What Martellato does

Martellato Srl is a privately held Italian manufacturer founded in the 1980s and headquartered in Vigonza (Padua), Italy, specializing in professional equipment, moulds, and tools for the pastry, chocolate, ice cream, bakery, and Ho.Re.Ca. (hotel, restaurant, catering) sectors. Its core product portfolio spans polycarbonate and silicone chocolate moulds (Supreme, BlackSil, VIP, ChocoFruit, Chocolog, ChocoFill), specialty equipment (guitar cutters, Meltinchoc melters and fountains, electric cake turners), semifreddo and baking moulds, ice cream moulds and parlour equipment, decoration tools and airbrushing supplies, a broad food-colorants line, and banqueting accessories — produced in a single Padua plant expanded in 2022 that includes R&D, a product showroom, and a masterclass laboratory.

The company's underlying technology centres on mould production using polycarbonate, silicone, stainless steel, and thermoformed plastics, with proprietary lines co-developed with world-champion and internationally renowned pastry chefs including Frank Haasnoot (BlackSil), a consortium of nine chefs for VIP, Massimo Carnio (ChocoFruit), and Sergi Vela (Chocolog). Manufacturing is supported by an ISO 9001:2015 certified quality system and a sustainability programme including a Treedom-partnered agroforestry project of 140 cacao trees.

Commercially, Martellato operates a hybrid B2B model combining a direct multi-language e-commerce platform (Italian, English, Spanish, French, German) with selected wholesalers in Europe and specialized local distributors internationally, reaching nearly 100 countries and selling millions of products annually at unit prices ranging from approximately €12 to €115. Pricing is per-unit with VAT excluded, there are no disclosed subscription or recurring contracts, and the customer base is fragmented across pastry professionals, chocolatiers, ice cream parlours, bakeries, Ho.Re.Ca. operators, and cake designers. The company remains family-owned under Alessandro Martellato, son of founder Nereo Martellato, with no external funding rounds or institutional investors disclosed.

Name

Martellato

Legal name

Martellato Srl

Website

https://martellato.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Martellato Srl is a family-owned Italian manufacturer of professional pastry, chocolate, ice cream, bakery, and Ho.Re.Ca. moulds and equipment, exporting to nearly 100 countries through DTC e-commerce and a global distributor network, with co-developed signature lines built alongside world-champion pastry chefs.

Ownership category

akta.pro rank

Headquarters

HQ city

Vigonza

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct E-commerce Sales: Martellato operates a direct-to-consumer e-commerce platform through martellato.com, selling professional pastry, ice cream, and Ho.Re.Ca. equipment directly to professionals worldwide with multi-language and multi-currency support.
2. Wholesale and Distribution Sales: Products are distributed through selected wholesalers in European markets and specialized distributors internationally, representing a significant B2B revenue channel.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Martellato designs, manufactures, and distributes Made in Italy professional pastry, ice cream, and Ho.Re.Ca. equipment. The product range includes chocolate moulds (polycarbonate, silicone, 3D shapes), stainless steel and silicone baking moulds, ice cream moulds and parlour equipment, food colorants, decoration tools, banqueting accessories, and specialty equipment such as chocolate melters and pastry guitars. The company sells millions of products annually to professionals in nearly 100 countries through direct e-commerce, wholesalers, and international distributors.

Product overview

Martellato designs, produces, and distributes Made in Italy professional pastry tools and equipment for professionals worldwide in the pastry, ice cream, and Ho.Re.Ca. sectors. The product portfolio includes multiple interconnected lines: core chocolate moulds (Supreme, BlackSil, ChocoFruit, VIP, ChocoFill, Chocolog), specialty equipment (Guitar Cutters, Meltinchoc melters, Spinner cake turners), semifreddo/baking products, ice cream tools, decoration supplies including extensive food colorants, banqueting equipment, and general pastry tools. The company positions itself as supporting 'everyday champions' with durable quality products meeting efficiency and safety requirements, selling millions of products annually to nearly 100 countries.

