Surbiton Hockey Club

What Surbiton Hockey Club does

Surbiton Hockey Club is a private, member-owned amateur hockey club founded in 1874 and headquartered at Sugden Road, Thames Ditton, in South West London. It operates one of the largest hockey programmes in England, fielding 12 men's sides and 12 women's sides (24+ adult teams) plus 50+ junior teams across age groups from U7 to U18. Both Men's 1s and Women's 1s compete in the England Hockey Premier Division, and the club has won 13 national titles in the last nine seasons while regularly representing England in European Club competitions.

The club's core offerings span Senior Hockey (Premier Division down to social teams), a Junior Hockey Programme (Development squads, Junior Academy, Performance Pathway), an England Hockey Talent Academy for U15-U18 athletes, Holiday Hockey Camps (Future Stars, Performance, Tournament), Back 2 Hockey for returning adults, private coaching, and pitch and clubhouse hire. The junior programme is supported by talent nominations through the England Hockey Player Profile process, and the club operates inclusive community programmes including Flyerz Hockey in partnership with the Sugden Road Sports Trust.

Revenue is generated through tiered annual membership subscriptions (UK£185-UK£1,100 per player, with a family cap of UK£1,210), holiday hockey camps, private coaching, pitch and clubhouse hire, and recurring Legacy Club donations (UK£9-UK£25 per month). Distribution is direct via the website and the Teamo membership platform for registrations, with Acuity Scheduling for camp bookings. The club is supported by eight Tier 1 corporate sponsors (Mizuno, Deloitte, Blakedown, Colets Health Club, Edel Grass, Lifefit Physio, Ranmore Fund, Fleko) and runs a multi-channel marketing presence across website, Twitter, Facebook, Instagram, newsletter, club magazine, and SHC TV match-day content.

Name

Surbiton Hockey Club

Legal name

Surbiton Hockey Club

Website

https://surbitonhc.com

Company type

Private

Founded year

1874

Operating status

Operating

Headcount range

11–50 employees

Short description

Surbiton Hockey Club is a 1874-founded member-owned amateur hockey club in Thames Ditton, UK, operating 24+ senior and 50+ junior teams across men's, women's, and youth programmes, with Premier Division status and tiered membership subscriptions.

Ownership category

akta.pro rank

Product category

Amateur Sports Club / Field Hockey

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Amateur hockey club
• Junior hockey development
• Senior hockey leagues
• Hockey coaching services
• Sports club membership

Headquarters

HQ city

Long Ditton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Subscriptions: Annual membership fees from senior and junior players, with tiered pricing based on age (19-25, 26-30, Over 60s) and role (goalkeeper discounts available). Family cap at £1210. Social memberships available separately.
2. Holiday Hockey Camps: Holiday camps open to members and non-members for junior players from Year 1-13. Discount packages available for multiple sessions.
3. Private Coaching: Private coaching sessions available for individual skill development.
4. Facilities Hire: Pitch hire and clubhouse hire services for external events and activities.
5. Legacy Club Donations: Monthly recurring donations from Legacy Club members supporting clubhouse renovation and facility improvements.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Surbiton Hockey Club is an amateur hockey club that fields 24+ senior teams (12 men's, 12 women's) and 50+ junior teams, providing hockey training, league competition, holiday camps, private coaching, and facilities hire for players of all ages and abilities. The club operates an England Hockey Talent Academy and offers a tiered annual membership programme including full playing, social, and Legacy Club fundraising tiers.

Product overview

Surbiton Hockey Club is a sports club (not a technology company) offering a comprehensive hockey ecosystem. The core product portfolio consists of hockey programmes across all age groups: junior development (ages 5-18, 50+ teams), senior competitive play (24 teams across men's and women's sections), and community programmes. Supporting services include Holiday Hockey Camps (Future Stars, Performance, and Tournament camps), the England Hockey Talent Academy for elite U15-U18 players, Back 2 Hockey for returning adults, private coaching, and facilities hire (pitch and clubhouse). Membership tiers include Full Playing, Social, Legacy Club (fundraising), and Back 2 Hockey options. The club uses Acuity Scheduling for camp bookings and Teamo for membership management.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Hockey (Men's & Women's)

Quantifiable outcome

• 13 national titles won by First Teams in the last nine seasons
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered tier 1, core and minor.

