Propress
Propress designs and distributes professional and consumer garment steamers, with PRO models manufactured in the UK and sold globally to fashion houses, bridal boutiques, hotels, vintage retailers, and home consumers via DTC and distributor channels.
- Company typePrivate
- Founded1980
- HeadquartersSilverwater, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Propress does
Propress is an Australian-headquartered designer and distributor (Propress Australia Pty Ltd, Haberfield NSW) of garment and fabric steamers, with manufacturing of its PRO range retained in the United Kingdom under a 'Great British Design, Established 1980' positioning. The product portfolio is centred on three hardware families: the consumer MINI handheld steamer (from A$299, 45-second heat-up, optional Big Belly tank extension), the mid-tier PRO290 professional steamer (from A$1,030, 2L tank, one-hour continuous steam), and the flagship PRO580 (from A$1,299, 4L tank, two-hour continuous steam, standby feature), supported by a deep accessories catalogue (drapery kits, hoses, pressing pads, steam mitt, velvet brush, hat nozzle, carry cases, descaler). The company's core technical differentiators are a polished aluminium, non-drip/non-spit/non-snag nozzle and, on the MINI, a coated aluminium heated iron plate operating at 140°C versus >180°C for conventional irons.
Propress operates a hybrid go-to-market: direct-to-consumer e-commerce (propress.com.au) for the Australian market, a parallel UK storefront (propress.co.uk), international distributor networks across Europe, Asia, and Africa for bulk and B2B sales, and an active recruitment channel for retailer and department-store partnerships. Revenues are generated from hardware unit sales, recurring accessories/consumables, and a return-to-base servicing operation (most repairs completed within five working days). Marketing combines Shopify-fronted DTC, an affiliate program across TikTok/Instagram/YouTube/Pinterest, Klaviyo email automation, and event/segment-specific content marketing around bridal, fashion, hotel, vintage/charity, and curtain-fitting use cases.
The customer mix spans luxury fashion houses (Ralph Lauren, Versace, Jacquemus, Michael Kors), high-street retailers (Selfridges, French Connection, Crew Clothing, White Stuff), Australian retail (R.M. Williams, Porta Romana), the British Red Cross charity-retail network, and hundreds of thousands of consumer end-users. The company is privately held, founder/independently owned with no disclosed institutional funding, and operates with a lean team of 1-10 employees while leveraging an international distributor and manufacturing footprint to serve five continents.
Propress firmographics
Firmographics- Name
- Propress
- Legal name
- Propress Australia Pty Ltd
- Website
- https://propress.com.au
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Propress designs and distributes professional and consumer garment steamers, with PRO models manufactured in the UK and sold globally to fashion houses, bridal boutiques, hotels, vintage retailers, and home consumers via DTC and distributor channels.
- Ownership category
- akta.pro rank
Propress industry classification
Industry- Product category
- Garment Steamers
- NAICS
- Commercial and Service Industry Machinery Manufacturing (33331), Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Garment Care Appliances Retail (Irons, Steamers, Sewing Machines) (CRACADAH)
Keywords
Where Propress is headquartered
LocationHeadquarters
- HQ city
- Silverwater
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Propress business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales - Steamers: Primary revenue from selling garment steamer products including PRO series professional steamers (PRO290, PRO580) and MINI consumer steamers. Products are sold directly to consumers via e-commerce and through distributor/retailer networks.
- Accessories and Consumables: Sales of accessories including clothing hoses, drapery kits, carrying cases, descaler products, pressing pads, steam mitts, and replacement parts. MINI Big Belly tanks and other add-on products.
- Servicing and Repairs: Return-to-base servicing for steamer repairs. Most repairs take 5 working days or fewer. Hire steamer machines available for short-term use on weekly basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | PRO580 Professional Steamer - Top-tier professional model with 2 hours continuous steam |
| One time/ perpetual license | Pay-as-you-go | PRO290 Professional Steamer - Mid-range professional model with 1 hour continuous steam |
| One time/ perpetual license | Pay-as-you-go | MINI Clothes Steamer - Compact consumer steamer with heated iron plate |
| One time/ perpetual license | Pay-as-you-go | MINI Steamer Bundle - Bundled starter package with hanger and pressing pad |
| One time/ perpetual license | Pay-as-you-go | Accessories - Range of steamer accessories and consumables |
| One time/ perpetual license | Pay-as-you-go | Professional Curtain Steamer Bundle - Complete curtain steamer kit with PRO580 |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Propress product offering
Product offeringCore offering
Propress manufactures and sells garment and fabric steamers for fashion, hospitality, bridal, and home use. The product portfolio spans professional-grade steamers (PRO290 and PRO580 with stainless steel boilers and continuous steam up to 2 hours) and compact consumer steamers (MINI with heated aluminium iron plate). The company also sells accessories such as hoses, drapery kits, carrying cases, descaling products, and pressing pads, and offers return-to-base servicing and repair services.
