What Outbaxcamping Pty Ltd does

Outbaxcamping Pty Ltd, doing business as Outbax, is an Australian direct-to-consumer e-commerce retailer founded in 2012 and headquartered in Minto, NSW. The company specializes in portable power and outdoor equipment, with its core portfolio centered on LiFePO4 lithium batteries, inverter generators, portable power stations, solar panels, pure sine wave inverters, and UPS battery backup systems. Its proprietary brands Gentrax (inverter generators) and VoltX (batteries, UPS, power stations, accessories) anchor the catalog alongside third-party brands including DJI, Bluetti, Victron Energy, and Deye. The company also sells adjacent outdoor categories such as spas, garden equipment, gym equipment, car accessories, and outdoor furniture, though power solutions remain the strategic center of gravity.

The business operates exclusively through its owned storefront at outbax.com.au, supported by phone (02 888 10 333) and live chat (Mon–Fri 9am–5:30pm AEDT). Customer-facing commercial mechanics include a 60-day money-back guarantee, free Australia-wide shipping on most SKUs, 12-month warranty, 24-hour dispatch, promotional discount codes (e.g., FINALE20 for 20% off), and a $30 first-order discount for email subscribers with a $300 minimum purchase. Distribution is single-country domestic; no third-party marketplaces, physical retail, or international shipping are used.

Revenue is generated entirely through one-time hardware sales. The primary customer segments are Australian camping and outdoor enthusiasts, RV and caravan owners needing mobile power, and a growing secondary segment of homeowners seeking backup power and solar energy storage. Headcount is 11–50 employees, the company is privately held with no disclosed funding rounds, and it has won multiple Product Review Awards for 2026 in the portable power category.

Name

Outbaxcamping Pty Ltd

Legal name

Outbaxcamping Pty Ltd

Website

https://outbaxcamping.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Outbaxcamping Pty Ltd (Outbax) is an Australia-based direct-to-consumer e-commerce retailer selling portable power solutions, including LiFePO4 batteries, inverter generators, power stations, and solar panels, primarily serving Australian campers, RV owners, and homeowners seeking backup power.

Ownership category

akta.pro rank

Product category

Outdoor Power Equipment

NAICS

Outdoor Power Equipment Retailers (44423), Outdoor Power Equipment Retailers (444230), Electronics and Appliance Retailers (4492)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Outdoor Power Equipment Parts & Service Retail (CRAIADAH)

Keywords

• Portable power solutions
• Lithium iron phosphate batteries
• Inverter generators
• Outdoor camping equipment
• Solar energy storage

Headquarters

HQ city

Minto

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Outbax generates revenue through direct online sales of camping, outdoor, and portable power equipment. Products include inverter generators, lithium batteries, power stations, solar panels, inverters, UPS systems, and related accessories. The company operates on a one-time purchase model with promotional discount codes, sold directly to consumers through its e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Outbax is an Australian direct-to-consumer e-commerce retailer selling portable power equipment and outdoor products. Its core catalog comprises inverter generators (3.5kW to 7.7kW), LiFePO4 lithium batteries (12V to 51.2V/5120Wh modules), portable power stations, solar panels, UPS backup systems, hybrid solar inverters, and supporting accessories (battery chargers, battery boxes, bundles). The assortment combines own brands (VoltX, Gentrax) with distributed third-party brands such as DJI, Bluetti, Victron Energy, Queens, TCSN, and Deye, sold online with free Australia-wide shipping, a 60-day money-back guarantee, and a 12-month warranty.

Product overview

Outbax is an Australian outdoor and camping retailer offering a comprehensive portfolio of power-related products centered around portable energy solutions. The core offering consists of Inverter Generators (including Gentrax branded models like GT3500 and GTX4200 Pro), LiFePO4/Lithium Batteries (VoltX, Queens, and TCSN brands), Power Stations (DJI Power series), Solar Panels, and Power Solutions (inverters, UPS systems, power banks). Products are complemented by accessories including battery chargers, battery boxes, and battery bundles. The portfolio also extends to outdoor furniture (Shangri-La Mackenzie egg chairs), spas, garden equipment, gym equipment, and car accessories. The company operates as a multi-brand retailer distributing products from manufacturers including Gentrax, VoltX, Bluetti, and Victron Energy, primarily serving the Australian camping, RV, and off-grid power market.

