Certified Coaches Federation
Certified Coaches Federation is a privately-held Canadian online education company founded in 2006 that offers self-paced life, leadership, and entrepreneurial coaching certification programs to individual learners globally, delivered via an online learning platform and supported by a graduate community.
- Company typePrivate
- Founded2006
- HeadquartersFenelon Falls, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Certified Coaches Federation does
Certified Coaches Federation (CCF) is a privately-held Canadian online education company founded in 2006, headquartered in Ontario, that delivers self-paced coaching certification programs to individual learners globally. Its core product is the Accelerated Coach Training (ACT), a 6-week life coaching certification priced at $2,497 (or two installments of $1,298.50), which grants graduates the Certified Coach Practitioner designation and includes a Lifetime Bronze Membership, proprietary toolkits, weekly group coaching, and access to a private Facebook community. The portfolio is delivered through a standard online learning management system comprising video modules, live coaching sessions, and community forums, with proprietary methodological frameworks (CCF Coaching Framework, 4-Step Reflex Conditioning, CCF Wellness Wheel) layered on top of the curriculum.
The company has expanded its product surface with two higher-tier programs: the Coaches Entrepreneurial Roadmap (CER), a 10-week combined certification and business-building course targeting already-certified coaches who struggle to find clients, and the Certified Leadership Coach Practitioner, a 6-week executive and leadership coaching certification with a $4,997 list price (frequently offered at $1,997). Demand generation runs through a multi-channel content marketing engine — an educational blog, email newsletter, YouTube channel, and active Facebook, Instagram, and LinkedIn presences — with free lead magnets (a 10-Day Coaching Mastery course and a Coaching Profile Quiz) feeding into either self-serve enrollment or an application-based funnel for the premium CER program.
CCF's business model is consumer-direct one-time payments for certification, supplemented by an after-sale ecosystem (community, monthly coaching calls, membership) that supports upsell. The company is bootstrapped, sub-10-employee, founder- and master-coach-led (Adale Boudreau and Mike Chambers as Certified Master Coaches, Lisa Anne Overland leading the proprietary Spotlight Theory for marketing), and reports a cumulative 15,000+ graduates across 90 countries since 2006. The operating model is fully online with no disclosed enterprise contracts, no external funding rounds, no M&A activity, and no public revenue figures.
Certified Coaches Federation firmographics
Firmographics- Name
- Certified Coaches Federation
- Legal name
- Certified Coaches Federation
- Website
- https://certifiedcoachesfederation.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Certified Coaches Federation is a privately-held Canadian online education company founded in 2006 that offers self-paced life, leadership, and entrepreneurial coaching certification programs to individual learners globally, delivered via an online learning platform and supported by a graduate community.
- Ownership category
- akta.pro rank
Certified Coaches Federation industry classification
Industry- Product category
- Professional Coaching Certification and Training
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)
- akta.pro secondary industry
- Performance & Accountability Coaching (EDABANAD)
Keywords
Where Certified Coaches Federation is headquartered
LocationHeadquarters
- HQ city
- Fenelon Falls
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Certified Coaches Federation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Accelerated Coach Training: 6-week life coach certification program. One-time payment or split into two installments. Includes coaching certification, lifetime bronze membership, toolkit access, weekly group coaching, and document templates.
- Certified Leadership Coach Practitioner Program: 6-week leadership coaching certification. One-time payment with bonuses including one-on-one coaching session and exclusive community access.
- Coaches Entrepreneurial Roadmap: 10-week comprehensive program including ACT certification plus business building. Includes weekly group coaching, monthly one-on-one sessions, and Spotlight Theory bonus training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Accelerated Coach Training - Core Certification |
| One time/ perpetual license | Pay-as-you-go | Certified Leadership Coach Practitioner |
| One time/ perpetual license | Pay-as-you-go | Coaches Entrepreneurial Roadmap |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Certified Coaches Federation product offering
Product offeringCore offering
Certified Coaches Federation sells self-paced online coaching certification programs that train individuals to become certified life coaches, leadership/executive coaches, and coaching entrepreneurs. Its core paid offerings are the 6-week Accelerated Coach Training (ACT) life coaching certification, the 10-week Coaches Entrepreneurial Roadmap (CER) combining certification with business-building, and the Certified Leadership Coach Practitioner (CLC) program for executive coaching, supported by free lead magnets including a 10-Day Coaching Mastery course and a Coaching Profile Quiz.
Product overview
Certified Coaches Federation offers a portfolio of coaching certification programs and training resources. The core offerings include the Accelerated Coach Training (ACT) - a 6-week life coaching certification, the Coaches Entrepreneurial Roadmap (CER) - a 10-week program combining ACT with business building, and the Certified Leadership Coach Practitioner program for executive coaching. These programs are complemented by free resources including the 10-Day Coaching Mastery lead magnet and Coaching Profile Quiz. The company positions itself as Canada's #1 life coaching school, having trained over 15,000 coaches since 2006.
Differentiator
Problem solved
Functional benefit
Brands
- Accelerated Coach Training (ACT): 6-week certification program to become a Certified Coach Practitioner
- Coaches Entrepreneurial Roadmap (CER)
- Certified Leadership Coach Practitioner
Products and services
- Accelerated Coach Training (ACT) A 6-week intensive online life coaching certification program that trains individuals to become Certified Coach Practitioners. Covers 20+ coaching techniques, communication and problem-solving skills, and includes bonuses such as the CCF Lifetime Bronze Membership, Success Formula, Life Script Formula, document templates, weekly group coaching, and access to a private Facebook group. Targeted at aspiring life coaches and career changers.
