What Green Evolution does

Green Evolution is a sustainability consultancy founded in 2008 by David Siddiqui and headquartered in the San Francisco Bay Area. The firm advises utilities, government agencies, organizations, investors, and individuals on sustainability planning, program design and evaluation, customer experience, marketing and outreach, workforce development, green building, and home performance. Core service modules include sustainability strategy and ESG/reporting support (GRI, SASB, CDP, LEED), demand-side management program design for utilities, development of sustainability ordinances (green building codes, water efficient landscape, solid waste, plastic bans), Community Based Social Marketing (CBSM)-based ME&O campaigns, BPI certification training and proctoring, and building-science-based home energy assessments using diagnostic tools such as blower door tests, infrared imaging, and software modeling.

The company operates under a network-of-experts model: David Siddiqui maintains personal involvement in project delivery and oversight on all engagements, while assembling specialized practitioners per project. The underlying 'technology' is a codified building performance assessment methodology — a whole-house approach combining diagnostic testing, utility bill analysis, HVAC and duct leakage assessment, air sealing and insulation analysis — rather than a software platform. The firm also delivers workforce education through community college partnerships (Skyline, Ohlone, Laney) and BPI Test Center affiliations.

Revenue is generated through quote-based professional services contracts — project-based engagements with multi-year cadences typical of utility and government work. Pricing is not publicly disclosed. Customers include Santa Clara Valley Water District, UCSF, City of Oakland, Laney College, Canadian Broadcasting Corporation, Advanced Home Energy, Energy Beyond Design, GreenUp Learning, and WattzOn. Geographic operations are concentrated in the San Francisco Bay Area and California, with select North American reach including Canada. The firm is a privately held LLC, bootstrapped with no institutional funding rounds, no parent company, and no subsidiaries disclosed.

Name

Green Evolution

Legal name

Green Evolution LLC

Website

https://greenevolutionconsulting.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Green Evolution is a Bay Area sustainability consultancy founded in 2008 that advises utilities, governments, organizations, and individuals on program design, green building, BPI training, and home energy assessments, delivered by founder David Siddiqui and an assembled expert network.

Ownership category

akta.pro rank

Product category

Sustainability Consulting

NAICS

Environmental Consulting Services (541620)

akta.pro primary industry

Climate Change Mitigation & Adaptation (BPAGAGAF)

akta.pro secondary industries

Environmental Education & Outreach (BPAGAGAH), Sustainability Engagement, Training & Behavior Change Programs (On-site) (BPABALAK)

Keywords

• Sustainability consulting services
• Energy efficiency consulting
• Green building advisory
• Building performance assessment
• Environmental program design

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Sustainability Consulting Services: Consulting fees for sustainability planning, program design, implementation and evaluation, technical assistance, and strategic consulting for utilities, governments, organizations, investors, and individuals. Revenue generated through project-based engagements and professional service contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Green Evolution provides sustainability and renewable energy consulting services including program design, implementation, evaluation, training, and strategic advisory for utilities, government agencies, organizations, investors, and individuals. Engagements span green building, energy efficiency, climate action, water conservation, waste reduction, transportation, and workforce development. Services are delivered by founder David Siddiqui and an assembled network of industry experts, with whole-house building performance assessments and BPI certification training as flagship offerings.

Product overview

Green Evolution is a sustainability consultancy (founded 2008) providing advisory and professional services rather than a software product. The company offers a portfolio of consulting service lines organized by client type: utilities (program design, customer experience, ME&O, workforce training), governments (sustainability planning, ordinances, solid waste, climate action), organizations (strategic sustainability consulting, business development, building professional training), investors (market dynamics consulting), and individuals (home assessments, project management, personal shopping). Key service offerings include BPI certification training, building performance assessments, and educational content development. Services are delivered by founder David Siddiqui and a network of industry experts, with David maintaining oversight on all projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Sustainability Consulting Services End-to-end strategic sustainability consulting covering sustainability plan development, ESG strategies, GRI/SASB reporting, LEED certification support, and zero waste facilitation for utilities, governments, organizations, and investors.
• Home Performance Assessments Building science-based home energy assessments using diagnostic testing (blower door, infrared imaging), utility bill analysis, HVAC and duct leakage assessment, and software modeling to provide customized recommendations for cost-effective home improvements.
• BPI Training and Certification Online self-paced theoretical training combined with field training and in-person proctoring for Building Performance Institute (BPI) certifications, including Building Analyst, Multifamily Building Analyst, and Envelope Professional designations.
• Building Analysis Services for Contractors Professional-grade energy assessments, building performance software modeling, scope generation, and sales training delivered to home performance contractors to support customer conversion and project scoping.
• Educational Video Content Development Production support for sustainability and waste reduction educational videos, including script drafting, editing, soliciting bids from production companies, and creative feedback during production.
• Government Sustainability and Ordinance Development Technical assistance to government agencies for developing sustainability ordinances (green building, water efficient landscape, solid waste, plastic bag bans), climate action and adaptation plans, and green-collar workforce development programs.

