What Deskjockeys does

Deskjockeys Consulting Group AB is a Sweden-based accounting and advisory firm founded approximately in 1995 by Peter and Hanna Rexhammar, with a secondary founding phase around 2014 when Anna-Bella Packwood joined the partnership. Operating under the trade names Deskjockeys and Deskjockeys Group, the firm is headquartered in Stockholm with a second office in Falun and serves clients across Sweden. The firm provides ongoing bookkeeping (Bokföring), payroll administration (Löner), tax advisory (Skatterådgivning), international accounting, legal documentation, and a broader advisory suite covering acquisitions and sales, generational transitions, shareholder agreements, pension analysis, sustainability reporting, business valuations, and outsourced CFO services (Ekonomichef). Its primary customer segments are Fåmansföretagare (owner-operated and sole-proprietor businesses), the non-profit sector (collecting foundations, associations, other foundations), and companies of all sizes outsourcing their full finance function.

Revenue is generated primarily through subscription-style, fixed-price recurring engagements for ongoing accounting, payroll, and tax work, supplemented by professional services fees for higher-value advisory mandates such as M&A, generational transitions, company valuations, and outsourced CFO. The firm emphasizes fixed pricing rather than hourly billing, offers free initial contacts and analyses, and promises included meetings and question handling without additional charges. Headcount is approximately 25 employees distributed across the Stockholm and Falun offices.

Technologically, the firm does not operate a proprietary platform; instead it delivers services through market-leading third-party accounting software including Visma.Net (where it holds a consultancy partnership), Visma eEkonomi, Bokio, and Procountor, with bank integrations spanning major Swedish institutions (Handelsbanken, Swedbank, Nordea, SEB, Svea, Länsförsäkringar, Danske Bank). Its positioning is built around digitalization and process automation of bookkeeping rather than proprietary AI or technology products. The firm's strategic differentiation was recognized in 2014 when FAR (the Swedish professional body for accountants and auditors) named it "Årets Framtidsbyrå" (Accounting Firm of the Year), cementing its brand positioning as a leader in accounting modernization in Sweden.

Name

Deskjockeys

Legal name

Deskjockeys Consulting Group AB

Website

https://deskjockeys.se

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Deskjockeys is a Sweden-based accounting and advisory firm providing bookkeeping, payroll, tax advisory, outsourced CFO, and consulting services to owner-operated companies, non-profits, and small-to-large enterprises, delivered via digital platforms across offices in Stockholm and Falun.

Ownership category

akta.pro rank

Product category

Accounting and Bookkeeping Services

NAICS

Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Management Consulting Services (54161)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Payroll Outsourcing & Pay Administration (Multi-country/Managed Payroll) (BPACAKAD)

akta.pro secondary industries

Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA), Payroll Data Management, Master Data & Employee Setup (BPAAAHAI)

Keywords

• Accounting services
• Bookkeeping services
• Tax advisory
• Payroll services
• Outsourced CFO

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Accounting and Bookkeeping Services: Recurring professional services for ongoing bookkeeping, payroll, tax advice, and financial reporting. Services offered include ongoing accounting, payroll processing, tax consulting, declarations for sole proprietors, and international accounting. The model emphasizes fixed pricing rather than hourly billing.
2. Consulting and Advisory Services: Professional advisory services including company acquisitions and sales, generational transitions, shareholder agreements, pension analysis, sustainability reporting, company valuations, and software optimization. These are premium services that leverage qualified expertise.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Deskjockeys provides ongoing bookkeeping, payroll administration, tax advisory, and business consulting services to Swedish small and medium enterprises, sole proprietors, and non-profit organizations. Services are delivered via a team-based model using modern cloud accounting platforms (notably Visma.Net), with fixed pricing and free initial consultations. The firm also offers advisory work spanning M&A, generational transitions, sustainability reporting, company valuations, and outsourced CFO engagements.

Product overview

Deskjockeys is a modern accounting and consulting firm offering a unified portfolio of accounting and advisory services. The core offering consists of accounting/bookkeeping (Bokföring), payroll services (Löner), tax advisory (Skatterådgivning), and general advisory services (Rådgivningstjänster), supplemented by international accounting and legal services. For small businesses specifically, they offer ongoing accounting, financial statement preparation, and tax authority reporting. Their advanced advisory offerings include digitalization consulting, tax optimization, sustainability reporting, business valuations, and outsourced CFO services (Ekonomichef). The company uses automated and digital systems, partnering with software providers like Visma.Net to deliver services, with fixed pricing as a differentiator.

