Campus Automotive

What Campus Automotive does

Campus Automotive is a privately held, family-owned auto repair and service company founded in 1979 and headquartered in Blacksburg, Virginia, with a second location in Waynesboro. The company provides a comprehensive range of automotive services including oil changes, tune-ups, filter replacements, brake repair, engine repair, transmission repair (including remanufactured drivetrain components via a partnership with Jasper Engines), suspension, cooling, exhaust, A/C, wheel alignment, diagnostics, tire sales and service, Virginia state inspections, and specialty repair for Ford, Honda, and Toyota vehicles. All repairs are backed by a 36-month/36,000-mile nationwide warranty and performed by ASE-certified technicians using dealership-grade diagnostic equipment.

The business operates on a per-job professional services pricing model, with a publicly disclosed unit pricing sheet for towing and roadside assistance (e.g., $125 in-town tow, $75 service calls, $500 police-assisted accident recovery starting). Additional revenue streams include tire sales from major brands (General Tire, Continental, BFGoodrich, Dunlop, Kelly, Goodyear, Michelin) and new Ford vehicle sales conducted through a separate campusford.net platform. Go-to-market is direct-to-consumer across the regional Virginia market, with customer acquisition driven by local word-of-mouth, AAA dispatch referrals (AAA Approved shop), Google Maps and SEO, content marketing via a car care blog, online scheduling, and a digital repair approval system with photo evidence.

Campus Automotive holds AAA Approved status and a 5-star rating from the American Towman Standards Authority (ATSA), and the business is structured around four customer segments: individual car owners (primary), Virginia Tech students, fleet operators, and AAA members. The company employs 51-100 staff across two locations and offers 24/7 towing and roadside assistance in the Blacksburg market. There are no disclosed investors, no parent company, and no public revenue figures; the firm is operated by owner Matt McMurray.

Name

Campus Automotive

Legal name

Campus Automotive

Website

https://campusauto.co

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Campus Automotive is a family-owned auto repair shop founded in 1979 operating two Virginia locations in Blacksburg and Waynesboro, providing repair, maintenance, towing, roadside assistance, tire sales, and Virginia state inspections to individual car owners, fleet operators, and AAA members.

Ownership category

akta.pro rank

Product category

Automotive Repair Services

NAICS

Automotive Mechanical and Electrical Repair and Maintenance (81111), General Automotive Repair (811111), Automotive Repair and Maintenance (8111)

SIC

Services-Automotive Repair, Services & Parking (7500), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Brakes, Steering & Suspension Services (TLAKAAAC)

akta.pro secondary industries

Exhaust & Emissions/Smog Testing & Repair (TLAKAAAI), Automotive Diagnostics & Electrical Systems (EDAOAEAB)

Keywords

• Auto repair services
• Towing and roadside
• Tire services and sales
• Vehicle diagnostics
• Fleet maintenance services

Headquarters

HQ city

Merced

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Auto Repair and Maintenance Services: The primary revenue stream comes from charging customers for repair and maintenance services including engine repair, brake repair, transmission repair, suspension, cooling system, exhaust, A/C, diagnostics, tire services, and more. Services are quoted and billed on a per-job basis, with pricing varying by service type and vehicle.
2. Auto Sales: Campus Automotive also sells vehicles, including new Ford models (Bronco, Mustang, F-150), operating a separate sales platform at campusford.net.
3. Towing and Roadside Services: 24/7 towing (local and long-distance), jump starts, lock-outs, flat tire changes, and roadside assistance. Revenue is generated through service call fees, hookup fees, mileage charges, and accident/recovery pricing. AAA dispatch brings significant volume. Additional services include fleet accounts.
4. Tire Sales: Sale of tires from major brands (General Tire, Continental, BF Goodrich, Dunlop, Kelly, Goodyear, Michelin) with installation and related services.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Campus Automotive is a family-owned auto repair business operating two Virginia shops that perform comprehensive mechanical and electrical repair (engine, brake, suspension, exhaust, cooling, A/C, diagnostics, transmission) alongside tire sales and service, state safety inspections, towing and 24/7 roadside assistance, fleet maintenance programs, and new Ford vehicle sales. The business is backed by ASE-certified technicians, a 36-month/36,000-mile warranty, AAA-approved status, and a partnership with Jasper Engines for remanufactured powertrains.

