REEN
REEN AS is a Norwegian IoT and software company that provides smart waste management solutions—combining proprietary fill-level sensors, asset tracking, AI route optimization, and CO2 emissions reporting on a subscription basis—to municipalities, private waste collectors, and commercial property operators across the Nordics and UK.
- Company typePrivate
- Founded2021
- HeadquartersLarvik, Norway
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What REEN does
REEN AS is a Norwegian information technology company that operates a smart waste management platform combining proprietary IoT hardware (IP69-rated fill-level sensors, GPS/BLE trackers, QR-code container tags) with a cloud-based analytics and route optimization software stack. The platform is delivered as a bundled subscription (36-month initial term, annual billing, hardware retained by REEN) and addresses the full waste value chain—from container monitoring and fleet tracking to AI-powered route planning and emissions reporting for municipalities, private waste collectors, commercial property managers, healthcare and hospitality operators, large-scale food services, and textile recyclers. Core products include REEN Control (tenant-level waste and CO2 tracking), REEN CMS Asset (container fleet visibility), REEN CMS Volume (fill-level monitoring), REEN Advanced Routes (AI-driven route optimization), and REEN Drive (fleet management).
REEN operates a blended go-to-market combining enterprise field sales with product-led self-serve entry points ("Book a Demo" CTAs, REEN Hub account portal) across Norway, Sweden, Finland, and the United Kingdom. The December 2025 acquisition of Swedish AI specialist Bintel AB—rebranded as REEN AB and serving as the group's Swedish hub—extended the platform with AI-powered analytics products (Insight, Brain, Go) and established a cross-border Nordic platform targeting hundreds of thousands of connected waste assets. The company holds Carbon Trust emissions certification and ISO 27001:2017 information security certification, and serves 250+ named customers including Derby City Council, Norsk Gjenvinning AS, Kongsberg Hospital, and NG Metall. Reported customer outcomes include 25–40% fuel and driving cost savings, up to 40% operational cost reduction, and an NPS of 9.8/10 across 400+ European customer reviews.
REEN firmographics
Firmographics- Name
- REEN
- Legal name
- REEN AS
- Website
- https://reen.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- REEN AS is a Norwegian IoT and software company that provides smart waste management solutions—combining proprietary fill-level sensors, asset tracking, AI route optimization, and CO2 emissions reporting on a subscription basis—to municipalities, private waste collectors, and commercial property operators across the Nordics and UK.
- Ownership category
- akta.pro rank
REEN industry classification
Industry- Product category
- Smart Waste Management Technology
- NAICS
- Waste Collection (56211), Waste Management and Remediation Services (562)
- SIC
- Refuse Systems (4953)
- akta.pro primary industry
- Waste Management & Smart Sanitation (Facilities) (HSAPAPAM)
- akta.pro secondary industries
- Reusable Packaging & Container Return Programs (On-site) (BPABALAJ), Donation, Reuse & Sustainability Returns Programs (TLAIAHAJ)
Keywords
Where REEN is headquartered
LocationHeadquarters
- HQ city
- Larvik
- HQ country
- Norway
- HQ region
- Europe
Offices3 records
Markets served
REEN business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS (Hardware + Software): REEN provides a bundled subscription service combining proprietary IoT hardware (sensors, trackers) with cloud-based software. The subscription is billed annually (36-month initial term with auto-renewal for 12 months). The Hardware remains REEN's property; customers pay for access to the monitoring and optimization services. Additional add-ons extend the contract period of the main service.
- Hardware (Sensors, Trackers, BLE Devices): Physical IoT hardware including fill-level sensors, GPS trackers, BLE tags, and QR code systems sold as part of the service bundle. Hardware ownership remains with REEN; customers receive it for use during the contract period. Lost or damaged hardware triggers reimbursement fees.