Differentiator

Problem solved

Functional benefit

Products and services

• Inverter Generators Portable inverter generators providing clean pure sine wave power for camping, RV, and home backup applications, ranging from 3.5kW (Gentrax GT3500) to 7.7kW max output (Gentrax GS2-7500IE). Available in Gentrax own-brand and third-party variants for Australian consumers needing portable or standby power.
• LiFePO4 Batteries Lithium Iron Phosphate (LiFePO4) deep cycle batteries for solar storage, camping, RV, and off-grid applications, including VoltX 12V 100Ah, VoltX 12V 300Ah Pro, and Queens 12V 95AH prismatic-cell models. Sold to Australian consumers seeking safer, longer-life lithium batteries versus lead-acid alternatives.
• Portable Power Stations Portable power stations with LiFePO4 battery technology for outdoor adventures and backup power, including DJI Power 2000 (2048Wh), DJI Power 1000 V2, and VoltX Topband V1200 (1152Wh) units with LCD displays. Sold to Australian campers, RVers, and homeowners needing quiet, fuel-free portable power.
• Solar Panels Solar panel products for renewable energy generation and off-grid power solutions, sold to Australian consumers building solar-charged setups for camping, caravanning, and residential backup applications.
• Power Solutions (Inverters, UPS, Control Boxes, Power Banks) Power electronics category encompassing pure sine wave inverters, VoltX UPS 1500VA/1500W and 2000VA/2000W LiFePO4 battery backup systems, control boxes, and power banks (e.g., VoltX 10000mAh). Sold to Australian consumers needing DC-to-AC conversion, backup power for sensitive electronics, and portable charging.
• Lithium Battery Chargers Battery charging equipment designed for lithium and LiFePO4 batteries, sold as standalone accessories to Australian consumers with existing battery banks.
• Battery Boxes Protective battery enclosures with integrated features such as USB ports and cigarette lighter sockets (e.g., VoltX Battery Box 12V with 2x USB & Cig Socket). Sold to Australian consumers to safely mount and connect LiFePO4 batteries in vehicles, RVs, and marine setups.
• Battery Bundles Pre-configured battery bundle packages combining batteries with compatible accessories such as battery boxes for complete ready-to-install power setups. Sold to Australian consumers seeking a turnkey battery installation.
• TCSN 5120Wh 51.2V 100Ah LiFePO4 Battery Module High-capacity 5120Wh LiFePO4 battery module using prismatic cells, designed for home energy storage installations. Sold to Australian homeowners building residential solar-plus-storage systems.
• TCSN Battery Cabinet for 5120Wh LiFePO4 Module Enclosure cabinet designed to house the TCSN 5120Wh battery module in residential home energy storage installations. Sold as a standalone accessory to Australian homeowners pairing it with the matching battery module.
• Deye 48V 10kW Single Phase Hybrid Solar Inverter 10kW single-phase hybrid solar inverter with 48V input for solar storage and off-grid applications, rated IP65 for outdoor installation. Distributed by Outbax to Australian homeowners and solar installers building hybrid solar-plus-storage systems.
• VoltX Topband V1200 Portable Power Station Portable power station with 1200W output and 1152Wh capacity featuring LiFePO4 battery technology and an LCD display. Sold to Australian campers and homeowners as a flagship VoltX-branded portable power product.
• Other Products (Spas, Garden Equipment, Power Tools, Ladders, Gym Equipment, Car Accessories) Miscellaneous outdoor and home product categories including spas, garden equipment, power tools, ladders, gym equipment, and car accessories. Sold to Australian consumers as complementary lines beyond Outbax's core power range.

