What Adbri Cement does

Adbri Cement is the cement and lime manufacturing division of Adbri Ltd, an Australian publicly listed construction materials and industrial minerals conglomerate that operates 17 brands. The business traces its lineage to 1882 with William Lewis's Brighton Cement Works and currently operates two primary manufacturing plants in South Australia — Birkenhead (62 Elder Road) and Angaston (Stockwell Road) — with bulk-supply capability supported by automatic weighbridges operating 24 hours. The product portfolio spans bulk cement, lime, fly ash, ground granulated blast furnace slag (GGBFS), and a packaged dry-blended range including mortars, renders, concrete mixes, and specialty products such as Brightonlite® (Type HE off-white cement) and Adbri EvoCem™ (Type GL lower-carbon cement).

Manufacturing incorporates an alternative fuels program — over one million tonnes of refuse-derived fuel have been processed in kilns since 2003, reducing natural gas use at Birkenhead by more than 35% and diverting over 200,000 tonnes of waste from landfill annually, with a 30% absolute reduction in carbon emissions achieved since 2010. Product quality is supported by NATA-accredited laboratories, and the company publishes Environmental Product Declarations for its cement and lime lines independently verified to ISO 14025 and EN 15804, registered with EPD Australasia. Adbri EvoCem™ delivers a minimum 8% embodied-carbon reduction versus conventional Type GP cement.

The commercial model is hardware sales of cement and lime products. Bulk cement, lime, fly ash, and slag are sold directly to enterprise and mid-market customers via pneumatic tankers, with sales handled through a dedicated sales, marketing and technical-support team and 24-hour bulk-order logistics. Packaged products in 20kg and 30kg bags are sold through a network of more than 130 independent hardware retailers and building-supply stores across every Australian mainland state, accessible via an interactive Stockist Finder tool integrated with Google Maps. Customer segments span infrastructure and large commercial construction projects, tradespeople (bricklayers, concretors, renderers, paving specialists), and DIY consumers undertaking renovation and landscaping work. Industry-association memberships include Housing Industry Association (HIA) and Cement Concrete & Aggregates Australia (CCAA).

Name

Adbri Cement

Legal name

Adbri Limited

Website

https://adelaidebrighton.com.au

Company type

Public

Founded year

1882

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Adbri Cement is the cement and lime division of publicly listed Australian conglomerate Adbri Ltd, manufacturing bulk and packaged cement, lime, fly ash, and slag at two South Australian plants for distribution across every mainland state.

Ownership category

akta.pro rank

Product category

Cement and Lime Manufacturing

NAICS

Cement Manufacturing (327310), Other Concrete Product Manufacturing (327390)

SIC

Cement, Hydraulic (3241), Concrete Products, Except Block & Brick (3272)

akta.pro primary industry

Cement Manufacturing (Portland, Blended & Specialty) (IMADAAAG)

akta.pro secondary industry

Cementitious Binders & Additives (Fly Ash, Slag, Silica Fume, Lime) (IMADAAAH)

Keywords

• Cement manufacturing
• Lime products
• Construction materials supply
• Dry-blended mortars
• Lower carbon cement

Headquarters

HQ city

Birkenhead

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Cement and Lime Product Sales: Adbri Cement generates revenue through the manufacture and sale of cement, lime, and pre-packaged dry-blended construction products. Products are sold in bulk (via pneumatic tankers) and packaged formats (20kg and 30kg bags) through distribution centers and retail stockists across Australia.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Adbri Cement manufactures and supplies cement, lime, and pre-packaged dry-blended construction products from its facilities in Birkenhead and Angaston, South Australia. Products are delivered in bulk via pneumatic tankers (24-hour automatic weighbridge service) and in packaged 20kg and 30kg bags through a national retail stockist network. The portfolio includes Type GB, GP, HE, SR and GL cement variants, fly ash, ground granulated blast furnace slag, quicklime, and ready-made concrete, mortar, render, and sand products for tradespeople, infrastructure projects, and DIY customers.

Product overview

Adbri Cement is a cement, lime, and construction materials manufacturer operating within the Cement & Lime division of Adbri Ltd. The company's product portfolio includes bulk products (cement, lime, fly ash, slag) supplied via pneumatic tankers, and packaged products available in 20kg and 30kg bags for retail. Key branded products include Premium Cement (Type GB), General Purpose Cement (Type GP), Brightonlite® Cement (Type HE), Sulfate Resisting Cement (Type SR), Adbri EvoCem™ (Type GL lower-carbon cement), and various concrete, mortar, render, and sand products for both trade and DIY customers. The company also provides technical services including Safety Data Sheets, Product Data Sheets, and Test Certificates.

