What Clínica Azul does

Clínica Azul (also marketed as Azul Cima and Azul - Complejo Internacional de Medicina Avanzada) is a high-complexity hospital and ambulatory clinic located at Carrera 49d #91-33 in Bogotá, Colombia. The facility is positioned as one of the most innovative healthcare projects in Colombia, featuring innovative architectural design, environmentally sustainable infrastructure, and state-of-the-art biomedical equipment including hemodynamic and electrophysiology capabilities. It operates as part of Cieno Group, a diversified Colombian healthcare conglomerate that also runs Clínica Santa Mónica.

The clinic offers a unified portfolio organized into ambulatory services (Executive Medical Checkups, Diagnostic Imaging, Gastroenterology, Clinical Laboratory) and hospital services (24/7 Emergency, Hospitalization, Intensive Care, Surgery, Internal Medicine, Physical and Respiratory Therapy, Hemodynamics and Electrophysiology), supported by a digital Patient Portal delivered through Atrys Health for scheduling and online consultations. Revenue is generated through transaction-based fees for medical services billed to patients or to insurance partners, plus a subscription/recurring stream from corporate and enterprise health contracts such as executive checkups and occupational health.

Patients are accessed almost entirely through channel partnerships rather than direct consumer marketing: Medplus and Coomeva route prepaid-medicine subscribers into the clinic, Liberty Seguros and Allianz channel policyholders through their health-insurance products, and a separate corporate pipeline serves enterprise clients directly. Pricing is not publicly disclosed and is negotiated per insurance coverage or direct-pay arrangement. The clinic was previously known as Clínica Santa Mónica and re-branded under the Clínica Azul / Cieno Group identity, with all intellectual property and trademarks registered to the current operating name.

Name

Clínica Azul

Legal name

Clínica Azul

Website

https://clinicaazul.com.co

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Clínica Azul is a high-complexity hospital and ambulatory clinic in Bogotá, Colombia, serving prepaid medicine subscribers, health insurance policyholders, and corporate clients through partnerships with Medplus, Coomeva, Liberty Seguros, and Allianz.

Ownership category

akta.pro rank

Product category

Healthcare Services

NAICS

General Medical and Surgical Hospitals (62211), Offices of Physicians (62111)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Ambulatory Specialty Clinics (Multi-Specialty & Single-Specialty) (HLAFABAA)

Keywords

• Hospital services
• Emergency medical care
• Diagnostic imaging
• Executive health checkups
• Specialized surgical services

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Healthcare Service Fees: Revenue generated from providing medical services to patients, billed either directly to patients or through insurance providers including prepaid medicine (medicina prepagada), complementary health plans, and health insurance policies.
2. Corporate/Enterprise Health Services: Healthcare services provided to enterprise clients for their employees, including executive medical checkups and occupational health services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Clínica Azul is a high-complexity healthcare facility in Bogotá, Colombia, providing a comprehensive portfolio of ambulatory and hospital medical services including emergency care, hospitalization, intensive care, surgery, internal medicine, diagnostic imaging, clinical laboratory, gastroenterology, physical and respiratory therapy, hemodynamic and electrophysiology services, and executive medical checkups. It serves patients covered by prepaid medicine plans, complementary health plans, health insurance policies, and private/corporate clients, with delivery supported by advanced biomedical technology and a digital patient portal.