- Route Optimization Services: Advanced Routes software provides data-driven route planning that generates fuel and cost savings for waste collectors. Priced as part of the subscription, the service delivers measurable 25-40% fuel and driving cost savings, driving customer retention and upsell.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Core subscription service with hardware and software bundle |
| Subscription | Annual | Additional add-on services extending core subscription |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
REEN product offering
Product offeringCore offering
REEN develops a smart waste management platform that bundles proprietary IoT hardware (fill-level sensors, GPS/BLE trackers, QR codes) with cloud-based software for fill-level monitoring, container fleet tracking, AI-powered route optimization, fleet management, and CO2/ESG reporting. It is sold as an annual subscription to waste producers, collectors, and recyclers, primarily across the Nordics and Europe.
Product overview
REEN offers an intelligent waste management platform combining cloud-based software tools with sensor technology. The core portfolio consists of five integrated products: REEN Control (real-time waste and emissions tracking), REEN CMS Asset (container fleet management with GPS and QR codes), REEN CMS Volume (fill-level monitoring with IP69-rated sensors), REEN Advanced Routes (AI-powered route optimization), and REEN Drive (fleet management). These modules work together to provide end-to-end waste management optimization—from container tracking and fill-level monitoring to route planning and fleet management—enabling data-driven decisions that reduce costs, increase efficiency, and cut emissions. The platform is designed for waste producers, collectors, and recycling operators across industries including municipalities, private waste collectors, commercial property, healthcare, hospitality, food services, and textile recycling. Following the December 2025 acquisition of Swedish AI specialist Bintel AB (now REEN AB), the platform expanded with additional AI-powered analytics capabilities (Insight, Brain, and Go products) integrated into the core software stack.
Differentiator
Problem solved
Functional benefit
Brands
- REEN Control: Point-of-disposal solution that tracks and measures waste generated on a tenant level, enabling businesses to build waste rooms of the future and achieve sustainability goals.
- REEN CMS Volume
- REEN CMS Asset
- REEN Advanced Routes
Products and services
- REEN Control Point-of-disposal solution that tracks and measures waste at the tenant, department, or location level, giving businesses real-time insight into waste production and CO2 emissions to support waste room management and ESG/sustainability reporting.
- REEN CMS Asset Container Management Service providing full visibility and control over container fleets using GPS trackers, BLE sensors, and QR codes for real-time asset location tracking, inventory management, and logistics optimization at depots.
- REEN CMS Asset Plus Enhanced battery-powered tracking add-on for mobile waste assets, delivering real-time dynamic tracking with no installation, waterproof mounting, long battery life, and automatic wireless software/configuration updates.
- REEN CMS Volume Intelligent fill-level monitoring solution using IP69-rated, plug-and-play sensors installed in waste containers to measure real-time fill levels and generate actionable collection data, enabling pickups based on need rather than fixed schedules.
- REEN Advanced Routes AI-powered route optimization tool that automatically generates the most efficient daily collection routes using fill-level data, traffic reports, time of day, and vehicle type, delivering 25-40% savings on fuel and driving costs.
- REEN Drive Fleet management solution for waste collection vehicles providing real-time map visualization, trip statistics (km, CO2 emissions), printable CO2 reports for regulatory/ESG compliance, fleet utilization analysis, and driver behavior monitoring.
- Bintel Insight AI-powered waste analytics product for municipalities and property owners, providing actionable insights from waste data; integrated into REEN's software stack following the Bintel AB acquisition.
- Bintel Brain AI-powered waste analytics product used by municipalities and property owners for waste management optimization; part of the Bintel suite integrated into REEN's platform.
- Bintel Go AI-powered waste analytics product within the Bintel suite (rebranded REEN AB) serving municipalities and property owners across the Nordics, integrated into REEN's platform.
Quantifiable outcome
- 30% cost savings for customers using REEN's intelligent waste solutions
- +6 more outcomes
Companies that use REEN
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
REEN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
REEN partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bintel ABcoreREEN AS acquired Swedish AI specialist Bintel AB in December 2025, forming a Nordic platform for smart waste management. The transaction combined REEN's sensor-driven logistics and fleet optimisation tools with Bintel's AI-powered analytics (Insight, Brain, and Go products). Bintel was rebranded as REEN AB and serves as the group's Swedish hub. The integrated company targets hundreds of thousands of connected waste assets across the Nordics. The deal was expected to close by October 2025 subject to regulatory approvals, positioning the combined entity as a key infrastructure player in smart cities and circular economy initiatives.
