Mitsubishi Electric Classic

What Mitsubishi Electric Classic does

The Mitsubishi Electric Classic presented by Vensure is an annual PGA TOUR Champions golf tournament organized by the Gwinnett Championship Foundation Inc., a Georgia-based non-profit, and held at TPC Sugarloaf in Duluth, Georgia. Founded in 2013, the event runs as a week-long competition (next edition scheduled May 3–9, 2027) featuring senior professional golfers such as Miguel Ángel Jiménez, Stewart Cink, Ernie Els, Bernhard Langer, Steve Stricker, Vijay Singh, and Jim Furyk, and is broadcast nationally via Golf Channel.

The product surface is unified around a single annual event but is broken into distinct revenue- and mission-generating components: three competition rounds, two Pro-Am formats (Stewart Cink Monday Pro-Am and Northside Hospital Official Pro-Am), a set of tournament-week special events (Executive Women's Day, FCA GAMEDAY, Kickoff Party at Gas South Convention Center), youth and adaptive golf programming via Georgia State Golf Association and First Tee – Metro Atlanta, and a charitable program set (Birdies for Charity, Diamond Tee, Tickets Fore Good) administered through the Foundation. The organization itself is staffed by 1–10 employees and operates from tournament headquarters at 2595 Sugarloaf Club Drive.

Commercially, the tournament functions as a multi-stream events business. Primary revenue channels are (i) ticket sales (General Admission, Shared Hospitality, Military), (ii) corporate sponsorships sold as multi-tier packages covering private hospitality, shared hospitality, branding and naming rights, marketing/advertising, and official partnerships, (iii) Pro-Am participation fees for amateur golfers paired with tour professionals, and (iv) charitable giving through the Foundation's Birdies for Charity and Tickets Fore Good programs. Pricing is not publicly disclosed; deals are negotiated directly with the tournament office. Distribution is regional and direct-to-customer via the official website and a network of roughly 20 official partners led by title sponsor Mitsubishi Electric and presenting sponsor Vensure Employer Solutions, with additional flagship relationships with Delta Air Lines, Northside Hospital, PGA TOUR Superstore, Coca-Cola, and Explore Gwinnett.

Name

Mitsubishi Electric Classic

Legal name

Mitsubishi Electric Classic presented by Vensure

Website

https://mitsubishielectricclassic.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

The Mitsubishi Electric Classic presented by Vensure is an annual PGA TOUR Champions golf tournament held at TPC Sugarloaf in Duluth, Georgia, organized by the Gwinnett Championship Foundation Inc. since 2013, serving golf fans, corporate sponsors, amateur Pro-Am participants, and local charities through ticketing, hospitality, sponsorship, and charitable giving programs.

Ownership category

akta.pro rank

Product category

Professional Golf Tournament / Sports Event

NAICS

Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAAAK

Golf Tours & Professional Circuits

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Leagues (Domestic & International)

SECONDARYMPAKABAE

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

SECONDARYMPAGAMAA

Professional Live Sports Leagues & Tours

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Live Sports Events

SECONDARYMPAKAEAD

Golf Courses & Golf Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

• Professional golf tournament
• PGA TOUR Champions event
• Charity golf fundraiser
• Corporate hospitality packages
• Pro-am golf experience

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue generated from general admission tickets, shared hospitality packages, and military ticketing sold to spectators attending the tournament.
2. Corporate Sponsorship: Corporate partners purchase sponsorship packages including private hospitality, shared hospitality, branding and naming rights, marketing and advertising, and official partnerships.
3. Pro-Am Participation: Revenue from amateur golfers participating in Pro-Am events paired with PGA TOUR Champions professionals, including individual spots, foursomes, and sponsorship opportunities.
4. Charitable Giving Programs: Birdies for Charity program including Diamond Tee Program, and Tickets Fore Good program where proceeds support local charities through the Gwinnett Championship Foundation Inc.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Mitsubishi Electric Classic presented by Vensure is an annual PGA TOUR Champions golf tournament held at TPC Sugarloaf in Duluth, Georgia. The event delivers competition rounds, Pro-Am playing experiences paired with PGA TOUR Champions professionals, hospitality and ticketing packages, and special community events, with all proceeds channeled to local charities through the Gwinnett Championship Foundation Inc.

