Member Splash

What Member Splash does

Member Splash is a privately held, bootstrapped vertical software company founded in 2010 by Jamie Currie that operates an all-in-one club management platform for swim clubs, tennis clubs, aquatic facilities, HOAs, and pool management companies. The platform unifies membership management, registration and renewals, ACH and credit card payment processing, photo ID check-in, facility reservations, point-of-sale for snack bars, staff scheduling, communications, and financial reporting into a single WordPress-based operating system delivered through a web dashboard and an installable progressive web app, with payment processing handled by ECRYPT and infrastructure hosted on Digital Ocean behind a Cloudflare security layer. The platform serves 470+ clubs across 30+ states, processing more than $119 million in member payments last season and sustaining an approximately 95% customer retention rate.

The company's primary differentiation is Poseidon AI, an intelligence layer woven throughout the operating system and trained on 16 years of operational data accumulated across the customer base. Poseidon delivers dues benchmarking with peer comparisons, churn prediction surfaced before renewal windows, AI-generated form and facility scheduling configuration, computer-vision-enabled virtual lost and found, AI image generation for club media, and role-based self-guided onboarding tours; AI-assisted email drafting is announced as coming soon. Underlying technology choices — WordPress, Gravity Forms, MailChimp and SendGrid for email, QuickBooks for accounting reconciliation, Intercom with the MSBot assistant for support, and Discourse for community — reflect a deliberately assembled stack rather than a ground-up custom framework.

Member Splash generates revenue through flat annual subscription fees across Basics, Essentials, Essentials +, and Premium plan tiers, supplemented by an optional Managed Member Splash professional services line offering project-based support, pre-purchased block hours, and a forthcoming Full-Service Management tier at a starting price of $7,500 per year. Distribution is direct via the company website, inside sales outreach, and a customer referral program with tiered cash or credit rewards. The company is family-run, headquartered in Orange, California, governed by California law, and operates as Member Splash, Inc. with no disclosed institutional funding, parent entity, or acquisition history.

Name

Member Splash

Legal name

Member Splash, Inc.

Website

https://membersplash.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Member Splash is a bootstrapped vertical software company providing an all-in-one WordPress-based operating system — with payment processing, photo ID check-in, reservations, staff scheduling, and Poseidon AI intelligence — for swim clubs, tennis clubs, HOAs, and pool management companies, serving 470+ clubs across more than 30 US states via flat-rate annual subscriptions.

Ownership category

akta.pro rank

Product category

Club Management Software

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL)

Keywords

• Swim club management
• Tennis club software
• Membership management software
• Club management platform
• Aquatic facility software

Headquarters

HQ city

Orange

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Annual Subscription Fees: Member Splash generates revenue primarily through annual subscription fees for its club management platform. Pricing uses flat annual fee model (not per-member pricing) across different plan tiers (Basics, Essentials, Essentials +, Premium). Subscriptions automatically renew annually unless cancelled with 30-day written notice. A $50 late fee applies to unpaid accounts 30 days past due date.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Member Splash sells an all-in-one Club Operating System (Club OS) that runs swim and tennis club operations end-to-end, covering member registration, dues and payments processing, facility reservations, gate check-in, communications, staff scheduling, and financial reporting. The platform is purpose-built for aquatic clubs, HOAs, and pool management companies, and is augmented by the Poseidon AI intelligence layer trained on 16 years of operational data across 470+ clubs for benchmarking, churn prediction, and generative workflow tools. Access is delivered through a progressive web app installable on member devices without going through the App Store.

Product overview

Member Splash is an all-in-one operating system (Club OS) built specifically for swim and tennis clubs, aquatic facilities, HOAs, and pool management companies. The platform unifies membership management, payment processing via ECRYPT, facility reservations, check-in systems, communications, and Poseidon AI intelligence into a single connected system. Core components include: the Member Splash Club OS as the central platform, Poseidon AI as the intelligence layer powered by 16 years of data across 470+ clubs, the Installable Member Portal (PWA) for mobile access without App Store requirements, Club OS Live Dashboard for real-time operations, App Self Check-In and Photo ID verification for gate management, Push Notifications for instant member communication, In-App Reservations and Paid Reservations for facility booking with upfront payment collection, Splash Cards as prepaid stored-value accounts for pool POS spending, Guest Access/Day Use Passes for non-member entry, Staff Scheduler for workforce management, In-App Lessons & Clinics for program registration, Club Branded Invoice Templates for white-label billing, Custom Pop-Up Announcements for targeted messaging, and the Video Training Library for role-based onboarding. The platform is offered through tiered subscription plans (Essentials, Essentials +, Premium) with Managed Member Splash as an optional professional services add-on for project-based support, block hours, or full-service management. A Referral Program incentivizes existing customers to recommend new sign-ups.

