Water Garden Ltd

What Water Garden Ltd does

Water Garden Ltd is a UK-based specialist retailer and installer of water gardening and pond equipment, founded in 2004 and headquartered in Portsmouth with 51–100 employees. The company operates the e-commerce storefront water-garden.co.uk, stocking a comprehensive catalog organized across more than a dozen categories including pond pumps, filters, UV clarifiers, liners, lighting, water features, lake management equipment, pool equipment, aquarium supplies, and solar/wifi-connected garden electrics. It holds OASE Platinum Retailer status — the highest accreditation from the leading premium aquatic technology brand — and is a Firestone-certified EPDM liner installer, which underpins both its product range and its in-house installation services for Koi ponds, swim ponds, commercial waterscaping and lake lining. The company supplements retail with proprietary products designed and 3D-printed in-house (including Flow Tranquillisers, Fountain Spotlight Supports, fountain nozzles and spray rings), giving it exclusive SKUs unavailable from competing retailers.

The business serves three distinct customer segments: long-tail B2C private garden owners purchasing entry-level to mid-range equipment (price points from £1.70 upwards, with free UK mainland delivery over £50), B2B landscapers and garden designers supplied through a vetted referral network, and UK water authorities and utilities — over 20 are named as customers (Affinity Water, Anglian Water, Thames Water, Severn Trent, United Utilities, Welsh Water, Southern Water, etc.) — purchasing lake aeration, circulation, treatment and water quality equipment. Revenue derives from one-time product sales (e-commerce and phone orders) and professional services including consultations, pond and lake construction, and commercial installation. Distribution is primarily domestic via FedEx next-working-day delivery, with international shipping available on request to Europe, Australia, Africa and the Middle East. The company is privately held, family-run, with no disclosed external funding rounds, M&A activity, or parent company.

Name

Water Garden Ltd

Legal name

Water Garden Ltd

Website

https://water-garden.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Water Garden Ltd is a UK-based, family-run specialist e-commerce retailer and installer of pond, water feature, and lake management equipment, serving B2C garden owners, B2B landscapers, and over 20 UK water authorities from its Portsmouth headquarters since 2004.

Ownership category

akta.pro rank

Product category

Pond & Water Gardening Equipment Retail

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442), Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Pumps & Pumping Equipment (3561)

akta.pro primary industry

Water Features Design & Installation (Ponds, Fountains, Waterfalls) (HSAIABAE)

akta.pro secondary industries

Controller/Timer & Smart Irrigation Setup (Wi‑Fi, Sensors) (HSAIAEAD), Irrigation, Hoses & Watering Systems Retail (CRAIAIAD)

Keywords

• Pond equipment supplies
• Water garden products
• Pond pumps retail
• Pond filtration systems
• Lake management equipment

Headquarters

HQ city

Portsmouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: E-commerce retail of water gardening equipment including pond pumps, filters, liners, lighting, water features, and accessories. Products sold at fixed prices with VAT shown separately. Pay-in-3 installment option available via PayPal.
2. Professional Services: Consultations, installation services, and pond/lake construction services. The company offers landscaper finder referral service and in-house installation for commercial projects including swim ponds, Koi ponds, and lake lining.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Water Garden Ltd is a UK specialist retailer of pond and water gardening equipment, operating an e-commerce storefront at water-garden.co.uk selling pumps, filters, liners, lighting, water features, fountains, lake management equipment, and accessories from premium brands including OASE, alongside their own proprietary Gordon Low pond liners. The company also offers professional installation services (swim ponds, koi ponds, lake lining) and a landscaper finder referral service for customers needing project support.

Product overview

Water Garden Ltd is a UK-based specialist retailer of water gardening and pond equipment, operating as an e-commerce platform with a comprehensive product portfolio organized into multiple core categories. The offering centers on OASE brand aquatic technology (pumps, filters, UV clarifiers, lighting) as their principal supplier relationship, complemented by proprietary Water Garden and Gordon Low branded products. The product range spans Pond Pumps, Pond Filters, Construction Supplies (liners, hoses, fittings), Flow Regulators, Maintenance Equipment, Lighting, Lake Management Equipment, Garden Electrics, Aquarium Supplies, Water Features & Fountains, and Pool Equipment. Additionally, the company provides installation services and a landscaper finder marketplace. The architecture is a traditional retail e-commerce model without modular software components or API products.

