ADK Creative One
ADK Creative One is a Tokyo-based creative production company and wholly-owned subsidiary of ADK Holdings that integrates strategy, creative, and activation services for enterprise brands and government clients across Japan, operating the ONE ONLINE digital platform and specialized boutique agencies.
- Company typePrivate
- Founded2019
- HeadquartersTokyo, Japan
- Headcount—
- GTM typeB2B
- OfferingServices
What ADK Creative One does
ADK Creative One is a Tokyo-based creative production company established January 1, 2019 as a wholly-owned subsidiary of ADK Holdings, a private Japanese advertising holding company. The company combines advertising agency capabilities with production company strengths to deliver integrated strategy, creative, and activation services for enterprise brands, government clients, and major advertisers across Japan. It operates internal boutique agencies (FACT for strategy, CHERRY for creative, addict for innovation design, AWR for music/video) and holds a 51% stake in ADK Social Media Marketing, a joint venture with GREE for SNS and influencer marketing. Its client portfolio includes JNTO, Osaka Gas, Global X Japan, TVS REGZA, JA Kyosai, and HOYU, with documented work across government tourism, energy, financial services, electronics, and consumer goods.
The company's core platform is ONE ONLINE, a modular suite of 19 digital experience sub-products spanning AR (web and app-based), VR/metaverse, streaming/XR, AI-powered tools, and LINE-integrated CRM. Additional branded offerings include 周年EX (Anniversary Experience Design), EVENT CARBON SIMULATOR (industry-standard carbon calculator co-developed with JACE), and NaviAI (generative AI-powered conversational marketing solution). The company pursues R&D through TOKYO NODE LAB partnerships with Canon and IBM Japan (Volumetric Video Studio) and academic collaborations with Tokyo University of the Arts.
ADK Creative One generates revenue through professional services on a quote-based, custom engagement model — pricing is not publicly disclosed. The company operates from Tokyo headquarters (Toranomon Hills Mori Tower) and a Kansai office in Osaka, distributes services through the ADK Group network, and has received international recognition at Cannes Lions, D&AD, Spikes Asia, and ADFEST. Geographic focus is primarily Japan, with selective international project exposure.
ADK Creative One firmographics
Firmographics- Name
- ADK Creative One
- Legal name
- ADK Creative One Inc.
- Website
- https://adkco.jp
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- ADK Creative One is a Tokyo-based creative production company and wholly-owned subsidiary of ADK Holdings that integrates strategy, creative, and activation services for enterprise brands and government clients across Japan, operating the ONE ONLINE digital platform and specialized boutique agencies.
- Ownership category
- akta.pro rank
ADK Creative One industry classification
Industry- Product category
- Advertising and Creative Production Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Graphic Design Services (541430), Software Publishers (5132)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Creative & Brand Campaign Development (BPAFAAAB), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI), Creative, Content Production & Ad Ops Tools (BPAMALAK)
Keywords
Where ADK Creative One is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
ADK Creative One business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Advertising and Creative Production Services: Full-service advertising agency providing integrated creative production across strategy, creative design, and activation. Services include branding, campaign development, digital advertising, event production, and marketing communications for enterprise clients and brand owners.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
ADK Creative One product offering
Product offeringCore offering
ADK Creative One is a comprehensive creative production company combining the strengths of an advertising agency and a production studio. It provides integrated services spanning strategy, creative design, and activation for enterprise brands, offering branding, campaign development, digital advertising, event production, and marketing communications. The company also operates the ONE ONLINE digital experience platform featuring AR/VR/XR, AI-powered tools, streaming, and CRM solutions, alongside proprietary tools such as NaviAI (generative AI customer engagement) and EVENT CARBON SIMULATOR (carbon footprint calculation for events).
Product overview
ADK Creative One (株式会社ADKクリエイティブ・ワン) is a comprehensive creative production company combining the strengths of an advertising agency and a production studio, operating across strategy, creative, and activation domains. The company's core digital experience platform is ONE ONLINE, a modular suite of 19 sub-products spanning AR (ONE WALK AR, ONE PHOTOSPOT AR, ONE PHOTOFRAME AR, ONE 3D PHOTOFRAME AR, ONE PHOTOMASK AR, ONE MOVING AR, ONE LANDSCAPE AR, ONE WEB AR, ONE 3D OBJECT AR), VR/Metaverse (ONE VIRTUAL ENTERTAINMENT, ONE VR OPEN WORLD, ONE 3D REAL AVATAR), streaming/XR (ONE STREAMING, ONE XR), AI-powered tools (ONE FACE EXCHANGE, ONE PORTRAIT MAKER, ONE SMART REMOTE CONTROL), and event platforms (ONE EVENT PLATFORM, ONE ONLINE FAN MEETING), complemented by LINE-based CRM (Store CRM with LINE, ADK-SPer), B2B support programs, and JBpress integration. Supporting offerings include 周年EX (Anniversary Experience Design) for milestone brand experiences, EVENT CARBON SIMULATOR for sustainability measurement, and NaviAI for generative AI-powered customer engagement and insight research. The company also operates specialized creative boutiques FACT (strategy), CHERRY (creative), addi (innovation design), and AWR (Wonder Records for music/video production), with subsidiary A-Bridge for casting and a joint venture with Gree for social media marketing.