Differentiator

Problem solved

Functional benefit

Brands

• Poseidon AI: The AI intelligence layer woven throughout the Member Splash operating system, providing dues benchmarking, peer comparisons, churn prediction, form building, availability scheduling, virtual lost & found, media library, self-guided tours, and AI communications capabilities built on 16 years of cross-club operational data.

Products and services

• Member Splash Club OS All-in-one operating system for swim and tennis clubs connecting memberships, payments, reservations, communications, check-ins, and reporting into a single platform, available in tiered subscription plans (Essentials, Essentials +, Premium).
• Managed Member Splash Professional services add-on for Member Splash clubs offering project-based support, pre-purchased block hours of expert assistance, and an upcoming full-service management tier with a dedicated Customer Success Manager.

Quantifiable outcome

• Registration time reduced from 3 weeks to 3 days
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability10 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• ECRYPT (Preferred Payments)coreTechnology or IntegrationECRYPT is the third-party payment processor used by Member Splash for handling all financial transactions. When members make payments through the platform, financial information is handled directly by ECRYPT. Member Splash does not collect or store credit card numbers, bank account numbers, or any payment credentials. Payment confirmations are recorded in the system but actual financial data never passes through or resides on Member Splash servers.
• Digital OceancoreTechnology or IntegrationDigital Ocean provides cloud infrastructure for Member Splash's platform. Virtual private servers on Digital Ocean provide isolated, dedicated computing environments for each application. Digital Ocean maintains SOC 2 Type II certified data centers with physical security controls, redundant power, and climate management. Regular backups protect against data loss.
• CloudflarecoreTechnology or IntegrationCloudflare provides security layer for all Member Splash traffic. Services include DDoS mitigation, web application firewall (WAF), SSL/TLS encryption for data in transit, bot management, and global content delivery for improved performance and availability across clubs nationwide.
• WordPresscoreTechnology or IntegrationMember Splash is built on WordPress, leveraging the WordPress platform as its foundation. Gravity Forms with User Registration Add-On is used for application/join forms that automatically create member accounts. The platform is described as flexible and able to grow with organizational needs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Buildium: Buildium is a property management platform with accounting, resident portals, and amenity management for HOAs and community associations. Comparable to Member Splash's HOA segment with overlap in amenity reservations and resident communications.
• AppFolio Property Manager: AppFolio is a property management platform serving residential HOAs and community associations with accounting, communications, and amenity management. Comparable as a partial-overlap platform targeting Member Splash's HOA & Property Management segment.
• Wild Apricot: Wild Apricot is membership management software for small-to-medium associations and clubs with website, member database, and event functionality. Comparable as a partial-overlap membership management platform often considered by smaller clubs, though less specialized for swim/aquatic operations.

Direct peers

• ClubExpress: ClubExpress provides an all-in-one club management platform with websites, member directories, event registration, and billing aimed at member-driven clubs. Directly comparable to Member Splash for clubs seeking integrated membership and operational tooling.
• Daxko: Daxko is a club management software platform serving health clubs, YMCAs, and youth sports organizations with membership billing, programming, and engagement tools. Directly comparable as a vertical club-management SaaS operating in adjacent sports/community segments.
• Dash Platform: Dash Platform is a specialized swim club management platform serving aquatic clubs with memberships, registrations, and member engagement features. Directly comparable to Member Splash as both are purpose-built vertical SaaS products for the swim and aquatic club market.

Broad incumbents

• Mindbody: Mindbody is a large-scale fitness, wellness, and salon business management platform with booking, memberships, and payments. Comparable as a broad incumbent in the membership/club management category with significantly greater scale and resources.
• ABC Fitness Solutions: ABC Fitness Solutions is a broad club management and billing platform serving fitness, boutique, and gym chains with member management and payments. Comparable as a larger incumbent in the membership-based club software category that could expand into swim/aquatic clubs.
• Jonas Club Software: Jonas Club Software is an established enterprise club management platform serving private clubs, golf, country, and athletic clubs with broad operational suites. Comparable as a broader incumbent in the same club management category with deeper feature breadth and larger sales scale.
• ActiveNetwork: ActiveNetwork provides activity registration, membership, and event management software for sports and recreation organizations. Comparable as a broader incumbent serving sports and recreation membership workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MemberSplash
• LinkedInlinkedin.com/company/membersplash
• Instagraminstagram.com/member_splash
• Xx.com/membersplash

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Member Splash