Bintel
Bintel is a Swedish SaaS startup that builds AI-powered analytics software (Insight, Brain, Go) for waste management optimization, serving Nordic municipalities and property owners through a subscription model. It was acquired by Norwegian REEN AS in 2025 and rebranded as REEN AB.
- Company typePrivate
- Founded2018
- HeadquartersHelsingborg, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Bintel does
Bintel AB was a Skåne-based, Sweden-domiciled private startup (founded 2018) that built AI-powered analytics software for the waste management industry. Its product suite comprised three named offerings — Insight, Brain, and Go — designed to process structured waste data, automate operational workflows, and optimize collection routes and fleet utilization for municipalities and property owners in the Nordic region.
The company operated as a vertical SaaS provider using a subscription/recurring revenue model, distributing its products through direct enterprise sales to government municipalities and property owners. Technology was domain-specialized for waste analytics, structured around process automation and optimization rather than generic analytics, with the value proposition framed around emission reduction, regulatory compliance, and circular economy outcomes driven by rising EU emission rights costs.
Bintel raised approximately $4.74 million across four funding rounds between October 2018 and March 2023, with participation from Almi Invest, Almi Invest Greentech, Vinnova, and the European Institute of Innovation and Technology. The company targeted cash flow positivity by summer 2023. In late 2025, Norwegian smart waste management company REEN AS acquired Bintel in a cross-border deal; Bintel was rebranded as REEN AB and serves as the group's Swedish hub, with its Insight, Brain, and Go products integrated into REEN's sensor-driven logistics and fleet optimization stack to form a combined Nordics-focused digital waste platform.
Bintel firmographics
Firmographics- Name
- Bintel
- Legal name
- Bintel AB
- Website
- https://bintel.se
- Company type
- Private
- Founded year
- 2018
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Bintel is a Swedish SaaS startup that builds AI-powered analytics software (Insight, Brain, Go) for waste management optimization, serving Nordic municipalities and property owners through a subscription model. It was acquired by Norwegian REEN AS in 2025 and rebranded as REEN AB.
- Ownership category
- akta.pro rank
Bintel industry classification
Industry- Product category
- Smart Waste Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Waste Management & Smart Sanitation (Facilities) (HSAPAPAM)
Keywords
Where Bintel is headquartered
LocationHeadquarters
- HQ city
- Helsingborg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Bintel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Smart Waste Management Solutions: AI-powered analytics SaaS solutions for municipalities and property owners in the waste management industry, generating recurring revenue through software subscriptions.
Go-to-market motion1 record
Distribution channels1 record
Bintel product offering
Product offeringCore offering
Bintel develops and sells AI-powered analytics software for smart waste management, delivering three products — Insight, Brain, and Go — that analyze waste data, automate waste operations, and optimize collection routes and fleet utilization. The software is sold as a subscription-based SaaS to municipalities and property owners, primarily in Sweden and the broader Nordics, and has been integrated into REEN's core software stack following the 2025 acquisition.
Product overview
Bintel was a Swedish smart waste management startup offering AI-powered analytics solutions for municipalities and property owners. Following its acquisition by Norwegian company REEN AS (completed by October 2025), Bintel's product portfolio—including Insight, Brain, and Go—was integrated into REEN's core software stack. The company has been rebranded as REEN AB and serves as the group's Swedish hub, combining Bintel's AI analytics with REEN's sensor-driven logistics and fleet optimisation tools to form the Nordics' most comprehensive digital waste platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Insight AI-powered analytics product used by municipalities and property owners to analyze waste data and optimize waste management operations. Integrated into REEN's core software stack after the 2025 acquisition.
- Brain AI-powered analytics product that analyzes waste patterns and data for municipalities and property owners. Integrated into REEN's core software stack after the 2025 acquisition.
- Go Smart waste management product for municipalities and property owners, part of Bintel's AI analytics portfolio and integrated into REEN's core software stack after the 2025 acquisition.
