Oakleigh of Macomb

What Oakleigh of Macomb does

StoryPoint Macomb, formerly operating as Oakleigh of Macomb, is a single-site senior living community located in Macomb, Michigan, approximately two miles from Henry Ford Medical Center. The community serves older adults requiring supportive housing and is operated by StoryPoint Group, a multi-community senior living operator. Its core offering consists of two service lines: assisted living, providing 24-hour support with personal care, meals, and emergency response; and secured memory care, designed for residents living with dementia or other cognitive impairment. The facility delivers restaurant-style dining and continuous monitored emergency response as part of the standard resident experience.

The business model is a direct-to-consumer recurring subscription: residents or their families contract on a monthly basis, with pricing varying by apartment type and level of care required. The community sells through its own website, inbound phone inquiries, scheduled tours, and listings on third-party senior care directories such as A Place for Mom and Caring.com, where it has received consecutive national recognition awards. A partnership with Henry Ford Health extends a 10% discount to health system employees and their families, creating an institutional referral channel tied to the nearby medical center. The community sits within StoryPoint Group's broader portfolio, enabling shared marketing, back-office, and cross-community referral infrastructure. No external funding rounds, acquisitions, or technology platform plays are disclosed; the company's growth is executed entirely through the parent's existing operating footprint.

Name

Oakleigh of Macomb

Legal name

StoryPoint Group

Website

https://oakleighmacomb.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

StoryPoint Macomb is a Macomb, Michigan senior living community offering assisted living and secured memory care services to older adults, operating as part of the multi-site StoryPoint Group on a monthly subscription basis with direct-to-consumer sales and a Henry Ford Health employee discount partnership.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Memory Care Units within Assisted Living Communities (HLADACAB)

akta.pro secondary industry

Small Residential Care Homes (RCFE/Board & Care) (HLADABAF)

Keywords

• Assisted living services
• Memory care services
• Senior residential care
• Retirement community
• Dementia care

Headquarters

HQ city

Macomb

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Monthly Rent and Care Services: Residents pay monthly rent for apartment living combined with care services. Pricing varies based on level of care required (assisted living vs memory care) and apartment selection. The community offers assisted living and memory care services with 24-hour assistance included.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Oakleigh of Macomb is a senior living community located in Macomb, Michigan that operates under the StoryPoint Group parent company. The community provides assisted living and memory care services, offering 24-hour personal assistance, chef-prepared meals, and personalized care plans for seniors who require daily support or specialized dementia care.

Product overview

Oakleigh of Macomb, now operating as StoryPoint Macomb, offers a dual-service senior living portfolio consisting of Assisted Living and Memory Care. These two distinct living options provide a continuum of care for seniors, with assisted living supporting daily routines and independence while memory care offers specialized, secured support for those with dementia or memory impairments. Both services are delivered within a single community setting with shared amenities including chef-prepared meals, transportation, housekeeping, and engaging activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Assisted Living
• Memory Care

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Henry Ford HealthminorGTM or Marketing Partner · 31 July 2025Corporate partnership offering Henry Ford Health employees and immediate family members a 10% discount on monthly rent when signing a lease. This benefit extends to both current and former Henry Ford Health employees. The discount is available when signing a lease by July 31, 2025.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Atria Senior Living: Large national senior living operator offering assisted living and memory care across 40+ states with multiple Michigan properties. Competes directly for the same family decision-makers and emphasizes similar personalized care and dining differentiation.
• Trilogy Health Services: Multi-state operator focused on assisted living, memory care, and skilled nursing primarily across the Midwest. Operates competing communities within driving distance of Metro Detroit and follows a similar continuum-of-care model.
• Brookdale Senior Living: Largest U.S. operator of senior living communities with a broad portfolio covering assisted living, memory care, and independent living nationally. Operates competing communities throughout Michigan and represents the most comparable scaled incumbent in the same product categories.
• Five Star Senior Living: Public operator of senior living communities across the U.S. including properties in Michigan. Provides comparable assisted living and memory care services with similar amenity and dining programs.
• Sunrise Senior Living: Established national operator of assisted living and memory care communities with a strong reputation and multiple Michigan locations. Direct competitor in the mid-to-upper tier pricing band that StoryPoint Macomb targets.

Emerging players

• Cedarhurst Senior Living: Regional assisted living and memory care operator with multiple Midwest locations. Offers similar dual-tier service models and family-directed marketing, overlapping with StoryPoint Macomb's positioning.
• Volante Senior Living: Smaller regional operator of assisted living and memory care communities in the Midwest. Comparable in scale to a single StoryPoint property and competes for the same Metro Detroit family decision-makers.

Direct peers

• StoryPoint Shelby Township: Direct sister community operated by StoryPoint Group 1.9 miles from the Macomb site, offering the same assisted living and memory care services with comparable pricing starting around $3,750/month. Operates as an extension of the same brand network to the same Macomb County demographic.
• StoryPoint Clinton Township: Sister StoryPoint Group community located 4.2 miles away in Clinton Township, Michigan. Provides the same dual-service assisted living and memory care model within the contiguous metro Detroit submarket.
• StoryPoint Chesterfield: Sister StoryPoint Group community 8.3 miles away in Chesterfield, Michigan. Same assisted living and memory care offering, sharing operational protocols and brand recognition with the Macomb site.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OakleighMacomb
• LinkedInlinkedin.com/company/oakleigh-macomb

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oakleigh of Macomb