Applied
Applied Corporation is a Fukuoka-based Japanese PC specialty retailer and BTO manufacturer operating 26 stores nationwide, selling custom workstations, gaming PCs, HPC/AI servers, and AI visual inspection solutions to consumers, enterprises, and universities/research institutions.
- Company typePublic
- Founded1975
- HeadquartersFukuoka, Japan
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Applied does
Applied Corporation is a Fukuoka-headquartered Japanese retailer, BTO (build-to-order) PC manufacturer, and enterprise IT solutions provider that has operated since 1975 and is listed on the Tokyo Stock Exchange Standard Market (ticker 3020, formerly JASDAQ). The company distributes custom and branded computers through an omni-channel footprint of 26 specialty "Applied" stores, six "How's" lifestyle/cosmetics stores, the Applied Net e-commerce platform, dedicated corporate sales divisions, and Applied Direct (targeting universities and research institutions), supported by self-operated manufacturing facilities in Fukuoka and Aichi prefectures.
The product portfolio spans proprietary workstation brands — CERVO (professional/HPC, including SLIM/MICRO/CUBOID variants), PHANOS (high-end gaming), and LA・SAISON (creator) — together with HPC and AI server solutions built around NVIDIA hardware (DGX, RTX PRO, MSI EdgeXpert). On top of the hardware base, Applied sells AI visual inspection solutions for manufacturing, anchored by the MENOU-TE no-code AI platform (partnered with MENOU) and the AeyeBOX offline inspection kit, with the company also distributing niche AI software (Dragonfly 3D imaging, AI GIJIROKU, ReNom, T-4OO translation).
The business model is primarily one-time hardware sales across B2C (retail consumers, gamers, creators), B2B (enterprises), and B2A/research (universities and public institutions), complemented by recurring support services through subsidiaries such as Applied Technical Service and Applied Net. Revenue is geographically concentrated in Japan across Kyushu, Kansai, Kanto, Tokai, Tohoku, Hokuriku, Chugoku, and Shikoku, with FY ending March 2027 consolidated revenue of ¥47,288M and a 5-year growth pattern that dipped to ¥38,606M in FY2025 before rebounding to ¥47,288M in FY2027 (+10.4% YoY).
Applied firmographics
Firmographics- Name
- Applied
- Legal name
- アプライド株式会社 (Applied Corporation)
- Website
- https://applied-g.jp
- Company type
- Public
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Applied Corporation is a Fukuoka-based Japanese PC specialty retailer and BTO manufacturer operating 26 stores nationwide, selling custom workstations, gaming PCs, HPC/AI servers, and AI visual inspection solutions to consumers, enterprises, and universities/research institutions.
- Ownership category
- akta.pro rank
Applied industry classification
Industry- Product category
- Custom Computer Manufacturing
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411), Computer and Peripheral Equipment Manufacturing (3341), Electronic Computer Manufacturing (334111), Printed Circuit Assembly (Electronic Assembly) Manufacturing (334418)
- SIC
- Electronic Computers (3571), Retail-Computer & Computer Software Stores (5734), Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- All-in-One (AIO) Desktops (HDACAAAC)
- akta.pro secondary industries
- Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD), Embedded, Maker Platforms & Development Kits Retail (CRACAKAI)
Keywords
Where Applied is headquartered
LocationHeadquarters
- HQ city
- Fukuoka
- HQ country
- Japan
- HQ region
- Asia
Offices8 records
Markets served
Applied business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales - BTO Computers: Sale of custom-built computers, branded workstations (CERVO, PHANOS, LA-SAISON), and components through retail stores and e-commerce platforms. Revenue is one-time per transaction with in-house manufacturing capabilities in Fukuoka and Aichi.
- Corporate/B2B Solutions: Sales of HPC systems, AI servers, workstations, and enterprise IT solutions to corporations, universities, and research institutions. Includes system integration and consultation services.
