Bouma Truck Sales

What Bouma Truck Sales does

Bouma Truck Sales is a privately held, single-location equipment dealership headquartered at 3500 Vaughn Road in Great Falls, Montana, self-described as the largest used truck, trailer, and equipment dealer in the Northwest region of the United States. The company generates revenue across four streams: one-time sales of new and used commercial trucks, trailers, and heavy equipment; usage-based equipment rentals; transactional parts and attachment sales; and timed auctions for inventory liquidation. Its product portfolio spans Class 7–8 heavy-duty trucks (Kenworth, Peterbilt, Freightliner, International, Volvo, Mack, Western Star, and others), a broad trailer line (grain, gravel, lowboy, flatbed, dump, tank, reefer, utility), construction equipment anchored by a dedicated XCMG showroom, agricultural equipment including grain boxes (Galion, Midland, Reiten), and a recently added recreational vehicle line covering ATVs, UTVs, motorcycles, snowmobiles, and boats.

The business operates through authorized dealer relationships with XCMG (construction), Doepker, Midland, and Landoll (trailers), plus a network of minor attachment and accessory partners (Quick Attach, Paladin, Arrow MHP, Shur-Co, Demco, Cornhusker, Neville Built, Thunderstone). Customer acquisition mixes enterprise field sales, inside phone sales, walk-in dealership traffic, online inventory browsing via yellowiron.com, and listings on third-party aggregators such as TruckPaper and ForestryTrader. Financing is facilitated through partner Montana Commercial. Primary customer segments are commercial trucking fleets, construction contractors, agricultural operations, and individual consumer buyers of recreational vehicles.

Bouma's technology footprint is limited to a standard dealer inventory management system exposed through yellowiron.com, with no proprietary platform, no disclosed AI/ML capability, no API integrations, no app, and no mobile product. Pricing is one-time across all equipment categories with financing available, while rentals are billed daily, weekly, or monthly. Ownership, founding date, headcount, and financial statements are not publicly disclosed, leaving material gaps in any diligence profile.

Name

Bouma Truck Sales

Legal name

Bouma Truck Sales

Website

https://yellowiron.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Bouma Truck Sales is a privately held, single-location equipment dealership in Great Falls, Montana, selling new and used trucks, trailers, construction equipment, farm equipment, and recreational vehicles to commercial and consumer buyers across the Northwest U.S., with rentals, parts, auctions, and financing as supplementary revenue streams.

Ownership category

akta.pro rank

Headquarters

HQ city

Great Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales (New and Used): Primary revenue stream from selling new and used trucks, trailers, and heavy equipment. Inventory includes Class 7-8 heavy duty trucks, construction equipment, agricultural equipment, and recreational vehicles. Sales model includes both outright purchase and financing options.
2. Equipment Rentals: Short and long-term rental options for trucks, trailers, and construction equipment. Rental categories include daily, weekly, and monthly billing. Provides equipment access for customers who prefer not to purchase.
3. Parts Sales: New and used truck parts including engines, transmissions, rear-ends, suspensions, sleepers, and other components. Also includes attachments for construction and farm equipment.
4. Auctions: Timed auctions for equipment liquidation and inventory turnover. Provides additional channel for selling equipment and reaching buyers looking for auction-priced goods.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Bouma Truck Sales is a single-location equipment dealership selling new and used trucks (Kenworth, Peterbilt, Freightliner, International, Volvo, and others), new and used trailers (Doepker, Midland, Landoll), construction equipment including an XCMG showroom, farm equipment, and recreational vehicles. The dealership supplements equipment sales with parts, attachments, daily/weekly/monthly rentals, timed auctions, and customer financing facilitated through Montana Commercial.

