GESDAT

What GESDAT does

GESDAT Gesellschaft für Informationsmanagement mbH is a Frankfurt-based quantitative market research and data analytics provider serving the German pharmaceutical industry, founded in 1999 and operating as a wholly-owned subsidiary of Alliance Healthcare Deutschland GmbH (part of The Boots Group). The company aggregates daily wholesale delivery data from three major German pharmaceutical wholesalers—Alliance Healthcare Deutschland/GEHE, Noweda eG, and Sanacorp Pharmahandel—covering approximately 65% of the national wholesale market, and combines this with a continuously reporting POS panel of 3,000–4,000 pharmacies and branch-level inventory data from AHD/GEHE.

The product portfolio comprises four core offerings—Pharmadaten (wholesale Sell-In), POS Daten (Sell-Out from the pharmacy panel), Lagerdaten/Lagerampel (inventory visualization), and Apotheken Targeting (pharmacy clustering using Lorenz-curve concentration analysis into up to 10 clusters of ≥250 pharmacies each)—augmented by Forecast, Regionale Daten covering up to 120 German regions, and Direktgeschäft (direct manufacturer-to-pharmacy sales). Data is processed through a proprietary high-recalculation methodology that delivers wholesale data within 24 hours and POS data with a maximum 7-day delay, exposing the figures via an online portal and configurable Excel/CSV/PowerPoint exports in customer corporate identity. Forecasting, regional definitions, and direct-sales tracking are delivered exclusively through the online portal.

GESDAT's commercial model is subscription-based, selling recurring data access to pharmaceutical manufacturers as the primary segment, with secondary demand from wholesalers, pharmacies, information service providers, and field-sales solution providers. GTM is consultative and sales-led, with ~25–30 minute consultation meetings, test portal access, and dedicated contact persons. Pricing is bespoke and not publicly disclosed; GDPR/DSGVO compliance is claimed via Article 6 legal basis and an external data protection officer. The business is tightly coupled to its parent group, coordinating with sister subsidiaries in logistics (CPL Pharma), sales (Skills in Healthcare), and pharmacy partnership (Alphega) to position analytics within an integrated manufacturer-to-pharmacy offering.

Name

GESDAT

Legal name

GESDAT Gesellschaft für Informationsmanagement mbH

Website

https://gesdat.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

GESDAT is a Frankfurt-based German pharmaceutical market data provider, founded 1999 and a subsidiary of Alliance Healthcare Deutschland, aggregating wholesale, POS, inventory, and targeting data for pharma manufacturers, wholesalers, and pharmacies via subscription-based online and report delivery.

Ownership category

akta.pro rank

Product category

Pharmaceutical Market Intelligence

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Pricing & Contracting Strategy (HLAIAKAA)

akta.pro secondary industry

Pricing Operations & Analytics (Price Governance, Systems, Reporting) (HLAIAKAK)

Keywords

• Pharmaceutical market data
• Wholesale sell-in data
• Pharmacy sell-out data
• Pharmaceutical market intelligence
• Pharmacy targeting analytics

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Data Subscriptions: Subscription-based access to pharmaceutical market data including Pharmadaten, POS-Daten, and Lagerdaten. Customers can choose between online portal access, Excel/CSV reports, and PowerPoint presentations. Flexible delivery frequencies: daily, weekly, monthly, or quarterly.
2. Custom Reports: Individual, tailored reports created according to customer requirements, optionally styled in corporate identity. Delivered as Excel, PowerPoint, CSV, or accessible through the online portal.
3. Targeting & Tracking Services: Pharmacy targeting analysis and tracking services for marketing effectiveness measurement. Delivered as Excel or PowerPoint reports for one-time analysis or ongoing tracking.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

GESDAT provides quantitative market research and data analytics for the German pharmaceutical industry. Its core offering consists of subscription-based pharmaceutical market data products covering wholesale Sell-In data (~65% market coverage), pharmacy Sell-Out panel data, wholesale inventory availability, pharmacy targeting clusters, and 24-hour sales forecasts, delivered via an online portal and customizable Excel/CSV/PowerPoint reports to pharmaceutical manufacturers, wholesalers, pharmacies, and information service providers.

