Cutlery and More

What Cutlery and More does

Cutlery and More is a U.S. e-commerce retailer specializing in premium kitchen cutlery and cookware, founded in 1998 and operating as Cutlery and More LLC. The company sells through a single Shopify-based direct-to-consumer storefront at cutleryandmore.com, with no physical retail locations, no third-party marketplace presence, and no international shipping. Its catalog spans 3,302 SKUs across more than 50 brands, including Japanese knife makers (Shun, Miyabi, Global, MAC, Hatsukokoro, Yaxell), German cutlery (Wusthof, Zwilling), and French, Belgian, Italian, and American cookware brands (Le Creuset, Staub, Demeyere, Hestan, All-Clad, Scanpan). The company holds exclusive U.S. retailer status for Enso, a Japanese knife brand handcrafted in Seki City, which is a notable differentiator in the premium segment.

The business operates on a one-time unit-purchase model with no subscription component. Pricing ranges from approximately $10 for entry-level accessories to $500+ for individual knives and $3,500+ for cookware sets, with free shipping on orders over $99. Revenue is generated entirely through product transactions plus the Cutlery and More Rewards loyalty program, which converts purchase activity into store credit. The target customer is a professional chef or serious home cook who values detailed product specifications (e.g., blade hardness, steel type, Rockwell ratings) and curated brand selection over generalist marketplace breadth.

The operating footprint is intentionally narrow: a 1–10 person team, U.S.-only fulfillment, and a multi-channel marketing approach built on educational content (YouTube videos featuring Chef Brandon, a Learn blog, and product specification content) rather than paid acquisition or AI-driven personalization. The company has no disclosed funding, no parent organization, no M&A history, and no executive team listed in the source data, consistent with a privately held, founder-operated specialty retailer.

Name

Cutlery and More

Legal name

Cutlery and More LLC

Website

https://cutleryandmore.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Cutlery and More is a U.S. e-commerce retailer founded in 1998 that sells premium kitchen knives and cookware through a Shopify storefront, serving professional chefs and serious home cooks with a curated multi-brand catalog and an exclusive Japanese knife brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Dundee

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of kitchen knives, cutlery accessories, and cookware through cutleryandmore.com. One-time product purchases with no subscription component. Revenue generated from individual product transactions and the Cutlery and More Rewards loyalty program.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Cutlery and More is an online specialty retailer that sells premium kitchen knives, cookware, and cutlery accessories direct to consumers through its Shopify storefront. The catalog spans more than 3,300 SKUs across 50+ brands, including the exclusive in-house Japanese knife brand Enso, alongside established names such as Shun, Miyabi, Global, Wusthof, Zwilling, Le Creuset, Staub, All-Clad, and Demeyere. Products are sold as one-time purchases with no subscription component, supported by free shipping on orders over $99 and a points-based rewards program.

Product overview

Cutlery and More is an e-commerce retailer specializing in premium kitchen knives and cookware, operating as a multi-brand platform with an exclusive in-house brand (Enso) alongside 50+ third-party brands. The core product offering centers on Japanese knives (gyuto, santoku, nakiri, bunka, kiritsuke) from brands like Shun, Miyabi, Global, MAC, and Hatsukokoro, and German cutlery from Wusthof and Zwilling. The cookware portfolio includes Le Creuset and Staub enameled cast iron, All-Clad and Demeyere stainless steel, and Hestan premium cookware. Accessories include sharpening tools, cutting boards, and knife storage. Products range from entry-level ($10) to professional-grade ($7,450+), serving both professional chefs and home cooking enthusiasts.

Differentiator

Problem solved

Functional benefit

Brands

• Enso: Exclusive brand of Japanese knives handcrafted in Seki City, Japan. Features VG-10, SG2, and carbon steel knives with ergonomic handles. Cutlery and More is the exclusive retailer for Enso.

Products and services

• Enso Knives (Exclusive In-House Brand)

Quantifiable outcome

• 4.9/5 star rating on Google based on 4,128 reviews

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Williams Sonoma: Williams Sonoma is a large US premium housewares retailer selling premium knives (including Shun, Wusthof, Zwilling) and Le Creuset/All-Clad cookware both online and through physical showrooms. It overlaps directly with Cutlery and More's catalog and customer base but operates at vastly greater scale and with brick-and-mortar showrooms that Cutlery and More lacks.
• Sur La Table: Sur La Table is a US specialty kitchen retailer with physical stores and a strong e-commerce channel carrying premium knives (Shun, Miyabi, Wusthof, Zwilling) and cookware (Le Creuset, All-Clad, Staub). It competes with Cutlery and More across the same premium kitchen category but with a much broader catalog and experiential retail.
• Crate & Barrel: Crate & Barrel is a US housewares retailer with both physical stores and a strong e-commerce channel that carries premium knives and cookware from Wusthof, Zwilling, Miyabi, and Le Creuset. It is a broader incumbent competitor with overlapping premium kitchen assortment but a much wider product mix.
• Amazon: Amazon carries virtually every brand in Cutlery and More's catalog (Shun, Wusthof, Zwilling, Miyabi, Le Creuset, Staub, All-Clad) and competes on price, Prime shipping, and breadth. It is the dominant structural competitor to any premium cutlery/cookware e-commerce retailer in the US.

Direct peers

• Korin Japanese Trading Company: Korin is a New York-based specialist retailer of premium Japanese knives, sharpening stones, and Japanese kitchen tools, operating as both an e-commerce and showroom business. It is the closest direct peer to Cutlery and More's Japanese knife focus, with comparable depth in gyuto, santoku, yanagiba and a similar enthusiast/professional customer.
• Knife Country USA: Knife Country USA is a long-established online cutlery retailer offering Japanese, German, and specialty kitchen knives from brands such as Shun, Miyabi, Global, and Wusthof. It competes directly with Cutlery and More's multi-brand cutlery catalog and shares the same online-only DTC model.
• Chefs Knives To Go: Chefs Knives To Go is a long-running US online cutlery specialist focused on Japanese and Western premium kitchen knives, sharpening, and cutlery education. It is comparable to Cutlery and More in catalog depth, target customer, and content-driven positioning.
• Bernal Cutlery: Bernal Cutlery is a San Francisco-based Japanese knife specialist with a physical storefront and strong e-commerce presence, carrying brands such as Konosuke, Mazaki, and Watanabe. It overlaps with Cutlery and More on Japanese enthusiast customers and serves as a comparable direct competitor in the premium knife segment.
• Japanese Knife Imports: Japanese Knife Imports is an online-only US retailer specializing in handcrafted Japanese kitchen knives from artisan blacksmiths, including Hatsukokoro, Nigara, and Yoshikane brands also carried by Cutlery and More. It competes head-to-head in the same enthusiast-driven Japanese knife niche.

Emerging players

• Sharpened Knife Co: Sharpened Knife Co is a US-based online retailer of premium and Japanese kitchen knives positioned in the same enthusiast niche as Cutlery and More. It is a smaller, more recent entrant competing on curated selection and content in a similar premium-knife DTC format.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/cutleryandmore
• Facebookfacebook.com/cutleryandmore
• Instagraminstagram.com/cutleryandmore
• Xx.com/cutleryandmore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cutlery and More