Tires Plus
Tires Plus is a Quito, Ecuador-based independent tire retailer and automotive service shop founded in 1994, operating two physical locations that sell directly imported tires alongside preventive and corrective mechanical services to individual consumers and small businesses across Ecuador.
- Company typePrivate
- Founded1994
- HeadquartersQuito, Ecuador
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Tires Plus does
Tires Plus is a Quito-based, Ecuadorian tire retailer and automotive service provider founded in 1994. The company operates two physical retail locations (a matriz and a sucursal) on Avenida Gaspar de Villarroel in Quito, serving individual consumers and small businesses across the Ecuadorian national market. Its portfolio combines direct-imported tires (sold as a one-time retail transaction) with preventive and corrective mechanical services (sold as professional services), positioning the firm as a one-stop shop for tires and related vehicle maintenance.
The core product is imported automotive tires sourced directly from international suppliers, bypassing intermediary distributors to support competitive pricing; the company's stated retail throughput is approximately 1,500 tires per month. Mechanical services, both preventive (maintenance) and corrective (repair), are bundled alongside tire sales to increase attach rates and customer lifetime value. No proprietary technology, mobile application, e-commerce checkout, or digital platform is disclosed — the technical stack is limited to a marketing/contact website (llantas-ecuador.com, launched July 2023) and branded social media accounts on Facebook and Instagram.
The business model is straightforward direct-to-consumer retail: customers transact in person at either Quito location, with sales staffed via phone and a shared email inbox ([email protected]). Pricing is quote-based and not publicly disclosed, varying by tire brand, size, and specification. The company is privately held with no disclosed investors, parent company, or external ownership, and has reported no funding rounds, acquisitions, or material leadership changes. Geographic reach is currently concentrated in Pichincha Province despite a stated mission to serve the entire Ecuadorian national market.
Tires Plus firmographics
Firmographics- Name
- Tires Plus
- Legal name
- Tires Plus
- Website
- https://llantas-ecuador.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tires Plus is a Quito, Ecuador-based independent tire retailer and automotive service shop founded in 1994, operating two physical locations that sell directly imported tires alongside preventive and corrective mechanical services to individual consumers and small businesses across Ecuador.
- Ownership category
- akta.pro rank
Tires Plus industry classification
Industry- Product category
- Automotive Tire Retail and Mechanical Services
- NAICS
- Tire Dealers (44134), Tire and Tube Merchant Wholesalers (42313)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Retail Tire Sales & Installation (Consumer) (TLAKADAA)
Keywords
Where Tires Plus is headquartered
LocationHeadquarters
- HQ city
- Quito
- HQ country
- Ecuador
- HQ region
- Latin America
Offices2 records
Markets served
Tires Plus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Tire Sales: Retail sale of tires to consumers and businesses. As direct importers, they source tires internationally and sell through their physical retail locations in Quito.
- Mechanical Services: Preventive and corrective mechanical services offered alongside tire sales. Professional mechanical services for automotive maintenance.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Tires Plus product offering
Product offeringCore offering
Tires Plus is a direct importer and retailer of automotive tires (llantas) operating two physical stores in Quito, Ecuador. The company sells a variety of imported tires to consumers and businesses and complements tire sales with professional preventive and corrective automotive mechanical services delivered under one roof.
Product overview
Tires Plus is a direct importer and retailer of automotive tires operating in Ecuador. The company offers a comprehensive portfolio consisting of imported tires (llantas) as its primary product line, complemented by professional preventive and corrective mechanical services. The business positions itself as experts in tires, delivering both products and mechanical expertise under one roof, with operations spanning a main branch and a subsidiary location in Quito.
Differentiator
Problem solved
Functional benefit
Products and services
- Tires (Llantas) Direct-imported automotive tires sold at competitive prices with a focus on variety and quality for the Ecuadorian national market. Sold through two physical retail stores in Quito.
- Preventive Mechanical Services Professional preventive automotive mechanical services designed to maintain vehicle safety and performance, delivered alongside tire sales at Tires Plus retail locations in Quito.
