Field Marketing Solutions

What Field Marketing Solutions does

Field Marketing Solutions (legal entity FMS Field Marketing Solutions, LLC) is a privately held US-based media buying and negotiation agency that works directly with senior management at radio and broadcast outlets across 70-plus US and Canadian markets. The firm purchases and negotiates broadcast media on behalf of clients, with stated emphasis on metrics such as cost-per-point efficiency, day-part distribution, gross rating points, real-time performance monitoring, bonus spots, and added-value inventory. Its services are structured around three offerings: core media campaign negotiation, core media buying, and a specialty in DJ radio testimonial campaigns.

The client base is horizontally diversified across at least five verticals, including home improvement (California Closets, CertaPro Painters), restoration services (Paul Davis), education (Brain Balance Achievement Centers), staffing (EBE Talent), and retail/furniture (Floors USA, Jaron's Furniture Outlet). The firm operates as a professional services agency with custom, quote-based engagements and generates revenue through agency fees and commissions on media spend. There is no software product, no API or app, and no disclosed proprietary technology platform.

Operations are run by a 13-person team distributed across multiple US states with an additional account manager based in Spain. Senior leadership carries 25 to 30+ years of media and advertising experience at organizations including Nutri/System, Sylvan Learning Centers, JC Penney, COX Broadcasting, Gray-TV, Raycom Media, Cumulus, and Urban Outfitters. The company is founder/management-owned with no disclosed institutional investors, no funding rounds, and no M&A activity on record.

Name

Field Marketing Solutions

Legal name

FMS Field Marketing Solutions, LLC

Website

https://fieldmarketer.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Field Marketing Solutions is a privately held US media buying agency that negotiates broadcast media campaigns directly with senior management across 70-plus US and Canadian markets for clients in home improvement, restoration, education, retail, and staffing.

Ownership category

akta.pro rank

Product category

Media Buying and Advertising Agency Services

NAICS

Media Buying Agencies (541830), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Media buying services
• Advertising agency
• Media negotiation
• Radio advertising campaigns
• Field marketing agency

Headquarters

HQ city

Ardmore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Media Buying and Negotiation Services: Agency fees and commissions for negotiating media campaigns, leveraging on and off air value beyond basic media buying to maximize leads and ensure results for clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Field Marketing Solutions negotiates and executes media campaigns on behalf of business clients, working directly with senior management at media outlets across 70+ US and Canadian markets. Its core deliverable is outsourced media buying and negotiation, with a documented specialty in DJ radio testimonial creative campaigns and real-time performance monitoring to maximize leads and revenue for franchise and multi-location brand clients.

Product overview

Field Marketing Solutions (FMS) operates as a unified service offering rather than a software platform. The company provides an integrated suite of field marketing services centered around media campaign negotiation and buying, with DJ radio testimonial campaigns as a specialty offering. The core service combines strategic marketing consultation, direct media negotiations with decision-makers across 70+ markets, and tactical execution with real-time performance monitoring—all designed to maximize leads and generate measurable results for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Campaign Negotiation Services Direct negotiation with senior management across 70+ US and Canadian markets to generate aggressive and efficient media plans for clients, leveraging on and off-air value beyond basic media buying.
• Media Buying Services Strategic media buying services focused on maximizing leads through effective CPPs, quality day part distribution, efficient GRPs, real-time performance monitoring, bonus spots, and effective scheduling.
• DJ Radio Testimonial Campaigns Specialized creative development and execution of DJ radio testimonial campaigns, providing personal attention in creative production for client brands.

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Horizon Media: Horizon Media is the largest US-based independent media buying agency. It is comparable to FMS as a peer because both operate as media-first agencies that negotiate and plan media buys for client brands, though Horizon operates at vastly greater scale and with full digital capabilities.
• GroupM: GroupM is the world's largest media investment group, housing agencies like Mindshare, Wavemaker, and Essence. Comparable to FMS as a broad incumbent because both operate in the media planning and buying category, though GroupM operates at massive scale with full-stack digital and data capabilities.
• Omnicom Group: Omnicom is one of the largest global advertising holding companies with media buying agencies including OMD, PHD, and Hearts & Science. It is a broad incumbent peer to FMS in the same media buying category but at holding-company scale.
• Eicoff (Publicis/Performics): Eicoff is a long-standing direct response and media buying agency now part of Publicis. Comparable to FMS because both operate as media buying agencies focused on negotiated media campaigns with measurable performance outcomes for direct-response advertisers.

Direct peers

• Katz Media Group: Katz Media Group is the largest media representation firm in the US, specializing in radio and audio media sales. It is a direct peer because both firms operate in the radio/audio media buying space, with deep relationships with broadcast decision-makers across US markets.
• Goodway Group: Goodway Group is an independent media planning and buying agency known for traditional and digital media buying. It is a direct peer because both firms focus on negotiated media buying with measurable outcomes for mid-market and enterprise clients, with similar service-line offerings.
• Empower Media: Empower is an independent, woman-owned media agency offering media planning, buying, and analytics. Comparable to FMS as a direct peer because both are independent agencies competing in the same media buying space with multi-channel planning and buying services for mid-market and enterprise clients.
• Station Break Media: Station Break is a small, traditional media buying agency focused on radio and TV. It is a direct peer to FMS because both operate as specialized broadcast media buying agencies with regional market coverage and personalized client service.
• Mediahub Global: Mediahub is a media buying agency within the MullenLowe Group, focused on integrated media planning and buying. It is comparable to FMS because both operate as media-first agencies executing negotiated campaigns across traditional and digital channels for client brands.
• Consociate Media: Consociate Media is an independent media buying agency focused on broadcast and digital media for franchise and multi-location brands. Comparable to FMS as a direct peer because both serve franchise systems with localized media buying strategies across multiple markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/field-marketing-solutions-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Field Marketing Solutions