Foster Park Brokers
Foster Park Brokers is a privately held Edmonton-based Canadian insurance brokerage founded in 1979, offering risk management, underwriting, commercial, group benefits, and surety program services to clients in Western Canada.
- Company typePrivate
- Founded1988
- HeadquartersEdmonton, Canada
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Foster Park Brokers does
Foster Park Brokers is a privately held Canadian insurance brokerage founded in 1979 and headquartered in Edmonton, Alberta. The firm delivers risk management, underwriting, commercial insurance, group benefits, and surety program services to clients, operating with a headcount of 101–250 employees and a long-tenured leadership team led by President & Managing Partner Mark Wiens. Its product mix — spanning distinct commercial lines, employee benefits administration, and surety — is characteristic of a mid-sized, multi-line regional broker serving Western Canadian businesses and organizations.
The company's business model is a commission- and fee-based brokerage model typical of the insurance intermediary sector: revenue is generated from commissions on insurance placements with carriers and fees for advisory and risk-management services, with offerings structured around client risk profiles and coverage requirements rather than standardized public pricing. Go-to-market is consultative and relationship-driven, anchored in direct broker-to-client engagement. Public-facing digital infrastructure is limited to a corporate web presence (fosterpark.ca); no proprietary client portal, mobile application, or API surface is documented in the input.
Available evidence does not include disclosed revenue, customer logos, segment revenue mix, funding history, or recent strategic transactions attributable to Foster Park. The source material contains detailed profiles of an unrelated entity (NFP, an Aon company); those details are not transferable and any analysis of Foster Park specifically should be treated as data-constrained. The firm should be characterized as a stable, established regional brokerage with multi-line capability rather than a high-growth or technology-differentiated platform, pending additional first-party disclosure.
Foster Park Brokers firmographics
Firmographics- Name
- Foster Park Brokers
- Legal name
- NFP, an Aon company
- Website
- https://fosterpark.ca
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Foster Park Brokers is a privately held Edmonton-based Canadian insurance brokerage founded in 1979, offering risk management, underwriting, commercial, group benefits, and surety program services to clients in Western Canada.
- Ownership category
- akta.pro rank
Foster Park Brokers industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial Lines Insurance Brokerage (FSAEADAB)
Keywords
Where Foster Park Brokers is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Foster Park Brokers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Brokerage and Advisory Services: NFP operates as an insurance brokerage and consulting firm, earning revenue through commissions from insurance products placed with carriers, fees for advisory and risk management consulting services, and potentially retainer or project-based fees for complex risk solutions.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Foster Park Brokers product offering
Product offeringCore offering
Foster Park Brokers is an insurance broker that places risk management, underwriting, commercial, group benefits, and surety programs coverage on behalf of clients with rated insurance carriers. The firm serves both organizational and individual customers, advising on coverage selection, structuring surety bond programs, and managing benefits placements for employer groups. Its Edmonton-based operations support clients across Western Canada through direct broker engagement and online service tools.
Product overview
NFP is an insurance brokerage and consulting firm offering a comprehensive portfolio of risk management, insurance, and employee benefits solutions. The company operates three core product lines: Business Insurance (providing commercial coverage across industries including Construction, Agriculture, Manufacturing, and Transportation), Personal Risk (offering individual coverage for vehicles, homes, farms, and specialty items like collectibles), and Benefits, Retirement and Life (delivering group employee benefits, retirement planning, and individual life insurance solutions). These core offerings are supported by specialized services including Actuarial Services, Analytics, Captives and Alternative Risk, Claims Management, Risk Management, and specialized coverage modules such as Cyber Liability and Private Client Group for high-net-worth individuals.
Differentiator
Problem solved
Functional benefit
Products and services
- Risk Management Services
- Commercial Insurance Brokerage
- Group Benefits Brokerage
- Surety Programs
- Underwriting Services
Companies that use Foster Park Brokers
Customer profileSegments3 records
Ideal customer profiles3 records
Foster Park Brokers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Foster Park Brokers partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AoncoreAon acquired NFP, creating a strategic partnership where 'Together, NFP and Aon will help clients address increasing volatility across risk and people issues.' The relationship is described as 'independent and connected,' combining NFP's insurance brokerage expertise with Aon's global Risk Capital and Human Capital capabilities.
