San Francisco Bay Area Curling Club

What San Francisco Bay Area Curling Club does

The San Francisco Bay Area Curling Club (SFBACC) is a 501(c)(3) non-profit recreational sports club founded in 1958 and headquartered at 8450 Enterprise Way, Oakland, California. It operates the only dedicated curling facility in California — a five-sheet ice venue that opened in 2022 — and serves a roster of more than 265 members. Programming spans learn-to-curl lessons, beginner and intermediate leagues, practice ice, pickup games, try-curling events, clinics, and bonspiels (tournaments), with dedicated verticals for Juniors, Adaptive, Women's, and Senior curlers, plus an LGBTQ+ bonspiel. The club also hosts corporate and private group events and sells branded merchandise.

Name

San Francisco Bay Area Curling Club

Legal name

San Francisco Bay Area Curling Club

Website

https://bayareacurling.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

101–250 employees

Short description

The San Francisco Bay Area Curling Club is a 501(c)(3) non-profit operating California's only dedicated five-sheet curling facility in Oakland, serving 265+ members through lessons, leagues, bonspiels, group events, and youth/adaptive programming.

Ownership category

akta.pro rank

Product category

Curling Club and Recreational Sports Facility

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

akta.pro secondary industries

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH), Intramural Sports & Recreational Leagues (EDALAIAC)

Keywords

• Curling facility services
• Recreational sports club
• Curling lessons
• Competitive curling leagues
• Youth curling programs

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees ranging from $40 (youth) to $770 (adult PLUS), plus lifetime Founder's memberships at $5,000. Membership provides access to leagues, practice ice, clinics, and sparing.
2. Lesson Programs: Beginner lesson series at $130 for adults and $65 for juniors (ages 12-21). Four-week series teaching delivery, sweeping, and strategy. Includes coupons for membership discounts.
3. Try Curling Events: One-time try curling experiences at $45 for adults and $25 for youth (21 and under), including basic instruction and mini-game.
4. Practice Ice and Pickup Games: Practice ice at $10/hour for members, $15/hour for non-members. Pickup games at $25/member and $30/non-member per sheet.
5. Group Events: Private group events ranging from $500 (weekend, 1 sheet) to $5,000 (full club buyout). Corporate team-building, birthday parties, and bar mitzvahs hosted.
6. League Fees: League play fees separate from membership dues. Various league formats from beginner to competitive levels.
7. Merchandise Sales: Branded apparel, club jackets, jerseys, pins, patches, stickers, and accessories sold through online store.
8. Gift Certificates: Gift certificates available for curling programming, bonspiels, lessons, and club merchandise.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Operates the only dedicated curling facility in California, located in Oakland, providing instructional programs (beginner/intermediate lessons, Try Curling events, clinics), membership-based league play, junior and adaptive curling programs, bonspiel tournaments, practice ice rental, group/corporate events, and branded merchandise. Services are delivered at a five-sheet dedicated curling rink built in 2022.

