanese kitchen knives from brands such as Sakai Takayuki and Masakage — directly comparable as a D2C specialty importer focused on the same premium Japanese culinary knife category.
- Korin (Japanese knife retailer): Korin is a long-established Japanese kitchen knife specialist retailer (founded 1960s, headquartered in New Jersey) selling premium Japanese knives including MAC, Misono, and Suisin brands to both professional chefs and home cooks in the US — directly comparable as an authorized multi-brand Japanese knife importer/distributor operating a niche D2C model.
- Knives and Tools: Knives and Tools is a Dutch/Belgian online specialty retailer selling premium kitchen knives (including Japanese brands) to European consumers — directly comparable as a European D2C kitchen-cutlery e-commerce specialist serving a similar enthusiast and professional customer base.
Emerging players
- Cutlery and More: Cutlery and More is a US-based online retailer specializing in kitchen cutlery and accessories from premium and Japanese brands — a comparable D2C cutlery e-commerce specialist serving enthusiast and professional customers in a single geographic market.
- Cangshan Cutlery: Cangshan is a US-based manufacturer and D2C brand of premium kitchen knives, founded by Chinese-American craftsmen with operations in Yangjiao, China — comparable as a vertically integrated premium kitchen knife brand competing in the same D2C cutlery segment, though focused on German steel rather than Japanese.
- Seki Kanekichi Knives: Seki Kanekichi Knives is a Japanese manufacturer from Seki City producing premium handcrafted kitchen knives — a comparable heritage Japanese knife maker serving the same premium culinary knife segment that Kisbet s.r.o. specializes in through MAC.
- Tojiro (Fujitora Industry): Tojiro is a Japanese knife manufacturer from Niigata known for VG10 Damascus steel kitchen knives sold through both retail and direct channels in Europe and globally — an emerging Japanese knife brand that could be distributed through similar specialty channels to Kisbet s.r.o.
Broad incumbents
- Zwilling J.A. Henckels: Zwilling J.A. Henckels is a German global cutlery and kitchenware incumbent offering a wide portfolio including premium Japanese-made Miyabi knives — a broader incumbent competing in the same European kitchen knife segment with much wider product range and global retail presence.
- Miyabi (Zwilling J.A. Henckels): Miyabi is a premium Japanese knife brand owned by Zwilling J.A. Henckels (a global cutlery incumbent) and produced in Seki, Japan — a comparable premium Japanese knife brand distributed widely through retail and online channels across Europe, representing the broad incumbent competition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MAC Japanese kitchen knives social profiles
Digital presenceMAC Japanese kitchen knives financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAC Japanese kitchen knives leadership team
Management profileNumber of profiles
Profiles1 record
MAC Japanese kitchen knives funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAC Japanese kitchen knives M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAC Japanese kitchen knives
What does MAC Japanese kitchen knives do?
MAC Japanese kitchen knives (operated by Kisbet s.r.o.) is a Czech e-commerce retailer and authorized importer/distributor of MAC Corporation (Japan) kitchen knives. The store offers seven distinct knife series — Damascus, Professional, Chef, Original, Black, Superior, and Japanese — alongside gift sets and knife accessories, with prices ranging from approximately 645 Kč to 8,470 Kč per item and a 5-year warranty.
Is MAC Japanese kitchen knives a public or private company?
MAC Japanese kitchen knives is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MAC Japanese kitchen knives founded?
MAC Japanese kitchen knives was founded in 2018.
Where is MAC Japanese kitchen knives based?
MAC Japanese kitchen knives is headquartered in Stare Mesto, Czechia, in the Europe region.
How does MAC Japanese kitchen knives make money?
One revenue line is on record: direct E-commerce Sales.
Who are MAC Japanese kitchen knives's main competitors?
Direct peers on record are Knifewear, Japanese Knife Imports (JKI), Korin (Japanese knife retailer) and Knives and Tools. Emerging players are Cutlery and More, Cangshan Cutlery, Seki Kanekichi Knives and Tojiro (Fujitora Industry). Broad incumbents are Zwilling J.A. Henckels and Miyabi (Zwilling J.A. Henckels).
Does MAC Japanese kitchen knives have an API?
No public API is recorded for MAC Japanese kitchen knives.