Differentiator
Problem solved
Functional benefit
Brands
- ONE ONLINE: Digital and technology-powered solution services including AR, VR, metaverse, streaming, and CRM tools for customer engagement.
- 周年EX (Anniversary Experience Design)
- addict
- FACT
- CHERRY
- A-Bridge
- AWR (ADK Wonder Records)
- NaviAI
Products and services
- ONE ONLINE Comprehensive digital experience platform leveraging digital technology and advertising technology, delivering modular AR, VR, metaverse, streaming, AI-powered tools, CRM, and event platform solutions across the customer lifecycle from acquisition through cultivation to expansion.
- 周年EX (Anniversary Experience Design)
Companies that use ADK Creative One
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
ADK Creative One technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability19 records
Feature3 records
ADK Creative One partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered strategic, core and minor.
- Innovation BASE Hokkaido (株式会社Innovation BASE 北海道)strategicCollaboration partner in the development of NaviAI solution. Innovation BASE Hokkaido contributed to the development of the AI-powered customer service and insight research platform.
- JACE (Japan Event Industry Promotion Association) - 15 member companiesstrategicDevelopment partnership for EVENT CARBON SIMULATOR industry-standard carbon calculator. Working group established with 15 JACE member companies including ADK CO, Dentsu Live, Hakuhodo Products, Tanseisha, TMW, JTB Communication Design, and others for trial implementation and future public release.
- GREE Co., Ltd. (グリー株式会社)coreJoint venture company 'ADK Social Media Marketing Inc.' established on March 22, 2024 with capital of 100 million yen (ADK CO 51%, GREE 49%). Focused on SNS and influencer marketing services, combining ADK's comprehensive production and planning capabilities with GREE's social media and influencer expertise.
- teamLab (チームラボ)coreParticipating in the Kyoto Station East Southeast Area Project Limited Liability Business Partnership led by teamLab. Contributing to the establishment of a complex cultural facility combining art museum, international experience art center Superblue Kyoto, and citizen gallery near Kyoto Station.
- Canon Inc. (キヤノン株式会社)strategicPartner in the Volumetric Video Studio project at TOKYO NODE LAB, a collaborative initiative with Mori Building. Canon provides volumetric video technology for capturing and processing 3D video content.
- IBM Japan (日本アイ・ビー・エム株式会社)strategicPartner in Volumetric Video Studio project at TOKYO NODE LAB, contributing technology infrastructure for 3D video capture, editing, and streaming.
- Mori Building (森ビル株式会社)strategicOperator of TOKYO NODE, the information dissemination hub at Toranomon Hills. R&D team TOKYO NODE LAB collaborates with companies and creators to create new urban experiences. Hosts Toranomon Advertising Festival.
- 1-10ten (ワントゥーテン)strategicOngoing business partnership continued from the 1-10imagine joint venture established in 2017. Collaboration on creative development using cutting-edge technologies including VR/AR/MR, projection mapping, AI, and sensors.
- Tokyo University of the Arts - Furukawa Laboratory (東京藝術大学 古川研究室)minorAcademic partnership with Tokyo University of Arts through the Furukawa Laboratory for art curation and creative collaboration.
- Art Hub MediaminorArt curation media partnership for co-creation network development in art and creative fields.
- Enex Co., Ltd. (エネクシー株式会社)strategicCo-development partner for creative consulting service 'XX' launched by addict boutique. Enex provides expertise in user experience construction using technology.
- TOKZUM LLC (合同会社TOKZUM)strategicCo-development partner for 'XX' creative consulting service. TOKZUM provides innovation-focused consulting capabilities for new business creation support.
- coton Inc. (株式会社coton)coreTokyo University of the Arts venture company specializing in sound and music technology. Lead partner in Nishi-Shinjuku 5G Sounding City Project consortium for creating virtual sound spaces in urban environments.
- Tokyo University of the Arts (東京藝術大学)strategicAcademic partner in Nishi-Shinjuku 5G Sounding City Project through the Furukawa Laboratory, contributing research expertise in multi-modal and cross-modal sensory expression.
