USA Curling

What USA Curling does

USA Curling is the National Governing Body (NGB) for the Olympic and Paralympic sport of curling in the United States, founded in 1958 and headquartered in Eden Prairie, Minnesota. The organization operates as a private non-profit under the oversight of the US Olympic & Paralympic Committee (USOPC) and as a member of the World Curling Federation, with an exclusive mandate to sanction national teams, govern the sport domestically, and represent the United States in international competition. It serves a horizontally segmented constituency spanning junior curlers (under 21), college curlers, adult competitive and recreational curlers at member clubs, five-and-under and arena curlers, senior curlers, and Paralympic wheelchair curlers, supported by a network of Regional Associations and hundreds of member clubs.

The organization's core products are programmatic rather than commercial: 18 annual national championships across Men's, Women's, Junior, Club, College, Arena, Five-and-Under, Senior, and Mixed Doubles divisions; a World-Curling-aligned Ice Technician Certification Program led by Chief Ice Technician Shawn Olesen; the Emerging Talent Showcase for under-30 athlete development; member services including insurance, club membership, and the MyUSACurling platform; the College Curling program; and the Wheelchair Curling program supporting Paralympic competition. Supporting technology is operational rather than productized: webcast and streaming infrastructure delivered in partnership with Curling Stadium for full national championship coverage, and ice maintenance technology provided by suppliers such as Ice, Sports & Solar and Jet Ice. There are no proprietary software products, AI features, or commercial technology offerings.

USA Curling's revenue model is a typical US Olympic NGB mix of recurring and transactional streams: corporate sponsorships (Columbia Sportswear as official apparel, Dale's family of beers, Twin Cities Orthopedics, Training HAUS, and additional 2026 partners SakéOne, Painterland Sisters, and Arden); individual and club membership dues; merchandise sales through its own Shopify storefront and Amazon Marketplace; event participation and championship-related revenue; and donations via Donorbox. Go-to-market is community-led and event-driven, with member clubs serving as the primary delivery channel for learn-to-curl events and leagues, and post-Olympic participation surges (300-600 attendees per learn-to-curl event reported after the 2026 Games) driving new membership acquisition.

Name

USA Curling

Legal name

USA Curling

Website

https://usacurling.org

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

USA Curling is the National Governing Body for Olympic and Paralympic curling in the United States, founded in 1958 and headquartered in Eden Prairie, Minnesota. It operates 18 annual national championships, manages member clubs and certification programs, and develops athletes from grassroots through Olympic-level competition.

Ownership category

akta.pro rank

Product category

National Sport Governing Body

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

Keywords

• National governing body
• Olympic sport governance
• Curling championships
• Athlete development programs
• Sports membership services

Headquarters

HQ city

Eagan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Sponsorships: Major corporate sponsors provide financial support and in-kind contributions. Sponsors include Columbia Sportswear (official apparel), Dale's family of beers, Twin Cities Orthopedics, Training HAUS, and various suppliers like Ice Sports & Solar, Rock Solid Productions, Jet Ice, and Laurie Artiss.
2. Membership Dues: Revenue from Individual Members and Club Membership fees. USA Curling membership includes access to member resources, insurance, and participation in sanctioned events.
3. Merchandise Sales: USA Curling operates an online shop selling branded merchandise including apparel and accessories. The shop is accessible through the website and Amazon.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

USA Curling is the National Governing Body for the Olympic sport of curling and Paralympic wheelchair curling in the United States. The organization operates 18 national championships annually across divisions including Men's, Women's, Junior, College, Club, Arena, Senior, and Mixed Doubles, and runs member programs, ice technician certification aligned with World Curling standards, and athlete development pathways from grassroots community clubs through Olympic-level competition.

Product overview

USA Curling is the National Governing body for the Olympic sport of curling and Paralympic sport of wheelchair curling in the United States. The organization operates a portfolio of programs including 18 national championships (Men's & Women's Nationals, Club Nationals, Junior Nationals, College Nationals, Arena Nationals, Five-and-Under Nationals, Mixed Doubles Nationals, Senior Nationals, U18 Nationals), an Ice Technician Certification Program aligned with World Curling, the Emerging Talent Showcase for athlete development, Member Programs with insurance and resources, Wheelchair Curling Program for Paralympic competition, and College Curling support. These programs serve to grow, strengthen, and advocate for curling from grassroots to podium.

Differentiator

Problem solved

Functional benefit

Products and services

• National Championships Program

Quantifiable outcome

• First Olympic medal in Mixed Doubles curling for USA (silver by Thiesse/Dropkin, 2026)
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered minor, core and supporting.

