What Next Monday does

Next Monday is a privately held, for-profit coaching and professional development consultancy founded in 2004 in Saint Cloud, Minnesota, focused on women leaders and the organizations that employ them. The company delivers an integrated suite of services including one-on-one executive coaching, structured self-discovery programs (My BIG Life), tiered coaching packages with Pod Calls and accountability sessions, monthly Executive Peer Groups (EPGs) of 8-12 women, corporate consulting (HR strategy, leadership development, team performance), and event programming anchored by the annual Women of Influence Summit. Its intellectual property centers on a proprietary 7-point self-awareness methodology (My BIG Life) and a deep assessment stack spanning Hogan, Enneagram, DISC, CliftonStrengths, CCL 360, and the certified Aperio Leadership Journey framework.

The business model is primarily subscription/recurring services revenue. Individual coaching and EPG memberships generate recurring engagement revenue on monthly or multi-month billing cadences, with Laser Coaching sessions offered on a pay-as-you-go basis. Corporate consulting and speaking/training engagements are priced via project-based quoting rather than publicly disclosed rates. The go-to-market motion is sales-led and event-driven: the Women of Influence Summit (570+ attendees by 2019) and monthly Lunch Learn & Network events function as lead-generation engines, with conversion through website inquiry forms and Calendly-scheduled free half-hour consultations. Direct outreach via the two partner-owners (Becky Estby and Tammy Moore) also drives enterprise pipeline.

Next Monday serves a hybrid customer base spanning individual professional women (primary persona), corporate organizations seeking leadership/HR consulting, and institutions in markets such as healthcare, higher education, construction/energy, retail, and technology. The company is bootstrapped with no disclosed external funding, operates with a 1-10 person team, and has transitioned ownership twice — from founder Michelle Pape to Becky Estby (2021-2023) and most recently into a partner-ownership with Tammy Moore (June 2025) — alongside stated expansion plans into Minneapolis/St. Paul markets.

Name

Next Monday

Legal name

Next Monday

Website

https://next-monday.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Next Monday is a privately held Minnesota-based coaching and consulting firm that provides executive coaching, peer groups, HR consulting, and events — most notably the Women of Influence Summit — for women leaders and the organizations that employ them.

Ownership category

akta.pro rank

Product category

Professional Coaching and Leadership Development

NAICS

Human Resources Consulting Services (541612), Professional and Management Development Training (611430), Professional and Management Development Training (61143), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Miscellaneous Business Services (7380)

akta.pro primary industry

Corporate & Leadership Development (BPACANAA)

akta.pro secondary industries

Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), Executive Leadership & C-Suite Development (EDABAAAA), Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Succession Planning & High-Potential (HiPo) Leadership Programs (EDABAAAL), High-Potential & Succession Coaching (EDABANAC)

Keywords

• Executive coaching services
• Leadership development
• Women's professional development
• Peer group facilitation
• Corporate HR consulting

Headquarters

HQ city

Saint Cloud

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. One-on-One Coaching: Individual executive coaching sessions provided on a bi-monthly or monthly basis, with phone and email support between sessions. Includes access to personality assessments and strategic-level HR expertise.
2. My BIG Life Coaching Programs: Structured self-discovery coaching programs with tiered packages (Basic, Boost, Executive, Senior Executive) ranging from 3 months to 1 year, each offering different combinations of coaching calls, pod calls, and accountability sessions.
3. Executive Peer Groups (EPG): Membership-based peer groups with 8-12 women per group meeting monthly for connection, mentorship, networking, business consultation, and personal growth. Generates recurring membership revenue.
4. Corporate Coaching and Consulting: Customized organizational consulting including leadership development, HR strategy, team building, and executive coaching for businesses. Includes speaking and training services.
5. Events and Summit: Women of Influence Summit and other events generating ticket revenue and exposure for coaching services. The annual summit attracts hundreds of attendees.
6. Laser Coaching Sessions: Quick, targeted coaching sessions for pressing challenges - high-impact, focused sessions for specific issues requiring rapid response and actionable plans.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Next Monday provides coaching, peer groups, events, and leadership development services tailored for women leaders. Offerings include one-on-one executive coaching, membership-based Executive Peer Groups (EPGs), corporate HR consulting and team development, structured self-discovery programs (My Big Life), speaking and training engagements, and the annual Women of Influence Summit. The company combines proprietary methodologies (such as the 7-point My BIG Life process) with a suite of leadership assessment tools to serve both individual professionals and corporate clients.