Product overview

Mitsubishi Electric Classic presented by Vensure is a premier golf tournament on the PGA TOUR Champions, not a technology product company. The organization operates a single unified event offering — an annual professional golf tournament at TPC Sugarloaf in Duluth, GA. The product portfolio includes the core tournament competition rounds, Pro-Am experiences (Stewart Cink Monday Pro-Am and Northside Hospital Official Pro-Am), special community events (Executive Women's Day, FCA GAMEDAY, Kickoff Party), youth and adaptive golf programs (GSGA Adaptive Golf Clinic, GSGA Junior Skills Challenge), charity programs (Birdies for Charity, Diamond Tee Program), and various hospitality/ticketing packages. All offerings center around the annual tournament week and benefit local charities through the Gwinnett Championship Foundation Inc., with over $5 million raised since 2013.

Differentiator

Problem solved

Functional benefit

Brands

• Gwinnett Championship Foundation: The charitable foundation that organizes and benefits from the Mitsubishi Electric Classic tournament proceeds

Products and services

• Mitsubishi Electric Classic Tournament (presented by Vensure)
• Pro-Am Experiences
• Hospitality and Ticketing Packages
• Charitable Giving Programs
• Corporate Sponsorship Packages

Quantifiable outcome

• Over $5 million raised for local charities since 2013

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered flagship, core and minor.

• Mitsubishi ElectricflagshipGTM or Marketing PartnerTitle sponsor of the tournament. Mitsubishi Electric is a global leader in electrical and electronic equipment with extensive sports marketing presence. Their sponsorship provides primary naming rights and significant marketing support.
• Vensure Employer SolutionsflagshipGTM or Marketing PartnerPresenting sponsor of the tournament. Vensure Employer Solutions provides HR and payroll solutions and uses the tournament for brand visibility and marketing exposure.
• Delta Air LinescoreGTM or Marketing PartnerOfficial Airline sponsor providing travel-related services and marketing presence during the tournament.
• Northside HospitalcoreGTM or Marketing PartnerOfficial Health Care Partner and presenting sponsor of Executive Women's Day event. Provides healthcare sponsorship and participates in Pro-Am events.
• PGA TOUR SuperstorecoreGTM or Marketing PartnerOfficial Sports Retail Store partner. Collaborates on Kids' Putting Experience with First Tee Metro Atlanta featuring a pop-up 6-hole putting course.
• Georgia State Golf Association (GSGA)coreStrategic or Co-development PartnerPartner for junior golf development through the GSGA Junior Skills Challenge Qualifier and Adaptive Golf Program. Champions of each division advance to Skills Challenge Championship at East Lake Golf Club.
• Adaptive Golf AssociationminorStrategic or Co-development PartnerCollaborates with GSGA to power the Adaptive Golf Clinic program that empowers individuals with physical, cognitive, or sensory impairments through golf.
• First Tee - Metro AtlantaminorStrategic or Co-development PartnerCross-promotional partnership with PGA TOUR Superstore for Kids' Putting Experience featuring a custom 6-hole putting course for youth spectators.
• Gwinnett Championship Foundation Inc.flagshipStrategic or Co-development PartnerNon-profit organization that serves as the charitable beneficiary of the tournament. Has received over $5 million in proceeds since 2013.
• Explore GwinnettcoreGTM or Marketing PartnerOfficial Tourism Partner promoting the tournament and Duluth/Atlanta area to visitors and spectators.
• Coca-ColacoreGTM or Marketing PartnerOfficial Soft Drink sponsor providing beverages and marketing presence at the tournament.
• PowerademinorGTM or Marketing PartnerOfficial Isotonic beverage sponsor providing sports drinks for participants and spectators.
• DasaniminorGTM or Marketing PartnerOfficial Water sponsor providing bottled water for the tournament.
• Creature Comforts BeerminorGTM or Marketing PartnerOfficial Craft Beer and Official RTD (Ready-to-Drink) sponsor. Local Georgia craft brewery with tournament presence.
• Eagle RockminorGTM or Marketing PartnerOfficial Domestic Beer and Official Tequila sponsor with tournament marketing presence.
• Barrell BourbonminorGTM or Marketing PartnerOfficial Bourbon sponsor with Foundation partnership, providing premium spirits for tournament hospitality.
• Belvedere VodkaminorGTM or Marketing PartnerOfficial Vodka sponsor providing spirits for tournament events and hospitality.
• MeiomiminorGTM or Marketing PartnerOfficial Wine sponsor providing wine selections for tournament hospitality and events.
• Gwinnett Sports CommissioncoreGTM or Marketing PartnerOfficial Sports Commission partner supporting the tournament and promoting sports tourism in Gwinnett County.
• Gas South Convention CenterminorOthersConvention center venue hosting Executive Women's Day and Kickoff Party events during tournament week.
• Stewart CinkcoreStrategic or Co-development PartnerPGA TOUR Champions professional partnered with the tournament to host the Stewart Cink Monday Pro-Am. Proceeds benefit Cink Charities and tournament charities.
• The Junkluggers and Cartridge World LawrencevilleminorGTM or Marketing PartnerE-waste and recycling event sponsor supporting sustainability initiatives at the tournament.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• PNC Championship: A PGA TOUR / Champions parent-child team event featuring major champions and their relatives. It overlaps with the Mitsubishi Electric Classic's Pro-Am heritage and Champions-tour audience, but with a distinct family-format format.

