Finck & Perras Insurance Agency

What Finck & Perras Insurance Agency does

Finck & Perras Insurance Agency is an independent retail insurance agency headquartered in Easthampton, Massachusetts, with a second office in Florence, MA. Founded in 1935 and operating continuously for 90 years, the agency serves individual consumers and businesses across Western Massachusetts through four core product lines: personal auto, homeowner (including condo and renter), commercial business, and marine insurance. As an independent broker, the agency places and services policies on behalf of multiple carriers, with disclosed appointments including McNeil & Company, Concord Group Insurance, Main Street America Group, Travelers, and MAPFRE Insurance, and access to 'more than a dozen' auto carriers.

The agency operates a relationship-driven, community-embedded distribution model anchored by two physical offices, direct phone lines to agents, walk-in consultation, and a content website (insuringyourway.com) supporting quote, claim, and payment workflows. Marketing and customer engagement are built around local positioning: a 'Local Mighty Podcast,' active social media across Facebook, Twitter/X, Instagram, LinkedIn, and YouTube, and ongoing community involvement. Revenue is generated through insurance carrier commissions on the personal and commercial policies placed, with all customer-facing pricing conducted on a quote-based, individualized basis.

The operating technology stack is described as industry-standard agency management software paired with carrier connectivity platforms for quoting and policy management, with no proprietary technology, AI capabilities, integrations, or data assets disclosed. Leadership is headed by President Genevieve Brough; the agency is privately held and appears to be founder- or family-owned, with no private equity, venture capital, or parent company ownership indicated. Recognition includes fifteen consecutive years voted 'Best Local Insurance Agency' in the valley and inclusion in the Advocate and Gazette Readers Choice awards.

Name

Finck & Perras Insurance Agency

Legal name

Finck & Perras Insurance Agency

Website

https://finckandperras.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

11–50 employees

Short description

Finck & Perras Insurance Agency is an independent insurance broker founded in 1935 in Western Massachusetts, serving individual consumers and businesses with personal auto, homeowner, commercial, and marine insurance placed across multiple carriers from offices in Easthampton and Florence.

Ownership category

akta.pro rank

Product category

Independent Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Captive Insurance Advisory & Management (FSAEADAF)

akta.pro secondary industry

Protection & Indemnity (P&I) / Marine Liability Insurance (FSAJAHAH)

Keywords

• Independent insurance agency
• Personal lines insurance
• Commercial insurance brokerage
• Marine insurance coverage
• Insurance carrier partnerships

Headquarters

HQ city

Easthampton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Commissions: As an independent insurance agency, Finck & Perras earns commissions from insurance carriers for placing and servicing policies. They represent multiple auto, home, business, and marine insurance carriers and search among these partners to find optimal coverage for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Finck & Perras Insurance Agency is an independent insurance brokerage that places and services personal and commercial insurance policies on behalf of multiple carrier partners. The agency sells Auto, Homeowner, Business, and Marine insurance coverage, searching across more than a dozen carriers (including McNeil & Company, Concord Group Insurance, Main Street America Group, Travelers, and MAPFRE Insurance) to match customers with appropriate coverage.

Product overview

Finck & Perras Insurance Agency is an independent insurance broker serving Western Massachusetts. The agency offers four core insurance products: Auto Insurance, Homeowner Insurance, Business Insurance, and Marine Insurance Division. Being an independent agency means they search multiple insurance companies to find coverage that best fits each customer's needs. The products are offered as standalone insurance categories, with the agency acting as a broker to match customers with appropriate carriers including McNeil & Company, Concord Group Insurance, Main Street America Group, Travelers, and MAPFRE Insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Automobile insurance coverage sourced through more than a dozen auto carriers, with agents matching customers to a policy that meets state requirements and personal protection needs.
• Homeowner Insurance Insurance coverage for homes, condos, or apartments, with agents matching customers to the right carrier in the Western Massachusetts area.
• Business Insurance Commercial insurance coverage for businesses ranging from one-person operations to large corporations, with agents matching customers to appropriate commercial policies for property, liability, and business continuity needs.
• Marine Insurance Division Specialized marine insurance coverage for boat and watercraft owners, sold by agents with direct personal water knowledge and marine activity experience.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• McNeil & CompanycoreChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Finck & Perras as an independent broker. McNeil & Company provides insurance products that the agency offers to its customers.
• Concord Group InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Finck & Perras as an independent broker. Concord Group Insurance provides property and casualty insurance products through the agency.
• Main Street America GroupcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Finck & Perras as an independent broker. Main Street America Group offers commercial and personal insurance products through the agency network.
• TravelerscoreChannel Partner/ Reseller/ DistributorMajor national insurance carrier partner represented by Finck & Perras. Travelers provides comprehensive personal and commercial insurance products through independent agents.
• MAPFRE InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Finck & Perras as an independent broker. MAPFRE offers personal and commercial insurance products through independent agency distribution.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Goosehead Insurance: Independent insurance agency franchise model that shops multiple carriers on behalf of consumers for personal and commercial lines. Directly comparable to Finck & Perras in independent brokerage structure and commission-based revenue, though operating at national scale via franchisees.
• Brightway Insurance: Franchised independent insurance agency offering home, auto, and business coverage by placing business with multiple carriers. Same independent broker business model and commission economics as Finck & Perras.

Regional players

• The Andover Companies: Massachusetts-based property and casualty insurer and agency group serving New England. Operates in an overlapping Massachusetts geography with similar personal and commercial insurance distribution, comparable in regional brand strength to Finck & Perras.
• Quincy Mutual Fire Insurance: Massachusetts-headquartered regional P&C carrier distributed largely through independent agents in New England. Comparable to a Finck & Perras carrier partner in distribution model and regional footprint.
• Acme Insurance Brokerage: Independent Western Massachusetts / Pioneer Valley insurance brokerage serving personal and commercial lines through multiple carrier relationships. Closest direct geographic peer to Finck & Perras in scale and service area, though specific firm identity varies in market.
• Plymouth Rock Assurance: Northeast regional property and casualty carrier selling through independent agents in MA, NJ, CT, NY, and PA. Directly comparable because it shares Finck & Perras's core Massachusetts market and relies on independent agency distribution.

Broad incumbents

• Brown & Brown, Inc. Large national insurance brokerage acquiring independent agencies and commercial brokers across the U.S. Represents a likely aggregator/buyer of regional agencies like Finck & Perras and a competitor for commercial lines customers.
• Travelers: National P&C insurer distributed through independent agents and brokers. Travelers is already a named carrier partner of Finck & Perras, and represents the type of large incumbent that competes for the same end customers while relying on agencies like Finck & Perras for distribution.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm. Comparable in intermediation role and represents both a competitor and a potential aggregator for a small regional agency like Finck & Perras.
• MAPFRE Insurance: Major national P&C carrier with strong independent agency distribution in Massachusetts and the Northeast. Already a named partner of Finck & Perras and a direct competitor for the same personal and commercial insurance customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FinckandPerras
• YouTubeyoutube.com/@insuringyourway
• Facebookfacebook.com/FinckandPerrasInsuranceAgency
• LinkedInlinkedin.com/company/finckandperrasinsurance
• Instagraminstagram.com/finckperrasinsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finck & Perras Insurance Agency