- AI Visual Inspection Solutions: Sale and deployment of AI visual inspection systems including MENOU-TE software, AeyeBOX hardware kits, and implementation services for manufacturing clients.
- Consumer Electronics Retail: Sale of consumer electronics, PC peripherals, and accessories through retail stores and online channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | BTO Computer Pricing - Custom Quote Based |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Applied product offering
Product offeringCore offering
Applied designs, manufactures, and sells custom-built (BTO) personal computers, professional workstations, HPC/AI servers, and consumer electronics through its own retail store network and e-commerce platforms. The company operates own manufacturing facilities in Fukuoka and Aichi, producing proprietary brands such as CERVO workstations, PHANOS gaming PCs, and LA・SAISON creator workstations, and also delivers AI visual inspection solutions combining MENOU-TE no-code AI software with AeyeBOX hardware kits to manufacturing clients.
Product overview
Applied operates as a comprehensive technology solutions provider offering hardware products centered on customizable PC/workstation brands (CERVO, PHANOS, LA・SAISON) alongside AI-powered inspection solutions. The CERVO brand spans professional workstations and servers, while the AI visual inspection solution combines MENOU-TE software platform with AeyeBOX hardware kits for manufacturing quality control. Recent additions include Dragonfly 3D imaging software and factory-oriented computing products.
Differentiator
Problem solved
Functional benefit
Brands
- CERVO (セルボ): Professional workstation brand with longest history in Applied's portfolio, customizable configurations for optimal workflows
- PHANOS (ファノス)
- LA・SAISON (ラ・セゾン)
- How's (ハウズ)
- ハウズオンライン (How's Online)
- Applied Net (アプライドネット)
- City Info Fukuoka (シティ情報ふくおか)
- AeyeBOX
- Applied BIZ
Quantifiable outcome
- AI visual inspection can achieve high accuracy with only 10 images of training data
- +2 more outcomes
Companies that use Applied
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles3 records
Applied technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature5 records
Applied partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- NVIDIAcoreApplied participates in NVIDIA Partner Network (NPN) as a Solution Provider, offering NVIDIA GPU products including DGX systems, RTX PRO series, and AI workstation solutions. The partnership enables provision of cutting-edge AI computing hardware for enterprise and research customers.
- MSI (Micro-Star International Co., Ltd.)corePremium distributor agreement for server products in Japan market. Applied distributes MSI server hardware including EdgeXpert and RTX PRO series through its nationwide store network and corporate sales channels.
- Alt, Inc. (アルム株式会社)minorCo-development of dedicated workstations for manufacturing DX. Partnership for AI-based inspection and recognition solutions.
- MENOU (株式会社MENOU)coreBusiness partnership for AI visual inspection software MENOU-TE. Applied provides recommended workstation hardware and implementation services for MENOU-TE deployments. Joint go-to-market for manufacturing AI inspection solutions.
- Kyushu University (九州大学)coreCollaboration on boiling cooling technology for semiconductor thermal management. Research partnership aimed at practical application of cooling technology for high-performance computing era.
- Explosion Research Institute (株式会社爆発研究所)minorCAE solutions partnership including OpenFOAM training and consulting for HPC applications.
Scale indicators6 records
Recent moves2 records
Applied competitors and assessment
Company assessmentDirect peers
- Mouse Computer: Leading Japanese BTO PC manufacturer and retailer with direct overlap in custom gaming PCs, workstations, and consumer computers. Operates G-Tune gaming brand and similar retail/D2C hybrid model competing directly with Applied's PHANOS and CERVO lines.
- Dospara (Tsukumo) / Thirdwave Corporation: One of Applied's largest direct competitors in Japan, operating BTO PC manufacturing under the 'GALLERIA' gaming brand and 'raytrek' creator brand, plus nationwide retail stores and e-commerce. Highly comparable business model targeting the same consumer gaming and BTO workstation segments.
- PC Koubou / Unitcom: Japanese BTO computer specialist with retail stores nationwide, directly competing with Applied in custom-configured PCs, gaming systems, and corporate sales channels. Strong overlap in target customer and product category.