Scale indicators10 records
Recent moves6 records
Expansion highlights4 records
REEN competitors and assessment
Company assessmentDirect peers
- Sensoneo: Sensoneo is a direct peer offering IoT-based smart waste management with fill-level sensors, route optimization, and analytics for municipalities and waste haulers across Europe, closely overlapping REEN's product set and customer base.
- Compology: Compology provides camera-based container monitoring, route optimization, and sustainability analytics for waste haulers, overlapping REEN's CMS Volume and Advanced Routes in targeting private waste collectors with similar IoT and analytics value propositions.
- Enevo: Enevo provides ultrasonic fill-level sensors and a cloud analytics platform for waste and recycling collection optimization, serving municipalities and private haulers with a directly comparable offering to REEN CMS Volume and Advanced Routes.
- Bigbelly: Bigbelly offers smart, sensor-equipped waste and recycling stations with a cloud management platform for municipalities and campuses, making it a direct competitor to REEN's sensor-driven public space waste management solution.
- Ecube Labs: Ecube Labs offers solar-powered smart waste and recycling bins (CleanCUBE) with fill-level sensors and a monitoring platform, directly competing with REEN in municipal and commercial waste IoT deployments.
- Waste Vision: Waste Vision provides smart waste and recycling container solutions with fill-level sensors and cloud software for municipalities and waste collectors in Europe, directly comparable to REEN's smart container and route optimization offering.
- Nordsense: Nordsense is a Nordic-based smart waste sensor and analytics provider for cities and waste collectors, directly comparable to REEN's regional focus and IoT-led waste management offering.
Broad incumbents
- SUEZ: SUEZ is a large environmental services and waste management operator with growing digital offerings for municipal and commercial customers, competing with REEN via bundled services and Smart City-style technology programs across Europe.
- Veolia: Veolia is a global waste management and environmental services incumbent that increasingly bundles digital and IoT tools with collection contracts, representing a broader competitive threat that can leverage existing customer relationships against pure-play IoT vendors like REEN.
- Renewi: Renewi is a European waste-to-product company operating across the UK, Netherlands, and Belgium with growing digital capabilities for waste collection; its regional scale in Benelux/UK overlaps REEN's UK and Nordic service footprint.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
REEN social profiles
Digital presenceREEN compliance and trust
Trust signalCompliance2 records
REEN financial estimates
Financial estimateRevenue estimate
Valuation estimate
REEN leadership team
Management profileNumber of profiles
Profiles5 records
REEN subsidiaries and ownership
Company hierarchySubsidiaries1 record
REEN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REEN M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REEN
What does REEN do?
REEN develops a smart waste management platform that bundles proprietary IoT hardware (fill-level sensors, GPS/BLE trackers, QR codes) with cloud-based software for fill-level monitoring, container fleet tracking, AI-powered route optimization, fleet management, and CO2/ESG reporting. It is sold as an annual subscription to waste producers, collectors, and recyclers, primarily across the Nordics and Europe.
Is REEN a public or private company?
REEN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was REEN founded?
REEN was founded in 2021. It employs 51 to 100 people.
Where is REEN based?
REEN is headquartered in Larvik, Norway, in the Europe region.
How does REEN make money?
Three revenue lines are on record. Subscription SaaS (Hardware + Software) is the primary driver. The others are hardware (Sensors, Trackers, BLE Devices) and route Optimization Services.
Who are REEN's main competitors?
Direct peers on record are Sensoneo, Compology, Enevo, Bigbelly, Ecube Labs, Waste Vision and Nordsense. Broad incumbents are SUEZ, Veolia and Renewi.
Does REEN have an API?
No public API is recorded for REEN.
What industry is REEN in?
REEN's product category is Smart Waste Management Technology. Its primary akta.pro industry code is HSAPAPAM, Waste Management & Smart Sanitation (Facilities), with a secondary code of BPABALAJ, Reusable Packaging & Container Return Programs (On-site). Its NAICS code is 56211 and its SIC code is 4953.