Differentiator

Problem solved

Functional benefit

Products and services

• Pond Pumps Extensive range of pumps for residential and commercial pond and water feature applications, including filter pumps, fountain pumps, floating fountain pumps, waterfall pumps, solar pumps, commercial pumps, eco pumps, low voltage pumps, swim pond pumps, and pumps with integrated lighting. Sold to private garden owners, landscapers, and commercial water management customers.
• Pond Filters Complete pond filtration solutions including all-in-one filters, UV clarifiers, pressurised filters, flow-through filters, self-cleaning filters, drum filters, swim pond filters, filter media (starter, bacteria, bio media, zeolite, activated glass), foam and sponges, and underwater filters.
• Pond Construction Supplies Comprehensive pond construction range including wildlife/goldfish/koi pond kits, flexible and box-welded liners, stone liners, pond edging, underlays, adhesives and sealants, hoses (flexible PVC, lay flat, weighted, braided, air), and fittings (hose clips, connectors, joiners, elbows, ball joints, T/Y connectors, sealing tapes, rubber couplings).
• Gordon Low Pond Liners Proprietary brand of flexible pond liners offered as Water Garden's exclusive own-brand product range, available in flexible, box-welded, stone, and pond edging variants.
• Water Features & Fountains Decorative water feature products including blade, sphere, babbling, spillway, cube, column, table, stream, and waterfall designs in corten steel, aluminium, copper, sandstone, stainless steel, stone, bronze, slate, and acrylic materials. Includes exclusive fountain nozzles (foam jet, multi jet, trumpet, cascade, fan jet, rotating, crown, cluster, spray rings), water tables, sculptures, spouts, water bowls, and pondless fountain/waterfall reservoir systems.
• Lake Management Equipment Large-scale water management equipment including lake construction supplies (liners, underlays), aerators (floating, diffusers, systems), floating fountains, skimmers, filters, dyes, commercial pumps, circulation pumps, treatments, bacteria, and lights. Supplied to UK Water Authorities including Affinity Water, Anglian Water, Thames Water, Severn Trent Water, and others.
• Pond & Garden Lighting Lighting solutions including pond LED lights, colour changing lights, daisy-chained lights, transformers, WiFi-controlled lights, water feature lights (mist makers, LED light rings, spouts, bubbler LEDs), fountain LED lights, commercial lighting, solar lights, and OASE LunAqua Connect LED lighting systems.
• Aquarium Supplies Aquarium equipment including filters (corner, internal, external, heater, sponges, cartridges, air stones), pumps, aerators, cleaners (skimmers, magnetic, glass, brushes), heaters, filter media (ceramic, carbon), controllers, and accessories (thermometers, fish feeders, tweezers, scissors, nets).
• Pool Equipment Swimming pool equipment including pool pumps (single speed, variable speed), filters (multicyclone, sand, manual), heaters (plug-and-play, heat pumps), maintenance accessories (cleaners, vacuums, nets, wall brushes, automatic), and treatments (chemicals, chemical-free, water test).
• Installation Services Professional installation services including swim pond construction, koi pond construction, pond and lake lining, pond construction and restoration, commercial waterscaping, outdoor lighting installations, and bespoke water feature design and build. Includes Firestone certified liner installation for on-site EPDM rubber liner welding of lakes of any size or complexity.
• Landscaper Finder Service Referral service connecting customers with vetted and approved landscapers specialising in aquatic projects including pond construction, water feature installation, and lake management. Landscapers are independent contractors not affiliated with Water Garden.

Quantifiable outcome

• 20+ years of experience in water gardening industry

Named customers24 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• OASE Living WatercoreChannel Partner/ Reseller/ DistributorOASE Platinum Retailer - the highest possible retailer accreditation. Water Garden stocks virtually all OASE product ranges including pond pumps, filters, UV clarifiers, and fountain equipment. The company has deep technical understanding of OASE aquatic technology.
• Gordon Low Pond LinerscoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Gordon Low pond liners - a premium UK-made flexible pond liner product.
• FirestoneminorChannel Partner/ Reseller/ DistributorCertified Firestone trained installers for EPDM rubber liner welding services. Offers on-site liner joining for lakes of any size or complexity.
• Vetted Landscapers NetworkminorChannel Partner/ Reseller/ DistributorReferral network of vetted and approved landscapers who specialize in aquatic projects. Water Garden provides enquiry routing service; landscapers are independent contractors not affiliated with Water Garden.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/watergardenltd
• Facebookfacebook.com/watergardenltd
• LinkedInlinkedin.com/company/water-garden-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Water Garden Ltd