Country Club Hills

What Country Club Hills does

Country Club Hills Recreation Corporation (CCHRC), operating as Country Club Hills Pool, is a nonprofit community swim and recreation club incorporated in Virginia on April 5, 1956, and headquartered at 3622 Old Post Road in Fairfax City. The organization operates a single pool facility on a seasonal basis from Memorial Day through Labor Day, serving families across six named Fairfax City neighborhoods — Daniel's Run Woods, Country Club Hills, Farrcroft, Fairview, Little River Hills, and Great Oaks — plus surrounding Northern Virginia households. Membership is capped by bylaws at 500 active Memberships and Season Passes combined, and the corporation is governed by an unpaid volunteer Board of Directors elected by the membership.

The business model is subscription-style annual dues with a tiered household structure: Single ($340), Couple ($430), Family ($590), Senior Single ($280), Senior Couple ($345), and Paid Inactive ($160). New members pay a one-time initiation fee of $525 (or split as $350 in year one plus $200 in year two), and revenue is supplemented by $7 guest passes at the gate, $80/season caregiver passes, $75 late fees, and $75 reinstatement fees. Members self-serve through the third-party MemberSplash platform (countryclubhills.membersplash.com) for join, renewal, and check-in workflows. The organization also maintains reciprocal access partnerships with three neighboring Fairfax City pools — Mosby Woods Pool, Villa Aquatics, and Fairfax Pool — providing coverage during home swim meets, mechanical issues, or safety closures.

The product surface extends beyond the pool itself to include tennis court reservations, a separately designated Baby Pool for children six and under, and the CCH Sharks Northern Virginia Swimming League (NVSL) competitive swim team with 100+ families and 150+ young swimmers. Seasonal social programming (movie nights, food trucks) and a $25 referral credit for referring new household memberships support community engagement and word-of-mouth acquisition. The most recent governance refresh was the adoption of current Bylaws at the October 2025 Annual Membership Meeting.

Name

Country Club Hills

Legal name

Country Club Hills Recreation Corporation

Website

https://cchpool.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Country Club Hills Pool is a nonprofit community swim and recreation club in Fairfax City, Virginia, serving up to 500 member households across six neighborhoods since 1956 with seasonal pool access, tennis courts, and an NVSL swim team.

Ownership category

akta.pro rank

Product category

Community Recreation and Aquatic Club Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYTHAJAEAB

Water Parks (Outdoor/Indoor, Wave Pools & Slides)

Travel & Hospitality/Tours, Attractions & Experiences/Theme Parks, Water Parks & Family Entertainment Centers

Keywords

• Community pool memberships
• Summer swim club
• Competitive swim team
• Recreation facility access
• Aquatic club services

Headquarters

HQ city

Fairfax

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Annual Membership Dues: Primary revenue stream from annual membership fees charged per household. Membership tiers include Single ($340), Couple ($430), Family ($590), Senior Single ($280), Senior Couple ($345), and Paid Inactive ($160). Memberships run on a seasonal Dues Year basis.
2. Initiation Fees: One-time initiation fee for new members: $525 paid in full or $350 first year plus $200 second year ($550 total). Non-refundable.
3. Guest Passes and Add-on Fees: Guest passes sold at $7 each at the gate. Caregiver passes available for $80 per season. Members who pay by April 15 receive 10 complimentary guest passes.
4. Late and Reinstatement Fees: Late fee of $75 applied when dues are paid after May 1 deadline. Reinstatement fee of $75 for members reactivating from suspension status.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Country Club Hills Pool is a nonprofit community swim and recreation club that sells annual household memberships granting full-season pool access from Memorial Day through Labor Day, tennis court reservations, NVSL swim team participation, reciprocal access to three neighboring pools, and participation in seasonal social events. Membership is offered in tiered household sizes (Single, Couple, Family, Senior Single, Senior Couple) plus an inactive status option, with one-time initiation fees for new members and ancillary fees for guest and caregiver passes.