Direct peers

• Regions Tradition: One of the five major championships on PGA TOUR Champions, held annually in Birmingham, AL. It is a directly comparable Champions tour event with title sponsorship, ticketing, hospitality, and Pro-Am revenue streams.
• Insperity Invitational: A PGA TOUR Champions tournament in The Woodlands, TX that, like the Mitsubishi Electric Classic, is presented by a single corporate sponsor (Insperity), emphasizes charitable proceeds, and packages Pro-Am playing opportunities alongside competition rounds.
• U.S. Senior Open Championship: The USGA-administered national senior open championship on PGA TOUR Champions. A directly comparable elite Champions event with ticketed spectator access, hospitality, and sponsorship monetization.
• Charles Schwab Cup Championship: The season-ending event of the PGA TOUR Champions, featuring the top money leaders. It is a directly comparable Champions tour stop with similar sponsorship, ticketing, and hospitality monetization.
• Simmons Bank Champions for Charity: A charitable-focused PGA TOUR Champions event with a comparable operating model: corporate title sponsor, ticket sales, Pro-Am participation, and significant philanthropic distribution through a local foundation.
• TimberTech Championship: A PGA TOUR Champions event held annually in Boca Raton, FL with a comparable model of corporate sponsorship, ticket sales, hospitality, and Pro-Am participation targeting affluent golf audiences.
• KitchenAid Senior PGA Championship: A major on the PGA TOUR Champions schedule operated by The PGA of America. Comparable to the Mitsubishi Electric Classic as a ticketed Champions tour stop with corporate sponsorship, hospitality, and championship-level player fields.
• Dominion Energy Charity Classic: A PGA TOUR Champions event held annually in Richmond, VA with a strong charitable-giving mission similar to the Mitsubishi Electric Classic. Both tournaments package ticketing, corporate hospitality, and Pro-Am participation to support local non-profit beneficiaries.

Regional players

• The Senior Open Championship: The PGA TOUR Champions' senior major held in the UK/Ireland. Comparable as a Champions tour major with similar hospitality and sponsorship mechanics, but operates in a different geography than the Mitsubishi Electric Classic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MEClassicGolf
• Facebookfacebook.com/mitsubishielectricclassic
• LinkedInlinkedin.com/company/mitsubishielectricclassic
• Instagraminstagram.com/mitsubishielectricclassic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mitsubishi Electric Classic