AdInstall

What AdInstall does

AdInstall (legally Adglow Ltd, also trading as POP n POS) is a UK-based, family-owned provider of point-of-sale (POS) and point-of-purchase (POP) installation, merchandising, and retail compliance services. The company, headquartered in Tewkesbury, Gloucestershire, and founded in 1983, operates with 50+ full-time professionals (Firmographics lists 101-250 across the wider group) delivering services 24/7, 365 days a year, and serves leading retail and leisure brands across the UK, Ireland, and Europe. Its only disclosed named customer relationship is with Ping Europe, spanning over 20 years of POP/POS installation, concept, and product development work.

The company's core offerings span merchandising, audits and surveys, storage and distribution, design and manufacture, and nationwide installation rollouts. Design and manufacturing are delivered through its sister company AdGlow, enabling end-to-end turnkey retail display solutions. Underpinning the installation business is a proprietary web-based Field Reporting System (FRS) that provides real-time project tracking, digital media capture, digital signatures, Triple DES encryption, and MS Office-compatible reporting, with each client project receiving a tailored software package. Operations are supported by ISO 9001:2015, SafeContractor, PASMA, IPAF, CSCS, NVQ, SGS, and Avetta certifications, qualifying AdInstall for enterprise procurement frameworks.

AdInstall's business model is professional services and managed services: revenue is generated through time-and-materials engagements (with 8-hour daily fee rates and 150% overtime provisions) and fixed-price project quotes, alongside multi-year contracts. Pricing is quote-based and not publicly disclosed, with 30-day payment terms and tiered cancellation fees. Distribution is direct enterprise field sales targeting blue-chip retail and leisure brands from its UK headquarters, with no public APIs, SDKs, or AI/ML capabilities disclosed in the available data.

Name

AdInstall

Legal name

Adglow Ltd

Website

https://adinstall.co.uk

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

AdInstall is a UK-based, family-owned installer of point-of-sale and point-of-purchase displays, serving blue-chip retail and leisure brands across the UK, Ireland, and Europe with end-to-end design (via sister company AdGlow), manufacturing, storage, distribution, installation, and merchandising services.

Ownership category

akta.pro rank

Headquarters

HQ city

Tewkesbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D

Revenue model

1. Installation Services: Core installation services for POP/POS displays, signage, graphics, and bespoke units. Charged either as fixed price per project quote or calculated on time and materials basis using daily fee rates with overtime provisions at 150% for extended hours.
2. Merchandising Services: Full merchandising service for retail compliance and space optimization. Provided as part of complete end-to-end installation solutions.
3. Storage and Distribution: Storage and distribution service ensuring retail marketing materials are delivered where and when needed. Integrated with installation logistics.
4. Design Services: Design services for POS and POP projects, delivered through sister company Adglow for fully integrated turnkey solutions from design to manufacture.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

AdInstall installs, designs, distributes, maintains, and audits point of sale (POS) and point of purchase (POP) displays for retail and leisure brands. It delivers end-to-end retail installation and merchandising services—from nationwide rollouts to one-off fit-outs—supported by a proprietary Field Reporting System for project tracking.

Product overview

AdInstall operates as a unified service offering combining merchandising, audits and surveys, storage and distribution, design and manufacturing, and installation services for the retail and leisure industries. The company also provides a proprietary Field Reporting System (FRS) technology platform that supports their installation operations with real-time project tracking, data capture, digital sign-off, and MS Office-compatible reporting. Services are delivered nationwide from their Gloucestershire headquarters, with design and manufacture capabilities delivered through sister company Adglow.

Differentiator

Problem solved

Functional benefit

Brands

• AdGlow: Sister company and retail display design and manufacturing division with over 60 years experience.

Products and services

• Installation Services Nationwide retail display installation services spanning from large-scale rollouts to one-off fit-outs for leading retail and leisure brands, covering in-store displays, signage, graphics, and bespoke units.
• Merchandising Services Full merchandising service for retail environments, offering cost-effective, on-time installations with expert merchandising support across one store to 1,000+ locations for retail compliance and space optimization.
• Audits and Surveys Retail compliance audits and site surveys designed to help brands and retailers optimize retail spaces, boost sales, and maximize return on investment.
• Storage and Distribution Storage and distribution service for retail marketing materials, handling logistics to ensure campaigns run smoothly and marketing materials are delivered where and when needed.
• Design and Manufacture POS and POP design and manufacturing services delivered through sister company Adglow, providing integrated turnkey solutions from design through to manufacture.
• Field Reporting System (FRS) Web-based custom field reporting and project tracking system with real-time updates from engineers on site, digital media capture, digital signatures for sign-off, and MS Office-compatible reporting secured with Triple DES encryption. Supports AdInstall's installation operations.

Quantifiable outcome

• 24/7/365 operational availability ensures continuous service delivery
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Adglow LtdcoreStrategic or Co-development PartnerAdglow is the sister company of AdInstall, serving as the retail display design and manufacturing division with over 60 years of experience. The companies work seamlessly together to deliver fully integrated turnkey solutions - from design to manufacture and installation - all under one group umbrella.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Smollan: Global retail execution and merchandising services group with operations across multiple continents. Comparable in-store activation and merchandising offering to AdInstall's POP/POS service line.
• Advantage Solutions: Large North-American-headquartered retail merchandising, category management, and in-store execution provider. Overlapping service model with AdInstall but materially larger and geographically broader.
• Acosta: Retail sales, marketing, and merchandising services company serving CPG brands and retailers. Similar end-to-end in-store services portfolio to AdInstall but at significantly larger enterprise scale.
• CPM Group: Global field marketing and retail services group offering merchandising, sales activation, and in-store execution across multiple verticals. Comparable services but operates at much larger scale and across broader geographies.

Direct peers

• Sparks: Design and build firm specialising in retail, exhibition, and event installations. Overlaps with AdInstall's design-manufacture-install capability stack for retail display projects.
• Wilcox Group: UK-based retail display and POS installation specialist offering nationwide rollouts, merchandising, and signage services. Directly comparable scope, geography, and blue-chip retail customer base to AdInstall.
• MTM: International retail merchandising and field marketing services firm with strong UK presence. Directly comparable merchandising and in-store service offering for CPG and retail clients.
• RGIS: Worldwide retail merchandising, inventory counting, and store support services provider. Direct overlap with AdInstall's merchandising and in-store execution services for retail customers.

Regional players

• Field Marketing Solutions: UK-focused field marketing and merchandising agency delivering in-store execution services. Comparable services to AdInstall but operates regionally rather than nationally or pan-European.

Others

• Octanorm: Manufacturer of modular display and exhibition systems used by retail display installers. Adjacent ecosystem participant that supplies tools/materials used by AdInstall's sister company AdGlow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/adinstall
• YouTubeyoutube.com/@adinstall
• LinkedInlinkedin.com/company/adinstall
• Instagraminstagram.com/adinstall_

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AdInstall