Quantifiable outcome

• 60-day money-back guarantee offered on all products
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• GentraxcoreOEM/ Whitelabel/ Licensing PartnerGentrax is an own-brand of Outbax representing inverter generators. Outbax sells Gentrax-branded products including the GT3500, GTX4200 Pro, and GS2-7500IE inverter generators. Gentrax products are listed as best sellers and represent a core product category for the company.
• VoltXcoreOEM/ Whitelabel/ Licensing PartnerVoltX is an own-brand of Outbax covering lithium batteries, power banks, UPS systems, battery boxes, and inverters. VoltX products are flagship offerings across multiple categories including the VoltX 12V 300Ah LiFePO4 Battery and VoltX Topband V1200 Portable Power Station. VoltX is a primary brand driving sales.
• BluettiminorChannel Partner/ Reseller/ DistributorBluetti is a third-party brand whose products are sold through the Outbax e-commerce platform. Bluetti competes in the portable power station category.
• Victron EnergyminorChannel Partner/ Reseller/ DistributorVictron Energy is a third-party brand whose products are sold through the Outbax e-commerce platform. Victron Energy specializes in power conversion and storage solutions.
• DJIminorChannel Partner/ Reseller/ DistributorDJI is a third-party brand whose products (DJI Power 1000 V2, DJI Power 2000) are sold through the Outbax e-commerce platform. DJI Power products represent premium portable power station offerings.
• DeyeminorChannel Partner/ Reseller/ DistributorDeye is a third-party brand whose 48V 10kW Single Phase Hybrid Solar Inverter is sold through the Outbax platform, serving home energy storage and solar installation customers.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bluetti: Global portable power station manufacturer that Outbax resells, but also a direct competitor in the same online category. Comparable because Bluetti sells the same SKUs through its own DTC channel as Outbax does.
• Renogy: Solar panels, lithium batteries, and inverters for off-grid and RV use. Directly overlaps with Outbax's solar panel, LiFePO4 battery, and hybrid inverter categories, serving Australian customers via its own AU store.
• Snowys Outdoors: Large Australian online outdoor and camping retailer offering tents, power, and 4WD gear. Directly comparable to Outbax in serving Australian camping and outdoor enthusiasts via a DTC e-commerce model with broad assortments.
• Goal Zero: US-based portable solar power specialist serving camping and emergency-backup customers. Comparable to Outbax in product category (power stations, solar panels) and target customer (outdoor and off-grid users).
• 4WD Supacentre: Australian online retailer specializing in 4WD, camping, and off-grid power accessories. Highly comparable to Outbax's RV and caravan power customer base and direct-to-consumer model.
• EcoFlow: Leading portable power station and home battery brand. Competes with Outbax head-on in inverter generators, Delta/River power stations, and home backup offerings through its own global DTC site.
• Aussie Batteries and Solar: Australian retailer focused on lithium batteries, solar, and inverter products. Closely comparable to Outbax's LiFePO4, solar panel, and inverter categories, serving the same off-grid and home-storage use cases.

Broad incumbents

• Anaconda Stores: Major Australian big-box outdoor and adventure retailer. Comparable in product breadth across camping, outdoor power, and recreational gear, though Anaconda's offering is much wider than Outbax's curated portable-power focus.
• BCF (Boating, Camping, Fishing): Australia's largest specialty outdoor retail chain with 150+ stores. Overlaps with Outbax on outdoor and camping power equipment, but competes primarily through physical retail scale rather than curated online assortment.

Emerging players

• Anker SOLIX: Anker's portable power and home energy storage sub-brand. Sells direct to consumer in markets overlapping with Outbax, increasingly competing in the same portable power station category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Outbaxcamping
• YouTubeyoutube.com/channel/UC8uSZEgytSE7Yc3VM4AsAKA/videos
• Facebookfacebook.com/outbaxcamping
• LinkedInlinkedin.com/company/outbaxcamping
• Instagraminstagram.com/OutbaxAU
• TikToktiktok.com/@outbaxau

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outbaxcamping Pty Ltd