Product overview

Bouma Truck Sales is a traditional equipment dealership operating as a single-location business in Great Falls, Montana. The company offers a diversified portfolio of products organized into two main categories: vehicle sales (trucks and trailers) and equipment sales (construction, farm, and recreational equipment). On the vehicle side, they stock new and used trucks across multiple brands (Kenworth, Peterbilt, Freightliner, International, Volvo, Sterling, Chevy, Ford, GMC, Mack, Western Star) and are authorized dealers for Doepker, Midland, and Landoll trailers. The equipment division features construction machinery and maintains an XCMG showroom. The company generates additional revenue through parts sales, equipment rentals, and auction services. Financing is facilitated through a third-party provider. The product portfolio does not follow a unified platform architecture but rather represents distinct product categories unified under a single dealership operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Trucks (New and Used) Full line of new and used trucks including heavy duty, medium duty, and light duty classes. Brands include Kenworth, Peterbilt, Freightliner, International, Volvo, Sterling, Chevy, Ford, GMC, Mack, and Western Star.
• Trailers (New and Used) New and used trailers including car carrier, enclosed, dolly, drop deck, dry van, dump, flatbed, hopper/grain, horse, livestock, lowboy, oil field, reefer, refuse, tank, and utility trailers. Authorized Doepker, Midland, and Landoll trailer dealer.
• Construction Equipment Construction equipment including loader backhoes, motor graders, wheel loaders, trenchers, vibratory rollers, skid steer loaders, compressors, forklifts, excavators, telescopic forklifts, track loaders, and compactors. Operates an XCMG branded equipment showroom.
• Farm Equipment Farm equipment including grain trucks, gravel trucks, water trucks, and trailers. Dealer for Galion gravel boxes, Midland grain and gravel boxes, and Reiten aluminum grain boxes.
• Truck and Trailer Parts New and used truck parts including engines, transmissions, rear-ends, suspensions, sleepers, and other components.
• Equipment Attachments Attachments for trucks, construction, and farm equipment including buckets, snow blowers, snow plows, blades, and other implements.
• Equipment Rentals Rental options for trucks, trailers, construction equipment, farm equipment, and attachments billed daily, weekly, or monthly.
• Recreational Vehicles Recreational inventory including RVs, campers, ATVs, UTVs, motorcycles, snowmobiles, and boats.
• Equipment Auctions Timed online auction listings for equipment liquidation and inventory turnover.
• Equipment and Vehicle Financing Customer financing for equipment and vehicle purchases facilitated through partner Montana Commercial Finance.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• XCMGcoreChannel Partner/ Reseller/ DistributorAuthorized XCMG dealer for construction equipment including excavators, wheel loaders, motor graders, compactors, cranes, and lifts. Maintains dedicated XCMG showroom with 25+ XCMG equipment listings. XCMG is described as the 3rd largest heavy equipment manufacturer globally.
• DoepkercoreChannel Partner/ Reseller/ DistributorAuthorized Doepker trailer dealer. Doepker manufactures commercial trailers including grain trailers and specialized transport equipment.
• MidlandcoreChannel Partner/ Reseller/ DistributorAuthorized Midland trailer dealer for grain and gravel boxes. Also offers Midland grain and gravel boxes as part of truck inventory packages.
• LandollcoreChannel Partner/ Reseller/ DistributorAuthorized Landoll trailer dealer. Landoll manufactures specialized trailers including lowboy, detachable, and transport trailers.
• GalionminorChannel Partner/ Reseller/ DistributorDealer for new Galion gravel boxes for trucks. Provides dump box solutions for commercial trucks.
• Reiten AluminumminorChannel Partner/ Reseller/ DistributorDealer for Reiten aluminum grain boxes. Provides lightweight aluminum grain box solutions for agricultural trucks.
• Quick AttachminorChannel Partner/ Reseller/ DistributorOffers Quick Attach brand attachments including snow blowers for skid steers and construction equipment.
• Paladin AttachmentsminorChannel Partner/ Reseller/ DistributorAttachment manufacturer partner displayed in logos section. Paladin produces attachment solutions for construction and material handling equipment.
• Arrow Material Handling ProductsminorChannel Partner/ Reseller/ DistributorAttachment manufacturer partner. Arrow MHP produces forklift attachments and material handling solutions.
• CornhuskerminorChannel Partner/ Reseller/ DistributorTrailer manufacturer partner producing hopper/grain trailers. Multiple Cornhusker trailers in current inventory.
• Shur-CominorChannel Partner/ Reseller/ DistributorTrailer accessory manufacturer partner. Shur-Co produces tarp systems and trailer accessories.
• Thunderstone ManufacturingminorChannel Partner/ Reseller/ DistributorEquipment manufacturer partner displayed in logos section.
• Demco ProductsminorChannel Partner/ Reseller/ DistributorTrailer manufacturer partner. Demco produces agricultural and commercial trailers.
• Neville BuiltminorChannel Partner/ Reseller/ DistributorCustom trailer manufacturer partner displayed in logos section.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IronPlanet: Online marketplace for used heavy equipment, trucks, and attachments, now part of RB Global. Directly comparable to Bouma's online marketplace listings and auctions, and a key digital competitor for used equipment buyers.
• Ritchie Bros. Auctioneers: Global multi-channel auctioneer of heavy equipment, trucks, and agricultural assets. Comparable to Bouma's timed auction channel and competes for the same used-equipment inventory and buyer pool.
• Honnen Equipment: Multi-brand heavy equipment dealer carrying Case, Manitou, and other construction equipment lines with new/used sales, rentals, parts, and service across the Mountain West. Directly comparable to Bouma as a regional multi-brand equipment dealership.
• Murphy Tractor & Equipment: John Deere construction equipment dealer with locations across the Midwest and Mid-South. Directly comparable to Bouma as a regional authorized construction-equipment dealer with new/used sales, rentals, parts, and service.
• Stowers Machinery: Authorized Caterpillar construction equipment dealer in the Northwest U.S. with new equipment sales, rentals, parts, and service. Closely comparable to Bouma's construction-equipment division anchored by the XCMG franchise.
• RDO Equipment Co. Multi-brand construction and agriculture equipment dealer operating across the U.S., including John Deere and Vermeer franchises. Most directly comparable to Bouma as a regional/multi-location authorized dealer of new heavy equipment with used inventory, rentals, parts, and service.
• Sun West Truck Center: Used and new commercial truck dealer operating in the Western U.S. with inventory spanning multiple Class 7-8 brands and trailer lines. Closely comparable to Bouma's core used-truck and trailer business.

Others

• TruckPaper: Online marketplace for new and used commercial trucks and trailers. Comparable to Bouma as a listing aggregator on which Bouma itself advertises inventory — a channel partner as well as an indirect competitor for online truck buyers.

Broad incumbents

• United Rentals: Largest equipment rental company in North America with broad fleet across construction, aerial, and specialty equipment. Comparable to Bouma's rental division but at vastly greater scale and with a national footprint.
• Caterpillar: World's largest construction and mining equipment OEM. Comparable to Bouma as the brand supplier to its direct peer dealers (e.g., Stowers), and indirectly competitive through the dealer-channel economics that Bouma operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/boumatrucksales
• Facebookfacebook.com/BoumaTruckSales
• LinkedInlinkedin.com/company/bouma-truck-sales-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bouma Truck Sales