- Coaches Entrepreneurial Roadmap (CER) A 10-week comprehensive online program combining the ACT life coaching certification with entrepreneurial business-building training, designed to help coaches launch and grow a coaching practice. Includes weekly group coaching, bi-monthly unstuck sessions, monthly 1-on-1 coaching sessions, and a Spotlight Theory bonus for online presence and social media marketing. Targeted at aspiring and existing coaches who want to build a sustainable coaching business.
- Certified Leadership Coach Practitioner (CLC) A specialized online certification program for coaching leaders, executives, and entrepreneurs, featuring the CLC Framework with 30 intensive training modules, 8 hours of direct training content, Leadership Mastery Assessment Tool, Leadership Compass, Leadership Mantra, and Leadership Action Plan. Includes a 1-on-1 coaching session, access to the CCF Coaches Community, and monthly action-based workshops. Targeted at individuals wanting to specialize in executive and leadership coaching.
Quantifiable outcome
- Become a certified life coach in 6 weeks
- +2 more outcomes
Companies that use Certified Coaches Federation
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Certified Coaches Federation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Certified Coaches Federation partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Certified Coaches Federation competitors and assessment
Company assessmentBroad incumbents
- Mindvalley: Mindvalley is a broad personal development and lifelong learning platform offering quests on coaching, mindset, and human potential, including certified coaching curricula. A larger, broader incumbent whose coaching-related offerings compete for the same career-changer buyer CCF targets.
- Tony Robbins / Robbins Madanes Center for Coaching Intervention: Tony Robbins' organization offers Results Coach Training and broader personal development programs at scale. A large, well-known incumbent that overlaps with CCF's life and business coaching buyer and indirectly influences pricing and funnel expectations in the segment.
Direct peers
- Coach Training Alliance: Coach Training Alliance offers fully online, self-paced life coach certification programs at similar price points to CCF, targeting aspiring coaches and career changers. Direct competitor in the online, accessible life coach certification segment.
- Accomplishment Coaching: Accomplishment Coaching provides ICF-accredited coach training programs (CPC, ACC, PCC pathways) for life and executive coaches. Comparable to CCF in segment and certification depth, with stronger third-party accreditation.
- Institute for Professional Excellence in Coaching (iPEC): iPEC is a long-standing coach training and certification organization offering ICF-accredited programs for life, executive, and leadership coaching. Directly comparable to CCF in offering multi-level coach certifications with proprietary frameworks and a global delivery model.
- Transformation Academy: Transformation Academy offers a portfolio of online life coach and niche coaching certifications (health, relationship, business, spirituality) with similar self-paced delivery and price points. Competes directly with CCF's ACT program for aspiring coaches.
- Coaches Training Institute (CTI): CTI is one of the most established ICF-accredited coach training organizations, offering Co-Active Coaching certifications for life and executive coaches. A premium-tier direct peer that competes for the same aspiring coach buyer with deeper accreditation pedigree.
- Life Purpose Institute: Life Purpose Institute offers online life coach certification programs targeting aspiring and career-changer coaches, with bundled business-building modules similar to CCF's CER. Directly comparable in audience, format, and price band.
Others
- International Coach Federation (ICF): ICF is the leading global professional association for coaches, setting credentialing standards (ACC, PCC, MCC) and accrediting coach training programs. Not a direct competitor but a critical ecosystem participant - its accreditation system shapes buyer expectations that CCF currently does not meet.
Emerging players
- Jay Shetty Coaching Certification: Jay Shetty's online coaching school is a high-profile, creator-led entry into the certified coaching training market, leveraging massive social media reach. A newer, celebrity-driven emerging competitor that pressures CCF's funnel and brand premium.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Certified Coaches Federation social profiles
Digital presenceCertified Coaches Federation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Certified Coaches Federation leadership team
Management profileNumber of profiles
Profiles3 records
Certified Coaches Federation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Certified Coaches Federation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Certified Coaches Federation
What does Certified Coaches Federation do?
Certified Coaches Federation sells self-paced online coaching certification programs that train individuals to become certified life coaches, leadership/executive coaches, and coaching entrepreneurs. Its core paid offerings are the 6-week Accelerated Coach Training (ACT) life coaching certification, the 10-week Coaches Entrepreneurial Roadmap (CER) combining certification with business-building, and the Certified Leadership Coach Practitioner (CLC) program for executive coaching, supported by free lead magnets including a 10-Day Coaching Mastery course and a Coaching Profile Quiz.
Is Certified Coaches Federation a public or private company?
Certified Coaches Federation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Certified Coaches Federation founded?
Certified Coaches Federation was founded in 2006. It employs 1 to 10 people.
Where is Certified Coaches Federation based?
Certified Coaches Federation is headquartered in Fenelon Falls, Canada, in the North America region.
How does Certified Coaches Federation make money?
Three revenue lines are on record. Accelerated Coach Training is the primary driver. The others are certified Leadership Coach Practitioner Program and coaches Entrepreneurial Roadmap.
Who are Certified Coaches Federation's main competitors?
Broad incumbents on record are Mindvalley and Tony Robbins / Robbins Madanes Center for Coaching Intervention. Direct peers are Coach Training Alliance, Accomplishment Coaching, Institute for Professional Excellence in Coaching (iPEC), Transformation Academy, Coaches Training Institute (CTI) and Life Purpose Institute. International Coach Federation (ICF) is listed as an others. Jay Shetty Coaching Certification is listed as an emerging player.
Does Certified Coaches Federation have an API?
No public API is recorded for Certified Coaches Federation.
What industry is Certified Coaches Federation in?
Certified Coaches Federation's product category is Professional Coaching Certification and Training. Its primary akta.pro industry code is EDABANAM, Founder/Entrepreneur & Family Business Executive Coaching, with a secondary code of EDABANAD, Performance & Accountability Coaching. Its NAICS code is 611430 and its SIC code is 8200.