Quantifiable outcome
- Enabled hundreds of thousands of connected waste assets across the Nordics
- +1 more outcomes
Companies that use Bintel
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Bintel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Bintel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- REEN AScoreNorwegian smart waste management company REEN AS acquired Swedish AI specialist Bintel AB in a cross-border deal to build the Nordics' most comprehensive digital waste platform. Bintel was rebranded as REEN AB and serves as the group's Swedish hub, with its Insight, Brain, and Go products integrated into REEN's core software stack.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Bintel competitors and assessment
Company assessmentDirect peers
- Ecube Labs: Provider of smart waste and recycling solutions including solar-powered compacting bins and monitoring software. Comparable to Bintel in combining hardware with analytics for waste management efficiency.
- Compology: Smart waste container monitoring and analytics SaaS used by waste haulers and enterprises. Comparable to Bintel in applying AI to optimize waste collection and provide data-driven insights for operations.
- Enevo: Provider of smart waste management sensors and analytics for municipalities and waste haulers globally. Comparable to Bintel in targeting waste logistics optimization through sensor data and predictive analytics for collection routes.
- Sensoneo: Enterprise smart waste management platform combining sensors and AI-driven analytics for waste collection optimization. Direct overlap with Bintel's AI analytics layer for municipal and enterprise waste operations.
- Bigbelly: Smart waste and recycling station provider with built-in sensors and cloud software for collection optimization. Comparable to Bintel in delivering connected waste assets and analytics for municipalities and campuses.
- REEN AS: Norwegian smart waste management company that acquired Bintel AB in late 2025 to build the Nordics' most comprehensive digital waste platform. REEN provides sensor-driven logistics and fleet optimization that Bintel's AI analytics (Insight, Brain, Go) now complement inside one combined software stack.
Broad incumbents
- Waste Management Inc. North America's largest waste services company investing in analytics, sensors, and fleet optimization across its operations. Broad incumbent with overlapping smart waste capabilities and far greater scale than Bintel.
- Veolia Environmental Services: Global environmental services leader with waste collection operations and growing digital/IoT investments. Broad incumbent offering overlapping waste analytics capabilities as part of its wider services portfolio.
- SUEZ Recycling and Recovery: International waste management and circular economy services provider with digital tools for collection optimization and circularity. Broad incumbent comparable in serving municipal waste customers with technology-enabled services.
Emerging players
- ReCollect Systems: Provider of waste and recycling software for municipalities, including collection calendars, route tools, and education platforms. Adjacent overlap with Bintel in serving municipal waste management through digital tools.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Bintel social profiles
Digital presenceBintel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bintel leadership team
Management profileNumber of profiles
Profiles4 records
Bintel funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bintel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bintel
What does Bintel do?
Bintel develops and sells AI-powered analytics software for smart waste management, delivering three products — Insight, Brain, and Go — that analyze waste data, automate waste operations, and optimize collection routes and fleet utilization. The software is sold as a subscription-based SaaS to municipalities and property owners, primarily in Sweden and the broader Nordics, and has been integrated into REEN's core software stack following the 2025 acquisition.
Is Bintel a public or private company?
Bintel is a private company. It is classified as corporate owned and is currently acquired.
When was Bintel founded?
Bintel was founded in 2018. It employs 11 to 50 people.
Where is Bintel based?
Bintel is headquartered in Helsingborg, Sweden, in the Europe region.
How does Bintel make money?
One revenue line is on record: smart Waste Management Solutions.
Who are Bintel's main competitors?
Direct peers on record are Ecube Labs, Compology, Enevo, Sensoneo, Bigbelly and REEN AS. Broad incumbents are Waste Management Inc., Veolia Environmental Services and SUEZ Recycling and Recovery. ReCollect Systems is listed as an emerging player.
Does Bintel have an API?
No public API is recorded for Bintel.
What industry is Bintel in?
Bintel's product category is Smart Waste Management Software. Its primary akta.pro industry code is HSAPAPAM, Waste Management & Smart Sanitation (Facilities). Its NAICS code is 5132 and its SIC code is 7372.