LUC Medienhaus

What LUC Medienhaus does

LUC Medienhaus (legal entity LUC GmbH, registered in Selm, Germany) is a privately held, full-service B2B commercial printing and media company formed in 2018 from the merger of two Westphalian family printing houses: Lonnemann (Selm, founded 1909) and Druckhaus Cramer (Greven, founded 1904). It operates two production sites — Ludgeristraße 13, Selm (digital-printing focus, registered seat) and Hansaring 118, Greven (offset-printing focus) — totaling 8,600 sqm of production, office, and warehouse space and employing 126 staff plus 7 apprentices. The company runs Heidelberg Speedmaster XL offset presses (rated at 18,000 sheets/hour) with LED-UV technology, an HP Indigo 12000 HD B2-format digital press with seven-color extended gamut, Scodix Ultra 2 / Ultra 202 digital finishing, StitchLiner Mark III booklet lines, and full prepress through lettershop and logistics capability.

The commercial offering is organized into eight service categories — Digital Services (Web-to-Print, DAM, workflow consulting via creios GmbH), Prepress, Digital Printing, Offset Printing, Finishing (coating, embossing, die-cutting, lamination, Scodix enhancement), Post-press (folding, binding, hand assembly), Lettershop (address management, personalization, postage optimization via Deutsche Post Premium-Partner status), and Logistics (warehousing, shipping, fulfillment). Customers are enterprise B2B accounts segmented into six verticals: jewelry and fashion, colors and decor / surface materials, pharma and healthcare, industrial and manufacturing, publishers, and art and design. Pricing is quote-based on volume, substrate, finishing complexity, and personalization, with no public price list. Go-to-market is structured field and inside sales with named account managers at both sites, supported by content marketing, trade shows (notably Printovation Day 2024), and consecutive Druck & Medien Awards (2020, 2021) for marketing creativity.

LUC operates under the Printovation Mediengruppe umbrella alongside LD Medienhaus (formerly Lensing Druck), with LUC holding 75% of the cooperation, creating a regional market leader with approximately 200 employees. Ownership is family-held (4th-generation Lonnemann family; Johanna Lonnemann as Managing Director, Hubert Lonnemann as shareholder, Marcel Willnow as Prokurist). The firm carries a dense certification stack — ISO 12647, ISO 9001, PSO Premium, PSD, QSD, FSC, PEFC, natureOffice climate-neutral print, Deutsche Post DV-Freimachung and Premium-Partner — which functions as a procurement-qualification moat in enterprise print RFPs. Geographic focus is domestic Germany, with international customer references (e.g., color sourcing from Brazil). Revenue is not publicly disclosed.

Name

LUC Medienhaus

Legal name

LUC GmbH

Website

https://luc-medienhaus.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

LUC Medienhaus is a German full-service B2B printing and media company operating from Selm and Greven with 126 employees. It provides offset, digital, finishing, lettershop, and logistics services to enterprise clients across jewelry, fashion, pharma, industrial, publishing, and design sectors.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Support Activities for Printing (32312), Printing (32311), Software Publishers (513210)

SIC

Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Books: Publishing Or Publishing & Printing (2731), Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work (2780)

akta.pro primary industry

Finishing & Post-Press Services (Cutting, Folding, Collating, Laminating, Foil, Emboss) (MPAJALAF)

akta.pro secondary industries

Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting) (MPAJALAH), POD Platform Software & Workflow Automation (Order Routing, Prepress, MIS) (MPAJANAL)

Keywords

• Commercial printing services
• Offset printing
• Digital printing
• Print finishing services
• Direct mail services

Headquarters

HQ city

Selm

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Printing Services (Offset and Digital): LUC generates revenue primarily through one-time printing service contracts. Services span offset printing and HP Indigo digital printing across runs from 1 to 500,000+ copies. Revenue is driven by volume, substrate choice, finishing complexity, and customization level. Repeat orders and long-term customer relationships are a key commercial dynamic.
2. Finishing and Value-Added Services: Services including coating, lamination, embossing, foil stamping, die-cutting, folding, binding, and hand assembly. These services can be standalone or bundled with printing. They contribute premium margins and differentiation.
3. Lettershop and Direct Mail Services: Address management, personalization, mail preparation, postage optimization, and mailing logistics. These services are bundled with print orders or provided independently. Postage optimization delivers cost savings to customers while generating service fees.
4. Digital Services (Web-to-Print, IT Solutions): Custom IT solutions including Web-to-Print portals, Digital Asset Management systems, and process automation platforms. Built and maintained in partnership with creios GmbH. These are project-based or subscription-style engagements for enterprise clients.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

LUC Medienhaus is a full-service commercial printing and media company offering an integrated end-to-end portfolio: prepress (Druckvorstufe), offset printing with LED-UV technology, HP Indigo digital printing, finishing (Veredelung), post-press (Weiterverarbeitung), lettershop/direct mail, and logistics/fulfillment. The company also provides digital services including Web-to-Print portals, digital asset management, and workflow automation built with technology partner creios GmbH.

Product overview

LUC Medienhaus operates as a full-service printing and media company offering an integrated portfolio of production services. The offering consists of digital services (workflow consulting, digital asset management, web-to-print), prepress preparation, and core printing capabilities through both digital (HP Indigo) and offset (LED-UV) technologies. These are complemented by finishing, post-press, lettershop mailing, and logistics services, enabling end-to-end production from design through delivery.