- Corrective Mechanical Services Professional corrective automotive mechanical services to repair and restore vehicle functionality, delivered alongside tire sales at Tires Plus retail locations in Quito.
Companies that use Tires Plus
Customer profileSegments1 record
Ideal customer profiles1 record
Tires Plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tires Plus partnerships and signals
Strategic signalScale indicators4 records
Recent moves1 record
Expansion highlights4 records
Tires Plus competitors and assessment
Company assessmentDirect peers
- Hankook Tire: Hankook is a global tire maker with strong Latin American distribution, offering passenger and light-truck tires that overlap with the categories Tires Plus imports and retails in Ecuador.
- Kumho Tire: Kumho distributes value-tier passenger and commercial tires in Latin America through regional importers and dealers. It is comparable to Tires Plus's import-driven, price-competitive positioning in the Ecuadorian market.
- Goodyear Ecuador: Goodyear's local Ecuadorian operation sells imported tires through its own retail and dealer network. It is a direct competitor to Tires Plus in the same Quito market, offering overlapping products and competing for the same consumer and commercial tire buyers.
- Bridgestone Ecuador: Bridgestone operates a local Ecuadorian distribution and dealer footprint for passenger, light-truck, and commercial tires. It is a direct competitor to Tires Plus across both retail consumer and fleet tire sales.
- Pirelli: Pirelli sells premium and performance tires through Latin American distributors and dealer networks. It competes with Tires Plus for the same vehicle-tire replacement demand in Ecuador at the higher end of the market.
- Yokohama Tire (Latin America): Yokohama supplies passenger and commercial tires to Latin American markets through regional distributors and dealer networks. It competes directly with Tires Plus in replacement tire categories in Ecuador.
Emerging players
- Toyo Tires (Latin America): Toyo is building Latin American distribution and competes in passenger, light-truck, and performance tire segments. As a global brand expanding in the region, it represents a growing competitor to local importers like Tires Plus.
Broad incumbents
- Continental Tire (Ecuador / Latin America): Continental manufactures and distributes premium tires globally, including in Ecuador through regional distributors. It is a broad incumbent in the same retail tire category, but operates as a global OEM rather than as a local importer-retailer.
- AutoZone (LatAm auto parts retailers): AutoZone is a large auto parts and tire retail chain with stores across the Americas. While not a dedicated tire retailer, it competes with Tires Plus for DIY and small-fleet tire and auto-service demand in overlapping customer segments.
- Michelin Ecuador: Michelin distributes passenger, commercial, and specialty tires through local Ecuadorian partners. As a global brand with broad product breadth, it competes with Tires Plus across multiple price tiers and channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Tires Plus social profiles
Digital presenceTires Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tires Plus leadership team
Management profileNumber of profiles
Tires Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tires Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tires Plus
What does Tires Plus do?
Tires Plus is a direct importer and retailer of automotive tires (llantas) operating two physical stores in Quito, Ecuador. The company sells a variety of imported tires to consumers and businesses and complements tire sales with professional preventive and corrective automotive mechanical services delivered under one roof.
Is Tires Plus a public or private company?
Tires Plus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tires Plus founded?
Tires Plus was founded in 1994. It employs 11 to 50 people.
Where is Tires Plus based?
Tires Plus is headquartered in Quito, Ecuador, in the Latin America region.
How does Tires Plus make money?
Two revenue lines are on record. Tire Sales are the primary driver. The others are mechanical Services.
Who are Tires Plus's main competitors?
Direct peers on record are Hankook Tire, Kumho Tire, Goodyear Ecuador, Bridgestone Ecuador, Pirelli and Yokohama Tire (Latin America). Toyo Tires (Latin America) is listed as an emerging player. Broad incumbents are Continental Tire (Ecuador / Latin America), AutoZone (LatAm auto parts retailers) and Michelin Ecuador.
Does Tires Plus have an API?
No public API is recorded for Tires Plus.
What industry is Tires Plus in?
Tires Plus's product category is Automotive Tire Retail and Mechanical Services. Its primary akta.pro industry code is TLAKADAA, Retail Tire Sales & Installation (Consumer). Its NAICS code is 44134 and its SIC code is 7500.