• SakéOneminorGTM or Marketing Partner · 30 January 2026Partnership with USA Curling Men's Team Casper to support Olympic podium bid. Collaboration leverages social media, athlete profiles, and watch parties highlighting shared values of camaraderie, quality, and precision.
• Painterland SistersminorGTM or Marketing Partner · 29 January 2026Woman-owned organic dairy brand partnered with USA Curling Women's Team (Team Peterson) to provide organic Icelandic-style skyr yogurt as nutritional fuel for 2026 Olympics.
• Arden (Central Garden & Pet Company)minorGTM or Marketing Partner · 13 January 2026Outdoor furnishings brand partnered with USA Curling to support athletes' families attending competitions. Combines heated cushion product launch with travel assistance for families of Mixed Doubles Team athletes.
• Columbia SportswearcoreGTM or Marketing PartnerOfficial apparel sponsor of USA Curling and provider of competition uniforms to national teams. Provides branded apparel and supports athlete representation at events.
• Dale's (Oskar Blues)coreGTM or Marketing PartnerOfficial sponsor, Dale's family of beers associated with USA Curling events and national team support.
• Twin Cities OrthopedicscoreGTM or Marketing PartnerOfficial sponsor providing orthopedic support and healthcare services related to USA Curling.
• Training HAUScoreGTM or Marketing PartnerOfficial sponsor supporting training and athlete development programs.
• World Curling FederationcoreStrategic or Co-development PartnerInternational governing body for curling. USA Curling is a member organization, participates in World Curling events, championships, and aligns certification programs with World Curling Academy standards.
• United States Olympic & Paralympic Committee (USOPC)coreStrategic or Co-development PartnerNational Olympic and Paralympic Committee. USA Curling is a proud member, operating as National Governing body for Olympic curling and Paralympic wheelchair curling.
• Ice, Sports & Solar (ISS)supportingTechnology or IntegrationOfficial supplier providing ice maintenance and sports facility services.
• Rock Solid ProductionssupportingTechnology or IntegrationOfficial supplier providing production and streaming services for curling events.
• Curling StadiumsupportingTechnology or IntegrationPartner for national championship webstream coverage, providing streaming infrastructure for multiple curling championships.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• USA Swimming: US National Governing Body for competitive swimming. Comparable as a USOPC NGB operating national championships, club-based member network, learn-to-swim programming, and tiered athlete development pathways — same operational architecture as USA Curling.
• Curling Canada: The national governing body for curling in Canada — the most direct international analogue to USA Curling, operating an equivalent model of national championships, member clubs, and high-performance program. Highly comparable in mission, structure, and revenue mix (membership, sponsorship, events).
• USA Hockey: US National Governing Body for Olympic ice hockey. Operates the same NGB model as USA Curling: USOPC member, national championships across age/skill tiers, grassroots learn-to-play programs, and high-performance pipelines to the Winter Olympics.
• US Figure Skating: The US NGB for figure skating, a USOPC-member organization running national championships, member clubs, and an extensive learn-to-skate pipeline. Highly comparable as a US winter Olympic NGB with membership dues, club network, and sponsor-supported high-performance program.
• Scottish Curling: The national governing body for curling in Scotland, one of curling's traditional heartland nations. Operates the same NGB structure (membership, national championships, international representation) and provides a useful comparator for a mid-sized national curling federation.
• US Ski & Snowboard: The US NGB for skiing and snowboarding. Another USOPC-affiliated winter-sport governing body operating national championships, athlete development pathways, and similar sponsorship-driven revenue. Direct peer in sport governance structure and winter-sport market dynamics.
• Swedish Curling Federation: Sweden's national federation for curling. As a leading curling nation and a direct competitor on the international circuit, it is comparable in scope and mission to USA Curling and useful as a benchmark for high-performance outcomes and federation operating models.

Broad incumbents

• United States Olympic & Paralympic Committee (USOPC): The umbrella organization under which USA Curling operates as a National Governing Body. Provides funding, governance oversight, and Olympic/Paralympic representation; broader portfolio across all US summer and winter Olympic sports.
• World Curling Federation: The international federation for curling, of which USA Curling is a member. Operates the global ecosystem (world championships, certification standards) that USA Curling aligns with and feeds into, making it the international incumbent in the same sport category.

Emerging players

• College Curling USA: The affiliated collegiate curling organization referenced by USA Curling, supporting university curling clubs and the College National Championship. Acts as a feeder/developmental arm within the broader USA Curling ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@USACurlingTV
• Xx.com/usacurl

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USA Curling