Differentiator

Problem solved

Functional benefit

Brands

• CRAMERDigital: Individual digital printing solutions for small editions and personalization, launched under this label in 2009.
• Pluslettershop

Products and services

• Offsetdruck (Offset Printing) PSO-certified offset printing using LED-UV technology for high-volume commercial print runs (500 to 500,000+ copies), supporting Six-Color extended gamut, metallic inks, and Pantone/HKS spot colors. Targeted at enterprise clients across publishing, jewelry/fashion, pharma, and industrial sectors.
• Digitaldruck (Digital Printing) HP Indigo 12000 HD digital printing with 7-color extended gamut for short runs (from 1 copy) to mid-volume runs with personalization, variable data, and access to over 2,800 substrates. PSD and QSD certified for consistent color reproduction.
• Veredelung (Finishing) Premium finishing services including coating, embossing, die-cutting, lamination, mounting, and Scodix digital enhancement (UV spot coating, foil stamping, relief, hologram/Cast & Cure, Braille). Supports luxury and tactile print effects from run of 1.
• Vorstufe (Prepress) FOGRA/UGRA-certified prepress workflow covering scanning, compositing, high-end image retouching, color proofing, layout and typesetting, color management, mailing personalization, and PDF/UA-1 accessibility.
• Weiterverarbeitung (Post-press) Post-press services including folding, perforating, final finishing, and manual hand assembly for complex print products such as booklets, folded brochures, and bound materials.
• Lettershop (Direct Mail) Direct mail services including address management, kitting/confectioning, personalization, DV-Freimachung electronic postage, and postage optimization through Deutsche Post Premium-Partner status (Dialogpost, Postwurfspezial, Pressepost).
• Logistik (Logistics & Fulfillment)

Quantifiable outcome

• Premium PSO certification achieved annually (e.g., 2023 re-certification completed in record time, maintaining all reduced tolerances).
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• LD Medienhaus (formerly Lensing Druck)coreStrategic or Co-development Partner · 1 January 2020LUC cooperates with LD Medienhaus (formerly Lensing Druck) in Dortmund under the umbrella of the 'Printovation Mediengruppe'. LUC holds a 75% stake in the partnership. Together they are a regional market leader in sheet-fed offset printing with approximately 200 employees. Both companies maintain their operational independence while sharing resources and strategic direction.
• creios GmbHcoreTechnology or Integrationcreios GmbH is LUC's premium partner for IT solutions including Web-to-Print portals, Digital Asset Management (DAM) systems, inventory management platforms, and corporate identity portals. creios develops and maintains the software while LUC implements and supports the solutions for end customers.
• Deutsche Post AGcoreChannel Partner/ Reseller/ DistributorLUC is a certified Premium-Partner and inserter for Deutsche Post mailing products including Dialogpost, Postwurfspezial, and Pressepost. The partnership enables LUC to offer clients discounted postage rates through consolidation and presorting of mailings by postal codes.
• FSC (Forest Stewardship Council)minorOthersLUC is FSC-certified (Warenzeichenlizenzcode FSC CO11279), meaning they source papers from FSC-certified forests, recycled materials, and other controlled sources. Annual audits verify compliance with FSC standards.
• PEFC (Program for the Endorsement of Forest Certification Schemes)minorOthersLUC is PEFC-certified, confirming that the entire supply chain from raw material to finished product is certified and controlled by independent assessors. PEFC provides the 'forest TÜV' certification for sustainable forest management.
• natureOfficeminorOthersnatureOffice certifies LUC's climate-neutral printing. CO₂ emissions are calculated for each print job and offset through climate protection projects. Customers receive an individual compensation certificate and the 'klimaneutral gedruckt' label for their printed products.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Heidelberger Druckmaschinen: Global press manufacturer and integrated print solutions provider. LUC operates Heidelberg Speedmaster XL presses from this supplier. Adjacent incumbent with broader portfolio spanning equipment, services, and software across the print industry.
• Cimpress: Global mass-customization print platform (parent of Vistaprint). While primarily mass-market, it competes in adjacent B2B print categories and represents the broad competitive landscape LUC navigates.

Direct peers

• Schlott Gruppe: German commercial printing and mailing group with offset, digital, and lettershop services. Comparable in full-service B2B print positioning and similar European customer base.
• Bonifatius Druckerei: German commercial printer with offset and digital capabilities serving publishing, ecclesiastical, and corporate clients. Comparable in B2B service model and integrated production approach.
• LD Medienhaus: LUC's partner under the Printovation Mediengruppe umbrella (formerly Lensing Druck). Operates sheet-fed offset printing in Dortmund with comparable B2B customer mix and German market focus, making it the most directly comparable peer.
• WIRmachenDRUCK: German online commercial printer offering offset and digital printing with finishing services. Comparable in B2B commercial print focus, though more scale-driven and less service-led than LUC.
• Elanders: European print and packaging group with offset, digital, and supply-chain solutions across multiple countries. Comparable in offering full-service B2B print, finishing, and fulfillment to enterprise customers.
• FLYERALARM: German-based print and marketing solutions provider with offset, digital, and finishing capabilities. Comparable in serving B2B customers with integrated print services plus online/web-to-print channels.
• Onlineprinters: German online commercial printer offering offset, digital, and finishing across brochures, business cards, and marketing materials. Comparable in B2B commercial print focus, though more volume-driven and less premium-finishing-oriented.
• Mohn Media: One of the largest German commercial printers (Gütersloh), serving publishing, retail, and industrial clients with offset and digital capabilities. Directly comparable as a full-service German B2B print house with similar vertical exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LUCMedienhaus
• LinkedInlinkedin.com/company/lucmedienhaus
• Instagraminstagram.com/lucmedienhaus
• Xx.com/lucmedienhaus

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LUC Medienhaus