- MCJ (Mouselogic / iiyama): Japanese PC company owning Mouse Computer and iiyama monitor brand; a major domestic BTO competitor and peer with similar vertical integration from manufacturing through retail and e-commerce sales in Japan.
Broad incumbents
- HP Inc. Global PC and workstation OEM with significant Japanese presence through Z by HP workstations and OMEN gaming PCs. Competes with Applied in enterprise HPC/workstation and consumer gaming segments as a broader incumbent.
- Lenovo Group: Global PC and workstation leader whose ThinkStation and Legion lines compete with Applied's CERVO and PHANOS brands in the Japanese enterprise and gaming markets. Also partners with Applied indirectly through NVIDIA alliance ecosystem.
- Fujitsu Client Computing: Major Japanese computing incumbent producing FMV personal computers and enterprise workstations. Competes with Applied in consumer and corporate PC markets and represents the domestic incumbent pressure on Applied's enterprise channels.
- Dell Technologies: Global workstation and server leader whose Precision and PowerEdge lines compete with Applied's CERVO servers and HPC offerings for enterprise and research customers in Japan. Represents the high-end competitive pressure Applied faces in B2B.
- NEC Personal Computers (LAVIE): NEC's consumer PC subsidiary producing LAVIE brand personal computers, a major Japanese incumbent competitor in the retail consumer PC market where Applied also competes via its 26-store network.
- Seven&I Holdings (家電量販店 channel overlap): Through its electronics retail subsidiaries and Ito-Yokado consumer channels, Seven&I is a broader incumbent in Japanese consumer electronics retail that competes with Applied for consumer PC and electronics wallet share, though not specializing in BTO manufacturing.
Market position
Strengths5 records
Weaknesses5 records
Key risks5 records
Key highlights6 records
Customer concentration
Applied social profiles
Digital presenceApplied compliance and trust
Trust signalCompliance5 records
Applied financial estimates
Financial estimateRevenue estimate
Valuation estimate
Applied leadership team
Management profileNumber of profiles
Profiles1 record
Applied subsidiaries and ownership
Company hierarchySubsidiaries5 records
Applied funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Applied M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Applied
What does Applied do?
Applied designs, manufactures, and sells custom-built (BTO) personal computers, professional workstations, HPC/AI servers, and consumer electronics through its own retail store network and e-commerce platforms. The company operates own manufacturing facilities in Fukuoka and Aichi, producing proprietary brands such as CERVO workstations, PHANOS gaming PCs, and LA・SAISON creator workstations, and also delivers AI visual inspection solutions combining MENOU-TE no-code AI software with AeyeBOX hardware kits to manufacturing clients.
Is Applied a public or private company?
Applied is a public company. It is classified as public and is currently operating.
When was Applied founded?
Applied was founded in 1975. It employs 251 to 500 people.
Where is Applied based?
Applied is headquartered in Fukuoka, Japan, in the Asia region.
How does Applied make money?
Four revenue lines are on record. Hardware Sales - BTO Computers are the primary driver. The others are corporate/B2B Solutions, AI Visual Inspection Solutions and consumer Electronics Retail.
Who are Applied's main competitors?
Direct peers on record are Mouse Computer, Dospara (Tsukumo) / Thirdwave Corporation, PC Koubou / Unitcom and MCJ (Mouselogic / iiyama). Broad incumbents are HP Inc., Lenovo Group, Fujitsu Client Computing, Dell Technologies, NEC Personal Computers (LAVIE) and Seven&I Holdings (家電量販店 channel overlap).
Does Applied have an API?
No public API is recorded for Applied.
What industry is Applied in?
Applied's product category is Custom Computer Manufacturing. Its primary akta.pro industry code is HDACAAAC, All-in-One (AIO) Desktops, with a secondary code of IMAGAGAD, Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs). Its NAICS code is 33411 and its SIC code is 3571.