Differentiator

Problem solved

Functional benefit

Brands

• BlackSil: Black silicone line born from collaboration between Martellato designers and world champion Frank Haasnoot, ensuring unprecedented levels of excellence in pastry tools.
• Supreme
• ChocoFruit
• VIP (Very Important Praline)

Products and services

• Supreme Chocolate Moulds
• BlackSil Line
• ChocoFruit Line
• VIP (Very Important Praline) Line
• Chocolog (Chocolate Nougat Moulds)
• Chocolate Moulds (Catalogue Range)
• Semifreddo and Baking Products
• Ice Cream Products
• Decoration Products
• Food Colorants
• Banqueting Products
• Pastry Equipment and Tools
• Pastry Guitars (Guitar Cutters)
• Meltinchoc Chocolate Melters and Fountains
• Spinner Electric Cake Turner
• Holiday-Themed Moulds
• ChocoFill Moulds
• Martpoche Piping Bags

Quantifiable outcome

• Exports to nearly 100 countries worldwide
• +2 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Frank HaasnootcoreStrategic or Co-development PartnerWorld champion pastry chef and designer Frank Haasnoot collaborated with Martellato to create the BlackSil line of black silicone moulds. This close collaboration between Martellato designers and Frank Haasnoot ensures unprecedented levels of excellence, with the BlackSil line representing the pinnacle of black silicone moulds made in Italy.
• Camila G. Elizalde, Philip Khoury, Melissa Coppel, Nicolas Nikolakopoulos, Massimo Carnio, Anna Gerasi, Karim Bourgi, Wei Loon Tan, Javier GuillèncoreStrategic or Co-development PartnerNine internationally renowned pastry chefs collaborated with Martellato to design the Very Important Praline (VIP) line — 10 chocolate moulds with evocative names inspired by their countries, cultures, and personalities. This co-development partnership leverages the expertise of top industry professionals to create innovative praline designs.
• Massimo CarniocoreStrategic or Co-development PartnerMaster chocolatier Massimo Carnio collaborated with Martellato to create the ChocoFruit line — 3D fruit-shaped chocolate praline moulds combining artisanal expertise with industrial production.
• Sergi VelaminorStrategic or Co-development PartnerMaster pastry chef Sergi Vela designed the Chocolog line of chocolate nougat moulds in collaboration with Martellato, offering four new mould designs for creating chocolate nougats.
• TreedomminorOthersTreedom is an organization that allows companies to plant trees remotely and follow project stories online. Martellato partnered with Treedom to purchase 140 cacao trees planted by Cameroonian farmers as part of an agroforestry project, offsetting approximately 6.6 tonnes of CO2 over 10 years. Each tree was gifted to Martellato's partners during the Christmas holidays.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Silikomart: Italian manufacturer of silicone moulds and bakeware for pastry, chocolate, and ice cream professionals. Direct competitor in Martellato's core silicone-mould category with overlapping customer base of pastry chefs and gelato artisans.
• Decora: Italian specialist in cake decoration, pastry tools, colorants, and food-grade accessories. Direct competitor in Martellato's decoration and colorant sub-lines, serving cake designers and pastry professionals.
• Pavoni Italia: Italian maker of professional pastry tools, silicone moulds, and Ho.Re.Ca. equipment. Direct competitor headquartered in Italy, serving the same professional pastry, chocolate, and ice cream channels as Martellato.
• Mastrad: French kitchen tools and accessories brand with product lines in silicone, baking, and pastry tools. Direct peer in silicone kitchenware and pastry accessories, with overlap in Ho.Re.Ca. channels.
• Patisse: International baking equipment and accessories brand offering moulds, tools, and pans for home and professional bakers. Direct peer in baking moulds and accessories, particularly competitive in the mid-tier professional segment.
• Birkmann: German manufacturer of professional baking accessories, moulds, and pastry tools. Comparable European peer in baking moulds and accessories, competing for the same artisan and Ho.Re.Ca. customer base.
• Nordic Ware: US-based manufacturer of premium bakeware, bundt pans, and specialty baking moulds. Comparable peer in baking equipment with a strong consumer and professional channel presence, similar premium branding strategy.
• Lékué: Spanish manufacturer of silicone kitchen and baking products, including moulds for pastry, chocolate, and ice cream. Direct competitor in the silicone moulds segment, with a similar premium design-led positioning.

Broad incumbents

• Wilton Industries: US-based broad incumbent in cake decorating, bakeware, and food colorants. Significantly larger portfolio and reach than Martellato, but overlaps in decoration tools, colorants, and pro/semi-pro baking equipment.
• RÖSLE: German premium kitchen tools and equipment manufacturer with a broad Ho.Re.Ca. and consumer range including baking accessories. Comparable in professional kitchen tools quality positioning, with broader product scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/martellatosrl
• Facebookfacebook.com/MartellatoOfficial
• LinkedInlinkedin.com/company/martellato-srl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martellato