IT Strategies
IT Strategies is a Boston-based custom consultancy founded in 1992 that provides market research, confidential analysis, and syndicated reports to digital printing equipment manufacturers and investors, led by President Marco Boer and a small specialist team.
- Company typePrivate
- Founded1992
- HeadquartersHingham, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What IT Strategies does
IT Strategies is a Boston-based custom consultancy founded in 1992 that serves the digital printing equipment and supplies industry. Led by President Marco Boer with 35+ years of industry experience, the firm operates with a small team of 1-10 specialists covering publishing, total cost of ownership modeling, wide format graphics, direct-to-object printing, and a broad range of digital printing applications. The company has built its offering on a base of thousands of interviews with users of printing technology conducted over three decades, supporting both confidential commercial engagements and syndicated market analysis.
The firm's product portfolio comprises seven syndicated market research reports spanning inkjet embellishment, wide format graphics, production textile inkjet, inkjet integrators, cut-sheet inkjet document printing, continuous feed document printing, and digital label printing, all with forecasts through 2030. In parallel, IT Strategies publishes three flagship analyses addressing Landa Nanography's development trajectory, the revenue trajectories of the top eight digital printer manufacturers from 2008 to 2024, and print provider market sizing. The firm also chairs the Inkjet Summit, Digital Packaging Summit, and Wide Format Inkjet Summit in the US since 2010, and maintains an active international conference presence across North America, Europe, and Asia.
The business model is professional services, combining custom confidential consulting (single assignments and annual retainers) with syndicated report sales. Clients are printing equipment and supplies manufacturers and investors in the digital printing industry, and the firm describes itself as a trusted advisor to Fortune 1000 companies and smaller innovative firms. The firm is privately held, founder-led, operates from a single headquarters in Hingham, MA, and discloses no external investors, parent company, or acquisition activity.
IT Strategies firmographics
Firmographics- Name
- IT Strategies
- Legal name
- I.T. Strategies
- Website
- https://it-strategies.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- IT Strategies is a Boston-based custom consultancy founded in 1992 that provides market research, confidential analysis, and syndicated reports to digital printing equipment manufacturers and investors, led by President Marco Boer and a small specialist team.
- Ownership category
- akta.pro rank
IT Strategies industry classification
Industry- Product category
- Digital Printing Market Research & Consulting
- NAICS
- Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Services-Management Consulting Services (8742), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Strategy & Corporate Development Consulting (BPAHACAA)
- akta.pro secondary industries
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE), Competitive Intelligence & Benchmarking (BPAHALAB), Data, Analytics & AI Consulting (BPAHAEAF)
Keywords
Where IT Strategies is headquartered
LocationHeadquarters
- HQ city
- Hingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
IT Strategies business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Custom Consulting Services: Printing equipment and supplies manufacturers and related companies commission I T Strategies on a custom, confidential basis both on single assignments and under an annual retainer. Services include market research, user research, competitive analysis, and confidential analysis for investors.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
IT Strategies product offering
Product offeringCore offering
IT Strategies is a custom consultancy serving the digital print vendor community, delivering confidential consulting engagements and syndicated market research reports. Core offerings include custom analysis for printing equipment and supplies manufacturers (on single assignments or annual retainers) and seven syndicated market reports covering inkjet embellishment, wide format graphics, production textile inkjet, inkjet integrators, document printing (cut sheet and continuous feed), and digital label printing.
Product overview
IT Strategies is a Boston-based custom consultancy house serving the digital print vendor community, offering a portfolio of market research reports and analysis publications covering all digital print technology sectors. The company provides seven distinct market reports (Inkjet Embellishment, Wide Format Graphics, Production Textile Inkjet, Inkjet Integrators, Document Printing Cut Sheet Inkjet, Document Printing Continuous Feed, and Digital Label Printing Forecast) along with Analysis publications on industry topics such as Landa Nanography, Top 8 Digital Printer Revenues, and Print Providers. The firm also offers a Conference Calendar service and conducts custom confidential consulting engagements for printing equipment manufacturers on single-assignment or retainer basis.
Differentiator
Problem solved
Functional benefit
Products and services
- Inkjet Embellishment Market Report
Quantifiable outcome
- Has shaped entire new printing market segments including wide format graphics, production ink jet printing, package printing, and textile ink jet printing
Companies that use IT Strategies
Customer profileSegments2 records
Ideal customer profiles2 records
IT Strategies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
IT Strategies partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
IT Strategies competitors and assessment
Company assessmentDirect peers
- Keypoint Intelligence: Keypoint Intelligence (formed from the merger of Buyers Laboratory LLC and InfoTrends) is a major print and digital imaging market research and advisory firm. It directly competes with IT Strategies on syndicated print market reports, OEM advisory engagements, and industry intelligence across office, production, and industrial print segments.