Product overview

Campus Automotive is an auto repair shop operating since 1979 with two locations in Blacksburg and Waynesboro, VA. The company offers a comprehensive suite of automotive services centered around its core auto repair and maintenance offering, which includes tire services, towing and roadside assistance, brake repair, engine repair, transmission repair, cooling system repair, exhaust repair, suspension repair, wheel alignment, car diagnostics, and auto A/C repair. The company specializes in Ford, Honda, and Toyota vehicle repairs, and also provides fleet services, free shuttle service, and Virginia state inspections. All repairs are backed by a 36-month/36,000-mile nationwide warranty. Services are available Monday through Friday at both locations, with 24/7 towing available in Blacksburg.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Repair Services
• Tire Services
• Towing and Roadside Assistance
• Transmission Repair
• State Vehicle Inspections
• Fleet Services Dedicated maintenance, repair, and inspection program for business fleet customers, providing scheduled service, repair tracking, and warranty coverage across multiple vehicles under a single service relationship.
• New Ford Vehicle Sales

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Jasper EnginescoreStrategic or Co-development PartnerCampus Automotive is partnered with Jasper Engines, the nation's largest mass re-manufacturer of drivetrain components. Through this partnership, Campus Auto diagnoses transmission and engine difficulties and provides high-quality JASPER remanufactured products. JASPER remanufactured engines carry a 3-year/100,000-mile nationwide transferable parts and labor warranty, and the same warranty applies to JASPER transmissions and differentials. Campus Automotive also manages and honors extended service contracts.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Tire Discounters: Regional tire and automotive service chain concentrated in the Mid-Atlantic and Southeast. Comparable regional competitor serving adjacent geographies with overlapping tire, alignment, brake, and general repair offerings.

Direct peers

• Meineke Car Care Centers: Franchised full-service auto repair network covering exhaust, brakes, steering, suspension, oil changes, and tires. Directly comparable franchise-driven multi-location light-duty repair model targeting similar consumer use cases.
• Christian Brothers Automotive: Franchised full-service auto repair brand built on trust, transparency, and customer-service differentiation — comparable strategic positioning to Campus Automotive's emphasis on warranty, shuttle service, and ASE-certified talent.
• Monro, Inc. Multi-brand operator of approximately 1,300 tire and auto service locations across the U.S. under Monro, Mr. Tire, Tire Choice, and Autocare brands. Directly comparable as a multi-location auto repair and tire service business targeting similar consumer and fleet customers with overlapping service categories.
• Pep Boys: National full-service auto care chain offering tires, maintenance, and repair across brakes, alignments, batteries, and diagnostics. Directly comparable multi-category light-duty repair service model serving similar consumer customer segments.
• Jiffy Lube: Largest quick-service oil change and light-duty maintenance franchise in North America. Comparable as a service-center competitor offering oil changes, filters, and routine maintenance within the same automotive light-duty repair category Campus Automotive serves.
• AAMCO Transmissions & Total Car Care: National franchised chain specializing in transmission repair with broader automotive services. Comparable as a transmission-focused competitor — directly relevant to Campus Automotive's Jasper-backed transmission and drivetrain offering.
• Midas: National franchised auto service brand historically anchored in brakes, exhaust, and suspension services with broader maintenance offerings. Highly comparable in the brake, steering, and suspension service categories that form a core slice of Campus Automotive's work.

Broad incumbents

• Goodyear Tire & Rubber Company (Auto Service): Major tire OEM operating the Goodyear Auto Service network plus Just Tires and other branded service centers. Comparable as a broad incumbent overlapping with Campus Automotive on tire sales, rotations, alignments, and general maintenance.
• Firestone Complete Auto Care (Bridgestone Retail Operations): National retail service network owned by Bridgestone offering tires, alignments, brakes, and general repair. Comparable broad-incumbent competitor overlapping with Campus Automotive across nearly every core service line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/campusautomotive
• LinkedInlinkedin.com/company/campus-automotive

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campus Automotive