Product overview
Propress is a garment steamer company offering a focused product portfolio centered on fabric care through steam technology. The core product line consists of three steamer families: the PRO series (PRO290 and PRO580) for professional use with larger tanks and longer steam times, and the MINI line for compact home and travel use. Bundle products combine steamers with curated accessories for specific applications like curtain steaming. The accessories portfolio includes hoses, tanks, carrying cases, specialized brushes and pads, and maintenance products. All products share the company's signature polished aluminium nozzle technology and are designed for fabric steaming without ironing.
Differentiator
Problem solved
Functional benefit
Brands
- PROPRESS Mini: Compact, lightweight steamer for home use, travel, and small spaces.
- PRO (PRO290/PRO580)
Products and services
- PRO290 Professional Steamer Professional-grade garment steamer with 2L stainless steel tank, 1 hour continuous steam time, and 1.5kW heater. Suitable for boutiques, fashion stylists, photographers, curtain fitters, and home use.
- PRO580 Professional Steamer Top-of-the-line professional steamer with 4L stainless steel tank, 2 hours continuous steam, standby feature, and 1.75kW heater. Ideal for bridal boutiques, retailers, curtain fitters, and event venues.
- MINI Clothes Steamer Compact, lightweight handheld steamer (750g) with heated aluminium iron plate, 45-second heat-up time, and optional Big Belly tank for extended steaming. Designed for home use and travel.
- MINI Steamer Bundle Bundled package containing 1 Propress MINI, 1 Pressing Pad, and 1 clothes hanger, with option to include Big Belly tank. Available in Arctic Grey, Idol Blue, and Vintage Pink.
- Junior Curtain Steamer Bundle Curtain-focused bundle featuring PRO290 steamer with configurable accessories including Drapery Kit, Carry Case, and optional MINI with Big Belly tank for quick touch-ups.
- Professional Curtain Steamer Bundle Complete curtain steamer kit featuring PRO580 steamer, Drapery Kit for drops up to 3m, and Carry Case. Ideal for interior designers, curtain fitters, hotels, and event organizers.
- Propress Steamer Descaler Descaling solution for PRO series steamers. Note: not suitable for use with Propress MINI.
- Propress MINI Big Belly Tank Extended capacity water tank for MINI steamer, increasing capacity from 130ml to 230ml and steaming time from 7 to 13 minutes. Features internal water flow system for vertical/horizontal use.
- Clothing Hose 1.65m replacement hose with polished lightweight aluminium nozzle and cotton nozzle bag. Designed for clothing steaming in boutiques, stylists, hotels, and home use.
- Drapery Hose 2m curtain and drapery hose with polished aluminium nozzle. Designed for curtains, drapes, upholstery, marquees, and bridal applications.
- Drapery Kit High-reach 3 metre hose assembly with extension poles for steaming curtain drops up to 3 metres without a ladder. Includes unique Propress aluminium nozzle.
- Propress Carry Case Sturdy carrying case with central handle and two padlockable latches, designed to fit all current Propress Steamer models. Includes room for water bottle and extension lead.
- Propress Pressing Pad Metalised heat resistant pressing pad for pressing collars, cuffs, and complicated areas. Slips over the hand for placement behind fabric during steaming.
- Propress Steam Mitt Heat resistant mitt for hand protection when holding fabric during steaming. Designed for use with both PRO and MINI steamers.
- Hat Steamer Nozzle Attachment designed for milliners for shaping and steaming hats. Also used by wig makers, featuring a short hose for table-height use.