Product overview

GESDAT offers a unified pharmaceutical market intelligence platform centered on four core products: Pharmadaten (wholesale Sell-In data covering ~65% market share), POS Daten (pharmacy-to-consumer Sell-Out data from 3,000-panel), Lagerdaten/Lagerampel (inventory availability from AHD/GEHE), and Apotheken Targeting (pharmacy clustering for marketing). These are complemented by sub-products including Forecast (24-hour sales predictions), Regionale Daten (up to 120 German regions), and Direktgeschäft (direct manufacturer-to-pharmacy sales tracking). Data is delivered via online portal and file exports (CSV/Excel/PowerPoint), enabling pharmaceutical manufacturers, wholesalers, and industry information providers to analyze market trends, competitive positioning, and sales performance with near-real-time availability.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Data available within 24 hours for wholesale data
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Alliance Healthcare Deutschland GmbH / GEHEcoreStrategic or Co-development PartnerPrimary data partner and parent company relationship. Alliance Healthcare Deutschland provides wholesale sales data, inventory data, and is part of the Boots Group (global pharmacy-led health and wellness company). GESDAT is a subsidiary within the Alliance Healthcare Deutschland group of companies. The partnership provides GESDAT access to comprehensive wholesale distribution data covering the German pharmaceutical market.
• Noweda eGcoreTechnology or IntegrationOne of the three pharmaceutical wholesalers providing wholesale sales data to GESDAT. Noweda is a pharmaceutical wholesale cooperative serving pharmacies in Germany.
• Sanacorp Pharmahandel GmbHcoreTechnology or IntegrationOne of the three pharmaceutical wholesalers providing wholesale sales data to GESDAT. Sanacorp is a pharmacy-owned pharmaceutical wholesale company operating in Germany.
• CPL Pharma Lager und Vertrieb GmbHminorStrategic or Co-development PartnerSubsidiary of Alliance Healthcare Deutschland providing manufacturer logistics. Part of the integrated service offering under the Alliance Healthcare umbrella alongside GESDAT's data services.
• Skills in Healthcare GmbH DeutschlandminorChannel Partner/ Reseller/ DistributorSubsidiary of Alliance Healthcare Deutschland providing sales activities. Part of the integrated service offering under the Alliance Healthcare umbrella alongside GESDAT's data services.
• Alphega Apothekenpartner GmbHminorChannel Partner/ Reseller/ DistributorSubsidiary of Alliance Healthcare Deutschland providing pharmacy partnership network (Alphega pharmacy partners) for end-consumer outreach. Part of the integrated service offering under the Alliance Healthcare umbrella alongside GESDAT's data services.

Scale indicators8 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• IQVIA: IQVIA is the global leader in healthcare data, analytics, and market research, including pharma Sell-In/Sell-Out intelligence across dozens of countries. It is far broader than GESDAT, but the pharma market data product lines directly overlap with GESDAT's Pharmadaten and POS offerings.
• NielsenIQ: NielsenIQ (formerly Nielsen + GfK) is a global measurement and data analytics company serving retail and consumer goods, including pharmacy and OTC tracking. It is a broader incumbent whose health and personal care data product lines partially overlap with GESDAT's pharmacy Sell-Out panels.
• IRI (Information Resources Inc.): IRI is a global market research and analytics firm covering retail, CPG, and health verticals with point-of-sale and consumer data. While broader than GESDAT, its pharmacy/health Sell-Out data and targeting capabilities are analogous to GESDAT's POS and Apotheken Targeting products.

Direct peers

• Cegedim: Cegedim provides pharmaceutical market data, CRM, and healthcare professional databases across Europe, including German market intelligence. Its pharma data business overlaps with GESDAT's subscription Sell-In/Sell-Out and targeting services, with a broader geographic footprint.
• Insight Health: Insight Health is a German pharma market research and data provider offering wholesale and pharmacy Sell-Out panels, market tracking, and ad-hoc analyses. It is the closest direct domestic competitor to GESDAT, serving the same German manufacturers and wholesalers with overlapping product scope.

Emerging players

• Sanofi-Aventis / Pharma Data Affiliates (regional pharma data providers): Smaller regional pharma data providers in DACH and Europe offer wholesale and pharmacy tracking panels that partially overlap with GESDAT's coverage. They are typically narrower in scope or geography, but compete for the same manufacturer market intelligence budgets.
• Healthcare Analytical Solutions (HAS): Smaller healthcare analytics firms provide pharma market and sales analytics, often as resellers or niche specialists. They compete with GESDAT for analytical and targeting work, typically with narrower data sources but sometimes broader international coverage.
• Pharmaforce (pharma primary market research): Pharmaforce and similar primary market research firms serve pharma manufacturers with ad-hoc and custom research. While more on the qualitative/custom side, they compete with GESDAT's custom reports and tracking services for the same pharma customers in Germany.

Others

• Walgreens Boots Alliance (parent ecosystem): WBA is the ultimate parent organization through Boots Group and Alliance Healthcare Deutschland. While not a direct competitor, its integrated data, pharmacy, and wholesale operations across the US and Europe create both the partner ecosystem and the strategic context for GESDAT's positioning.
• LAVNS / RDPAC-style industry data aggregators: Industry associations and consortia publish aggregated pharmaceutical market statistics in Germany and Europe. They are not direct competitors but provide alternative reference data sources that GESDAT's customers may use for cross-validation, indirectly affecting pricing and stickiness.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gesdat-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GESDAT