Scale indicators2 records
Expansion highlights1 record
Foster Park Brokers competitors and assessment
Company assessmentBroad incumbents
- Marsh Canada: Subsidiary of Marsh McLennan, one of the world's largest insurance brokerages, with Canadian operations serving commercial and corporate clients. Comparable on commercial brokerage and risk consulting, though serving larger enterprise accounts.
- Aon Canada: Canadian arm of global broker Aon plc offering commercial insurance, reinsurance, risk management and human capital solutions. Comparable across product lines, though operating at national/global scale with far broader resources.
- Arthur J. Gallagher & Co. (Canada): Global insurance brokerage and risk management firm with a Canadian platform spanning commercial, surety and benefits. Comparable on product portfolio and consultative risk advisory positioning, but at materially larger scale.
- Hub International: Large global insurance brokerage with significant Canadian operations, offering commercial, personal and employee benefits solutions. Broader geographic and product footprint but directly comparable on commercial brokerage services.
Direct peers
- Western Financial Group: Western Canadian insurance and financial services firm with commercial, personal and group benefits offerings. Directly comparable on regional focus and multi-line brokerage model.
- Capri Insurance: Western Canadian insurance brokerage providing commercial, group benefits and surety products with strong presence in BC and Alberta. Directly comparable on product mix, regional positioning and target client segments.
- Westland Insurance: Western Canada-focused insurance brokerage offering commercial, personal and specialty lines including surety and group benefits. Closely comparable on geography, multi-line strategy and mid-market commercial client focus.
- BrokerLink: One of Canada's largest Canadian-owned insurance brokerages with deep Western Canadian presence and a multi-line commercial and personal lines offering. Directly comparable to Foster Park on customer base, geography and product breadth.
- Jones DesLauriers Insurance Management: Canadian insurance brokerage providing commercial, personal, group benefits and surety products across multiple provinces. Comparable on product breadth and mid-market commercial focus.
Regional players
- Intact Public Entities: Specialty insurance broker arm of Intact Financial Corporation focused on public sector and commercial clients in Canada. Comparable on commercial brokerage services with overlapping specialty capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Foster Park Brokers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foster Park Brokers leadership team
Management profileNumber of profiles
Profiles1 record
Foster Park Brokers subsidiaries and ownership
Company hierarchySubsidiaries1 record
Foster Park Brokers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foster Park Brokers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foster Park Brokers
What does Foster Park Brokers do?
Foster Park Brokers is an insurance broker that places risk management, underwriting, commercial, group benefits, and surety programs coverage on behalf of clients with rated insurance carriers. The firm serves both organizational and individual customers, advising on coverage selection, structuring surety bond programs, and managing benefits placements for employer groups. Its Edmonton-based operations support clients across Western Canada through direct broker engagement and online service tools.
Is Foster Park Brokers a public or private company?
Foster Park Brokers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Foster Park Brokers founded?
Foster Park Brokers was founded in 1988. It employs 101 to 250 people.
Where is Foster Park Brokers based?
Foster Park Brokers is headquartered in Edmonton, Canada, in the North America region.
How does Foster Park Brokers make money?
One revenue line is on record: insurance Brokerage and Advisory Services.
Who are Foster Park Brokers's main competitors?
Broad incumbents on record are Marsh Canada, Aon Canada, Arthur J. Gallagher & Co. (Canada) and Hub International. Direct peers are Western Financial Group, Capri Insurance, Westland Insurance, BrokerLink and Jones DesLauriers Insurance Management. Intact Public Entities is listed as a regional player.
Does Foster Park Brokers have an API?
No public API is recorded for Foster Park Brokers.
What industry is Foster Park Brokers in?
Foster Park Brokers's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAB, Commercial Lines Insurance Brokerage. Its NAICS code is 52421 and its SIC code is 6411.