Scale indicators3 records
Recent moves15 records
Expansion highlights7 records
ADK Creative One competitors and assessment
Company assessmentRegional players
- Tokyu Agency: Japanese mid-size advertising agency serving primarily Tokyo and eastern Japan enterprise clients. Comparable in scale and service model (integrated creative, digital, event production) though with weaker international award presence than ADK Creative One.
Direct peers
- Daiko Advertising: Japanese advertising agency with full-service creative, digital, and media capabilities serving enterprise clients. Closely comparable in mid-tier Japanese agency positioning, with similar service breadth and enterprise/government client mix.
- AOI Pro. Japanese creative production company specializing in commercial film, video content, and integrated digital production. Most directly comparable as a Tokyo-based creative production house with similar enterprise brand client base and production-focused service offering.
- Robot Communications: Japanese digital marketing and advertising agency with strong digital and content production capabilities. Operates similar integrated digital/experiential marketing services for Japanese enterprise brands, with overlap in AR/VR and event production.
- Dentsu Inc. Japan's largest advertising agency and dominant market leader. Offers full-service creative, media buying, digital transformation, and event production serving similar Japanese enterprise and government clients. Competes for the same RFPs and awards (Cannes Lions, Spikes Asia) as ADK Creative One.
- Hakuhodo: Japan's second-largest advertising agency and most direct competitor in full-service creative production. Operates similar integrated strategy/creative/activation model across Japanese market, serving enterprise brands and government clients. Direct overlap in digital, AR/VR, and event production capabilities.
Broad incumbents
- Dentsu Group Inc. Global advertising holding company parent of Dentsu Inc. and broader network (dentsu Japan Network, Merkle, etc.). Provides relevant public benchmark for parent-group valuation and operating segment structure, though at vastly larger scale than ADK Holdings.
- ADK Holdings: Parent holding company of ADK Creative One (acquired by Bain Capital in 2018 for ¥142B). Operates the broader ADK Group including ADK Marketing Solutions, ADK Emotions (IP business), and other subsidiaries providing group-wide strategy, media buying, and back-office functions. Represents the broader portfolio context for evaluating the subsidiary.
- Hakuhodo DY Holdings: Holding company parent of Hakuhodo and integrated group (including direct marketing, sports, content). Listed public Japanese advertising holding company providing benchmark for group valuation and segment reporting of which ADK Creative One-like subsidiaries form a portion.
- Wieden+Kennedy: Independent global creative agency known for integrated campaigns and breakthrough creative (Nike, etc.). Relevant as international benchmark for creative quality and brand-building, though not a direct geographic competitor. Demonstrates the premium-creative-agency model ADK Creative One aspires to.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ADK Creative One social profiles
Digital presenceADK Creative One compliance and trust
Trust signalCompliance3 records
ADK Creative One financial estimates
Financial estimateRevenue estimate
Valuation estimate
ADK Creative One leadership team
Management profileNumber of profiles
Profiles7 records
ADK Creative One subsidiaries and ownership
Company hierarchySubsidiaries2 records
ADK Creative One funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ADK Creative One M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ADK Creative One
What does ADK Creative One do?
ADK Creative One is a comprehensive creative production company combining the strengths of an advertising agency and a production studio. It provides integrated services spanning strategy, creative design, and activation for enterprise brands, offering branding, campaign development, digital advertising, event production, and marketing communications. The company also operates the ONE ONLINE digital experience platform featuring AR/VR/XR, AI-powered tools, streaming, and CRM solutions, alongside proprietary tools such as NaviAI (generative AI customer engagement) and EVENT CARBON SIMULATOR (carbon footprint calculation for events).
Is ADK Creative One a public or private company?
ADK Creative One is a private company. It is classified as corporate owned and is currently operating.
When was ADK Creative One founded?
ADK Creative One was founded in 2019.
Where is ADK Creative One based?
ADK Creative One is headquartered in Tokyo, Japan, in the Asia region.
How does ADK Creative One make money?
One revenue line is on record: advertising and Creative Production Services.
Who are ADK Creative One's main competitors?
Tokyu Agency is listed as a regional player. Direct peers are Daiko Advertising, AOI Pro., Robot Communications, Dentsu Inc. and Hakuhodo. Broad incumbents are Dentsu Group Inc., ADK Holdings, Hakuhodo DY Holdings and Wieden+Kennedy.
Does ADK Creative One have an API?
No public API is recorded for ADK Creative One.
What industry is ADK Creative One in?
ADK Creative One's product category is Advertising and Creative Production Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAAAB, Creative & Brand Campaign Development. Its NAICS code is 54181 and its SIC code is 7311.