• Mizunotier 1OEM/ Whitelabel/ Licensing Partner · 13 July 2021Mizuno is the Official Kit Supplier of Surbiton HC's playing and training kit across all age groups. This is Mizuno's first venture into professional hockey, coinciding with their 2020 release of technical hockey footwear. The partnership provides head-to-toe hockey kit for players of all levels. Powered by Tacklebag teamwear specialist.
• Tacklebagtier 1Technology or Integration · 13 July 2021Teamwear specialist that powers the Mizuno kit partnership with Surbiton HC. Provides the online shop for supporters to order replica shirts and off-field apparel.
• Deloittetier 1GTM or Marketing PartnerTier 1 sponsor providing continuing support to Surbiton Hockey Club.
• Blakedowntier 1GTM or Marketing PartnerSport and play surfaces company, Tier 1 sponsor of Surbiton HC.
• Colets Health Clubtier 1GTM or Marketing PartnerHealth club, Tier 1 sponsor of Surbiton HC.
• Edel Grasstier 1GTM or Marketing PartnerGrass products company, Tier 1 sponsor of Surbiton HC.
• Lifefit Physiotier 1GTM or Marketing PartnerPhysiotherapy services, Tier 1 sponsor of Surbiton HC.
• Ranmore Fundtier 1GTM or Marketing PartnerInvestment fund, Tier 1 sponsor of Surbiton HC.
• Flekotier 1GTM or Marketing PartnerCompany, Tier 1 sponsor of Surbiton HC.
• England HockeycoreStrategic or Co-development PartnerNational governing body for hockey in England. Operates the Talent Academy system and talent identification programmes that Surbiton HC participates in. Provides selection guidelines, hardship funds, and end-of-cycle festival events.
• Sugden Road Sports TrustcoreStrategic or Co-development PartnerCommunity sports trust associated with Surbiton HC, supporting broader community programmes and sports development.
• TeamocoreTechnology or IntegrationGDPR compliant membership database and app platform used by Surbiton HC for member registration, communications, availability updates, team selections, and payment collection.
• Surbiton High SchoolminorStrategic or Co-development PartnerLocal school used for junior training sessions at their sports ground in Claygate.
• Kingston Grammar SchoolminorStrategic or Co-development PartnerLocal school whose sports ground (KGS Ditton Fields) is used for junior training and matches. Located at Summer Road, Thames Ditton.
• Reed's SchoolminorStrategic or Co-development PartnerLocal school whose pitches are used for certain junior training and matches. Located at Sandy Lane, Cobham.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wimbledon Hockey Club: London-based hockey club with Premier Division men's and women's teams and a similar community-club operating model. Directly competes with Surbiton for elite players, sponsors, and the same London talent catchment.
• Reading Hockey Club: Premier Division hockey club competing in both men's and women's top tiers. Comparable in club structure, competitive tier, and multi-team community model to Surbiton HC.
• Holcombe Hockey Club: Kent-based hockey club competing in the England Hockey Premier Division with both men's and women's 1s. Direct peer to Surbiton given comparable club scale, league participation, and competitive rivalry at the elite tier.
• Spencer Hockey Club: One of the UK's oldest hockey clubs with a long history of Premier Division play and a strong junior pathway. Direct peer given similar multi-team community club model and competitive heritage.
• Hampstead & Westminster Hockey Club: Long-established London hockey club with Premier Division presence and a strong junior development programme. Directly comparable in geography (London), scale, and operational structure.
• Beeston Hockey Club: One of the UK's oldest and most established hockey clubs with Premier Division presence and a strong junior-to-senior pathway. Direct peer given similar club structure, competitive tier, and talent development focus.
• University of Exeter Hockey Club: Premier Division hockey club with a strong men's and women's setup and a multi-team community model. Comparable in scale, league participation, and junior/senior pathway structure to Surbiton.
• Canterbury Hockey Club: Premier Division hockey club with both men's and women's teams and a broad multi-team structure comparable to Surbiton's. Direct competitor in the same league and similar community-club operating model.
• Old Georgians Hockey Club: Recent Premier Division entrant with both men's and women's 1s. Operates on a comparable multi-team club model and competes head-to-head with Surbiton for league titles, sponsorship, and elite recruitment.
• Brooklands Manchester University Hockey Club: Premier Division hockey club combining community and university affiliation with men's and women's 1s. Comparable club structure, league participation, and multi-team model to Surbiton.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SurbitonHC
• Facebookfacebook.com/SurbitonHC
• Instagraminstagram.com/surbitonhc/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surbiton Hockey Club