Europ Assistance Polska

What Europ Assistance Polska does

Europ Assistance Polska, now operating as Redion, is a Polish subsidiary of the Generali Group providing B2B assistance services across five integrated verticals: travel, mobility/automotive, home and living, health, and concierge. The company serves enterprise clients in these verticals, including travel agencies, insurance companies, automobile manufacturers, property managers, healthcare providers, and corporate clients, delivering 24/7 emergency and routine assistance services. Its service portfolio spans travel insurance and medical assistance, roadside and vehicle recovery, home emergency repairs, health support including teleconsultation, and premium concierge lifestyle services.

The underlying technology is a global assistance platform operating through 57 assistance centers and a partner network covering 190+ countries, supported by approximately 12,000 employees globally. Europ Assistance Polska functions as a regional node within this global structure, with the Polish entity itself operating with a small headcount (1-10 employees) as a market-facing subsidiary rather than a standalone technology builder. The platform operates on a B2B subscription-based model, with services delivered through direct enterprise partnerships across multiple industry verticals.

The business operates as part of Generali Group, one of the largest global insurance and financial services conglomerates. In 2025, Europ Assistance merged with Generali Employee Benefits and rebranded to Redion, unifying assistance services, travel insurance, and employee benefits under a single global brand. The company derives revenue from B2B assistance contracts delivered through field sales and direct partner relationships, with no publicly disclosed pricing or revenue figures for the Polish entity specifically. The Generali Group parent provides capital strength, brand credibility, and access to a broad insurance customer base that underpins the competitive positioning of the subsidiary.

Name

Europ Assistance Polska

Legal name

Europ Assistance Polska

Website

https://europ-assistance.pl

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1–10 employees

Short description

Europ Assistance Polska, now operating as Redion, is a Generali Group subsidiary providing B2B travel, mobility, home, health, and concierge assistance services to enterprise clients across Poland and the global Generali network.

Ownership category

akta.pro rank

Product category

Personal Assistance Services

NAICS

All Other Business Support Services (561499)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

Travel Assistance & Concierge Services (Non-Insurance) (FSAJAJAF)

Keywords

• Travel assistance services
• Roadside assistance
• Home assistance services
• Medical assistance services
• Concierge services

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Assistance Services: B2B assistance services provided to business partners including travel insurance, roadside assistance, home services, health assistance, and concierge services

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Europ Assistance Polska (now operating as Redion) delivers global personal assistance services organized around five integrated service lines: Travel (Podróże), Mobility (Mobilność), Home & Living (Dom i Rodzina), Health (Zdrowie), and Concierge (Usługi Concierge). These services are sold on a B2B basis to enterprise partners across the travel, automotive, home services, medical, and concierge industries, with the Polish entity serving as the local delivery arm of the global Redion network spanning over 190 countries and 57 assistance centers.

Product overview

Redion (formerly Europ Assistance and Generali Employee Benefits) operates as a unified global care partner platform offering five integrated service lines: Travel, Mobility, Home & Living, Health, and Concierge services. The platform delivers assistance services, travel insurance, and employee benefits through 57 assistance centers across over 190 countries, supporting customers in their most difficult life moments. Founded in 1963 as the pioneer of the assistance service concept and part of the Generali Group, the company employs 12,000 people worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Podróże (Travel)
• Mobilność (Mobility)
• Dom i Rodzina (Home & Living)
• Zdrowie (Health)
• Usługi Concierge (Concierge Services)

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Generali GroupcoreStrategic or Co-development PartnerRedion (formerly Europ Assistance and Generali Employee Benefits) is part of Generali Group, one of the largest global insurance and financial services companies. This affiliation provides financial strength, brand credibility, and access to a broad customer base across insurance and assistance services.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• AXA Assistance: AXA's global assistance arm offering travel, automotive, home, and health assistance services through a B2B partner network. Closely comparable to Europ Assistance Polska across all five core service verticals.
• International SOS: Global leader in medical and travel security assistance for corporate clients. Comparable to Europ Assistance Polska in travel medical assistance, concierge, and B2B distribution to enterprise clients.
• Collinson Group: Operates travel assistance, insurance, and loyalty solutions (including the former CEGA brand). Competes head-to-head with Redion in B2B travel assistance and insurance-adjacent services globally.
• Falck: Provides roadside assistance, home services, and emergency response across European markets. Closely comparable to the Mobility and Home & Living verticals that Europ Assistance Polska delivers through its Polish entity.
• MAPFRE Asistencia: MAPFRE Group's global assistance subsidiary, providing roadside, home, travel, and health assistance across multiple geographies. Directly comparable B2B assistance model with multi-vertical service portfolio.

Broad incumbents

• AIG Travel: AIG's global travel insurance and assistance business. Comparable as a broad incumbent offering travel assistance products via B2B partner channels, overlapping with Europ Assistance Polska's travel vertical.
• Berkshire Hathaway Travel Protection: Travel insurance and assistance provider backed by Berkshire Hathaway's insurance ecosystem. Comparable as a broad incumbent in the travel assistance vertical where Redion competes globally.
• Allianz Partners: The assistance, travel insurance, and health services arm of Allianz Group. Operates globally with a broad portfolio that overlaps directly with Redion's travel, mobility, home, and health verticals.

Regional players

• ERV (Europäische Reiseversicherung): One of the leading travel insurance providers in Poland and Central Europe. Directly comparable as a competitor for travel insurance and assistance distribution partnerships in the Polish market.
• ADAC: Germany's leading mobility and roadside assistance provider with adjacent travel and home services. Comparable to the Mobility vertical of Europ Assistance Polska but primarily DACH-focused.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EuropAssistancePL
• LinkedInpl.linkedin.com/company/europ-assistance
• Xx.com/EA_Poland

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Europ Assistance Polska