Differentiator

Problem solved

Functional benefit

Products and services

• Bokföring (Bookkeeping) Ongoing bookkeeping and transaction recording for Swedish small and medium enterprises, maintaining compliant ledgers using market-leading digital accounting tools.
• Löner (Payroll) Payroll calculation and administration services for clients, with up-to-date handling of Swedish legislation and collective agreements.
• Skatterådgivning (Tax Advisory) Tax advisory for owners of closely held companies and sole traders, including long-term planning to optimize corporate withdrawals and tax positions.
• Rådgivningstjänster (Advisory Services) Strategic advisory for company acquisitions and sales, generational transitions, shareholder agreements, pension review, sustainability reporting, and company valuations.
• Internationell redovisning (International Accounting) Accounting services for companies with cross-border operations, including handling of multi-jurisdiction financial reporting requirements.
• Juridik (Legal Documentation) Preparation of legal agreements and shareholder documents in conjunction with accounting and advisory work for clients.
• Deklarationer i enskilda firmor (Sole Proprietor Tax Returns) Tax return preparation specifically for Swedish sole proprietorships (enskild firma).
• Ekonomichef (Outsourced CFO) Outsourced chief financial officer service providing CFO-level expertise to companies of all sizes, from hobby businesses to listed firms, with team structures of two or more consultants including junior support staff.
• Privat ekonomi (Private Financial Advisory) Advisory service optimizing the connection between owners' private finances and their company's liquidity and profitability.
• Hållbarhetsredovisning (Sustainability Reporting) Sustainability reporting services for compliance with corporate social responsibility reporting obligations.

Quantifiable outcome

• 30% of work performed by in-house staff or consultants is at competency level; remaining 70% involves simple tasks that could be delegated

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature1 record

Partnerships

One partnership is on record.

• VismacoreTechnology or IntegrationDeskjockeys is a Visma.Net consultant and partner. They use Visma.Net as one of the software platforms to serve their clients and offer specialized Visma.Net consulting services as part of their offering.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Accountor Group: Accountor is a major Nordic outsourced finance, HR and accounting services firm headquartered in Finland, serving SMEs with payroll, bookkeeping, and advisory. Same SMB outsourcer profile as Deskjockeys, with broader Nordic scale.
• Azets: Azets is a Nordic-anchored provider of accounting, payroll, tax and advisory outsourcing primarily to SMBs. Operates in Sweden with an almost identical service portfolio, customer segment, and outsourced CFO / digital bookkeeping positioning as Deskjockeys.
• Aspia: Aspia is one of the largest Swedish accounting and consulting firms serving SMBs and mid-market clients across Sweden and the Nordics, with a comparable services mix of bookkeeping, payroll, tax and advisory. Closely overlaps Deskjockeys' target segments and geographic focus on Sweden.

Emerging players

• Speedledger: Speedledger is a Sweden-based cloud bookkeeping and AI-driven automation platform targeting small businesses and accountants. Competes with Deskjockeys at the automation layer, threatening the firm's position as the modernized alternative to traditional accountants.
• Fortnox: Fortnox is Sweden's leading cloud accounting, payroll and invoicing SaaS platform, serving the exact SMB segment Deskjockeys targets. Competes for the same wallet by enabling clients to perform in-house what Deskjockeys traditionally delivered as services.

Broad incumbents

• Visma: Visma is the dominant Nordic SaaS provider of accounting, payroll and ERP software (including visma.net, Visma eEkonomi) used by Swedish SMBs and their accountants. Both an indirect competitor (clients self-serving on Visma) and a software partner that channels work to Deskjockeys.
• RSM Sweden: RSM Sweden is a mid-tier accounting and advisory firm serving owner-managed and mid-market businesses across Sweden. Direct overlap with Deskjockeys on outsourced finance, tax and transaction advisory for closely-held companies.
• BDO Sweden: BDO Sweden is a mid-tier full-service audit, tax and advisory firm with strong SMB and mid-market presence. Overlaps with Deskjockeys on bookkeeping, tax, and advisory, with the addition of statutory audit services Deskjockeys does not emphasize.
• EY Sweden: EY Sweden is a Big-4 professional services firm offering audit, tax, advisory and outsourced finance to Swedish SMBs, mid-market and large enterprises. Its accounting/managed services lines directly compete with Deskjockeys' advisory and CFO offerings at the larger end.
• Grant Thornton Sweden: Grant Thornton Sweden is a mid-tier advisory, tax and accounting firm serving owner-managed and growth-stage companies. Comparable client profile (fåmansföretagare and growing Swedish businesses) and overlapping advisory services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/deskjockeysswe

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deskjockeys