ZEAL Associates

Name

ZEAL Associates

Legal name

株式会社ジールアソシエイツ

Website

https://zeal-as.co.jp

Company type

Public

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Sustainability & ESG Consulting (BPAHACAK), Industry / Category Marketing Strategy (Vertical GTM) (MPAAAFAN)

Keywords

• Event production services
• Exhibition booth design
• Spatial design services
• Corporate rebranding services
• Video production services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

Revenue model

1. Project-Based Professional Services: The primary revenue stream is project-based fees for event production, exhibition booth design and construction, space creation, rebranding, and video production services. Revenue composition by service: Promotion/Events 34%, Exhibitions 29%, Conferences/Press conferences 12%, Interior/fixture production 10%, Video/graphics 5%, Digital delivery 4%, Other 6%. Projects range from small-scale PR events to large international exhibitions.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ZEAL Associates (株式会社ジールアソシエイツ) is a Tokyo-based creative agency that designs and produces brand experiences, exhibitions, events, spatial installations, and rebranding programs for enterprise clients. The firm operates across five business lines: Space Creation, Rebranding, Video Production, Global, and Digital/AI, delivering integrated experiential and communication solutions end-to-end.

Differentiator

Problem solved

Functional benefit

Brands

• Passion Factory: Production studio for manufacturing and printing operations
• Passion Sign Studio
• ZEAL Atelier
• NAGOYA BASE
• OSAKA BASE
• FUKUOKA CREATIVE BASE
• KANDA BASE
• CREATIVE SATELLITE

Quantifiable outcome

• Target 136% of lead generation goals achieved at EDIX Education Fair for Jamf Japan booth
• +1 more outcomes

Named customers10 records

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• JACE (Japan Association for the Event Industry) Working GroupcoreStrategic or Co-development Partner · 28 May 2026ZEAL Associates is a founding member of the 15-company JACE working group developing the EVENT CARBON SIMULATOR, an industry-standard carbon calculator for events. The tool uses weight-based calculation and is built on Hakuhodo Products' SUSTAINABLE ENGINE platform. Working group includes leading Japanese event companies including Art Freak, Izmi, ADK Creative One, JTB Communication Design, Tanseisha, TOW, Dentsu Live, Togashi, Nomura Kogei, Hakuhodo Products, Fujiya, Mash, Murayama, and Ray.
• Taro Saito, President of dof Inc.minorStrategic or Co-development Partner · 11 June 2019Advisory contract with Taro Saito, President of株式会社dof and outside director at CARTA HOLDINGS, for wide-area strategy consulting. Saito has extensive experience in communication design and growth agency work.
• Zeal Human Co., Ltd. (now Finish Blow Co., Ltd.)minorStrategic or Co-development Partner · 1 January 2012Subsidiary established in 2008 to develop video production business.
• Shanghai BranchminorOthers · 1 January 2012Overseas operations established in Shanghai, China in 2012.
• VOICE-CUBE, Inc.minorStrategic or Co-development Partner · 1 January 2008Business alliance formed in 2008 for collaborative project development.
• Tokyo Board Industry Co., Ltd.minorStrategic or Co-development Partner · 1 January 2008Partnership for realizing 'Display without Garbage' — environmental sustainability in display production.
• 21_21 DESIGN SIGHTminorStrategic or Co-development Partner · 1 January 2007Design collaboration partnership established in 2007 for design series projects.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Freeman: Global leader in brand experience and live events, providing exhibition, event, and brand activation services for large enterprises. Comparable international analogue for ZEAL's exhibition/event production capabilities and a reference point for scale.
• Dentsu Live: Experiential marketing and event division of Dentsu Group, one of Japan's largest advertising conglomerates. Overlaps with ZEAL on large-scale event production and exhibition work but operates as part of a broader agency portfolio.
• Hakuhodo Products: Production and creative division of Hakuhodo, providing event/exhibition production and underlying platform for the SUSTAINABLE ENGINE CARBON SIMULATOR that ZEAL co-developed. Same broad play in events and experiential, with larger corporate parent resources.

Direct peers

• TOW Co., Ltd. Event production and exhibition design firm active in Japanese trade shows and corporate events. Fellow JACE EVENT CARBON SIMULATOR working group member competing for similar event production and booth design engagements.
• JTB Communication Design (JCD): Specializes in exhibitions, events, and communication design for enterprises and government, with similar end-to-end production capabilities. Fellow JACE EVENT CARBON SIMULATOR working group member and competing peer in the trade show and event production market.
• ADK Creative One: Creative content and experience production arm affiliated with ADK Group, providing event production, exhibitions, and branded experiences. Competes directly with ZEAL on enterprise event/exhibition briefs and is a JACE working group partner.
• Nomura Kogei Co., Ltd. Display design and production company serving trade shows, retail, and corporate spaces. Direct competitor in Japan's exhibition booth design market and a fellow JACE working group collaborator.
• Izmi Co., Ltd. Event production and creative agency offering trade show booths, PR events, and conference production. Closely competitive with ZEAL on enterprise event work and fellow JACE working group member.
• Tanseisha Co., Ltd. Japan's largest display and space creation company, offering comprehensive exhibition booth design, spatial production, and event support. Direct competitor to ZEAL's exhibition and interior production services (29% + 10% of ZEAL's revenue) and a fellow JACE working group member.
• Togashi Co., Ltd. Exhibition and display production firm offering booth design, signage, and event services. Fellow JACE EVENT CARBON SIMULATOR working group member directly competing for trade show booth clients in Japan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/zealas
• YouTubeyoutube.com/channel/UCtR2D0FWxTEdtmtAWJCTDYQ
• Facebookfacebook.com/ZEALAssociates
• Instagraminstagram.com/zealassociate_corp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZEAL Associates