Product overview

Next Monday is a coaching, peer groups, and events company offering a comprehensive suite of professional development services for women leaders. The portfolio includes Executive Peer Groups (EPG) as a flagship membership-based program where women meet monthly for mentorship and networking; One-on-One Coaching with Laser Coaching add-ons for individual support; My Big Life for personal self-discovery; Accelerate for Business teams; Corporate Coaching and Consulting; HR Consulting; Speaking and Training; Corporate Women's Groups; and Leadership Journeys. Events include the annual Women of Influence Summit and NextUp! programs. The company expanded in 2025 with new partner-owner Tammy Moore to offer additional services including brand strategy, crisis and change management, and executive messaging. Founded in 2004 and headquartered in Saint Cloud, MN, the company serves clients in the St. Cloud and Minneapolis regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Peer Groups (EPG) Membership-based peer group programming with 8-12 women per group who meet monthly for connection, mentorship, networking, business consultation, and personal growth.
• Accelerate for Business Transformative team leadership growth program that cultivates impactful leadership skills, empowering teams to drive meaningful change in a dynamic business landscape.
• One-on-One Coaching Personalized professional coaching for individuals seeking to enhance leadership skills, navigate career transitions, or achieve work-life balance, including access to personality assessments.
• My Big Life A journey of personal self-awareness and self-discovery designed to help individuals understand themselves, shape their career, and adapt to changes that bring meaning and purpose, using a 7-point process over 3-12 months.
• Corporate Coaching and Consulting Comprehensive corporate coaching services encompassing leadership development, business strategy, and executive coaching, including HR department leadership and design.
• Speaking and Training Public speaking services on personal and professional growth topics delivered by Becky Estby and Next Monday's diverse roster of speakers.
• Corporate Women's Groups Internal Women's Resource Group organization and execution services, including women's mentoring program design, development, and facilitation.
• HR Consulting Strategic HR consulting services including human resources strategy alignment, organizational structure assessment and redesign, talent management, performance management, total rewards, succession planning, and culture enhancement.
• Leadership Journey by the Aperio A structured leadership journey program focused on understanding the core of who exceptional leaders are as people, not just their observable actions.
• Brave Coaching Circles Group coaching circles designed to foster connection and growth among women leaders in a supportive peer environment.
• Women of Influence Summit Annual one-day summit featuring inspiration, stories, connecting, and practical tools for women. Started in 2015 and grew to more than 570 attendees by 2019.
• NextUp! Event programming designed to help women advance their professional development and leadership skills.

Quantifiable outcome

• Over 100 executive women served in peer groups since founding
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• The AperiocoreStrategic or Co-development Partner · 1 January 2021Becky Estby became the first Certified Aperio Guide for Leadership Journeys in 2021. The Aperio Leadership Journey program focuses on understanding who exceptional leaders are at their core, rather than just observing their actions. This certification enables Next Monday to offer the Leadership Journey methodology as part of their coaching offerings.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• BetterUp: BetterUp is a tech-enabled executive and leadership coaching platform combining AI-driven matching with coaching, targeting the same enterprise HR/L&D buyers that Next Monday serves — a technology-led alternative to traditional boutique coaching firms.
• Dare to Lead (Brené Brown): Brené Brown's Dare to Lead is a high-profile women-and-leadership training and coaching program featuring workshops, certification, and community — directly comparable to Next Monday's women-focused leadership development, Brave Coaching Circles, and summit content.

Direct peers

• Vistage: Vistage operates the largest peer advisory group network for CEOs and senior executives, with monthly group meetings and one-on-one coaching — directly comparable to Next Monday's Executive Peer Group model and one-on-one executive coaching offerings.
• Athena Alliance: Athena Alliance provides executive peer groups, leadership development, and community for women leaders, with a similar focus on senior women professionals and corporate partnerships — a directly comparable women's leadership community.
• Ellevate Network: Ellevate Network runs a large global professional women's community with peer circles, mentorship, and events, comparable to Next Monday's Executive Peer Groups, monthly women's groups, and Women of Influence Summit.
• Chief: Chief is a private membership network of senior women executives offering peer group programming, leadership development, and events — the closest direct competitor in the women-executive peer group category.

Broad incumbents

• Center for Creative Leadership: CCL is a globally recognized leadership development provider offering executive coaching, 360 feedback, and corporate programs — comparable to Next Monday's executive coaching and CCL 360-feedback based offerings, but with significantly broader scale and research depth.
• Catalyst: Catalyst is a long-established global nonprofit focused on advancing women in leadership, providing research, consulting, and corporate advisory services — overlapping with Next Monday's women-leader consulting and HR strategy offerings but at much larger scale.
• FranklinCovey: FranklinCovey delivers enterprise leadership and management development training, coaching, and assessments — a broader incumbent with comparable corporate training, leadership development, and assessment tool offerings to Next Monday's suite.
• Korn Ferry: Korn Ferry's Executive Coaching and Leadership Development practice provides enterprise-scale leadership consulting, succession planning, and assessments — directly comparable to Next Monday's HR consulting, executive coaching, and leadership development lines but at a global scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@NextMondayTraining
• Facebookfacebook.com/NextMondayMN
• LinkedInlinkedin.com/company/next-monday
• Instagraminstagram.com/nextmondaymn
• Xx.com/nextmondaymn

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Next Monday