Product overview

Country Club Hills Pool is a community swim and recreation club offering membership-based seasonal access to pool facilities, tennis courts, and organized swim programs. The organization operates a tiered membership structure (Single, Couple, Family, and Senior variants) providing full-season access from Memorial Day through Labor Day, with add-on passes for guests and caregivers. The portfolio includes the CCH Sharks competitive swim team, reciprocal access agreements with three neighboring pools, and tennis court reservations. Members use MemberSplash for online account management and check-in. All membership types share core pool access and social event benefits, with varying household sizes and pricing tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Pool Membership Annual household membership granting full-season pool access from Memorial Day through Labor Day at the Country Club Hills Pool facility, including tennis court reservations, social event participation, reciprocal pool access at three neighboring swim clubs, guest pass allocation, and access to the CCH Sharks swim team. Offered in tiered household sizes: Single ($340), Couple ($430), Family ($590), Senior Single ($280, requires youngest adult 65+), Senior Couple ($345, both adults 65+), and Paid Inactive ($160, renewal rights only). For households in Fairfax City, Virginia neighborhoods.
• Season Pass Non-voting seasonal access pass valid for one dues year, granting the holder and household members the same pool privileges as members including swim team participation, but without voting rights at membership meetings. Counts toward the 500-membership and season-pass combined cap.
• CCH Sharks Swim Team Northern Virginia Swimming League (NVSL) competitive swim team program organized by Country Club Hills Pool, with 100+ families and 150+ young swimmers participating. Provides organized practices, swim meets, and competitive swimming opportunities for children during the summer season.
• Guest Passes Per-visit passes sold at the pool gate for $7 each, allowing members to bring friends or family as guests (guests must be accompanied by the member). Members who pay dues by April 15 receive 10 complimentary guest passes.
• Caregiver Pass Season-long access pass priced at $80 per season for babysitters, nannies, or grandparents who accompany children to the pool, allowing caregivers to use the facility throughout the summer as an add-on to any membership type.
• Inactive Membership Paid Inactive membership status priced at $160 per year that allows members to preserve their renewal rights without paying full annual dues and without pool, tennis, or voting access, retaining priority on future reactivation ahead of new applicants.
• New Member Initiation Fee One-time non-refundable initiation fee charged to new members after November 18, 1967, payable either in full at $525 or split as $350 in the first year and $200 in the second year ($550 total). Required to activate any new Pool Membership.

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core.

• Mosby Woods PoolcoreStrategic or Co-development PartnerReciprocal pool access partnership. CCH members can use Mosby Woods Pool facilities when there are home swim meets, mechanical issues, or safety concerns at CCH. Members must be active members in good standing and provide valid membership card or sign host facility logs. Located at 3136 Plantation Pkwy, Fairfax, VA (703.691.9536).
• Villa AquaticscoreStrategic or Co-development PartnerReciprocal pool access partnership providing CCH members with alternative swimming facilities during home swim meets, mechanical issues, or safety closures. Members must provide valid membership card and abide by host facility rules. Located at 4299 Andes Dr, Fairfax, VA (703.591.9447).
• Fairfax PoolcoreStrategic or Co-development PartnerReciprocal pool access partnership allowing CCH members to swim at Fairfax Pool during unexpected closures, swim meets, or mechanical issues. Members must be active members in good standing and follow host facility rules. Located at 4200 Roberts Road, Fairfax, VA (703.691.8166).
• MemberSplashcoreTechnology or IntegrationThird-party membership management and check-in platform used by CCH Pool for membership administration, renewals, and facility access control. Members log in at countryclubhills.membersplash.com.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• British Swim School: Franchised swim school with multiple Northern Virginia locations. Competes for the youth swim instruction segment that CCH serves through the CCH Sharks and swim lessons, targeting similar family demographics.
• SafeSplash Swim School: National swim instruction franchise with locations across the DC metro. Provides focused swim lessons that overlap with CCH's youth aquatic programming and target the same family demographic.
• Goldfish Swim School: National swim school franchise providing year-round lessons for children. Competes with CCH Sharks youth programming and family swim demand, though operates on an instructional year-round model rather than seasonal community pool access.

Direct peers

• Villa Aquatics: Reciprocal access partner at 4299 Andes Dr, Fairfax, VA. Community swim facility with overlapping membership-based model and summer-season operating cadence, providing direct like-for-like comparison for CCH.
• Fairfax Pool: Reciprocal access partner at 4200 Roberts Road, Fairfax, VA. Directly comparable community pool operation with member-driven governance and seasonal access, making it a close substitute for the same customer segments.
• Mosby Woods Pool: A reciprocal access partner located at 3136 Plantation Pkwy, Fairfax, VA. Operates a similar community membership pool model serving Northern Virginia families, with comparable tiered dues structure and serve comparable household segments.

Regional players

• Oak Marr RECenter: Public Fairfax County recreation center offering pool facilities alongside fitness and sports amenities. Competes for the same household recreation budget within the same Fairfax market, though via public-access pricing rather than membership dues.
• Providence RECenter: Public Fairfax County recreation center with pool and aquatic programming. Regional alternative for summer recreation in the same DMV market, serving part of CCH's potential addressable audience.
• Audrey Moore RECenter: Fairfax County public recreation facility in Fairfax, VA offering pool, fitness, and recreation amenities. Comparable as a regional alternative for swimming and recreation, though publicly operated rather than membership-based.

Broad incumbents

• YMCA Fairfax County (Reston/York): Regional YMCA branches offering pool access and swim programming as part of broader family memberships. Captures overlapping family and youth swimming demand in the same Northern Virginia market, though with a broader facility portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Country Club Hills