Product overview

Clínica Azul (Azul Cima) is a healthcare facility operating as a Comprehensive International Advanced Medicine Complex in Bogotá, Colombia. The organization offers a unified portfolio of medical services organized into ambulatory services (Executive Medical Checkups, Diagnostic Imaging, Gastroenterology, Clinical Laboratory) and hospital services (Emergency, Hospitalization, Intensive Care, Surgery, Internal Medicine, Physical and Respiratory Therapy, Hemodynamics and Electrophysiology). Additionally, a digital Patient Portal provides online appointment scheduling and consultation access. The clinic serves prepaid medicine subscribers, complementary health plans, insurance policies, private patients, and corporate health programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Chequeo Médico Ejecutivo Executive medical checkup service providing comprehensive health assessments for individuals and corporate clients at the Bogotá clinic.
• Imágenes Diagnósticas Diagnostic imaging services including radiology and specialized imaging tests for accurate medical diagnosis of patients.
• Gastroenterología Gastroenterology specialty services for the diagnosis and treatment of digestive system disorders and conditions.
• Laboratorio Clínico Clinical laboratory services providing blood tests, pathology, and diagnostic analysis for patients and referring physicians.
• Urgencias 24/7 emergency medical services for patients requiring urgent and emergency healthcare at the Bogotá clinic.
• Hospitalización Inpatient hospitalization services with comprehensive care and monitoring for admitted patients at the clinic.
• Cuidados Intensivos Intensive care unit services for critically ill patients requiring specialized monitoring and treatment at the clinic.
• Cirugía Surgical services covering various surgical procedures and operations performed at the clinic.
• Medicina Interna Internal medicine specialty providing comprehensive care for adult diseases and conditions at the clinic.
• Terapia Física y Respiratoria Physical and respiratory therapy services for rehabilitation and treatment of respiratory conditions at the clinic.
• Servicio de Hemodinamia y Electrofisiología Cardiac catheterization and electrophysiology services for the diagnosis and treatment of heart conditions and cardiac procedures.
• Portal Paciente Digital patient portal enabling appointment scheduling, online medical consultations, access to clinical history, and laboratory results for Clínica Azul patients.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• CoomevacoreChannel Partner/ Reseller/ DistributorCoomeva prepaid medicine provider offers its members access to Clínica Azul services including emergency care, outpatient consultations, and specialized procedures. The clinic is listed as an emergency services provider for Coomeva members in Bogotá.
• MedpluscoreChannel Partner/ Reseller/ DistributorMedplus prepaid medicine provider serves as a major referral channel for Clínica Azul. The clinic operates Medplus emergency services and accepts Medplus members for various healthcare services including urgent care, outpatient consultations, and diagnostic procedures.
• Liberty SeguroscoreChannel Partner/ Reseller/ DistributorLiberty Seguros provides health insurance coverage that includes emergency services at Clínica Azul. Policyholders can access urgent care and other medical services at the clinic through their Liberty insurance coverage.
• AllianzcoreChannel Partner/ Reseller/ DistributorAllianz insurance provides health coverage that includes emergency services at Clínica Azul. Allianz policyholders in Colombia can receive urgent medical care at the clinic under their health insurance plans.
• CienoGroupcoreStrategic or Co-development PartnerCienoGroup is the parent company/holding that operates Clínica Azul along with other healthcare facilities including Clínica Santa Mónica. The group provides centralized administrative services, human resources, supplier management, and strategic direction across its healthcare network.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Fundación Cardioinfantil - La Cardio: Bogotá-based high-complexity hospital renowned for cardiac care (electrophysiology, hemodynamics) and pediatric services. Comparable on cardiac specialty capability and Colombian private insurance affiliations.
• Clínica del Country: Bogotá-based private multi-specialty clinic and hospital offering premium complex care. Most direct comparable given similar Bogotá location, private-pay/prepaid patient mix, and high-complexity service portfolio.
• Hospital Universitario San Ignacio: Major Bogotá university hospital offering full multi-specialty complex care including emergency, ICU, and surgery. Comparable in service breadth and high-complexity positioning in the Bogotá market.

Broad incumbents

• Sura (EPS Sura / Seguros Sura): Major Colombian health insurance and care provider with extensive network of facilities. Functions as both a payer and provider peer, relevant because Azul serves Sura-affiliated patients broadly.
• Compensar: Colombian health network operating clinics and prepaid medicine plans. Comparable broad-incumbent model that bundles insurance with care delivery to subscriber populations similar to Azul's target segments.
• Sanitas / Keralty Colombia: Large Colombian healthcare network with hospitals, clinics, and prepaid medicine plans. Comparable as a broad incumbent offering the full care continuum to insured/pay patients that Azul also targets.

Regional players

• Hospital Pablo Tobón Uribe: High-complexity hospital in Medellín known for advanced specialty care. Comparable in tertiary care capability and integrated service portfolio, but located outside Bogotá.
• Centro Médico Imbanaco: High-complexity hospital in Cali offering comprehensive multi-specialty services including advanced cardiac care. Comparable by service mix, but operates in a different Colombian city, competing indirectly.
• Clínica Las Américas: Medellín-based high-complexity hospital serving prepaid medicine and insurance patients. Comparable private-pay/multi-specialty model in a different Colombian metro area.

Others

• Atrys Health: Digital health platform hosting Azul's patient portal and providing telemedicine/teleconsultation infrastructure. Relevant as an enabling/digital partner that extends Azul's care delivery beyond the physical clinic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/clinicazulcol
• Facebookfacebook.com/ClinicazulCol

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clínica Azul