Product overview

San Francisco Bay Area Curling Club operates a dedicated curling facility in Oakland, California—the only such facility in the state—offering a comprehensive portfolio of curling programs. The core offering centers on instructional programming (Learn to Curl beginner and intermediate lessons, Try Curling one-time events, and clinics), combined with membership-based competitive play through various league formats (Beginner through Competitive levels, plus Learner's Leagues and specialty leagues). The club provides youth development via its pioneering California Juniors Program, corporate and private group events, bonspiel tournaments, practice ice rental, and adaptive curling for athletes with disabilities. Revenue streams include membership dues ($40–$770/year), per-event fees ($45 Try Curling, $130 beginner lessons, $500–$3,200 group events), league fees, and retail merchandise. The club also offers a $5,000 lifetime Founder's Membership and various sponsorship tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Beginner Lesson Series Four-week introductory lesson series teaching delivery, sweeping, calling shots, rules, and basic strategies for new curlers, with experienced instructors providing individual coaching. $130 adult / $65 junior (ages 12-21). Includes free drink ticket and membership coupons.
• Intermediate Lesson Series Four-week advanced lesson series for curlers with six months to three years of experience, focusing on team communication, reading ice, takeouts, and advanced strategy.
• Try Curling Events One-time 90-minute introductory sessions teaching basic stone throwing and sweeping techniques for first-time curlers, including a mini-game and broomstacking. $45 adult / $25 youth (21 and under).
• Group Events Private curling experiences for corporate team-building, birthday parties, bar/bat mitzvahs, and group bookings. Weekday tiers range from $800 (1-10 people) to $5,000 (full buyout); weekend tiers from $500 (1-10) to $5,000 (full buyout). Bar packages available.
• Membership Programs Tiered membership structure including Adult ($95/year), Adult PLUS ($770/year), Youth ($40/year), Youth PLUS ($440/year), Reciprocal ($50/year), Social, and Founder's Lifetime ($5,000) memberships. Provides access to leagues, practice ice, member events, USCA and MoPac membership, and voting rights.
• Curling Leagues Various league formats including Beginner, Social, Recreational, Semi-competitive, Competitive, Juniors, Learner's Leagues, and specialty leagues such as Brunch League, Doubles League, Trivia League, Broomstacking League, and 5-and-Under League.
• Learner's Leagues Entry-level league experience combining newer and experienced curlers with guided drills followed by coached game play, designed for graduates of beginner lessons.
• Juniors Program California's first junior curling program offering age-appropriate instruction including Little Rockers (Grades 1-5), Junior Training Levels 1 & 2 (Grades 6-12), and Junior Competitive Training for national-level aspirants.
• Clinics Various skill-building clinics throughout the year, from refresher courses to advanced training with curling experts, including Learn to Instruct programs for volunteer instructors.
• Practice Ice Bookable practice ice time at $10/hour for members and $15/hour for non-members. PLUS and Founder's members receive free access.
• Pickup Games Opportunity for members to play extra friendly games, reservable at $25 per sheet for members and $30 per sheet for non-members.
• Bonspiels (Tournaments) Curling tournaments including Golden Gate Bonspiel (15th anniversary in 2026), Summer Showdown, Spooky Spiel, California Curling Classic, Turkey Spiel, Ugly Sweater Spiel, Oaktown 5 & Under, and The Ball Bonspiel (LGBTQ+ event).
• Shop and Merchandise Branded apparel, club jackets and jerseys, pins, patches, stickers, and accessories available through the SquadLocker online store.
• Gift Certificates Gift certificates redeemable for on-ice programming (lessons, leagues, bonspiels, clinics) or club merchandise.
• Adaptive Curling Program Adaptive curling options for curlers using wheelchairs, with auditory restrictions, or intellectual disabilities, including stick delivery devices and wheelchair-accessible ice. Facility is fully ADA accessible.

Quantifiable outcome

• Six members competing in national events this season
• +3 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Madison Curling Club: Wisconsin-based curling club with dedicated ice, multiple league formats, bonspiels, and Learn to Curl programming. Comparable in operating model and member-driven, non-profit structure.
• Milwaukee Curling Club: Wisconsin-based curling club offering leagues, lessons, bonspiels, and junior programs. Comparable non-profit membership curling club structure.
• Capital Curling Club (DC area): Washington DC-area curling club with dedicated sheets, instructional programming, leagues, and corporate events. Comparable urban dedicated-facility curling club model.
• Coyotes Curling Club (Arizona): Arizona-based dedicated curling club operating in a non-traditional climate market. Comparable in overcoming geography to operate dedicated curling ice; offers lessons, leagues, and bonspiels.
• Broomstones Curling Club: Massachusetts-based historic curling club with dedicated facility, league play, instructional programs, and competitive teams. Comparable in member-run, dedicated-ice operating model.
• Chicago Curling Club: Illinois-based dedicated curling facility offering lessons, leagues, bonspiels, and adaptive programs. Comparable urban-market curling club with similar membership tiers and corporate event offerings.
• St. Paul Curling Club: Minnesota-based historic curling club (one of the largest in the US) with dedicated ice, leagues, bonspiels, and instruction. Comparable scale and operating model; strong junior and competitive programs.
• Denver Curling Club: Colorado-based dedicated curling facility with multi-sheet ice, league play, Learn to Curl events, and youth programs. Comparable in offering a full-service curling club experience with similar membership and event revenue model.
• Granite Curling Club (Seattle): Seattle-based dedicated curling club offering lessons, leagues, bonspiels, and junior programs. Most directly comparable US curling club in scale, programming breadth, and dedicated-facility operating model.

Broad incumbents

• USA Curling (USCA): National governing body for curling in the US. SFBACC members receive USCA membership as part of their dues. Indirect peer as the federation that sanctions the club's competitive programs and national events.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/bayareacurling
• YouTubeyoutube.com/user/bayareacurling
• Facebookfacebook.com/bayareacurling
• Instagraminstagram.com/bayareacurling

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Francisco Bay Area Curling Club