Differentiator

Problem solved

Functional benefit

Brands

• Brightonlite® Cement: Type HE cement producing light coloured concrete, mortars, grouts and renders.
• Adbri EvoCem™
• Brickies Grey Mortar
• Adbri

Products and services

• Premium Cement (Type GB) Type GB blended cement containing nominally 30% ground granulated blast furnace slag, ideal for use in concrete, mortars, grouts and cement-based products. Packaged product distributed through retail stockists.
• General Purpose Cement (Type GP) Type GP cement for concrete, mortars, grouts, renders and cement-based products, also suitable as a general binder for soil stabilisation.
• Brightonlite Cement (Type HE) Type HE superior off-white cement that produces light-coloured concrete, mortars, grouts and renders when used with light-coloured sands and aggregates.
• Sulfate Resisting Cement (Type SR) Type SR cement used in concretes and mortars where there is possibility of attack by sulfates contained in water or soil.
• Adbri EvoCem (Type GL lower-carbon cement) General Purpose Limestone cement (Type GL) that reduces embodied carbon by a minimum of 8% compared to conventional Type GP cement, compliant with AS3972. Sold as bulk product.
• General Purpose Concrete (25 MPa) High-quality, well-proportioned mix of blended cement, 10mm crushed stone and sand; 25 MPa concrete suitable for many general applications. Packaged product.
• High Strength Concrete (50 MPa) High quality mix of cement, 10mm aggregate and sand suitable for higher strength applications, achieving nominal 50 MPa compressive strength at 28 days.
• Speed Set Carefully selected mix of blended cement, 10mm crushed stone and sand designed to set rapidly without any mixing for non-structural applications.
• Basic Mortar Carefully proportioned 1:4 blend of cement and sand suitable for general purpose applications including mortar below damp course, grouting, and roof tile bedding.
• Brickies Grey Mortar Carefully proportioned blend of cement, hydrated lime, and sand suitable for laying masonry blocks, bricks, and stonework above the damp proof membrane.
• Quick Set Mortar Carefully proportioned mix of sand, blended cement, and specially selected additives providing fast setting, early strength developing mortar for internal and external applications.
• Render Coat Multipurpose one-component polymer modified render suitable for rendering or patching most common substrates including masonry blocks, clay bricks, rendered walls and stonework.
• Dried Sand Premium quality dried sand ideal for use where bacteria-free, clean sand is required such as gap filling between paving, mortar mixes, and sand pits.
• Pave Set Blend of carefully selected sand and gelling agents suitable for filling narrow gaps between pavers, blocks and bricks for driveways, footpaths, and patios.
• Rip Rap Blended cement in pre-filled, permeable, reinforced paper bags designed to readily allow passage of moisture for a solid, durable tiered barrier.
• Hydrated Lime Hydrated lime for use in conjunction with cement for mortar and plaster mixes, also used for neutralisation, road soil stabilisation, asphalt and steel manufacture.
• Fly Ash (Grade 1) Grade 1 fly ash, a by-product of coal combustion, widely used as cementitious material in pre-mix concrete, mortars, cement-based products and grouts. Bulk product.
• Ground Granulated Blast Furnace Slag (GGBFS) Ground granulated iron blast furnace slag used to improve workability, durability, reduce heat of hydration and provide higher long-term strengths in concrete. Bulk product.
• Quicklime (Bulk) Quicklime used in the mining industry for production/recovery of aluminium, magnesium, uranium, gold and silver, and in chemical production; also traditionally used in mortars, plasters, soil stabilisation and for making chemicals such as sodium alkalis and calcium hypochlorite. Bulk industrial lime product.

Quantifiable outcome

• 30% reduction in carbon emissions since 2010
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Housing Industry Association (HIA)minorOthersIndustry association membership providing industry representation and advocacy for the residential building industry.
• Cement Concrete and Aggregates Australia (CCAA)minorOthersIndustry association membership representing cement, concrete and aggregates manufacturers in Australia.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• CEMEX: CEMEX is a global cement, ready-mix, and aggregates major; competes with Adbri at the industry level on cement supply, lower-carbon products, and aggregates.
• Heidelberg Materials: Heidelberg Materials is a global building materials major with Australian presence via the Cement Australia joint venture, offering overlapping cement, aggregates, and ready-mix capabilities.
• CRH plc: CRH is a global building materials leader that acquired Adbri Ltd, and operates broadly in cement, aggregates, and concrete across multiple geographies including Australia.
• Holcim: Holcim is a global cement and aggregates leader with significant Australian operations through Cement Australia; competes broadly with Adbri across cement and lower-carbon product categories.

Regional players

• Brickworks Limited: Brickworks is an Australian building products company in masonry, bricks, and roofing; competes with Adbri in complementary building materials for the same Australian construction end-market.
• Wagners: Wagners is an Australian-based manufacturer of cement, concrete, and composite materials with overlap in cement and packaged construction products for the Australian market.

Direct peers

• Boral Limited: Boral is one of Australia's largest integrated construction materials companies, directly competing with Adbri in cement, concrete, aggregates, and asphalt across the same end markets and geographies.
• Cement Australia: Cement Australia is a Holcim-Heidelberg Materials joint venture and a leading domestic cement supplier, directly competing with Adbri in Portland and blended cement products across Australian states.

Others

• James Hardie Industries: James Hardie is a leading Australian-headquartered building materials manufacturer focused on fibre cement products; adjacent competitor for trade and DIY customer segments in Australian construction.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/adelaide-brighton-cement-limited

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adbri Cement