Quantifiable outcome

• Over 60% conversion rate for home performance contractor services
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• GreenUp LearningminorStrategic or Co-development Partner · 1 January 2013In 2013, Green Evolution worked with GreenUp Learning to review and develop training materials and exercises for one of California's leading green building rating systems, aligning content with learning objectives.
• EnnovationzminorStrategic or Co-development Partner · 1 January 2010In 2010, Green Evolution worked with Ennovationz to create written content for consumer-friendly articles on sustainability topics.
• HomeZminorStrategic or Co-development Partner · 1 January 2008In 2008, Green Evolution assisted HomeZ to explore ways to add value to its clients by developing a residential toxicity service offering to its energy assessment services.
• Energy Beyond DesigncoreStrategic or Co-development PartnerEnergy Beyond Design was one of the first home performance contractors completing jobs through the Energy Upgrade California program. Green Evolution provided building analysis and training services on behalf of Energy Beyond Design and collaborated with founders to promote the business and explore opportunities to expand into the commercial market sector.
• Building Performance Institute (BPI) Test CenterscoreStrategic or Co-development PartnerAffiliations with BPI Test Centers including Conservation Services Group, Green Training USA, Rising Sun Energy Center, and Skyline College for providing training and exam proctoring for BPI certifications.
• Skyline CollegeminorImplementation/ SI/ Consulting PartnerPartner for field training for Home Energy Retrofit Occupations (HERO) course and building performance retrofitting courses. Green Evolution provided substitute teaching and field training at Skyline College locations.
• Ohlone CollegeminorImplementation/ SI/ Consulting PartnerCo-instructed Building Performance Assessment and Sales course at Ohlone College in Newark, CA.
• Populus, LLCminorStrategic or Co-development PartnerPopulus administers the Home Upgrade Advisor service for the Bay Area Regional Energy Network. Article discusses shared approach to homeowner engagement using 'People First, Buildings Second' methodology and third-party advisor model.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• WSP: Professional services consultancy with a climate, energy, and sustainability practice serving public and private sector clients. Comparable to Green Evolution on utility program support, climate action planning, and green building advisory, though at much larger scale.
• ICF International: Global consulting firm with a deep energy, climate, and sustainability practice serving utilities, governments, and commercial clients. Closely comparable to Green Evolution on utility DSM, ME&O, and climate planning work but at much larger scale.
• DNV: Independent assurance and risk management firm with a significant energy and sustainability advisory practice. Comparable to Green Evolution on renewable energy and energy efficiency advisory, climate services, and certification-related consulting.
• Tetra Tech: Global consulting and engineering firm with a major sustainability, climate, and water practice. Overlaps with Green Evolution on water efficiency ordinance support, climate action planning, and sustainability advisory to public agencies.
• Stantec: Sustainable design and engineering consultancy with significant climate, energy, and buildings practice. Comparable to Green Evolution in providing energy efficiency consulting, building performance services, and sustainability strategy to municipalities and utilities.
• Ramboll: Engineering, design, and sustainability consultancy with strong climate action, energy efficiency, and building performance practices. Comparable to Green Evolution in delivering integrated sustainability consulting to utilities and public sector clients.
• ERM (Environmental Resources Management): World's largest pure-play environmental, health, safety, and sustainability consultancy. Comparable in offering sustainability strategy, climate advisory, and energy transition services to corporations and governments, but operating globally across thousands of projects.

Direct peers

• Antea Group: International environmental, health, safety, and sustainability consultancy. Directly comparable to Green Evolution in offering environmental consulting, sustainability strategy, and ESG advisory to corporate and government clients with similar service-line structure.
• Montrose Environmental: Environmental services and consulting firm providing air quality, sustainability, and advisory services to industrial, commercial, and government clients. Directly comparable to Green Evolution in offering sustainability and environmental consulting with similar client mix and project-based delivery.
• TRC Companies: Environmental, energy, and infrastructure consulting firm that delivers utility DSM program design, energy efficiency services, and workforce training. Direct peer in serving utilities on demand-side management, home performance, and program implementation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/green-evolution

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Evolution