- Smithers: Smithers (including the legacy Smithers Pira and Smithers Rapra brands) is a global testing, consulting, and market research firm with dedicated print and digital printing industry coverage. It is the most direct competitor to IT Strategies, offering syndicated multi-client print market reports and custom consulting to OEMs and converters across the same digital print verticals.
- Quocirca: Quocirca is a UK-based print and digital transformation research firm producing market reports and advisory work for print vendors, channel partners, and enterprise buyers. It competes with IT Strategies in the print OEM advisory and syndicated report space, though with a stronger EMEA orientation.
- Smithers Information Group: Listed separately due to its prominence in print/packaging research, Smithers Information Group provides industry-specific market studies and strategic advisory across printing, packaging, and digital media. It is one of the closest direct competitors to IT Strategies on multi-client syndicated reports and confidential OEM consulting.
- Photizo Group: Photizo Group is a digital imaging and print industry consultancy and market research firm covering production print, inkjet, and adjacent emerging segments. It is a smaller specialist comparable to IT Strategies, with overlapping coverage of digital print market sizing and OEM strategy work.
Broad incumbents
- Omdia: Omdia (formerly Ovum/IHS Markit technology research) covers print, imaging, and industrial technology as part of its wide technology portfolio. It is a broad incumbent that competes with IT Strategies on large-enterprise OEM market intelligence subscriptions, with deeper global analyst bench but less domain specialization in industrial inkjet.
- IDC: IDC is a global IT market research and advisory firm that covers imaging, print, and document solutions as part of its broader hardware and services portfolio. It competes with IT Strategies on enterprise print market intelligence, though its coverage is broader and less specialized on industrial inkjet and emerging print segments.
Regional players
- VDMA: VDMA (Verband Deutscher Maschinen- und Anlagenbau) is the German Engineering Federation that publishes industry statistics and market data for its member print and paper machinery OEMs. It is a regional player that produces print market intelligence primarily for the European market, with less depth in commercial consulting than IT Strategies.
Emerging players
- PRINTING United Alliance: PRINTING United Alliance (formerly SGIA, merged with NAPCO Media research) is a US printing industry association producing market research, benchmarking studies, and industry intelligence for its member companies. It overlaps with IT Strategies on industry market sizing and trend reporting, particularly for the US print provider community.
- NAPCO Research: NAPCO Research produces industry research and benchmarking for the printing, packaging, and marketing services sectors, now operating in conjunction with PRINTING United Alliance. It is an emerging player with adjacent syndicated research capabilities that compete partially with IT Strategies' print provider and OEM market sizing work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
IT Strategies social profiles
Digital presenceIT Strategies financial estimates
Financial estimateRevenue estimate
Valuation estimate
IT Strategies leadership team
Management profileNumber of profiles
Profiles1 record
IT Strategies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IT Strategies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IT Strategies
What does IT Strategies do?
IT Strategies is a custom consultancy serving the digital print vendor community, delivering confidential consulting engagements and syndicated market research reports. Core offerings include custom analysis for printing equipment and supplies manufacturers (on single assignments or annual retainers) and seven syndicated market reports covering inkjet embellishment, wide format graphics, production textile inkjet, inkjet integrators, document printing (cut sheet and continuous feed), and digital label printing.
Is IT Strategies a public or private company?
IT Strategies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IT Strategies founded?
IT Strategies was founded in 1992. It employs 1 to 10 people.
Where is IT Strategies based?
IT Strategies is headquartered in Hingham, United States, in the North America region.
How does IT Strategies make money?
One revenue line is on record: custom Consulting Services.
Who are IT Strategies's main competitors?
Direct peers on record are Keypoint Intelligence, Smithers, Quocirca, Smithers Information Group and Photizo Group. Broad incumbents are Omdia and IDC. VDMA is listed as a regional player. Emerging players are PRINTING United Alliance and NAPCO Research.
Does IT Strategies have an API?
No public API is recorded for IT Strategies.
What industry is IT Strategies in?
IT Strategies's product category is Digital Printing Market Research & Consulting. Its primary akta.pro industry code is BPAHACAA, Strategy & Corporate Development Consulting, with a secondary code of BPAHALAE, Industry & Sector Research (Syndicated/Custom). Its NAICS code is 54161 and its SIC code is 8742.