What Atlassian services does

Addteq Inc. is a Princeton, New Jersey–based software company that develops Atlassian Marketplace plugins extending the functionality of Jira and Confluence. Its product portfolio is anchored by Excellentable, a collaborative spreadsheet application that embeds Excel-like functionality—400+ formulas, pivot tables, charts, data validation, conditional formatting, and real-time multi-user editing—directly into Confluence pages, including a Newton self-hosted editing mode for GDPR-constrained environments. The second flagship product, Unstoppable, is an accessibility compliance plugin that brings Jira and Confluence to WCAG 2.1 AA and Section 508 standards, enabling organizations with accessibility mandates to serve visually impaired users. Two smaller add-ons, MSCGen for Confluence (message sequence charts) and Graphviz for Confluence (graph diagrams), round out the catalog.

The company operates as an Atlassian Solutions Partner, distributing products through the Atlassian Marketplace to a user base spanning 60+ countries, 1,500+ active instances, and 1M+ licensed users—including roughly 1 in 10 Fortune 500 enterprises such as Bank of America, Anthem, Samsung, Dell, and Disney Plus. The revenue model combines marketplace subscription licensing (with a 30-day free trial on Excellentable) and historically included professional services for Atlassian implementations, migrations, and governance; in 2022, Addteq divested its North American consulting business to Valiantys to refocus 100% on product development and marketplace distribution.

Go-to-market blends product-led growth (Marketplace listing, free trial, self-serve installation) with content marketing, Atlassian Community engagement, and limited event participation (e.g., M-Enabling Summit). Distribution channels include the Atlassian Marketplace for global reach, direct website/demo bookings for mid-market sales, and the Solutions Partner relationship for enterprise consulting-adjacent deals. The company maintains GDPR, CalOPPA, and COPPA compliance postures and targets WCAG 2.1 AA across its own properties.

Name

Atlassian services

Legal name

Addteq Inc.

Website

https://addteq.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Addteq Inc. is a Princeton-based Atlassian Solutions Partner that builds Marketplace plugins—primarily Excellentable (collaborative spreadsheets for Confluence) and Unstoppable (Jira/Confluence accessibility compliance)—serving enterprise customers across 60+ countries through Atlassian's platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Princeton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Product Sales (Marketplace): Revenue generated from selling products through the Atlassian Marketplace. Products include Excellentable, Unstoppable, MSCGen, and Graphviz for Confluence. Customers purchase licenses via Atlassian's billing system.
2. Professional Services: Consulting services for Atlassian implementations including cloud migrations, governance setup, custom configurations, and training. Note: Addteq divested its consulting business to Valiantys in 2022 and now focuses primarily on products.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Atlassian services develops and sells native add-ons (apps/plugins) for the Atlassian Confluence and Jira platforms via the Atlassian Marketplace, including collaborative spreadsheet, accessibility, and diagramming tools. The offering is complemented by Atlassian consulting, hosting, and DevOps services, with the consulting arm divested to Valiantys in 2022 to refocus on product development.

Product overview

Addteq is a software product company that develops tools enhancing Atlassian collaboration platforms (Jira and Confluence). The product portfolio centers on Excellentable, a collaborative spreadsheet application for Confluence, and Unstoppable, an accessibility compliance plugin for both Jira and Confluence. Supporting add-ons include MSCGen for Confluence (message sequence charts) and Graphviz for Confluence (diagram generation). The company shifted from consulting services to product-focused operations in 2022, divesting its services business to Valiantys. The products work together to extend Atlassian tools' native functionality, with Excellentable adding spreadsheet capabilities and Unstoppable ensuring accessibility compliance.

Differentiator

Problem solved

Functional benefit

Brands

• Excellentable: Collaborative spreadsheet tool for Confluence that enables dynamic, interactive and collaborative spreadsheets inside Confluence.
• Unstoppable
• MSCGen
• Graphviz

Products and services

• Excellentable for Confluence
• Unstoppable for Confluence
• MSCGen for Confluence
• Graphviz for Confluence

Quantifiable outcome

• Supports organizations in 60+ countries with 1M+ licensed users
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Three partnerships are on record, tiered minor and core.

• ValiantysminorStrategic or Co-development Partner · 1 December 2022Valiantys acquired Addteq's consulting business, allowing Addteq to focus 100% on its software product business. This divestiture enables Addteq to concentrate on product development while Valiantys handles Atlassian implementation services.
• AtlassiancoreStrategic or Co-development Partner · 1 January 2022Addteq is an Atlassian Solutions Partner with extensive experience in customizing and deploying Atlassian products. The partnership enables Addteq to develop and sell products through the Atlassian Marketplace, reaching Atlassian's global customer base.
• CodefactoriminorStrategic or Co-development PartnerCodefactori offers a privately hosted and fully managed Atlassian environment. Addteq partners with Codefactori to offer customers a managed Atlassian Data Center option as an intermediate step for organizations not ready for cloud migration.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Refined: Develops Refined for Confluence and Refined for Jira, a suite of site-builder, intranet, and content-management apps on the Atlassian Marketplace. Comparable to Addteq as a Marketplace-focused product company serving enterprise Atlassian customers.
• BigPicture (SoftwarePlant): Develops BigPicture and BigPicture Enterprise—Atlassian Marketplace apps for project, portfolio, and resource management on Jira. Comparable to Addteq as an enterprise-focused Marketplace vendor with multiple paid apps.
• K15t Software: Builds Scroll suite of Confluence apps (Scroll Viewport, Scroll Documents, Scroll Translations), a direct comparable in the Atlassian Marketplace ecosystem. K15t targets similar enterprise documentation and compliance use cases as Addteq's Confluence add-ons.
• StonikByte: Atlassian Marketplace vendor producing apps such as Table Filter and Charts and Spreadsheets for Confluence—directly competitive with Addteq's Excellentable for spreadsheet/table functionality in Confluence.
• eazyBI: Provides a Jira-native business intelligence and reporting plugin sold through the Atlassian Marketplace. Comparable to Addteq's Excellentable as a productivity/data-visualization extension on Confluence/Jira.
• ScriptRunner: Provides automation, customization, and scripting tools for Jira and Confluence via the Atlassian Marketplace. Comparable to Addteq as a deep, native Atlassian plugin developer selling to enterprise admins and DevOps teams.
• Tempo (formerly Tempo Planner): A leading Atlassian Marketplace vendor offering time tracking, resource planning, and project management apps for Jira. Comparable as a multi-product Marketplace business serving large enterprise Jira customers.
• Communardo: Atlassian Platinum Solution Partner and Marketplace vendor (e.g., Connector for Salesforce, Team Mood). Comparable to Addteq as an Atlassian-specialized vendor selling enterprise apps through the Marketplace.

Emerging players

• Automation for Jira (Codefortify): Atlassian Marketplace vendor offering workflow automation apps for Jira. Comparable as a single-product Marketplace developer competing for the same enterprise Atlassian admin buyer as Addteq.

Broad incumbents

• CPrime (now part of Reorg): Former large Atlassian Platinum Solution Partner that combined consulting and Marketplace offerings. Comparable to Addteq's pre-2022 services-plus-product model, providing context on Atlassian partner economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/addteq
• YouTubeyoutube.com/channel/UCJCAwF8laqi-lR29LFmOOtA
• Facebookfacebook.com/Addteq
• LinkedInlinkedin.com/company/addteq
• Instagraminstagram.com/addteqinc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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