- Velvet Brush Wooden-handled medium bristle brush with phosphor bronze wire centre for re-laying nap on velvet fabrics after steaming. Outer bristles and bronze wire allow variable pressure without tarnish marks.
- Steamer Servicing and Repairs Return-to-base servicing for steamer repairs. Most repairs take 5 working days or fewer. Hire steamer machines available for short-term use on weekly basis.
Quantifiable outcome
- Steam kills 99.9% of bacteria and viruses
- +4 more outcomes
Companies that use Propress
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles6 records
Propress technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Propress partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Propress competitors and assessment
Company assessmentDirect peers
- Jiffy Steamer: US-based manufacturer of professional and consumer garment steamers with a direct comparable product line (J-2, J-4000 series). Closest direct competitor in the professional-grade steamer category Propress targets with its PRO290/PRO580 units.
- Steamfast: US-focused manufacturer of garment and fabric steamers across consumer and light-commercial segments. Directly comparable product overlap with both Propress MINI and entry-level PRO use cases.
- Reliable Corporation: Manufacturer of commercial and professional garment steamers sold to dry cleaners, tailors and hospitality. Closely comparable to Propress PRO series in product positioning and professional B2B customer base.
Broad incumbents
- Conair Garment Care: US-based consumer appliance brand with a broad garment steamer portfolio (Turbo, ExtremeSteam, etc.). Competes primarily against Propress MINI at the consumer tier with mass-market positioning.
- Philips Garment Care: Global consumer electronics giant with a large garment care portfolio including steamers and irons. Competes with Propress MINI on retail shelves and in mass-market channels, though Philips does not specialise in professional fashion/bridal segments.
- SharkNinja: Major small appliance brand with growing garment care range. While not specialising in fashion or bridal, its scale, retail presence and aggressive marketing compete for consumer attention alongside Propress MINI.
- Rowenta (SEB Group): Major French garment care brand within SEB Group, selling irons and steamers at consumer price points. Competes with Propress's MINI line in the mass-market home segment and is a broad incumbent appliance player.
- Breville (Sage Appliances): Premium Australian-founded small appliance brand (Sage in UK) with kitchen and increasingly home-care products. Strong Australian and UK retail overlap with Propress and similar premium positioning against mass-market steamers.
Emerging players
- Steamery: Swedish premium garment care brand selling design-led steamers and fabric shavers. Targets the same design-conscious consumer and fashion retail customer as Propress MINI, positioning itself as a premium alternative.
- Salav (Shenzhen Salav Technology): Asia-based OEM/ODM garment steamer manufacturer supplying both its own brand and private-label customers. Adjacent competitor at more accessible price points, particularly in online and distributor channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Propress social profiles
Digital presencePropress financial estimates
Financial estimateRevenue estimate
Valuation estimate
Propress leadership team
Management profileNumber of profiles
Propress funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Propress M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Propress
What does Propress do?
Propress manufactures and sells garment and fabric steamers for fashion, hospitality, bridal, and home use. The product portfolio spans professional-grade steamers (PRO290 and PRO580 with stainless steel boilers and continuous steam up to 2 hours) and compact consumer steamers (MINI with heated aluminium iron plate). The company also sells accessories such as hoses, drapery kits, carrying cases, descaling products, and pressing pads, and offers return-to-base servicing and repair services.
Is Propress a public or private company?
Propress is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Propress founded?
Propress was founded in 1980. It employs 1 to 10 people.
Where is Propress based?
Propress is headquartered in Silverwater, Australia, in the Oceania region.
How does Propress make money?
Three revenue lines are on record. Hardware Sales - Steamers are the primary driver. The others are accessories and Consumables and servicing and Repairs.
Who are Propress's main competitors?
Direct peers on record are Jiffy Steamer, Steamfast and Reliable Corporation. Broad incumbents are Conair Garment Care, Philips Garment Care, SharkNinja, Rowenta (SEB Group) and Breville (Sage Appliances). Emerging players are Steamery and Salav (Shenzhen Salav Technology).
Does Propress have an API?
No public API is recorded for Propress.
What industry is Propress in?
Propress's product category is Garment Steamers. Its primary akta.pro industry code is CRACADAH, Garment Care Appliances Retail (Irons, Steamers, Sewing Machines). Its NAICS code is 33331 and its SIC code is 5040.